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Social Bookmarking: The Best Way To Increase Backlink & Visitors (90+ Bookmarking Websites)

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Have you been waiting for the chance to get your hands on some free traffic to your website? If you do, then this blog is for you! Social bookmarking is the best way to get backlinks to your site. Social bookmarking is not a new concept, but it has recently gained popularity in SEO because of its ability to generate traffic and backlinks. Social bookmarking involves posting your URLs on a social media platform so that others can find them and read them. This article by experts at SEO company in Mumbai will go over how social bookmarking works and why you should try it for yourself. So, let’s get started.   Social Bookmarking Benefits Social Bookmarking helps rank your website on Google by creating more traffic and links to your website. It helps increase the ranking of your website by improving the overall quality of backlinks that are pointing towards your domain name. In addition, as expert SEO services providers will tell you that it also improves the visibility of your content by increasing its reach among different groups of people who visit social networks every day and share their thoughts about various topics with each other. It helps build an online reputation for yourself as an expert in your field. It also helps get more backlinks from other sites by sharing their content on social bookmarking sites.   What Is Social Bookmarking? Social bookmarking refers to submitting links or web pages to a website where users can vote on them or add comments on them that could help improve the quality of search results when someone queries something related to these links or web pages. This process involves submitting a link or webpage along with other similar links. The links are then voted upon by community members who have submitted their links. The more votes your link receives, the higher it will rank in search results. Social bookmarking websites usually allow you to submit both internal and external links, but not all social bookmarking sites accept internal URLs. Internal URLs point back to your site, while external URLs point to another site outside of yours. Some social bookmarking sites will only accept one type of URL, while others allow both types but do not count votes from people submitting their links on the same page as your content (which is done automatically).   How Does Social Bookmarking Work? As experts at leading SEO digital marketing will tell you that social bookmarking sites let you create an account by entering a username and password, then add bookmarks by submitting URLs and descriptions. When someone visits your bookmarks on their computer or mobile device, they’ll see a preview of the content with an image thumbnail and a few lines of text describing what they’re seeing. Some social bookmarking sites allow users to leave comments on each bookmark, too — these are often referred to as “social commenting” or “commenting” tools because they allow people to share their opinions about topics or posts that interest them.   Use Social Bookmarking Sites to Your Advantage   Curation of Content As a marketer, particularly one who uses social media to reach an audience, it’s important to provide your followers with quality content. One way to do this is by using a social bookmarking site. Such sites have features that allow you to save articles or other websites’ resources so you can always have something to share with your audience at a later time. Scheduling the posts in advance also saves you time.   Organize and Save Resources Social bookmarking sites are a great place to organize and save resources. If you’re looking for an easy way to organize your resources, social bookmarking is a great option. Social bookmarking sites allow you to save, organize and share links with other people. The most popular social bookmarking sites include Digg, Reddit, Delicious and StumbleUpon. These sites work by allowing users to submit links that they find interesting or informative. Other users can then vote on these submissions to determine which ones are considered “popular” at any given time.   Tag Content When you tag your bookmarks, you can organize them more easily. For example, if you find a blog post about SEO for YouTube videos, you can tag that content with the word “YouTube.” When you want to go back and look through your bookmarks for resources on YouTube SEO or want to share a resource with someone else who works on YouTube SEO, you have a section of your bookmarking account dedicated to all those things.   Share Resources If you’re a marketer, you can share articles about social media strategy with your team by tagging them as “Social Media.” If you have access to a social bookmarking site, you can regularly check in to find the resources you need, like tips and tricks for growing your business. This is helpful because it lets employees share information they learn with their colleagues and develop their skills!   Backlink Building Social bookmarking sites are a great way to build links and attract attention to your website. You can use your profile on these sites to bookmark resources on your site. But don’t let that be the only thing you do there; interact with other members, and leave comments on their bookmarks. Use social bookmarking, as usual, bookmarking other resources when you come across them, but throw in a few posts from your site. While social bookmarking should not be your only link-building approach, it can help to complement it.   Promote Your Mentions Social bookmarking sites allow users to share content they find interesting with others on their own blogs or websites. This creates a viral effect that can help push your content farther than it would go otherwise. If someone mentions your company on their blog or website, then other readers will be able to see it through their feeds and possibly share it themselves.   Drive Traffic to Your Site Social bookmarking

Marketing and Sales, SEO, SySpree

Internal linking 101: Your Complete Guide to Internal Linking for Search Engines

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Internal linking is one of the most powerful tools you have at your disposal. It can be used to amplify content authority effectively. Internal linking, when done effectively, structures a site so that both search engines and human users may easily navigate it. This guide by experts at leading  SEO company in Mumbai will introduce you to an internal linking strategy and teach you how to apply this strategy to your website. So, Let’s get started.   What Is Internal Linking? Internal linking is connecting one page on a website to another page on that website. This can be done through links in the text or anchor text (text used to create links). For example, if you were to link from a blog post to another blog post on the same website, this would be an internal link. These links tell search engines which pages are related and can help them determine the most relevant content for each query. If you want to rank well in search engines, you need to ensure that your site has plenty of internal links. Internal linking also improves the user experience because it helps visitors navigate your site more easily.   Code Example of Internal link: <a href=“http://www.same-domain.com/” title=“Keyword Text”>Keyword Text</a>   Types of Internal Links Navigational and contextual links are the two types of internal links. Let’s examine both. Navigational Internal Links These are usually hyperlinked words or phrases that lead to other pages on your website. For example, if you have an “About” page, you may link to it from multiple places on your site with the word “About.” This makes it easier for people to find the information they’re looking for, especially when they’re already on your website. Contextual Internal Links   These hyperlinks appear inside text content on your site (as opposed to being displayed as a separate link). When someone sees the relevant words in context and clicks them, they’ll be taken directly to the corresponding page. For example, if someone searches for “what is Digital marketing,” and one of our articles answers that question, we may include an internal contextual link with those words so that users can jump directly from our article page to our marketing guide.   Why Is It Important? Internal linking helps users navigate your website by providing shortcuts between pages, helping them find what they are looking for more quickly. They help readers understand how all the pieces fit together on your website, making it easier for them to navigate through it and find what they’re looking for (which increases conversions). They help readers find related content they might be interested in reading based on what they’ve already read (increases engagement). As experts at leading digital marketing agency will tell you that Internal linking helps search engines crawl through your site more efficiently, which allows them to find more pages to index and rank for relevant keywords. They also help search engines understand the depth and breadth of your website, which helps them better determine what content should be displayed in search results. The more relevant content Google sees on your site, the higher it will rank for relevant keywords and phrases! Internal linking allows users to navigate around your site without clicking on external links. For example, you might have a page about “How much does a new car cost?” at https://www.example-site-name.com/how-much-does-a-new-car-cost/ and another page about “How much do cars cost in California?” at https://www.example-site-name.com/how-much-do-cars/. With internal linking, these two pages would be connected if someone landed on one page and wanted to know more about how much cars cost in California.   Internal Links Vs. External Links Internal links connect your site’s pages. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. External links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t true. Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Content-to-content relationships Internal links are links to other pages on your site. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. The Digital marketing services providers will tell you that the external links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t TRUE Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Value of a Link The value of a link is often a combination of the link text and the anchor text. Links from authority sites will be more valuable than links from non-authority sites. Links from .edu domains are more valuable than links from .com domains. Links from .gov domains will be more valuable than links from .org domains.

SEO, SySpree, Web Develipment

How To Handle Duplicate Content In Web Development & SEO?

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Duplicate content is the site’s worst enemy.  It can rank your website lower in search engines. Web developer & SEO experts must handle duplicate content efficiently.  This article by Best SEO company will discuss ways to handle duplicate content in a productive manner. So let’s get started.   What is duplicate content?  Duplicate content is when a single piece of content appears to be available in multiple places on the web. Duplicate content can be harmful to search engine rankings and should be avoided. Duplicate content can occur when there are multiple versions of a web page with the same or very similar content. For example, you have duplicate content if you have two versions of your home page, each with different headlines and subheads but the same body text. As experts of leading web development company will tell you that duplicate content can also occur when multiple pages have identical or nearly identical content. This is especially problematic for search engines like Google because they use this information to determine how relevant they think a particular page is to a query. Suppose the same content appears on multiple pages that are supposed to rank for different queries (or different variations of the same query). In that case, it will confuse how Google ranks those pages against each other.   How does duplicate content affect SEO? Duplicate content is when a website has multiple pages that contain the same information. Duplicate content is a common problem for SEO, as it can lead to Google penalties or even demotion in search results. A leading SEO company in Mumbai will tell you that duplicate content issues can affect both on-site SEO and off-site SEO. On-site duplicate content issues include having multiple versions of the same page, using noindex tags on entire pages or portions of pages, and using canonical tags incorrectly. Off-site duplicate content issues include having the same piece of content appear on multiple sites across different domains (particularly if different companies own those domains). Duplicate content on your site can impact your overall performance in search engines in several ways: Duplicate content can hurt your rankings because Google sees it as spammy. Suppose you’re duplicating large amounts of content on your site (for example, by republishing articles from other sites). In that case, Google will likely see this as spammy and rank you lower than sites with more original content. Duplicate content can confuse users. If you have multiple versions of the same page on your site, it will be unclear which one is the most accurate and up-to-date. This can cause confusion among visitors who may think they’re looking at the same thing they saw yesterday or last week — when in reality, it’s an older version of what they’re looking for.  Duplicate content makes it difficult for search engines to determine what belongs in their index. When there are multiple versions of the same content across different pages on your website, it makes it tough for search engines to accurately determine which version should be included in their index and which ones should be ignored as duplicate pages. Duplicate content can dilute the value of links to your site. If you have links pointing to multiple URLs for the same piece of content on your site, Google may choose not to count those links toward your ranking. For example, suppose you have a link from an external source that points to www.example.com/page1 and another external source that also points to www.example.com/page1. It could be difficult for Google to determine which URL is more relevant and authoritative than the other — so they may decide not to use either one when calculating search results rankings for your site.   Type of Duplicate Content? There are two types of duplicate content, and both can cause an issue: Inside the Domain Duplicate pages on your website are among the most common types of duplicate content issues. This happens when multiple versions of the same page exist on your site — for example, if you have two pages about “Contact Information” or two pages about “Our Services” — or if you have the same blog post or article showing up on multiple pages of your site. Outside the Domain Similar pages on different domains cause this type of duplicate content. For example, if you have two versions of a blog post on two different sites (or even subdomains), that’s outside-domain duplicate content. It would be best to make sure all of these copies are updated regularly so that they’re all accurate and up to date.   Inside the Domain Duplicate content inside your domain is a common problem with websites. Duplicate content can be seen in the form of duplicate pages on your website, duplicate titles and descriptions, or even duplicate images. The SEO company in Mumbai will tell you that problem with having duplicate content is that it makes it harder for search engines to index and rank your content properly. If you have two different pages on your site that are very similar in content and structure, then it can be difficult for search engines to know which one should be ranked higher in their results. This is because they don’t know which one is more important or relevant to what a user is searching for. For example, let’s say that you had two different pages about “washing machines,” but only one of those pages was actually about washing machines (the other page was about dryers). When someone searches for something like “washing machines” on Google, one of these pages might show up first in their results because the page contains more relevant information. However, if both pages were shown within the same Google search result page (or SERP), then there would be no way for users to tell which page was more relevant to them without clicking through each individual result separately. This could lead to confusion or frustration among visitors searching for the product.   Outside the Domain

Content Marketing, Marketing and Sales, SEO, SySpree

Voice Search SEO: How To Improve Your Rankings & Drive Traffic

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If you’re reading this article by experts at a leading digital marketing agency, then there’s a pretty good chance that you’re interested in Google Voice Search and its SEO.  Since many brands are getting a boost in organic traffic thanks to Voice Search SEO, and those that are getting it right have an opportunity to rank even higher! In this blog, we will see some ways we can optimize our website to be more friendly for voice search SEO. So let’s get started.   What is Voice Search SEO? Voice Search SEO is the optimization of online content for voice-based search queries. With the rise of virtual assistants like Apple’s Siri, Google Now, and Cortana — and devices like Amazon Echo, Google Home, and Sonos — voice search is quickly becoming one of the main ways people find information online. There’s no doubt that voice search is changing the way we interact with our devices, and it’s having a big impact on the world of SEO. Google alone processes more than 40,000 search queries every second on average. That comes out to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Interestingly, the growing number of those searches are coming from voice-enabled devices, and why won’t that be since previously, we had to type out our searches to find what we were looking for. Now, thanks to the continuing rise of virtual assistants like Siri and Alexa, we can simply ask for whatever we need. Experts at a leading SEO company in Mumbai will tell you that the change has opened a new world of possibilities. And while it may seem like a small difference, it has huge implications for companies who want to rank in search engine results. That’s because voice search queries differ from traditional search queries in a few important ways: -They’re often longer (e.g., instead of typing “best steakhouse,” you might say “where is the best steakhouse near me?”) -They’re more conversational (e.g., instead of typing “best vacation spots,” you might say “where should I go on vacation this year?”) -They often include questions (e.g., instead of typing “how do I thaw frozen chicken,” you might say “what’s the best way to thaw frozen chicken?”) In other words, voice searches are phrased more conversationally than your typical text query.   Benefits of Voice Search For a business owner, voice search has the potential to bring a lot of benefits. For starters, voice search is more efficient than traditional searching methods. In fact, it’s three times faster. This means more people are turning to voice search simply because they want to get things done quickly. Voice search also makes it possible to multitask. Rather than having to type in your query while driving or exercising, you can speak the words and keep your hands on the wheel or the dumbbells. But what really matters is that voice search is more natural than typing. You no longer need to figure out how to phrase your question so that Google understands what you’re asking for. You just speak naturally and receive natural-sounding answers in return. Voice search could be a boon for local businesses. According to Search Engine Watch, 46 per cent of all searches are local searches. And as mentioned above, people use voice search because they need an answer fast – now! As such, a large portion of these queries will be for nearby restaurants or stores. Meanwhile, according to a study: 72 percent of people who own voice-activated speakers say these devices are important when it comes to making purchases locally – and 60 percent say that they’ve used their devices to find local business information. This means that if you run a local business and you haven’t considered the impact of voice search, then you should start now. This is especially true if your customers are students or young professionals – segments that are more likely to use voice search in the first place.   How do you optimize for voice search? To succeed in the age of voice search, SEOs and marketers should optimize their content for voice search. In this way, you will get better rankings for voice searches, which means your organic reach will also increase.  The following strategies have been proven to be effective in optimizing voice search results:   Rich Answers When you search for something in Google and the website has a feature that gives you information right there on the page, this is called a rich answer. The point of a rich answer is to give you all the information you need and make it very easy for you to get it as quickly as possible. Another name for this kind of feature is an answer box or quick answer. Rich answers are the key to optimizing your site for voice search as experts at a leading Digital marketing agency in Mumbai say that Google rewards sites that provide the most helpful and relevant information in the answer boxes of its SERPs. These are the blue links that appear at the top of a SERP. Providing rich answers to questions that people ask about your business or industry is therefore crucial for ensuring that your site appears in these SERPs. You can do this by optimizing your content using schema mark-up and including some well-chosen keywords in titles and descriptions. There are two main types of rich answers: * Featured snippets, which give a summary of information and only appear if Google thinks they can directly answer the question * Knowledge panels, which provide more detailed information about the subject Optimizing for these kinds of rich answers is different from optimizing for a traditional search result because Google will only show them if they’re confident that they can directly answer your question. This means that rather than including keywords, you’ll want to think about how to structure your content so that it would make sense in an answer box.   Re-Imagine and Restructure Your Content You’re probably used

Branding and Marketing Services blog, Content Marketing, SEO, SySpree

How To Write A Great SEO Content

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Great SEO Content is one which is well-written content that will get your website more traffic from search engines and create a bond with your target audience. The expert at a leading SEO company in Mumbai will tell you that the content also is essential for you to gain credibility in your niche and increase brand awareness. But writing great SEO content is not an easy task. You need to ensure that your content is relevant, well researched, and up-to-date. Achieving all of these aspects may seem challenging, but it’s achievable, and it will be worth the effort if you succeed. let’s first understand what is a great SEO Content?   What is great SEO Content? Great SEO content is relevant to your target audience and optimized for search engines. It’s the kind of stuff that people love to read and share because it’s useful and interesting. The best way to create great SEO content for your website is to write about relevant, useful, and interesting things to your target audience. If you can do this consistently, your page will rank higher in search engines, and you’ll see an increase in visitors to your site. Great SEO content isn’t just keyword-rich; it’s keyword-optimized. When you write good SEO content, you’re writing for people — not search engines. If your copy reads as a robot wrote it, no one will want to read it anyway! Great SEO content is optimized for search engines by using keywords naturally, not stuffing them into sentences or paragraphs to have them there. Great SEO content can be funny or serious or anything in between — as long as it meets the user’s needs (which is what makes something useful). When you’ve written great SEO content, you’ll know when people start linking back to it or talking about it on social media platforms such as Twitter or Facebook.   What is the Value of Writing Long-Form Content?  While some marketers and brands are doing fine with shorter posts, there’s a growing trend toward long-form content with more than 2,000 words. Here are a few reasons why you should consider writing longer pieces of content: People like to read long-form content. In a recent survey, we learned that 71% of consumers said they prefer long-form blog posts for learning about a new topic. And when it comes to industry news, 77% of B2B buyers said they prefer in-depth long-form articles to short posts or infographics. Long-form content is more likely to be shared. The best SEO company will tell you that the same survey found that the top reason people share blog posts is that they’re informative (71%), followed closely by being entertaining (69%). The third reason people share is that the post is well written (44%). If you write engaging long-form content packed with information and written well, it is more likely to be shared across social media networks and bookmarked for later reading. If you want to make more money, sell more products or get more subscribers, you need to learn how to write long-form content. Longer articles and blog posts get more traffic from search engines, have lower bounce rates, generate more social media shares, and ultimately result in a better return on investment (ROI). The average word count of a Google first page result is 1,890 words. That’s a pretty staggering statistic. And according to this study, the average word count of content that ranks in the top 10 spots on Google is 2,416 words. Longer content allows you to go into greater depth and detail than you could with shorter form content. This makes it easier for readers to understand what you’re trying to say and follow along with your argument. This means you can give them the information they are looking for and build trust with your audience. Trust is critical if you want people to buy from you, subscribe or share your content with their friends.   What’s the best way to write SEO content? In SEO, there are countless ways to write a good piece of content. But if you want to rank on Google, there are a few tips and tricks you should be aware of. Here are some of the best ways to write great SEO content: Write for your audience first. When it comes to writing SEO content, the most important thing is to write for your audience first. Google and other search engines want their users to find what they’re looking for quickly and easily. The best way to do this is by creating content that answers the questions your target audience has about your products and services. Google will reward you by ranking your website higher on results pages if you can do this. The more relevant your content is to what people are looking for, the more likely they will engage with it — and share it with others.   Keep it all under the same roof. The best way to write SEO content is to keep it all under the same roof. Content marketing company in India will tell you that it’s easier to manage and makes for a more cohesive experience for your users. You don’t want to have an article about “how not to get sick” and another about “what you can do if you already have the flu.” You want them together in one place, so people can find what they need when they need it. Think of your website as a house: You want everything in its place, from the kitchen to the garage. If you’re looking for something, you don’t want to search through multiple rooms or open up closets to find what you need.   Make headlines that pack a punch. You want to make sure that when readers see your headline, they have to click on it. The best way to do this is with the help of the power word. Power words engage a reader’s emotions and make them feel something. They evoke

Content Marketing, SEO, SySpree

Keyword Analysis: What it is, Why is it important, How to do and 7 keyword research tools

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When your website competes with 200 other websites, it’s good to use keyword research to help you find keywords that may be relevant to your site. Keyword analysis or Keyword research is one of the most important aspects of your online marketing. Experts at leading SEO company in Mumbai would tell you that it helps you find out which keywords you should use in content marketing and link building, but it also allows you to determine which keywords are being used by your competition. And most importantly, keyword analysis determines where you place your site in search engine results and, consequently, how much traffic you will get.   What is keyword research? Keyword research is a process that helps you define what people search for on the web and how to use those keywords to build your website. Keyword research aims to find keywords that you can rank for in search engines. If you rank for a keyword, your website will appear at the top of the search results when someone searches for it. Keyword research is an important part of SEO (Search Engine Optimization) because it allows you to understand what people are searching for online and optimizeoptimize your site to get the most traffic from Google searches. What is keyword research? A keyword is a word or phrase that people use when searching for something online. Keywords are usually determined by analyzinganalyzing data about real people’s search habits. A keyword analysis is one way of doing this. It involves analyzing large amounts of data about how people search online and then finding patterns in that data so that you can predict which words they’re likely to use when looking for something on the web. Keywords are the words people type into search engines when they want to find something on the internet. When you type in “SEO services“, for example, Google will display results for this search term and other related terms related to it. When someone searches for “SEO services” or “web design agency Manchester” they’re looking for someone who can help them with their business online. If you have an online presence already, they might even look for your website specifically.   Why is it so important? A keyword analysis is a critical first step for any SEO campaign. It is the foundation from which you will build your content strategy, and your keyword research will define how successful that strategy will be. Keyword research allows you to identify the words and phrases people use when searching for products or services like yours. This will help you understand how to reach your target audience and ultimately drive more traffic to your website. Keywords are the building blocks of great content, so it’s no surprise that Google’s algorithm uses them as a ranking signal. If your site ranks well for keywords that people search for, it stands a better chance of being seen by those people. Keyword research is also the first step in creating a content strategy to deliver results. The right keywords can increase traffic, better rankings and increase conversions. Poorly chosen keywords can lead nowhere fast – or worse, they can cause your site to rank poorly or even be penalized by Google!   What is the difference between common keywords, long-tail keywords and seed keywords? There are three types of keywords: common keywords, long-tail keywords and seed keywords. Common Keywords These are one-word or two-word phrases that most people type in their search query when looking for specific information. These words have high search volume and are very competitive. They are also very expensive because of the amount of traffic generated from them. Long-Tail Keywords These are longer phrases (three to five words) that focus on a more specific topic and convert better than common keywords. They have lower search volume, less competition, and are cheaper to bid on. For example, if you’re selling software online, a common keyword would be “software”. But if your target market is small business owners who want to track the payments they receive from their clients, you should use a long-tail keyword like “accounting software for small businesses.” Seed Keywords Seed Keywords represent the foundation or base of your keyword research. These keywords are often high-volume, generic terms, which can later be broken down into specific keyword groups or themes. Seed Keywords allows you to identify different topics related to your brand. How to find keywords using keyword analysis A keyword analysis is finding and analyzing search terms that people enter into a search engine to find information and optimize content to match those terms. It’s a critical aspect of SEO and can be approached in several ways. The first thing you’ll want to do is gather the most obvious keywords. This can be done simply by brainstorming with yourself or others familiar with your product or service.Experts at one of the best SEO company will tell you that to think about what kinds of phrases would lead people to your site: if you sell red roses, for instance, “red roses” would be a good keyword—but then again, so would “Valentine’s Day flowers.” Depending on how broad your business is, you might also consider less specific but still relevant searches like “florists” or “romantic gifts,” depending on how broad your business is. It is important to think like someone who already knows they want what you’re offering but doesn’t know how to find it yet. When you have as many as you can think of, several tools available will help you refine your keywords and discover others, so you aren’t focusing too narrowly on one phrase and missing out on other relevant opportunities. These tools include the Google Keyword Tool and Wordtracker, which have free trial versions you can use to get a taste of what they offer. You’ll be able to plug in several keywords and see how many searches are conducted each month for those words or phrases (the higher the number, the more

Content Marketing, Marketing and Sales, SEO, SySpree

The Elements of Google Analytics That Can Help You Improve Your Site

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Google Analytics is a resource used to collect and analyze data from your website. It’s a pretty simple tool, but it has much value. From the time you’re putting up your site to when you’re taking it down, Google Analytics can help you analyze the performance and use of your site. As Best SEO Company says that when used correctly, Google Analytics can provide essential insights into what customers are doing on your site and how they found it. And this is important because most webmasters don’t have the resources dedicated to analyzing their site traffic in great detail — so rather than blindly trust every piece of data generated by google analytics (and there is certainly no way that they would), they need to understand what data is being produced and whether it matches with their expectations or not. Users Flow  Users Flow an easy-to-use tool that provides a visual representation of what your users are doing on your site and how they interact with your website. It helps you understand where your visitors are going, what they are doing once they get there, and what makes them leave. The first thing you’ll want to do is create an account with Visitors Flow, free. Users Flow allows you to view a detailed report of activity on your website and data about the number of pages that were visited, the time spent on each page, and where people clicked next. As SEO company in Mumbai will tell you that if you have an ecommerce site, this report can be used to find the bottlenecks in the checkout process. It’s important to note that this report does not show where your users are entering or leaving your site. This report shows what pages are most popular and which pages lead to other pages on your website. For example, if you want to know who goes from the Clothing category page to the Men’s category page and then checks out at the Shopping Cart, you can find that in this report.   Acquisition Overview How are people getting to your site? The Acquisition Overview report shows how many visitors came to your site via each referral channel in a given period (typically the past 30 days). There are six referral channels: organic search, direct traffic, social referrals, email marketing, paid to advertise (i.e., AdWords), and referrals from other sites. This report shows the total number of visitors from each channel and the percentage of all visits, and their average session duration (the amount of time spent on the site). As SEO company in Mumbai will tell you that the more data you have in this report, the better it works. If you have relatively few sessions per month, there will not be enough data to give accurate results for any individual month. Organic search includes all the traffic that arrives at your website via a search engine. It’s divided into two categories: organic search and non-branded organic search. The first is all the people who searched for your brand name or URL on Google; the second is everyone who searched for keywords associated with your business but didn’t include your brand name in their query. The paid search comes from people who clicked on an ad you paid to display in a Google search result. Direct traffic is anyone who reached your site by typing its URL directly into their browser or clicking a link in an email or document. Social media includes anyone who clicks on a link to your site from a social media platform like Facebook or Instagram. Referrals are visitors to your site who followed a link from another website that was not a Google-powered search engine (like Bing or Yahoo) or social media platform.   Keywords Analysis One of the most important tasks you can perform as a site owner is identifying what your visitors are searching for. That’s not to say you should allow your visitors to self-select, but you need to know their primary intent to personalize your content. Keywords Analysis is an approach that helps you do just that: it provides a way to determine what keywords they’re using and how they’re using them. It also provides a way to determine how many of those keywords are on specific pages of your site. SEO digital marketing companies will tell you that the Google Analytics Keywords feature lets you view the number of times people typed a specific keyword into their search bar. It also tells you how often they clicked the “Go” button when their search results returned a page with that keyword. This is valuable information because it tells you which pages on your site people searched for and how often they clicked through.   Bounce Rate Calculation Bounce rate is the percentage of visitors who visit a site and leave without visiting another page on that site. Bounce rate is often used to indicate how relevant and compelling your website content is for your visitors. For example, if you have a high bounce rate on your landing pages, it may indicate that the content on those pages doesn’t meet your visitors’ needs. Bounce Rate is a term that describes the number of people who leave your website once they are fully loaded. They will only come back when someone clicks an advertisement, search, or a link to your site. For example, if your site has an average page speed of 1.5 seconds and you have ads on it, then it means that a person will wait for half a second before clicking on an ad and will be taken to another page within the next second. If your web page is slow to load (around 30-40 milliseconds), it will reduce the amount of time that people spend on your site, and they may not go back to read your content after they are on your website because people tend to make decisions faster when they see immediate results rather than waiting

Marketing and Sales, SEO, SySpree

A GUIDE ON HOW TO MEASURE YOUR WEBSITE’S SEO EFFORTS

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With huge advancements that have taken place in the field of technology, the daily lives of the people have changed vastly too. With everything available just a touch away, things have become a lot easier than it was decades ago. This digital advancement such as Search Engine Optimization (SEO) has given many businesses, including small businesses, a way to expand their market and reach any corner of the world. As a top SEO Company in Mumbai, we know that whenever people need anything, the first thing they do is run a Google search for it and try to avail themselves of whatever product or service they need. That means various brands and businesses need to set their empire and have a strong presence in the digital realm to flourish. Today, every person uses the search engine to look for something every day. To ensure that your website is visible on the results page and it reaches your target audience, you need to make sure that you optimize your website according to requirements. If you already have an SEO-optimized website, carrying regular assessments is essential. To know and understand this is taken care of correctly and effectively, ensure that you stick with us till the very end.   What is SEO (Search Engine Optimization)? SEO, also known as search engine optimization, is a strategy used to make your website climb higher up on the search engine results page. To explain it more clearly, SEO is a practice that consists of various SEO strategies, which help the website show search engines like Google, Bing, etc. the relevancy of the website and to get acknowledged by them. Every website owner knows and understands the necessity of SEO, and those who want their website to flourish will use those strategies. When SEO is implemented correctly on a website, it will boost your website ranking in search results and organically bring the right traffic to your website.   Why is SEO (Search Engine Optimization) needed for your website? For starters, planning and systematically implementing specific SEO tactics will introduce your website to a much larger audience. People will visit your website and explore, and if everything is perfect, they may even like it, leading to them coming back to your website. Because your website was informational and was able to provide quality answers to their questions the credibility of the website increases, signalling the search engines of the website’s relevancy.     This signal makes your website rank higher on the organic search results page, every time a search relevant to your website is made in the search engine. Now you know how important search engine optimization is for website success. It is also crucial to always keep in mind that measuring the performance of your website is just as important.   Why is measuring SEO (Search Engine Optimization) performance important? Analyzing the performance and results of the SEO tactics in your website is just as important as implementing those SEO tactics in your website. Not inspecting the results and functioning of the website after putting all your efforts into it is just like studying hard and giving your exam but not getting results for it. By assessing the website, you can get various insights about your website. You can keep a check on whether your website is progressing and which part of your strategy is lacking and needs more attention. Experts of any Digital Marketing Agency in Mumbai suggests that analyzing can help you realize your mistakes, and it can also help you modify along with planning your SEO strategies much better. Not examining the performance will keep your website from evolving and growing. Imagine if there is a problem preventing the traffic from entering your website, you will never diagnose the problem if the performance of the SEO is not measured.   How to measure website SEO (Search Engine Optimization) performance?   Measuring the performance of SEO in your website is increasingly essential, and we just understood that. Some specific tools and practices will enable you to know and understand how well your website SEO is working. The following are a few of the ways to do that.   1. Rankings of keyword Keywords are the words typed in the search engines like Google by the users to search for something particular. A keyword could be anything from a single word to a collection of words and phrases. SEO experts research and use these keywords in their web pages so that the search engine bots can rack these web pages and index them on the search engine results page. The easiest way to track the keyword performance of your web page is to search the keyword used in your web page in the search engine and see where your web page ranks in the organic search results. The main objective is to rank on the first page of the search results at least, if not in the first place. And if you can not find your web page on the first page, then there are some changes that you need to make to optimize the keywords on the web page.   2. Organic traffic on your website Organic traffic is the visitors that land on your website and click on your web page without paying any money for the ad campaigns. Organic traffic is the visitors that you get naturally, that is getting visitors to click on your web page without paying any money for the ad campaigns. Assessing the traffic that visits your website can be a helpful thing for further planning for the website. After analyzing the traffic, you can understand the sort of demographic that is clicking on your website. You can also understand their behaviour and actions when they go through the web page. This will give an insight into how the users that come across your web page, react to the services you provide them. It can be an enormous thing for you to realize where the

Marketing and Sales, SEO, SySpree

Best Ways You Can Create a Robots.txt File

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[vc_row][vc_column][vc_column_text]A Robot.txt file is an extremely powerful tool, used by Search Engines, Webmasters, and website owners alike, to connect with you and your site. It can help you to tell the Search Engines (both Google and Bing) how to crawl your site, or stop them from crawling it at all! This article by experts of a leading Digital Marketing Agency in Mumbai will help you understand what a Robot.txt file is, how to create one, and use it to both controls how your site is crawled and prevent yourself from being penalized.   Table: What is a robots.txt file? Do you need a Robots.txt file? How does the Robots.txt file work? How to create a Robots.txt file? How do you check if your Robots.txt is working? Submit a robots.txt file to Google   What is a robots.txt file? A Robots.txt file is a plain text file placed on the root folder of your website that controls how search engines crawl and index specific pages of your site.     The robots.txt file is used as a way to communicate with web crawlers and bots about how they should act on your site. It tells the crawler that certain pages shouldn’t be indexed and shouldn’t be crawled. It’s a nice way to keep parts of your website private and not expose them to search engines until you’re ready for them to be seen.   Do you need a Robots.txt file? A Robot.txt file sometimes referred to as a “robots exclusion standard,” is a simple text file placed in the root folder of your website that allows you to communicate with search engines about which pages on your site you don’t want them to index. Telling search engines not to index a page can be beneficial for both you and your visitors. If a page isn’t relevant to what someone searched for, then it’s best not to show it. For example, if you have a page that doesn’t provide any information that would help visitors locate products they’re looking for, then you might want to prevent search engines from indexing this particular page. You can use the robots.txt file as a way to prevent search engines from indexing that page. You want to protect sensitive information on your site, like passwords or customer information. Search engines will always obey the rules in the robots.txt file, so you can instruct them not to include particular pages in search results until those pages are finished and ready for public consumption. You may also want to prevent search engines from indexing pages that allow people to post comments or reviews so as not to dilute the value of the most authoritative pages on your site with spammy content or duplicate information.   How does the Robots.txt file work?     The robots.txt file is an instruction sheet for search engine robots. It tells them which parts of your site they can access and which pages they should not visit. The robots.txt file is a text document that you place in the root directory of your website. Most of the important search engines, such as Google, Yahoo, and Bing, honour this request by not visiting the pages listed in the robots.txt file. The primary purpose of a robots.txt file is to prevent the search engines from accessing files that are irrelevant to their search algorithms or their web crawlers. For example, if you have a page on your site that contains pictures of kittens playing with yarn, you might not want the search engines to index those images so that people won’t have to wade through them when they do an image search for “adorable cats.” So how does it work? A typical robots.txt file contains three simple rules: User-agent: * Disallow: /private_files/ Disallow: /link_to_private_files/   The first line states that the entire site is disallowed for crawlers (user-agent). The second line states that the specified URL is disallowed (“private files” and “link_to_private_files” in this example). The third line indicates that any URLs that are preceded by “http://www”, are also disallowed (“http://www” in this example).   Another Example:- If you don’t want to be crawled by Googlebot, then you would add the following line: Googlebot: Disallow: /private/*   The following example is for a site that doesn’t want to be crawled by anyone: User-agent: * Disallow: /   Experts of the leading SEO Company in Mumbai will tell you that if you have already set up a Robots.txt file and are not happy with the results, then you can tweak your existing Robot.txt file to get different results. If Google asks you to remove certain links from your website, the Robots.txt file is the one they are referring to. The Robots.txt file allows webmasters to remove links to a specific site or page from Google’s index without affecting the content and appearance of the rest of the site.   How to create a Robots.txt file? A Robots Exclusion Standard file, also known as a robots.txt file, determines which pages and content search engine crawlers should not index on your website. You can use a robots.txt file to keep your content private or allow other sites to look at it. A robots.txt file resides at the root directory of your website. So for example, for the website www.example.com, the robots. txt file lives at www . example. com / robots . txt. A default robot. txt file makes all files publicly available. However, you can make files private using robots. txt file by specifying crawl – delay preventing their accessibility in the first place.   Here’s a breakdown of what that robots.txt file means: This file tells Googlebot to ignore URLs beginning with http://example.com/nogooglebot/. All other user agents are free to crawl the entire site. This site’s sitemap is located at http://www.example.com/sitemap.xml.   Here are some basic guidelines for creating a robots.txt file. Creating a robots.txt file is a simple five-step process: Make a file called robots.txt. Add rules to the robots.txt file to control search

Marketing and Sales, SEO, SySpree

A Beginners Guide to Google Search Console

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[vc_row][vc_column][vc_column_text]Have you heard of Google Search Console? If your answer was no, then you’re not alone. Many people new to Digital marketing aren’t familiar with this service from Google. Search Console (or GSC for short) is a free and powerful webmaster tool from Google that allows you to get valuable insights about your site and how it performs in search results. We as experts of any leading Digital Marketing Agency in Mumbai will let you know all you need to know about GSC, just tag along with us.   Table of contents: What is google search console Setting up a Google Search Console account Using Google search console   What is a Google Search Console? Google Search Console is the best tool for tracking the Google search result ranking of your website’s pages. It provides detailed data on the performance of your website and the keywords you’ve chosen to target. If you conduct the right analysis, you can optimize your website to rank better in Google search results. A majority of all internet users use Google Search as their preferred search service, which means that if you want to reach them, you have to rank well in Google search results.     Google Search Console is a free service offered by Google that helps webmasters or website owners assess the performance of their websites. It also enables them to monitor their sites’ pages and index status, diagnose issues, track keyword rankings and optimize their sites accordingly. The primary purpose of this platform is to help web owners improve their sites’ appearance in Google search results by providing information about SEO performance, pages indexing, and other related activities. With access to these tools and reports, web owners can analyze the sources of traffic coming to the site, identify problems in real-time and improve their sites for better user experience and SEO ranking.   Setting up a Google Search Console account. Google Search Console is free to use and you can start using it in less than 5 minutes. Remember, you need a Google account to use it. This account will be used for all future GSC-related activities. If you don’t have a Google account, you can create one from your web browser by clicking here. To get started, you’ll need to log in to your Google Account, click the dropdown menu at the top right-hand corner of your screen, click “Search Console” and then “Search Console Home”. After this point, if you scroll down the page, you’ll see five steps that need completing before getting started with GSC. You’ll firstly need to add a website for Search Console to track. To do this, click on the red “+Add a Property” button located at the bottom of the page.   Step 1: Enter Your Site’s Web Address Visit the Search Console home page at www.google.com/webmasters/tools. On the right side of the page, under Step 2: Enter Your Website, enter your site and then click “Add Property”. The best way to find your site’s web address is by entering the address into your browser’s address bar, copying it from the source code on your WordPress website, or by looking under the “Settings” tab in the WordPress dashboard.   Step 2: Verify Ownership of Your Site Verification is the process of confirming your ownership of a website or property. To help protect and maintain the quality of Google Search, Google Search Console needs to verify that you are the owner of a site before granting you access to some of its most sensitive data, such as information about how users find the site. Verified owners can grant you full or view access to their sites.   Step 3: Confirm a website property Add a new property to Search Console, or select an unverified property from your property selector. Figure out which of the options below works best for your site, and follow the instructions. The verification page will tell you which methods are recommended for your site.   Step 4: You can use multiple methods to validate. You can add multiple verification methods to your property’s verification settings page—like by adding a Google Analytics tracking code and another verification method, such as submitting a request through Search Console. Experts of any leading SEO company in Mumbai suggests that this way if one method fails (such as if someone changes a template on your website and omits the tag), you can use another method to verify ownership of the property. You can add a verification method to your Google Search Console account by clicking the Settings page and selecting Ownership verification. Multiple users can verify ownership of the same website property, so long as they use unique verification methods.   Step 5: Checking child properties: After verifying ownership of your top-level domain using the HTML file method, you can easily create and verify any child domains if you have validated your top-level domain. Unfortunately, verifying a site doesn’t happen instantly. Your verified ownership lasts as long as we can confirm your tag is still present and valid. We periodically check your tag to make sure it’s still there and hasn’t been tampered with. If you lose access to a property, all users who have full view permissions for that property will lose access as well. Your site’s verification status lasts as long as Google can confirm that your site is authorized. Periodically, Google will check to make sure that your site is still verified, but this only happens if you do not remove the verification code from the HTML for your site. If your verification can no longer be confirmed, you will receive an email notification. If the issue is not solved, you will lose access to the property after a certain grace period. If you have given multiple users full view permissions, they will all lose access to the Search Console property if you remove yourself as a verified owner. The Google tag verification user agent has the user agent string Mozilla/5.0 (compatible;

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