Item: Syspree
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Author: Client 1

Marketing and Sales, Social Media Marketing, SySpree

Online PR – The one weapon that’s absolutely essential to promote your brand

admin / September 15, 2020

What is Online PR? Online PR is also known as Digital PR or E-PR. The experts at a leading Social Media Marketing Company in Mumbai, define Online PR or Online Public Relations as a highly economical method of showcasing your brand and business to a wide audience. It is quite similar to traditional PR but the medium is online channels instead of newspapers and magazines. PR does not include selling a product or a service but instead is all about influencing people or your potential and existing customers to gain their trust, mainly by weaving together a story with the help of quality content. There are various ways online PR can be achieved. This mostly includes writing blogs, using Social Media platforms such as Facebook, Instagram, etc., and SEO, along with websites that are relevant to the kind of business you are willing to promote. As a top-ranking Social Media Marketing Company in Mumbai, we promote new products and services to events and stories with your potential audience. Online PR is one of the great tools for reputation management of your business, especially on days when bad news is the order of the day. Why is Online PR important for businesses? PR is essential for the triumph of any organization, which when carried out professionally, can yield massive success and publicity that cannot be purchased nor sold. Consumers find articles, blogs, and news stories much more credible and engaging than advertisements, which are created with the sole purpose of selling a product or service. Online PR is an excellent tool to sell a product while generating interest in the brand and the organization. Online PR is a brilliant and innovative way of positioning oneself as a professional which can bring speaking and participation opportunities at events and seminars. It can also bring in endorsements, sponsorships, and affiliate relationships if carried out professionally. By making effective use of multiple social media platforms, every tiny bit of online PR can be shared across in the digital world. Being a leading Social Media Marketing Company in Mumbai, we utilize a well-defined online PR strategy to enhance the SEO of our client’s website. When you use an Online PR campaign for your business, you strive to improve the brand awareness and online presence of your business. A focused campaign can help you make a huge difference in establishing your online identity which would further make your brand unique. Conclusion: Hence with the help of the above-specified information, we can infer how important Online PR can be for your business when implemented correctly. The following points summarize the benefits goals or having used Online PR to promote your business. Helps you achieve a lasting and positive external image of your company or brand. Helps you acquire new customers and also retain the existing ones. Acts as a way of communication between your brand and your customers. Helps you increase the level of customer attention towards your brand or business. Allows you to achieve a high cost to benefit ratio. Improves your online reputation. Provides a way to measure and control your success. Helps you achieve a higher degree of actuality. According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree

What are the SEO Advantages of switching to HTTPS?

admin / September 15, 2020

What is HTTPS? As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, before we broach to the actual topic of the SEO advantages of switching over to, here are a few facts one should know about HTTPS: HTTPS stands for Secure HyperText Transfer Protocol. Secure HyperText Transfer Protocol was developed to transfer information over the internet more safely. It has been a signal in Google’s ranking algorithm for the past 3 years. More than 80% of users are likely to abandon a purchase midway if data was sent over an insecure connection, clearly showing that security could impact sales. HTTPS sites load much faster than HTTP sites and they are also likely to rank better. Studies have indicated that higher search rankings and HTTPS are linked to a certain extent The above facts indicate that it is not only onsite content that can have an impact (positive or negative) on traffic and conversions, and website security is a critical factor too. Every leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai will vouch for this and the positive impact of an HTTPS site is well documented too. That Secure HyperText Transfer Protocol offers user security is common knowledge and is the best way of remaining on the good side of Google. However, there are a few benefits associated with it too. Thus let us now understand why it makes sense in moving over to HTTPS from the SEO perspective: Improved Rankings: This is the most obvious benefit as Google has time and again reiterated that HTTPS sites will have their rankings boosted. Also as time goes by, it will be essential to switch to HTTPS and gain value. Referrer Data: The secure referrer information is saved when traffic passes to an HTTPS site, which is unlike what occurs with HTTP sites when it is stripped away and seems direct. Privacy: HTTPS is capable of enhancing security for your website and SEO is more than one way. HTTPS does not allow any kind of tampering by a third party and fortifies the site for your visitors. It also makes sure that the server is talking to the right website through its verification processes. All kinds of communication along with URLs are encrypted and this protects critical information like browsing history and credit/debit card details. For ease of switching from HTTP to HTTPS, Google has provided the below-mentioned tips as best practices for SEO and it is also essential to communicate to Google that your site has moved from HTTP to HTTPS. Make use of relative URLs for resources that are a part of the same domain Use Protocol related URLs for all other domains. Choose from the certificate type that you will need: single, wildcard or multi-domain Use 2048-bit key certificates Conclusion: Many providers of SEO services in Mumbai, Thane, and Navi-Mumbai have vetoed the fact that HTTPS is a highly secure system for websites and provides a large number of SEO benefits, primarily since it helps you to remain on the preferential list of Google. And hence one must take advantage of attaining an excellent rank with the help of this secure medium. According to any leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, Social Media Marketing, SySpree

Should Startups Focus On Digital Marketing?

admin / September 15, 2020

Launching your start-up venture and nurturing it into growth is an exciting and exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. As a Digital Marketing Agency in Mumbai, we know It is always a challenge on the methods to be adopted to reach out to the masses and drive business results, all this while being saddled with a minuscule budget. As a start-up, it is important to building a brand identity at a decent pace, since the fast-paced world demands being quick to reach the finish line in time. Digital marketing can turn out to be a powerful weapon in the armory of a start-up if used prudently. It creates the necessary awareness and positions the company and its brand in its right place. It is also useful to create a steady flow of traffic, creates leads, and brings about online sales, which helps a start-up to hit the road running. Let us explore these tools and their benefits for a start-up: Search Engine Optimization: This is a cost-effective method of increasing visibility and organic traffic to the website and is a tool that is packed with measurable and long-term benefits. It helps start-ups to build their credibility as a brand and customer trust while keeping your business in front of the right audience 24×7 and 365 days. For SEO to work its magic, it is necessary to make the website mobile friendly and completely secure, especially for e-commerce websites. Start-ups need to ensure the page loading time is reduced to its minimum and there is interesting content to hold the viewer’s attention. Content Marketing: This is an extremely powerful way of generating higher traffic and quality leads while creating a positive image and brand awareness. It also helps to enhance relationships with present and future client base. By publishing content that is relevant consistently, it is possible to use content marketing to nurture a loyal audience. Throughcontent marketing, one can post stories and user experiences of working with your brand, by setting up a blog. Social Media Marketing: This is one of the most potent methods of reaching out to audiences and keeping your brand in the limelight. Popular social media platforms like Facebook, Instagram, etc.can be selected as per the nature of your business. A large percentage of your potential audience is connected to social media and a planned strategy can help brands to engage with them in a cost-effective and impactful manner. Monitor your social media pages regularly and reply to queries and comments and watch the dialogue grow into leads and subsequent sales. Email Marketing: Touted as one of the most simple and personal methods of reaching out to existing and potential customers, Email marketing provides start-ups with a cheap yet effective digital marketing medium. One can identify a service provider and set up a calendar for regular email blasts consisting of relevant messages. The audience should not feel they are being pressurized into buying all the time and with the help of a Digital Marketing Agency in Mumbai, start-ups can add various freebies and discount offers to get a dialogue started and slowly but diligently work on building a relationship. Conclusion: Start-ups solve their user’s issues and would need to engage with a responsive Digital Marketing Agency in Mumbai so that they are connected to the right kind of audience at a personalized level. Digital marketing provides an edge over traditional forms of marketing and provides organic ways of enhancing the consumer base without spending too much. Digital marketing also has low entry barriers and scale which further helps to do more and prevents unnecessary wastage. According to any leading Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs like Why Is GitHub Critical for Web Developers? to learn about more exciting topics.

SEO, Social Media Marketing, SySpree

The Importance of Social Media Strategy in Modern Business

admin / September 11, 2020

As a leading SMM Company in Mumbai, we throw open this discussion with a basic question “What is Social Media Strategy?” Simply speaking, Social Media Strategy explains how an organization will utilize social media to fulfill its communication goals and also defines the tools and platforms that it will use to support this process. It is also a statement that outlines the aims and objectives, along with the intent of using social media and the result you expect to achieve. Of course, social media works in conjunction with various other channels without isolating itself and it is also executed by considering the overall business plan of the organization. As every professional SMM Company in Mumbai will endorse, a plan is essential for success but without a strategy in place, it is difficult to prioritize the activities to put this plan in action. Every business needs to have a social media strategy. Period. But the key is to have an actionable strategy, one that understands your clients and is instrumental in speaking to them in the language they are familiar with. The best strategies are built around creating content, conversations, and conversions. Since your competition and a huge majority of your customers are actively involved and if you are not a part of social media, you will not be able to influence the discussion that goes on. Also, it is difficult to manage your online brand reputation, if you are unaware of what’s being said about you while ensuring that your message is being heard by the right people. As a top-notch SMM Company in Mumbai we now look at the main reasons why your organization needs a well-planned Social Media Strategy: 1. The social web is growing and how As per the latest research data on social media usage, two primary factors drive social web: Mobile: People accessing the internet using the mobile while at home or office or while traveling, is increasing dramatically. Older Users acceptance: The quickest growing demographic on Twitter is the age group of 55-64 years while the 45-54 years age bracket is the fastest one for Facebook and Google+ Since improved mobile connectivity and faster internet speeds have increased social activities like connecting to friends, updating and sharing content has increased dramatically. By creating a targeted social media strategy, you can focus on relevant areas to address customers, present, and future. 2. Social Media is influencing purchase decisions Audience building and engagement were a primary focus a few years back while the present era is leaning heavily towards customization and commerce. Every SMM Company in Mumbai knows that social platform has made massive investments in its advertising solutions hoping to entice marketers by promising smart targeting and better APIs, not to forget the capacity to carry out specialized marketing campaigns. Facebook APIs help marketers to manage audience information, build personalized dashboards, create adverts and campaigns, and manage their assets like pages, accounts, etc. A large majority of potential customers make use of the social platforms to validate their choices and an equally large audience depends on the reviews and recommendations these platforms offer. However, it is important to understand the fine differences between each social network and the role they play in the purchase cycle. We at SySpree, a leading SMM Company in Mumbai believe that a clear strategy has to be in place otherwise it will be difficult to understand what roles these networks can play during the buying cycle. For all you know, you could be losing out on potential sales or targeting the wrong audience in the first place itself. 3. Social networks- a double-edged sword Social networks are capable of building your reputation as a brand and destroying it too. Social media has been responsible for providing a face and a voice to brands that were previously unheard of. This not only gave these names a platform to display their qualities but also removed the ambiguity that existed, making it transparent. However, social media can also fuel anger and provide a platform to voice discontent which may be misplaced at times. 4. The Power of peer recommendation One potential buyer will always rely on the word of a fellow customer and this kind of peer influence can push conversion rates and sales. Retailers should pay attention to customer reviews and ratings provided by them, as a prospect on the verge of purchase can tilt either way and this could be the difference between a sale and a bounce. Expert opinions also matter a lot, especially when the purchase of high-end electronics or audio-visual equipment is involved. Brand credibility is also enhanced by getting experts to review your product as customers take their opinion quite seriously. Providers of any SMM Company in Mumbai always stress having a strategy in place as deciding on how to connect to the customer is not a tactical question but needs strategic thinking. Without this strategy, there is a risk of inefficiency and failure.

SEO, Social Media Marketing, SySpree

Basics of Social Engagement

admin / September 8, 2020

Every modern organization’s social media strategy as defined by any leading Social Media Marketing Company in Mumbai has Social media engagement at its core and to succeed at it, one needs to be proactive at listening and engaging. Being proactive in social media engagement can go a long way in giving results as desired while making your brand highly visible. With the help of this blog, we elaborate on the concept of Social Media Engagement to our readers which would then help them boost their Social Media presence. What should a brand do to connect socially? As one of the top-notch Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we ensure that social media engagement is not a passive experience. One of the basics of social engagement is to proactively reach out to those clients who refer to your organization or brand, without waiting for them to connect to you. As per studies conducted, consumers who receive a quick and relevant response from a brand, are more likely to recommend it to others as opposed to those who have to wait for a response. The more a brand listens to its customers and resolves the problems that they face, the higher is the chance of the customer turning into an advocate for them. Unfortunately, social media monitoring remains one of the largest missed opportunities in business today. SMM or Social Media Monitoring involves keeping an active tab on what the world is saying about your brand products and the issues that affect them, on social media platforms. With the utilization of effective SMM tools such as Buffer, Hootsuite, etc. one would be able to track their organization’s mentions, specific keywords, and competition too and this kind of listening can be used to identify opportunities as they happen. You can learn more about these Social Media Monitoring or Social Media Marketing (SMM) tools with the help of the following blog Top 20 Social Media Marketing (SMM) Tools, where the author helps you understand various tools that can be employed as per your business needs. One can also connect with their targeted audiences regarding any required solution or respond to them with the help of a comment, which would offer a fabulous way to help make your customers feel appreciated. We at SySpree a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, always aim to achieve this from our performance. Another impactful way of engaging with your customers is to thank your customers for their comments and share their content on your Social Media platforms with your followers. As leading providers of Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai we work towards creating such significant moments for our clients and their customers, helping them to encourage conversation, bring them closer to initiating a transaction. Thus to conclude, experts at SySpree suggest that to run an effective and successful Social Media Engagement Strategy one needs to be focused on not only Asking from and listening to users but also Boosting their Engagement with the help of various Social Media Platforms. Communication also plays a crucial role here along with enticing users with the help of well-planned Discount offerings. And the most important of all this is to always make your customer feel appreciated. According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree, Web Develipment

Timing the updating your website is critical- A fresh perspective

admin / August 26, 2020

A Web Development Company in Mumbai is aware that an organization is always on the lookout for ways and means to improve their sales and is hence constantly searching for newer and better methods of connecting to prospects who can later convert to their clients. A company website is probably the most convenient and economical approach to making your presence felt in the online world. As a major percentage of your present and prospective clientele have access to the internet and almost all of them browse it through a smartphone, a tablet, or a desktop, it makes super sense to ensure that your website is up to date with the latest information and tools. With the help of this article that is the concluding one among the previous series, we as a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, seek to address the final reason, the other three reasons being, Design, Marketing, and Usability, that one must look into while updating their website. Thus with the help of this article, we focus our attention on how Time plays a crucial role while considering updating your website. If you are keen on improving customer service and want to save critical administration time, then the website overhaul is the right time to do it. If you’d like to know more about the reasons one must consider while considering to update their website, refer the blog Key Reasons for Upgrading your Website written by the experts at SySpree, a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai which highlights key points such as Security, Reliability, Navigation, Appeal and Website Speed. As a top-notch Web Development Company in Mumbai, we understand that a modern client expects a lot when he or she visits a website. A contact form, a blog, shopping functionality, and an online chat for help-related issues are the basic expectations they have and an integrated website has all this and more. Customers need error-free information that is easy and quick to access and a modern website will fulfill all these needs. Of course, there is none better time than now to accomplish this through website integration. Security flaws are high in the case of old and out-dated websites as newer hacking techniques are now available and hackers have a host of modern tools at hand to break your site. Since older websites rely on technologies that are on the verge of becoming obsolete, the possibility of it getting hacked increases. Your website refurbishment could well be the right time to address this issue by connecting to a recognized Web Development Company in Mumbai. You can also refer to the 10 Essential Steps To Improve Your Website Security blog for more details on this subject. Outdated content is sometimes bad for business as your website needs to show the most accurate information to its visitors. If a visitor discovers old information on your site, they will likely lose confidence in you, thus hampering your business. It is thus necessary to timely monitor your site and update it with as much new information as possible. As a thriving Web Development Company in Mumbai, we understand how much your customers crave new and updated information and hence we recommend updating your site with quality and valuable content on a weekly basis. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree, Web Develipment

Content Marketing using LinkedIn Groups- An Analysis

admin / August 25, 2020

The providers of SEO Services in Mumbai believe that the primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like Facebook or Twitter. This clearly implies that if shared content is relevant and interests a majority of the group, you can become a strong influence and quickly too. As leading providers of SEO Services in Mumbai, Thane, and Navi-Mumbai, the experts at SySpree have noted that LinkedIn groups can be a vital part of an organization’s content marketing strategy as such groups send regular notifications about their latest posts. This indicates that your blog post can be shared with a relevant group of people who will access it immediately and also allows you to use the mailing list to reach a much wider audience. Let’s peek into the pros of using LinkedIn groups as explained by the experts at SySpree, a leading provider of SEO Services in Mumbai: 1. Lead Generation: Targeted groups provide more qualified leads and that too for free 2. Building Trust and Credibility: By sharing posts that the group members can connect to or find the most relevant can help build credibility and trust among these members of your group. This directly impacts your brand and the quality of your content.3. Scope for Improvement: Groups assure feedback about the topics that you share and give useful inputs to any developing ideas you put forth.4.Problem Solving: This is also an offshoot and you could receive many practical insights with the help of this. Many LinkedIn groups face a large amount of self-promotional activity and spam that marketers post with the hope that traffic gets driven to their websites. Older groups have a huge member base which is irresistible for spammers and content creators who are looking for a focussed audience and a wider base to spread the word. This means that posts and links that are not relevant to the group’s primary interests get unwanted prominence while the high-quality discussions that need focus are pushed lower and its message gets diluted. Members could miss a relevant post that is of interest to the entire group. Posting on LinkedIn groups has its negatives too. According to leading providers of SEO Services in Mumbai, these are:1. Members are added to the group just for the sake of multiplying the numbers and this could dilute the member quality.2. Groups that do not have active administrators can suffer on the quality front since anyone can post without the content being monitored.3. A large number of notifications can deter members from reading your posts thus acting negatively. Using LinkedIn groups may seem like a fairly obvious marketing strategy with the help of any organization that is a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai however managing and distributing your content can be a full-time activity that needs focus and clarity. Also, it’s not a one-way contribution where you keep on sharing content without commenting on other group posts and discussions. This needs effort. Period. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SEO, SySpree

Google Penguin 4.0 – Real-Time for the First Time

admin / August 17, 2020

As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, with the help of this blog, we aim to explain our readers about Google Penguin 4.0 which is among one of Google’s most powerful tools and it affects SEO. What is Google Penguin? Google Penguin is a code name for a Google algorithm update that was first announced on 24th April 2012. It was aimed at decreasing the search engine rankings of those websites that violated Google’s Webmaster guidelines by employing black-hat SEO techniques to artificially increase the ranking of a web page by manipulating the number of links pointing to that page. Google announced all its Penguin filter updates to the public by 2013. Let us take a look at each of these updates along with their release date and their impact on queries. Penguin 1 – April 24, 2012, impact around 3.1% of queries Penguin 2 – May 26, 2012, impact less than 0.1% of queries Penguin 3 – October 5, 2012, impact around 0.3% of queries Penguin 4 (also known as Penguin 2.0) – May 22, 2013, impact 2.3% of queries Penguin 5 (also known as Penguin 2.1) – October 4, 2013, impact around 1% of queries Penguin 6 (also known as Penguin 3.0) – October 17, 2014, impact less than 1% English queries Penguin 7 – September 23, 2016 Google Penguin 4.0 or the 7th Penguin Update: Google’s much-awaited and the most recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0, and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real-time signal being managed within its central search algorithm. Every leading Digital Marketing Company in Mumbai is looking at this new development with interest and the impact it will have on the industry. Penguin was first introduced in 2012 and worked sporadically at periodic intervals. It is a filter created by Google that has been designed to detect and intercept sites that go beyond the regular anti-spamming systems which are unable to detect such sites. The sites which are identified as spam will be penalized until the time the next filter is applied, even if they make changes and alter their ways. The next filter may take time, maybe months, till that time the concerned website will remain impacted. However, as per Google, these interim updates will now be eliminated as with this recent release Penguin moves into real-time. Since Google constantly crawls, re-crawls, indexes, and re-indexes web pages, these pages will be evaluated by Penguin, and pages defaulting on the rules laid down will be suitably penalized. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai we take complete care to ensure our clients are not impacted and stay within the realm of law. As the industry speculates and analyses the various implications of the changes Penguin 4.0 brings, Google has confirmed that its algorithm is more granular than earlier which may have many interpretations. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we are exploring these changes and soon will be ready with a more in-depth article. One thing is for sure, Google will no longer announce updates as it is going to be a constant process which does not need confirmation. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, Social Media Marketing, SySpree

Google & Bing- Understanding differences and similarities for SEO

admin / August 15, 2020

It is the aim of every leading provider of SEO services in Mumbai to help their clients improve their website ranking. With the help of this blog, we explain the difference and similarities between 2 Major Search Engines: Google and Bing, and how one can take advantage of these properties to rank better. While the basics of Search Engine Optimization apply to both, optimizing for Bing & Google needs a slightly different approach. By understanding the differences between these leading search engines, planning the Search Engine Optimization campaign can become easier and more effective too. Google: Google was founded in 1998 by Larry Page and Sergey Brin. It is undoubtedly the leading search engine today and is a highly preferred search engine and is synonymous with the term “search”. A research conducted in February of this month, it was seen that Google has about 64.5% search market share in the US. Both Google and Bing are the market leaders for advertising however the authority and market share of Google is what makes the number 1 search engine. Bing: Bing was launched in 2009. Bing is a Microsoft search engine, that was previously known as MSN Search, Windows Live Search, and Live Search. Bing, positions itself at No.2 with around 32.6% search market share of the US. It provides a variety of search services that include the web, video, image, and other map search products. Both search engines are similar in many ways but there are quite a few dissimilarities that stand out prominently. We are the top providers of SEO services in Mumbai, Thane, and Navi-Mumbai and we understand the key differences between Google and Bing. This helps us to design the appropriate SEO campaign and channelize our effort in a focused manner. Let’s take a peek briefly at various SEO similarities & differences between them: 1. Similarities: Both of these search engines have a lot of similarities, let us take a look at each of these: • Links: High-Quality links garner equal importance in Google and Bing and hold balanced weight in both the search engines. • Paid Search: This works the same in both, Google and Bing, but it is only a hired space for your website and not a permanent home. • Local Search Results: Optimisation and Page content needs keywords based on geographical locations to succeed in local results. 2. Differences:Google & Bing evaluate websites differently and these differences are both, glaring and subtle. They are: • Identical Keywords: Google’s algorithm identifies synonyms and recognizes the context of a particular keyword, which allows you to play with words and creativity a bit. Bing needs exact keywords which could be a slight deterrent. • Twin meaning queries: If there is a keyword with two meanings, Google will rank the most popular website while Bing will provide local results first. • Flash Content: Google does not understand flash websites so does not crawl them which Bing crawls them easily and gives the necessary credit. Conclusion: By studying the similarities and differences, we, as leading providers of SEO services in Mumbai, Thane, and Navi-Mumbai, have created highly successful Search Engine Optimization campaigns for our clients and given them the edge over the competition. We make sure that the above-mentioned properties are always taken into consideration while we manage our campaigns for the clients. You too can evaluate each these search engines carefully and improve your campaigns, thus improving your ranking. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of SEO services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, Social Media Marketing, SySpree

Technical optimization for SEO

admin / August 11, 2020

SySpree, a leading SEO Company in Mumbai, Thane, and Navi-Mumbai suggest that the technical optimization for SEO is as equally important as other factors of your website and that they require emphasis without which the optimization of your website may not give you the desired results. The focus of most blogs and articles which talk about SEO is about developing content that naturally earns links and optimizing that content for search, this blog however highlights the technical aspect to achieve the desired goal. Search Engines must be able to crawl and accurately index your website. The primary step to be taken is of installing analytics software such as Google Analytics or Bing Analytics on your website, as they provide us with the necessary analytics data that could help us to understand better how the users of our website interact with the site which can then be considered one of the most important driving force of online marketing. Check out the following technical issues that could easily become the difference between a website’s success and failure or check with any SEO company in Mumbai, Thane, and Navi-Mumbai offering these services. 1. 301 Redirect: It is always recommended to use a 301 redirect which is permanent and informs the search engine to change over from the earlier URL by dropping it from the index and replace it with the current one. Users need to be guided to the right page. It is possible that a webmaster could delete the webpage without setting up a redirect, 1.resulting in a 404 error-Page not found. This could, directly and indirectly, affect the page rankings. 2. Cloaking: Displaying one version of the webpage to users and a different one to search engine is known as Cloaking and is treated as a deceptive practice by search engines. Search engines need to see the same website users are seeing and any kind of hidden text or link is viewed pretty suspiciously. 3. Prevent Duplicate Content: If the same content appears at more than one web address, it means that we have duplicate content. This serves as an issue as the search engine is deluded regarding which version to be included or excluded from their index. To avoid this we can take the following actions: parameter handling tool in Google Search Console, or using the rel=canonical attribute, 4. Custom 404 Error: When someone requests a URL that does not exist a server would throw in a 404 page not found page on your browser. This page might not be as attractive and won’t be branded with your site. Creating a Custom 404 page, on the other hand, would help provide your users with the information that they are seeking along with some other useful content that would encourage your users to explore your site Apart from these, it is also important to stay away from plagiarists and also focus on protecting your site’s performance by keeping it updated. Ask any SEO company in Mumbai for Technical optimization for SEO and they surely will guide you to take the right steps. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading SEO company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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What are the SEO Advantages of switching to HTTPS?

Timing the updating your website is critical- A fresh perspective

Content Marketing using LinkedIn Groups- An Analysis

Google Penguin 4.0 – Real-Time for the First Time

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