Why do we care about our conversion rate? Well, basically, to get people to buy things. And for that to be effective, you want your visitors to convert. A higher conversion rate is better because it reduces cost per purchase. This is the idea that too many choices can make it difficult for a person…
To marketers, there could be any scarier or more frightening statistic than this: 96% of the people who visit your site aren’t ready to purchase. That means that you’ll likely be able to convince the 4% of people who visit your site to purchase your product the first time they land on it. This is…
Google Merchant Center is the unnoticed hero of online advertising. Many marketers use it; however, only a few mention it when discussing their strategies for marketing. Don’t fall for the myths, though. Google Merchant Center is the essential element of any successful Google Shopping campaign. What is it exactly, and how does it work? What…
PPC campaigns are one of the most powerful tools to create leads and sales. That’s because they’re a cost-effective way to generate qualified traffic to your website and make it easy for potential customers to find you. This blog will discuss how to create a PPC Campaign & best PPC Campaign strategy by the leading…
You’ve come to the right place if you’ve heard a little about PPC marketing and want to learn more about it or if you’re already aware that you want to use PPC to market your company but aren’t sure where to begin. This is the first of two blogs on PPC that will educate you…
Did you know that it is 5 to five times more to find new customers than to keep current customers? Did you know that your customers who are already loyal to you are 50 percent higher likely to test a brand-new product you offer and invest 31 percent greater than brand-new customers? If you do…