How To Use Keywords For Effective SEM (Search Engine Marketing) In 2023?
As the competition in the global market increases, the marketers and advertisers also have to constantly think of ways that help them to stand out from the crowd to do well. Search Engine Marketing (SEM), is one of the most effective ways to ensure that your website does well on search engine results pages (or SERP). There are several elements and aspects, which are combined to create a successful SEM campaign. One of the most crucial elements is the keywords. Experts of a leading Digital Marketing Agency in Mumbai explains that keywords play a significant part in SEM, and to understand why they are important and how these SEM keywords work, make sure to read them till the end. Key Takeaways Search Engine Marketing (SEM) is one of the most effective ways to ensure that your website does well on search engine results pages (or SERP). Keywords are crucial in optimizing your website to ensure it appears at the top of SERP. Several types of keywords are used in SEM campaigns, including broad match, phrase match, exact match, and negative keywords. Using specific and precise keywords in SEM campaigns can help attract traffic looking for the specific answers a website provides. SEM keywords are different from SEO keywords, as SEM campaigns are paid ad campaigns, and SEM keywords are more focused and specific than SEO. What are Keywords? When we talk about keywords used in search engines, they are a word or group of words or a phrase typed in the search engines like Google, Bing, Yandex, and others that show results relevant to the search. These keywords, or key phrases, as they are also known, are used by bloggers, brand websites, and other website owners to optimize their website to make sure that their web pages are positioned at the top of the search engine results page or commonly known as SERP. A keyword is of different types and can be a single word, or a group of them, searched for in search engines. Knowing and making proper use of the keywords in your web page is one of the most important elements of optimizing the web page. Why are keywords so crucial for your website? A keyword is a way to bring your web page to the top of the search results as they are a means to communicate with the search engines and show them the relevancy of your web page to the search. When the spiders or the search bots find the keywords in your web content that the user has searched in the search engine, they might “think” that the content in your web page is related to the user search and will show the web page in the first page or if you are lucky enough maybe at the top of the search results too. As per any leading Digital Marketing Agency in Mumbai, there is a lot of research that goes into choosing the right keyword. When done correctly and with care, keywords can be a great tool to bring targeted traffic to your web page. Difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) keywords There is are many people who think that the keywords for both SEO and Search Engine Marketing (SEM) are the same. While these keywords might be similar, they are certainly not the same. While technically, there is no cost for implementing SEO strategies, the keywords usually used are not very specific or not intently focused. It does not mean that the keywords are not relevant, but keywords are related to the search and not precise. On the other hand, Search Engine Marketing (SEM) is a paid ad campaign that costs the website owner money. As PPC or pay per click is not for free, website owners do not use keywords that are vague or not precise. Because they aim to attract traffic looking for answers they provide, they use specific keywords that go straight to the point. That means they are intently focused. Now that you know the general differences between the keywords used in SEO and SEM, let us move on to how the keywords can make your Search Engine Marketing strategies much more effective. Types of keywords used in SEM (Search Engine Marketing)? 1. Broad Match Keywords These keywords commonly involve different variants of the same terms included in the keyword. That means the ads for your website are visible to the users for their searches. These are related to your keyword, even if the search words do not exactly match the keywords. This variation may consist of phrases having a similar meaning, singular or plural forms, misspellings, stemming, or synonyms of the targeted word. For example, your keyword “low carb diet” may appear on searches like “carb-free diet” or “low carb recipes.” As this type of keyword is by default applied to your campaign (unlike phrase match, exact match, and negative keywords), you do not have to spend a lot of time filtering out the keywords for your web page. 2. Phrase Match Keywords A phrase match keyword is one kind of keyword that ads appearing on the search results page will have a similar meaning to when typed on the search engine. The keywords that users type in the search engine will be much more specific and to the point. An advantage of a phrase match keyword is that it is more flexible than exact match keywords and more distinct than the standard broad match keywords. It means that not only will your ads be shown to the consumers that are the primary target, but also those searches with the same meaning or are very closely related to your ads. For example, if your phrase match keyword is “gaming laptops,” then your ads will appear on searches such as “laptops for gaming” or “top laptops for gaming.” 3. Exact Match Keywords Exact match keywords are the kind of keywords that very