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Hey there! It’s time for your weekly roundup. We have some exciting news about Google’s latest features and Instagram’s new experiments. Let’s explore the latest happenings together, shall we? Google’s AI Overviews Transform Search Experience for Millions Google is set to launch AI Overviews for all users in the United States on Google Search. The company plans to roll out this feature globally, reaching over a billion users by the end of the year. The leading SEO company in Mumbai say that these AI Overviews, powered by Google Gemini, offer concise summaries for complex queries. Hema Budaraju, Senior Director of Product for Search Generative Experience, mentioned that AI Overview link cards have higher click-through rates than traditional search results. However, Google will not separate these clicks in Search Console reports. Apart from AI Overviews, Google is also introducing new AI features such as multistep reasoning and AI-organized search results. While AI Overviews have shown increased engagement, they will only appear in cases where they provide significant value. Google assures users that ads will remain clearly labeled on search pages, and featured snippets will still be available alongside AI Overviews. These enhancements aim to enhance the user experience and improve information retrieval. Read more: https://searchengineland.com/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418 Google Introduces New Crawlers for Enhanced Image and Video Data Processing Google has expanded its Googlebot family by introducing two new web crawlers: GoogleOther-Image and GoogleOther-Video. These crawlers have been specifically designed to optimize image and video data retrieval. They have been added to support the crawling of binary data for research and development purposes. The user agent tokens for these crawlers are GoogleOther-Image and GoogleOther-Video, and their full user agent strings are GoogleOther-Image/1.0 and GoogleOther-Video/1.0. This addition comes after the inclusion of GoogleOther in April 2023, which aimed to reduce the workload on the main Googlebot crawlers. These new crawlers will greatly assist Google teams as they will focus on publicly accessible image and video URLs, thereby freeing up resources for the primary Googlebot. Website administrators who monitor crawl activities in their logs should recognize these new user agents as legitimate Google crawlers. They have been specifically designed to enhance the efficiency and scope of Google’s data collection for research and development purposes. Read more: https://searchengineland.com/google-adds-two-new-googlebot-crawlers-googleother-image-and-googleother-video-440573 Google Introduces ‘Web’ Filter for Text-Based Search Results Only Google recently introduced a new “Web” filter that enables users to see text-based links exclusively in search results, removing images, videos, and other multimedia content. This filter can be found at the top of the results page next to filters like video and news or in the “more” menu. Google Search Liaison Danny Sullivan proposed the idea, which was approved by Sullivan. This highlights its appeal to users who prefer traditional blue links, especially when accessing longer text documents or using devices with limited internet connectivity. This latest addition addresses user feedback for a simpler, text-centric search experience reminiscent of search results before 2007. The experts from the leading SEO company in Mumbai say that by selecting the “Web” filter, users can easily filter out various content types from their search results, such as forums, news, and images. The update aims to improve search efficiency and user satisfaction by offering a personalized search experience based on individual preferences. Read more: https://searchengineland.com/google-adds-web-filter-to-only-show-text-based-links-in-google-search-results-440519 Google Enhances Search with AI-Powered Features for Planning and Research Google has unveiled new AI-driven features in Google Search and Google Search Labs to improve planning, researching, and learning. The updates include AI Overviews, multistep reasoning, planning tools, AI-organized search results, and a Google Lens feature for video questions. To access these enhancements, users must opt-in to simplify search processes and provide more detailed responses. Google is rolling out new AI-powered features in Google Search and Google Search Labs to enhance planning, researching, and learning. The updates include AI Overviews, multistep reasoning, planning tools, AI-organized search results, and a Google Lens feature for video queries. Users can opt-in to access these innovations, which aim to streamline search processes by offering detailed and interactive responses. Read more: https://searchengineland.com/new-google-search-ai-features-to-help-you-plan-research-and-learn-440468 Reddit Partners with OpenAI to Integrate Data into ChatGPT and Enhance Platform Features Reddit has exciting news to share! They have just announced a new partnership with OpenAI, building on their previous collaboration with Google. The leading social media marketing company in Mumbai say this partnership will bring Reddit’s incredible content into ChatGPT and other OpenAI projects, resulting in more insightful and contextual answers. By granting OpenAI access to their real-time, structured data through Reddit’s Data API, which includes a whopping 306 million active users every week and over 16 billion posts and comments, this integration will greatly enhance the accuracy and value of AI-generated responses, especially when it comes to current topics. But that’s not all! This partnership will also bring fantastic benefits to Reddit itself. With new AI-powered features, users and moderators will enjoy improved community management and user experience. OpenAI will even become a Reddit ad partner, contributing to Reddit’s revenue stream. This collaboration is a significant milestone for Reddit and OpenAI, promising exciting advancements in AI applications and platform management. It’s an exciting time for both entities! Read more: https://www.socialmediatoday.com/news/reddit-establishes-new-partnership-with-openai/716419/ Instagram Expands ‘Notes’ Feature to Feed Posts and Reels in New Test Instagram is experimenting with expanding its Notes feature by allowing certain users to add Notes to feed posts and Reels. Launched in December 2022, Notes lets users leave engagement prompts for others, which have been quite popular with younger audiences. This focus on younger users is important for Instagram as it competes with TikTok. By making Notes available in more app parts, Instagram hopes to increase user engagement and keep its younger user base interested. Instagram is currently testing out a broader use of its Notes feature by allowing selected users to add Notes to feed posts and Reels. Introduced in December 2022, Notes allows users to leave engagement prompts for others, a feature that has resonated well with younger audiences. This emphasis on younger users is key for Instagram as it vies with TikTok.