OpenAI

We present our weekly technology and digital news roundup here, providing key updates from the industry. In particular, Meta launched their Threads web app; Reddit expanded targeting; Google enhanced Workspace security; YouTube tested new features; Pinterest prioritized protecting younger user privacy while OpenAI introduced fine-tuning for language models – each development offering insight into an ever-evolving tech landscape that’s shaping tomorrow’s digital interactions and innovation.   Meta Launches Threads Web App: A Potential Challenger to Twitter’s Dominance? Meta recently unveiled its Threads Web App to reignite interest in their platform, which quickly garnered 100 million users due to Elon Musk’s involvement. Users will now have access, post, and interact with Threads from desktop PCs – alleviating a limitation preventing journalists and businesses from fully engaging with Threads. Threads may still lack features such as search and post-scheduling; nevertheless, its potential as an alternative to Twitter is strong. But experts from a leading social media agency will tell you that Social media analysts closely followed its development; social media analysts predict its implementation may draw in content producers, such as journalists, to challenge Twitter’s dominance. Meta’s commitment to Threads–driven by Mark Zuckerberg himself–demonstrates their faith in its potential; whether Threads sustains its initial momentum or ends up another short-lived experiment is yet to be seen. Read more: https://www.socialmediatoday.com/news/meta-threads-web-app-launch/691558/   Reddit Expands Interest Targeting Categories to Boost Advertiser Reach Reddit has announced plans to improve its advertising capabilities by significantly expanding interest targeting categories from 66 to 152 – giving advertisers more effective means of reaching target audiences based on user engagement with specific subreddits or topics. Reddit’s update simplifies ad targeting by making it easier for advertisers to select appropriate interests from an expanded list. As the holiday shopping season is rapidly approaching, this expansion presents brands an opportunity to experiment with Reddit ads and boost campaign performance by targeting their promotions to relevant users. Reddit will roll out these interest categories starting this week to all of its new and existing ad groups. Read more: https://www.socialmediatoday.com/news/reddit-expands-interest-targeting-for-ads/691572/   X Expands Job Listings and Explores Job ‘Matchmaking’ for Verified Business Profiles As X expands job listings to verified business profiles on its platform, it has also begun exploring “matchmaking” to enable users to discover relevant career opportunities quickly. While its exact mechanism remains unknown, the aim is likely to involve using user content, location data, and interaction history with algorithms designed to match job ads more precisely – while LinkedIn might have more user data, its efforts to enhance job listings represent an expansion in services provided. The experts from the leading social media marketing agency will inform you that The Verification for Organizations package costs $1,000 monthly, with businesses receiving an incentive in the form of a gold checkmark. However, regardless of attempts to increase adoption by providing incentives to invest, time will tell if X can engage more brands into investing in this premium package and, therefore, reach its subscription revenue goals while expanding offerings like an improved TweetDeck through “X Pro.” Read more: https://www.socialmediatoday.com/news/x-will-soon-add-job-matchmaking-help-brands-highlight-relevant-opportunities/691445/   YouTube Tests New Features: Easier Channel Subscriptions and Song Discovery via Humming YouTube is currently testing two new features designed to enhance user experience. One feature adds a channel shelf in their Subscriptions feed where users can easily access multiple new uploads from creators they follow – intended to ease content discovery while alleviating pressure from creators to post regularly. Another tool lets users hum into an app like Shazam to locate specific tracks quickly on YouTube; should its success prove itself, this will provide users with an effortless means of discovering relevant music-related videos on YouTube and related channels. Both features are currently in the testing phase, with only a small percentage of users taking part. Read more: https://www.socialmediatoday.com/news/youtube-test-new-display-subscriptions-feed-music-discovery/691581/   Pinterest Enhances Privacy Features for Younger Users to Ensure Safety Pinterest has announced new privacy features to protect younger users on its platform. Users aged 16 or over now have the choice between public and private profiles, while those under 16 must select private ones by default. Pinterest has also implemented stricter follower controls for teens under 16, requiring those aged 16 or younger to review and approve all followers to ensure a safer online environment. Further updates come as a response to concerns expressed earlier this year that predators might use Pinterest to prey upon underage users, reinforcing Pinterest’s commitment to safeguard its younger target market. Read more: https://www.socialmediatoday.com/news/pinterest-rolls-out-new-safety-tools-protect-younger-users/691424/   Google Enhances Workspace Security with AI-Powered Zero Trust Measures Google’s Workspace product will soon feature enhanced security measures utilizing artificial intelligence-powered defenses to ensure zero trust and digital sovereignty controls. Due to rising cyber attacks, the cloud-native architecture would follow zero trust principles with additional AI threat defense capabilities for defense. They reported zero known exploits from vulnerabilities and 41% fewer security incidents compared to other email systems. Context-aware access liberates users from VPN reliance, providing flexible access policies and enhancing overall security. A leading SEO company in Mumbai will inform you that Additionally, Google AI is being leveraged to classify and label data in Google Drive continuously, ensuring appropriate sharing and protection, with these capabilities extending to Gmail. Client-side encryption (CSE) is also being introduced, allowing companies to maintain control over data access and storage, complying with local regulations. Read more: https://www.searchenginejournal.com/google-workspace-announces-ai-powered-security/494707/   OpenAI Introduces Fine-Tuning for GPT-3.5 Turbo, Enhancing Customization for Specialized Tasks OpenAI recently unveiled a feature to enable developers to tailor GPT-3.5 Turbo specifically to individual use cases, significantly increasing its performance on specialized tasks. Eventually, this feature will extend to GPT-4 to meet specific language model needs that match brand voice, enhance compliance with instructions, and automate formatting tasks more efficiently. Early testers of GPT-3.5 Turbo have already leveraged fine-tuning to increase its outputs’ consistency, reliability, and responsiveness. As a result of using shorter prompts due to fine-tuning’s capability of speeding API calls up and decreasing computational costs significantly, businesses can leverage fine-tuning for customer service, advertising translation, or code generation purposes, ultimately enabling businesses to further