offpage seo

If you are reading this blog, you might already know how important SEO is to improve website visibility. Without the implementation of SEO strategies, your website may get pushed back to the 10th page of the search results. But the question is amongst the three SEO techniques: on-page SEO, off-page SEO, and technical SEO, which one is more effective? To answer that, let’s understand all three of them.   ON-PAGE SEO     What is On-page SEO (Search engine optimization)? On-page SEO, also known as on-site SEO, is the process of applying specific techniques and strategies. They help get the web page recognized by the search engines to help it reach the top of the organic search results page. On-page SEO assists in optimizing elements that are present on the website web page. It helps the web page by boosting its rankings in the search results. SEO experts of any leading SEO Company in Mumbai understand how crucial optimizing on-page SEO is for attracting more traffic to the web page. On-page SEO practices include image optimization, keyword optimization, title tags, meta description optimization, and many other such things.   What is the importance of on-page SEO? Search engines constantly find a way to update themselves, especially Google, to understand user queries and present relevant answers. On-page SEO helps your web page by signalling the search engines about the relevancy of your website. Every website owner must make implementing on-page SEO in their web pages a priority as investing time and effort will surely bring good results in the future. A web page that is established well and has implemented on-page SEO brilliantly has a chance to be acknowledged by the search engines and to be presented on the search engine results page.   How can on-page SEO help web page rankings? 1. Use keywords that are relevant to your content.  Optimizing keywords in your website content is an old tactic used today as it is still valuable for SEO. Remember to plan and research your keywords well. You must know which terms or phrases your target audience uses to find relevant answers for your web page.     You need to know when, where and how many keywords to add. This concept is the secret to the successful optimization of keywords. There is no rule or guide on how many times you can mention a particular keyword, but stuffing your content with keywords will be a problem too. Search engines consider content with too many keywords, so forcefully adding keywords is a big no.   2. Create persuasive meta descriptions  On the search results page, you will find meta descriptions. Meta descriptions are small snippets of text that you can see below the title of the web page. Meta descriptions give the users little information about what they can expect from the web page.     We can optimize meta descriptions by using the relevant keywords in them. While writing meta descriptions, you need to remember that stuffing them with keywords will harm the rankings. The meta descriptions should never be lengthy, never-ending texts but must always be precise and descriptive. The users need a short brief to get an idea about what the web page is about to offer them.   3. Generate SEO rich content If you are serious about taking your website to the top of the search results page, then creating content rich in SEO is very important. Including an appropriate number of keywords in your content will work wonders for your web page rankings on the organic search results page. Writing content that is not just unique and original but also at the same time useful and engaging is also critical. When you create content that satisfies the users, more and more people will visit the web page, signalling to the search engines that your web page provides content that is up to the mark.   4. SEO for voice search  In today’s world, everyone is familiar with the voice search feature. Even though most of us search for our queries by typing in the search engines, we cannot ignore that the number of searches through voice searches is rising each day. As people use terms for voice search that are different from typed terms, the keywords for voice search will also be different. We usually use voice search when one is looking for quick search answers. Research is essential to understand the demographics and mindset of the users using voice searches. And according to that, the voice search is optimized.   OFF-PAGE SEO What is Off-page SEO (Search engine optimization)? Off-page SEO, also commonly known as off-site SEO, is a practice where specific actions are performed to ensure the website reaches the top of the rankings. Off-page SEO performs actions that are taken place outside the web page, unlike on-page SEO which happens on the website. Sometimes off-page SEO is not considered crucial, which can be a massive mistake. Off-page SEO opens many doors to present your brand or business to the world, and you never know which technique might work for you.   What is the need for Off-page SEO? The main aim of off-page SEO is to gain more traffic for your website so that the rankings go higher on the search engine results page. We achieve this result by carrying out strategies to spread the brand name or the website through sources outside your website. Some of the most commonly known off-page SEO practices are link building, partnering with well-known brands, guest posting, etc. These are just a few ways, but there are many more used tactics for off-page SEO.   How can off-page SEO help web page rankings? 1. Link building When researching off-page SEO, you must have heard of link building several times. It is one of the most common practices in off-page SEO.     There are three types of links- Natural Links – natural links are those where you do not have to ask any famous website owner