Mobile-Friendly website: How & Why You Should Make Them
Having a Mobile-Friendly Website is of utmost importance nowadays. ClearVoice research tells us that over 6 in 10 consumers won’t return to a website if they have trouble accessing the site on their mobile device. Then, it makes sense that your website should be designed, developed, and optimized specifically for mobile devices. So let’s see how to do this. Mobile-Friendly Website: Importance Mobile phones have become a part of our lives and have made our life easier. A web development company will tell you that mobile phone users are increasing daily, and mobile sites are getting more hits than desktop websites. People prefer to use their smartphones as they can access anything from anywhere at any time! People are not just looking for information but also want to buy products from their mobile devices. They prefer to make purchases on their mobile phones because it is easy, fast, and convenient! This is because people don’t have much time or patience to search for the product they want on a desktop or laptop; they just want everything in front of them! There are many reasons why you need to make your website mobile-friendly, including: Increased traffic – With more than half of all internet browsing on smartphones and tablets, you can’t afford to have a mobile-friendly site. It will mean that you’re missing out on potential customers who might be looking for your services while they’re on their phones or tablet. Increase in sales – A recent survey found that 68% of consumers would not purchase from a website that wasn’t mobile-friendly! So not having a mobile-friendly site could be costing you big time in lost sales opportunities! Improved customer experience – If your site isn’t mobile-friendly, it will be harder for users to navigate around it. This means they won’t be able to find what they’re looking for as easily and could leave your site feeling frustrated and annoyed with the experience. This will only add up to more negative reviews and feedback, leading more customers away from your business completely! Improved SEO – Google has made it clear that they want their search results to be as relevant as possible for users. To do this, Google looks at things like click-through rate and bounce rate when determining which pages should appear in the SERPs for specific keywords. If your site isn’t mobile-friendly, it will have lower click-through rates and higher bounce rates than those that are. This means that if someone searches for something on their phone or tablet, but can’t find what they’re looking for because your site isn’t mobile-friendly, then Google will think that your site is less relevant than other sites. 6 Test Tools to check Mobile-Friendly of Your Website Mobile-friendly websites are essential for any business. With mobile users increasing every day, making your website compatible with mobile devices is important. Here are some tools that can help you check whether your website is mobile-friendly: Google Mobile-Friendly Test The Google Mobile-Friendly Test is a free tool that checks if your website is mobile-friendly. If it’s not, you will get a message informing you how to fix the issues. This test is based on Google’s Mobile-Friendly Update, which requires all websites to be mobile-friendly starting February 2017. Simply enter your website URL and hit the “Test” button to use this tool. You will then be presented with a list of issues that may prevent your site from being mobile-friendly. These issues can be classified into four different categories: Speed: This section gives you an idea of how fast your site loads in terms of speed and page size (in kilobytes). You can see where you stand by comparing these values against those of other sites already tested by this tool. Usability: Here, you can see how many clicks were required for users to find what they were looking for on your site. If there are too many steps involved and this causes confusion or frustration among visitors, then it’s best to simplify the process by removing unnecessary links and improving navigation options. Meta Tags: Meta tags are used by search engines to determine what content should be displayed on their results pages when they display information related to a particular keyword or phrase. The most important meta tags to focus on are title tags, which should be kept short but descriptive; description tags, which should provide more detail about the page’s content; and meta keywords tags, which are meant to provide a list of keywords. Page speed insights Page speed is one of the most important factors to consider when optimizing your website. Google has stated that they take page speed into account when ranking websites. Faster websites greatly improve user experience and boost conversions. With PageSpeed Insights, you can get a grade for how fast your site loads on desktop and mobile devices and suggestions on improving performance. The tool also provides recommendations for optimizing images, JavaScript, CSS and HTML, and several other things that can affect page speed. You can also get tips on fixing specific issues or looking at previous test results to see how things have changed over time. Pingdom Pingdom is a web-based service that allows users to test their website’s performance across desktop and mobile devices. It also includes tools for monitoring servers and websites and analyzing trends in performance. Pingdom can be used independently or integrated into other tools such as JIRA, HipChat and Slack. The tool provides real-time feedback on the load time and responsiveness of a website. It also offers suggestions on improving the site’s performance and testing how it looks on different devices. BrowserStack If you want to see how your website looks on mobile devices, you can use the BrowserStack tool. You can also use this tool to test your website in multiple browsers like Chrome, Firefox and Safari. BrowserStack is a web-based cross-browser testing platform that allows developers to access different browsers and operating systems from