Microsoft

Want to keep up with the latest developments in digital advertising? We’ve got your back with our weekly roundup. We’ll inform you about the latest industry developments within a few moments. There’s a lot to learn, from LinkedIn’s tests of video ads on streaming services to Google’s Search Console to Meta’s expanded Reels ad options.  Join us to learn about these new and exciting updates in digital advertising. We will help you keep up with the latest trends. Let’s get started!   LinkedIn tests video ads on streaming services. An expert at social media marketing company in India will tell you that LinkedIn is testing video ads in popular streaming services. This opens up a new way for marketers to reach 930 million platform users. LinkedIn is moving to diversify revenue streams and take advantage of the growing ad-streaming sector. Advertisers can increase their ROI and revenue by targeting users as they watch TV and movies. LinkedIn recently introduced generative AI features to advertisers. This new development shows the platform’s commitment to providing innovative marketing tools.  LinkedIn’s in-stream video advertising aims to change how brands interact with their audiences. It offers a unique opportunity for advertisers in the streaming area. Read more: https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404   Google now includes INP reports in Search Console. Google Search Console has a new report that helps website owners prepare for upcoming changes to core web vital metrics. The report is focused on the Interaction to Next Paint metric (INP), which will replace First Input Delay as a core website vital in March of 2024. INP is a metric that measures the responsiveness of a website to user interaction and the time it takes to respond to keyboard, mouse, or tap inputs.  Google’s Search Console report provides insight into INP performance. This allows site owners to optimize their websites accordingly. Core Web Vitals, including INP, are not guaranteed to improve rankings in Google Search but contribute to a better page experience. Experts at leading digitalWebsite owners have several months to prepare for this new metric, which can be used to improve user experience and possibly their site’s performance. Read More: https://syspree.com/google-inp-report-search-console-core-web-vital-metric/   Google Performance Max now includes bidding and store sales reporting. In its Performance Max campaign, Google has improved the reporting capabilities and bids for Store Sales to help marketers drive offline sales. The new features are designed to give advertisers better insight into omnichannel shoppers and help them optimize their bids to maximize revenue at the store. Marketers can accurately measure online and offline sales by leveraging Store Sales. This could lead to improved omnichannel ROI (return on ad spending) and increased sales. New features include: Intelligent bidding. Aligned reports for store visits-to-purchase rates. Holistic measurement of ROAS for online and offline conversions. Store Sales allow advertisers to analyze sales data, match it with transactional data, and gain insight into how ads are translated into offline purchases. Early Store Sales users have reported significant increases in sales and ROAS. For example, Dutch variety chain HEMA has seen an 89% improvement in ROAS across all channels, and Indian jewelry brand Tanishq has experienced a 7% increase in offline sales. Google’s Help Center on Store Sales and Intelligent Bidding provides detailed instructions for marketers. Read More: https://www.seroundtable.com/google-ads-store-sales-reporting-bidding-pmax-35583.html   More marketers now have access to Instagram Ads Reels. Instagram has expanded its Ads on Reels Pilot to include a larger pool of marketers. This will allow more advertisers to take advantage of this feature on Instagram. The initiative, previously only available on Facebook, has been extended to certain marketers on Instagram since May. Ads on Reels seamlessly integrates image ads into Reel content to ensure a seamless user experience. Ads on Reels’ growth has been rapid, as it now boasts over 2 billion daily ads that are reshared. This is what led to its expansion. The trial encourages advertisers to try the product out before adding additional language and placements. Marketers can use other features like app promotion ads and music optimization to improve their Instagram advertising. Meta, Instagram’s parent company, understands the value of video engagement. It aims to connect businesses with their customers by promoting creative content they enjoy. Read More: https://searchengineland.com/instagram-ads-reels-markete-428489   Microsoft launches predictive targeting for all advertisers. Microsoft announced that predictive targeting is now available to all advertisers using the Microsoft Audience Network. This feature, which was successfully piloted, is now available to advertisers to identify and reach new audiences. Microsoft’s bots use audience intelligence signals to match relevant audiences with ad content, enabling marketers and advertisers to send personalized messages that improve campaign performance. During the trial phase, this tool showed a 46% improvement in conversion rates. Advertising campaigns can be easily integrated with predictive targeting. Toggling the ad groups setting is all that’s needed. Microsoft stresses the importance of optimizing landing pages and ad content, using clear and descriptive copy, and providing a positive experience for users. Marketers are encouraged by Microsoft to use predictive targeting in all campaigns. They should monitor the results and make any necessary adjustments. Read More: https://searchengineland.com/microsoft-predictive-targeting-all-advertisers-428467   GA4 offers marketers a choice of conversion credit for Google Ads Google Analytics 4 (GA4) has been updated to allow marketers to control the conversion credit eligibility of their channels within Google Ads. This update allows advertisers to determine which channels contribute to conversions and provides them with valuable insight to measure the impact of their campaigns. Marketers can now choose between Google Paid Channels and Paid and Organic channels to determine which channels will receive conversion credit. Google Ads provides this information under the Conversions Summary, Conversions Detail, and Campaigns tabs. It is also available on Google Analytics’ Attribution Settings page. Advertisers can improve their campaigns by gaining a better understanding of the performance. Read More: https://www.searchenginejournal.com/google-analytics-4-rolls-out-new-conversion-attribution-settings/489883/   Google announces the retirement of 4 attribution models. Google announced a new update to remove four attribution models from Google Ads and Analytics. This change will affect marketers currently using the first-click, linear, time decay, and position-based