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Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, Marketing and Sales, SySpree

Top Brand Logos and their Interpretation

admin / September 26, 2020

As a leading Logo Design Company in Mumbai, we know that creating logos for brands is a highly creative exercise but has its rewards when people recognize a brand based on its logo and look forward to associating with it. We come across these logos on the street, at shopping malls, on television, we simply cannot miss them due to their eye-catching design and their familiarity. The designer puts in a lot of hard work and creativity. We are counted as one of the best Logo Design Company in Mumbai and we love to explore the fascinating stories behind the creation of a few exciting world-famous logos. Join us to know more about their origin. Adidas Known for its simple yet striking logo that contains three black stripes and the brand name at its base, Adidas wanted to convey the idea of a mountain peak and what were simple stripes, then turned diagonal on their sides. It portrayed the uphill struggle sportspersons have to undergo to reach the top. Amazon The smiling face on the Amazon.com logo is the first thing that catches our attention and spans across from A to Z of the word ‘Amazon’. While happiness and positivity was its first connotation, it also meant to convey the fact that they sell all the products, from A to Z. This message has been put across in a highly subtle manner and proves extremely effective. Apple The original logo of Apple consisted of Sir Isaac Newton’s image but that is not why its subsequent logo, the fruit “Apple”, was chosen. Steve Jobs liked the sound is created and hence the name of the company and the logo, while the bite mark was just to give it scale or it would be confused for a cherry. As one of the Best Logo Design Company in Mumbai, we loved the concept and understand why it has become one of the most recognizable logos ever. Baskin Robbins The pink-colored areas of the “BR” part of the logo make up the number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to sell. Beats Beats, a producer of audio equipment which is based in the USA, uses a logo in which the letter ‘B’ looks like a person wearing headphones. BMW The central part of the BMW logo symbolizes the rotating blades of an airplane, which is in line with the company’s early history of aviation technology, but it is simply a part of the Bavarian flag – the area of Germany where the company originated. Coca-Cola In the logo of the Coca-Cola Company, there is a space between the letters ‘O’ and ‘L’, where one can see the Danish flag. Purely a coincidence, the company has nevertheless used this as a part of its marketing campaigns in the Scandinavian country. Toyota If you hadn’t noticed their logo is somewhat a stylized “T” within a ring, made up of three eclipses. Initially, this logo was debuted in 1990 on Toyota’s American vehicles. According to the company’s website, these eclipses represent three hearts, the heart of the customer, the heart of the product, and the heart of progress in technology. According to any leading Logo Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, Logo Designing services blog, Marketing and Sales, SySpree

The Impact of Logos in Branding

admin / September 23, 2020

One of the most primary steps in effecting branding is defining your voice, image, and mission concerning your products and services. While there are innumerable components in the branding process, your logo is the quickest way for your customers to connect to your business, thus embedding your logo within your identity itself. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we understand that the logo of your organization is a true representative of what your company is and your offerings while striving to leave an everlasting impression. Being counted amongst the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, we place a lot of importance on the color and font of the corporate logo as they are the most important factors in the perception of the logo. The colors, blue, red, and black are the most frequently used ones 95% of brands use while designing logos for their brand. The McDonald’s golden arch is certainly a prime example of simplification of design and connecting the brand to it using a hue. The evolution of a company, its values, and its focus can be easily traced to the changing of logos used by them throughout the years. A logo should be able to retain a recognizable level of consistency while showing the changes occurring in the surrounding society and technological advancements. When Apple was first launched, it had a black and white logo that displayed its name and consisted of an image that showed an apple hanging from a tree. It subsequently moved on to its now iconic half-bitten apple, albeit in a multitude of colors before it settled down on a more sophisticated silver and white logo. Microsoft too moved from an all-black logo to its now-familiar four square logos over the years. As a top-ranking Digital Agency in Mumbai, Thane, and Navi-Mumbai, we help our customers to showcase their company ethos and primary focus through the use of an impactful logo. Importance of having a Logo by a leading Digital Agency in Mumbai: It Grabs Attention: A logo can quickly grab the attention of your viewers and communicate a company’s core values interestingly. If you have a solid logo to speak for your company, the short attention span of your viewer can work in your favor. It Makes a Strong First Impression: A logo is a company’s first introduction to its consumers. If this is designed well, it can pique the interest of the public and invite them to learn more about your company. It’s the Foundation of Your Brand Identity: Successful branding is all about telling a story that will influence over your customers’ emotions and thus your logo serves as the foundation for the entire narrative on which the brand is built. It’s Memorable: Logos are a point of your brand identification this means that they are the symbol that customers use to recognize your brand. Ideally, people instantly connect the sight of your logo with the memory of what your company does. It Separates You From Competition: Your company logo tells consumers why your business is unique, this means that your logo is the forum to both convey your values and show consumers why you’re not like your competitors. According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree

Live Data in PPC – How can businesses benefit

admin / September 23, 2020

As a professional Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, we know that whenever a user searches for some specific information, Google Now displays additional information that is related to the search. The field of paid search advertising has seen amazing growth in the past few years as businesses have realized the importance of search and are keen to include it as a part of their marketing strategy. They have also recognized that paid search advertising campaigns can be a natural complement for the search engine optimization efforts already in place. Apart from this the growth of live data has also been quite significant. Organizations are becoming more and more interested in including live data in PPC and engage with leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, like us to make use of our expertise in this area. It is now possible to incorporate live data into paid search ads, thus opening up huge opportunities for marketers and also has an extremely positive impact on the general efficacy of the marketing campaign. It has also been noticed that during a marketing campaign, ads that are infused with live data have a higher click-through rate than ads without this information. It also has a higher conversion rate and is successful in engaging its user for a longer time and at a deeper level. If your business can embrace this approach in the right manner, there are great benefits that lie ahead. It is extremely challenging for an organization to keep up with the changes thatoccur daily. Recalibrating paid search advertising strategies regularly and capitalizing on these developments is not an easy task but associating with a top-notch Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, like us, can certainly help. Ultimately, scoring over the nearest competitor and being one step ahead of others is the key to success in this cut-throat world and incorporating live data in PPC is one way of reaching there. As a professional Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, we define the following five ways in which you can benefit from Live Data: React to mentions of your brand more fully: You will know the minute your business has been mentioned by a blogger or other publication. Now you can choose to comment on every post where you have been mentioned or just those places that bring in a lot of traffic. Interact with your site visitors live: You will get a view of who is visiting your site in a live mode and one can witness where what paths they take, their entries, and exits. You can tag customers from your database and know when they are on your site. Watch your test in real-time: You can also track A/B split tests and see not only those pages which are getting conversions but also what your visitors are doing and not doing on each test page Test your PPC campaigns in real-time: By monitoring a new ad campaign in real-time you can now know immediately which ad version or which landing page version is a win. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree

Pastel Colors for Distinguished Website Design

admin / September 22, 2020

As a leading logo designing company in Mumbai, we know that If there is ever a competition amongst colors and palettes used in web design, pastel colors are guaranteed to win it hands down. Pastel colors impart a quiet sophistication and purity of the highest level, especially when websites that take the minimal approach and love the use of washed-out color schemes. Websites that have an uncluttered design, are minimal and flat, favor these muted pastel colors in a big way. As a leading logo designing company in Mumbai, we make an excellent compilation of color combinations and a lot of negative space, with light color schemes to create memorable websites. So what are pastel colors? Pastel colors lack strong chromatic content, are low on saturation, and have a soft, muted shade. They never depict boldness and are soft and easy on the eye. They are also known as neutral, soft, soothing, milky, hazy, de-saturated, and washed-out colors. They are a common ingredient where the web design wants to portray a fresh, clean look. What are they used for? Using a specific color or a set of colors in web design has many reasons: Raising the desired emotions of the viewers Creating a specific tone of web presence Supporting the identity of brand colors Pastel colors are capable of creating a soft, peaceful, and friendly atmosphere within a website, thus evoking calm and relaxed feelings. The pastel color scheme does not have a wide range of hues and this is the primary reason why designs that utilize them never run the danger of looking oversaturated. If a logo designing company in Mumbai wants to promote the soft and sophisticated look to his website and make it refined and light, extensive use of pastel colors is highly recommended. Steps to create your website scheme: Find your primary color: If you have a logo, there is probably one main color that’s dominating in this design. This is the color that your brand will be associated with and will be your primary brand color. Decide on the number of colors to be used: It is typically recommended to use a three-color combination. Make use of secondary colors: You can use ColorSpace to match your secondary colors to your main brand colors. Don’t Forget Your Neutral Colors: It is good to have one dark and one light neutral color for different use cases. The most common neutral colors are white, black, and gray. Add Primary, Secondary and Neutral Colors In The Following Places: Primary colors usually go on the “hot spots” of your web page. Secondary colors are mostly used to highlight the less important information that is available on your website. Neutral colors will most likely be used for text and the background but could come in handy in particularly colorful sections of your site. Go Through This Process Several Times: When you are finally done devising your color palette, put it to test in various scenarios. Ask questions like, Will it work in print? What if you decide to start a merchandise line? Does it affect visitors you expected it to have? It is best to go through this process a couple of times and then create a few different color palettes. If one fails to meet all your requirements, you’ll have a plan B. According to any top provider of logo designing company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree

All that you want to know about Ruby on Rails 5

admin / September 21, 2020

As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, we know the role a website and web development plays in your organization, and hence with the help of this blog, we introduce our readers to Ruby on Rails 5 and how they help you boost the web development of your organization. It took many weeks of deliberations and discussions, followed by three beta releases, to finally release Ruby on Rails 5 and was a huge release from the Ruby on Rails community, considering that it came after a gap of three years after Ruby on Rails 4.2 was released. This was about six months ago and the excitement of its highly impressive features and distinctive modifications is yet to die down. If you are not too familiar with Ruby on Rails, here goes a tiny brief from a leading customized web development company in Mumbai like us. Ruby on Rails is a 10-year-old web development framework. Companies like GitHub, Airbnb, and Hulu have used this versatile framework to run their websites. Rails, as it is commonly known as, is a powerful framework and is highly capable of managing any number of tasks simultaneously without any hassle. It is a web developer’s dream framework due to its easy-to-learn quality and features that help to build apps, apart from the fact that it is fun to use. So what’s new? As a leading Web Development Company in Mumbai, we define the most important changes that Rails 5 has incorporated which maybe, big and small. Rails make use of Puma as its default web server, replacing Webrick Rails now have a brand new welcome screen and logo which is seen when you create your first app It now has fresh built-in helper modes like “on_weekend” or “on_weekday” to check if a particular day falls on a weekend or a weekday. The upgraded Turbolinks 5 is touted to load pages at higher speeds We are one of the Web Development Company in Mumbai and are excited to see these changes too. Did we tell you that ActionCable adds many fresh features to Rails like Websockets which in keeping open connections between the server and the user? It helps developers to transmit data from the Rails server to all connected users and update all that is visible in theirbrowsers. Conclusion: Let us understand the importance of Ruby on Rails 5 with the help of this list of pros and cons: Pros: It is a great way to check if one enjoys coding in Ruby on Rails as either their hobby or as a career. If you don’t enjoy it, it is probably a big sign that you may not continue it any further. One can learn this on their own pace and in their own time. You do not need a school or college to learn the same. You can study it when it’s convenient for you and set your own goals. It won’t cost you anything. Cons: You’re on your own in this. Unlike other kinds of learning, with a free online class in this, you won’t be supported by a teacher or mentor in your learning. It is unlikely you’ll be able to acquire all the necessary skills to feel confident in applying for jobs in development. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Marketing and Sales, SySpree

Creating Responsive Logo

admin / September 19, 2020

As a leading provider of Logo Design Company in Mumbai, Thane, and Navi-Mumbai, we know the role a logo plays in your organization, and hence with the help of this blog, we introduce our readers to Responsive Logos and how they can be created. As a result of technology evolution, people can send and receive information from various sources through multiple devices. Web development thus has become a tad more complicated for designers as well as developers as products have to be optimized to fit smartphones, tabs, and desktops. A logo is the graphical foundation of a brand but is generally ignored while optimizing the websites, as they are only reduced in size to fit in the space. As one of the best Logo Design Company in Mumbai, we know that by reducing size, various smaller details and special fonts can become distorted and look unnatural. A Brilliant-looking logo is mandatory to showcase a brand’s values in a simple image and an essential cog in the wheel of marketing. Well-designed identities mostly have a variety of logos available, horizontal vs. vertical, short vs. stacked vs. tall, with or without marks, and so on. A branding guidelines document or a style guide outlines an alternative for the logos and referring to these guidelines can give pointers to design a logo with size restrictions. However, these guidelines may not be available for all identities and at such times it may be necessary to make adjustments explicitly for the small screen. Various factors will have to be considered while proposing the same. Identity and brand recognition will not be lost if tiny adjustments are made, this flexibility may improve and support the identity. Being one of the top Logo Design Company in Mumbai, we suggest that by reducing details in logos and marks, it is possible to improve the legibility of small-sized logos with thinner strokes being thickened, smoothening of detailed shapes, and filling in outline elements. As the logo size is reduced, the level of detail is also reduced, thus enhancing the legibility of tiny sized marks. The following are some easy steps to create a responsive logo: 1. Make at least four different versions of your logo: When we break a responsive logo we find three or four different versions of this same logo in various sizes and with different levels of details. One can use the first version containing detailed information that you would like to communicate as your master logo. 2. Add or Remove details as you scale up or down: You can get creative with how you minimize clutter in your logo for example, instead of getting rid of your company name altogether, one can replace it with initials. 3. Stay Consistent: Responsive logos are different versions of the same logo. Throughout each of these versions keep common threads and link them all together. The more visual cues you add, the more easily people will recognize you. 4. Use Abstract symbols at smaller size: Some designs cant be simplified in such cases creating a new symbol to represent the old one can be a good alternative. 5. Strategically use Rearranging: While designing a responsive logo, consider rearranging as an alternative to removing elements. According to any top Logo Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree, Web Develipment

Protect your Logo – Protect your Identity

admin / September 16, 2020

As a leading Logo Design Company in Mumbai, we understand that a great-looking logo can be as valuable to your organization as gold since it creates instant recognition in your target audience’s minds. It is an abbreviated version of your business vision and sums up your organization’s beliefs, its culture, and ethics without the need for a long-winded explanation. Your logos colors, fonts, and unique graphics represent your brand and every single aspect it stands for. On the other hand, a badly designed logo can create confusion in the minds of your audience. And this could not only work negatively on your part, but it would also make you look quite unprofessional in front of your prospects. Hiring the best Logo Design Company in Mumbai would be a good investment on this front and will go a long way in creating a positive brand image for your organization, business, and brand. Therefore, it is very important to protect your company logo from being copied and used by other lesser-known brands. This is also known as trademark infringement and can draw stiff penalties from the law. What is Trademarking? A trademark is a tool that protects a word, image, slogan, or logo or a combination of any of these that connects a product to its maker from being used by someone else. An example of a Trademark is the Nike swoosh symbol which helps customers instantly recognize the brand when they find this mark on a pair of sneakers. What does a Trademark protect? The entire role that trademarking plays is protecting the identity of your brand in the marketplace. Let us understand how this is done with the help of another poplar sneaker making company, Adidas. We all know that each of Adidas sneaker has a trademark of three white stripes. This helps a buyer understand that the product is manufactured by Adidas, and hence when this buyer comes across a company selling a similar looking pair of sneakers with two white stripes he can easily make out the difference between the two. If a person or an organization who does not have express permission from you in writing to use your logo or a deceptively similar-looking logo, the person or company is said to have infringed upon your logo. You could take the help of a customized Logo Design Company in Mumbai and as the logo owner, you have the right to initiate legal charges against them and stop its authorized use. How is Trademarking achieved? Any infringement can be prevented if you take quick steps to trademark your logo and brand by registering it nationwide and adding the “TM” tag to your logo and thus protect your brand’s integrity for years to come. This can be done by approaching the Registrar for Trademarks, providing all the necessary documents like the Partnership deed or Memorandum of Association. This registration has a validity of ten years and can be renewed with a fresh application. Points to note: The United States Patent & Trademark Office defines trademarking as “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” Registering for a trademark endorses that a particular symbol or a phrase belongs to your company. Trademarking sets your brand apart from others. According to any leading provider of Logo Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Social Media Marketing, SySpree

How Social Commerce Can Help Turn Customers into Salespeople

admin / September 14, 2020

What is Social Commerce? As per any leading Social Media Marketing Company in Mumbai, the capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It thus allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you can browse or check out products on Facebook and without moving out of it, buy the product. Thus your customer never leaves the social media app that he is using to go and buy products from your domain. What is Social Commerce? Presently there are three social media sites namely Facebook, Twitter, and Pinterest that have a presence in the social media space. According to researches conducted by HubSpot, it was found that 71 percent of your customers are more likely to purchase a product if it has been referred to them by someone from social media. This, therefore helps brands have an opportunity to promote and endorse their products instantly and get recommended through a vast network of customers. As a focussed Social Media Marketing Company in Mumbai and a provider of top-quality PPC services, we love this concept of turning strangers into friends and friends into customers and the use of social media networks to boost sales. Let us delve briefly into how these sites can help you do the same with your business. Facebook In a recent move, Facebook has doubled its focus on social commerce by spending more time and effort on it. And as a result, it has been working on more advanced e-commerce capabilities to come up with Facebook Shops. With this, the social media platform can now help you run an ad to promote your products and also upload information about them. You can sell directly from Facebook and manage your orders. Facebook’s Chat, the Messenger, also is being increasingly used by companies to connect to customers regularly. Twitter Now it’s possible to connect and sell to customers through Twitter. This simply means that your product that has been featured in your tweet, will now include a buy button so that your customers do not have to leave Twitter to make the purchase. Pinterest Similarly, Pinterest has buyable pins that were released in 2015 (30 million at the time of release that doubled to 60 million within three months). Due to this, a purchase can now be initiated simply by selecting “BUY IT” and pay by credit card or Apple Pay. Being a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we keep tabs on the developments in the field of social commerce and ensure that our readers are updated regularly. And thus if you plan on setting up a Social Commerce Strategy follow the below-mentioned points: Decide if you are ready to adopt social commerce Choose the right Social Network depending on the target demographics, your audiences, the amount of engagement you have, etc. Define your business goals Create the right content Learn to optimize Be more data-driven Consider the funnel model for everything Start testing with Product Information Management According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree

Role of Newsletters in Digital Marketing

admin / August 25, 2020

What are Newsletters? SySpree, being a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, describes Newsletters to be scheduled, recurring messages containing product related or relevant information from organizations to a pre-decided list of past and potential customers. Digital marketing employs a newsletter to connect to their subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters come in different forms and designs as per customer profiles and requirements. What is the Importance of Newsletters in Digital Marketing? The following points described by any leading Logo Designing Company in Mumbai clarifies the importance of employing a newsletter as a Digital Marketing strategy for your business. Emails help you connect well to your customers. It enables you to send customized messages about your business to existing as well as new customers. An email Newsletter is one of the most used methods to drive traffic to your website. Promotional emails have proven to be tools in influencing customer behavior and thus driving sales of your business. Email Newsletters help in brand awareness of your business, thus improving your social media presence online. Designing an eye-catching Newsletter As a top-notch Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, creating an interesting and eye-catching digital newsletter is an important part of our portfolio and we incorporate visuals along with smart copywriting. These are vital elements of a newsletter and are critical to the creating of a strong corporate impression and a brand message. A newsletter that has strong content and is visually appealing is generally appreciated by readers and look forward to receiving them, showing an emotional attachment to it since it provides information that is helpful in everyday life. We at SySpree, a Logo Designing Company in Mumbai advises the use of both email automation tools and traditional batch and blast methods to implement an email newsletter as per the need of the hour. Email automation tools allow you to send out mass emails to your subscribers and help to target the relevant and interested customers. It also empowers you to schedule emails or sends emails to subscribers based on their behavior. While creating a Newsletter one must take into consideration various points such as the size and dimensions, creating a header, footer, adding social links, etc. Most digital newsletters try to follow a tested format for content creation which includes the following: 1.News: Relevant industry or business news that helps to keep the targeted audience involved and informed with updated news stories. 2.Educational Content: Newsletters that debate about the latest concepts and empowers the readers with knowledge about a certain subject. 3.Reviews: Review of products/services/concepts that the brand feels its audience will benefit from. 4.Tips: Useful tips to tackle day-to-day issues or about the product or service itself. A well-designed newsletter helps an organization to enhance awareness levels. A newsletter should provide enough information that helps in increasing awareness about a product or service that is being offered to customers. Since we are a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, we help our clients to position their brand, educate their prospects and establish the much-needed credibility and expertise that is required in the crowded and competitive market that business is today. Read 9 of the Best Email Newsletter Examples to Show You How It’s Done to learn more about Newsletters. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, SySpree

The Ingredients of a logo

admin / August 5, 2020

Post our previous blog giving you an overview of how we go about with becoming the leading Logo Design company in Mumbai, Thane, and Navi-Mumbai, here’s some insight into what we consider essential contents of a logo besides the thought process that goes into producing a logo apt to create your brand image. The first need is to understand the dominating factor in the logo which decides the logo. While there is no science to define this, our experience as a leading Logo Design company in Mumbai and Thane, and Navi-Mumbai could explain a few types that we have dealt with in the past: 1. Letter Mark or Word Mark logos: In these types of logos, alphabets and words dominate the logo. With scores of modern logos going this way, these need no explanation. The next time when the top brands such as Google, Facebook, or Coca Cola cross your eyes, will definitely ring a bell. 2. Symbol: Unmistakeably, there would not be a better example of this type of logo than that of Apple. Recalling seeing this on the iPhone or iPad? If that doesn’t help, another major example is the logo on an Audi or BMW. Just a symbol. 3. Hybrid Mark: Getting the best of both worlds with words and symbols in them, these logos show off the brand in both words and graphically. KFC and Pizza Hut are the best examples in this space. 4. Position: The next factor to consider is where the logo is intended to be used ie. Is it generally digital media, outdoor, print, or other promotional material such as clothes, etc. The reason for the factor to have high importance is because while digital media can capture gradients, complex designs, and textures but printing even in its current advanced form does pose challenges with colors. Embroidery on clothes would only imply that the logo should be as simple as possible both In terms of color as well as design. Outdoor advertising would require factors to be considered in terms of colors eg. Will the logo colors be visible during night-time as well as daylight. 5. Font: The next equally important aspect to note is about the font to be used. Fonts play a pivotal role in portraying the personality of the brand. One way to put it is through an example that a corporate would need a formal font from that of a children play-school where you’d go more easily on the font and the design. That’s said, remember comic sans though liked by many is a strict no for any designer. 6. Colors: Colors tell your story more than any other factor in the logo. After all, every color has an interpretation of it and this has been tested scientifically for years. That said, once decided, one needs to consistent with the colors to the extent that the CMYK or RGB specs are instructed clearly at all times and there can be no compromises to accommodate different shades for any reason whatsoever. One can have pre-decided versions of the logo though to be used against different backgrounds or portions of the logo to be used in different media. While there could be a list that follows, these are a few primary ones that we follow as a leading web development company in Thane and Logo Design Company in Mumbai, Thane, and Navi-Mumbai. Fairly, a good starter for those contemplating what a logo design should be like. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Logo Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Logo Designing company in Mumbai SySpree

Top Brand Logos and their Interpretation

The Impact of Logos in Branding

Live Data in PPC – How can businesses benefit

Pastel Colors for Distinguished Website Design

All that you want to know about Ruby on Rails 5

Creating Responsive Logo

Protect your Logo – Protect your Identity

Role of Newsletters in Digital Marketing

The Ingredients of a logo

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