Logo Trends that ruled and continue their domination in the designing world

admin / September 21, 2020

As a leading logo designing company in Mumbai, we know that running a modern business requires a good set of strategies and a robust marketing team to make these strategies successful. While branding a product too, it is extremely important to have a well-thought and relevant logo. A logo helps in creating a unique identity for the brand and helps the customer to visualize your product. Whenever a customer decides to choose between your product and a competitors’, it is the logo that will help him do so. We are rated as one of the best logo designing company in Mumbai and we always recommend creating a logo that matches the ethics and values that a brand has built for itself. An interesting yet simple logo can go a long way in keeping your brand etched in public memory. Let us now look at the trends that we have seen in the past year in logo design and how they can be implemented. Animated: The use of a playful and dynamically animated logo helps you create an excellent first impression on your targeted audience. For example, a cartoon animation shows that you are a friendly brand whereas an elegant animation shows that you are a creative one. These dynamic images also help to break the ice between your customer and you, ensuring a free-flowing communication as the brand appears more friendly and modern. Stimming: This idea of creating a logo that is never-ending like the loop of eight or something even more complicated stands for continuity and permanence. This design shows a continuous flow of ideas, that is smooth and engaging, to begin with. It is also meant to convey perfection or consistency of quality or process. Retro or Vintage: This gives out the vibes of nostalgia and fun. A new business with a retro or vintage logo can look like they’ve been around in the market for years – in a good way – giving instant familiarity. Line Drawing: Line art logos are quite in trend now. This logo style is graceful yet effortless however it does take a lot of finesse to create these types of beautiful logo designs. Experts say that clean and seemingly simple line drawings with a consistent weight are the perfect logo to compliment a type or stand-alone. Mascots: Customers usually love online shopping but also miss the personal, human interaction that takes place during transactions. Mascots can be used here to bridge the gap and help people feel more connected to the brand. Linkages: The concept of linkage showcases a commitment to one another and a cause, and represent the strength of union. Linkage is defined by two scenarios where two merging entities look to rebrand themselves or different technologies come together to form a new niche. The design also shows an impenetrable wall of protection that is formed by joiningthe links together. Apart from this, as one of the best logo designing company in Mumbai, we make extensive use of exciting trends like Ombre, Circles, Half and Half, Dog Eared, Corners, Line Dash, and Off Shift have also made their presence felt in the world of logo designing to good effect. According to any top provider of logo designing company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Design, Web Develipment

Exaggerated Use of space for web development

admin / September 20, 2020

As a leading Graphic Designing Company in Mumbai, we know that Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers different online shopping experiences and through this article, we shall explore how exaggerated use of space is helping designers to do so. Every Graphic Designing Company in Mumbai is constantly on the lookout for ideas that give a different perspective to the entire design process and exaggerated use of space is one idea that is trending in a major way. As designers of a top-notch Graphic Designing Company in Mumbai, we all are aware that the exact volume of space on a webpage can make or break a design. Empty spaces have the power to speak to the customer, be it white space, background color, or surrounding text and images. Exaggerated use of space is a fun design trend and can be extremely effective in helping web visitors use a particular application or a website, provided it is implemented smartly. The trend to use minimal styles, a highly popular trend, has given rise to the use of open spaces. However, there is one noticeable difference between the two; these designs balance text, images, and color in a more asymmetrical format than the symmetrical outline with lots of space around it. Let us analyze this exaggerated use of space from the user’s point of view. A website visitor will be instantly attracted to the wide, open spaces of the webpage design and this is an extremely natural reaction from the user. From here, the visitor’s eyes follow the highly populated part of the design and seems like an unforced, natural progression. Both these steps are designed to grab the user’s attention and lead them to where we want them to look and engaging them for a longer time. This is a fairly simple balance the designer tries to create, which is not only great for making a great impact but is visually attention-grabbing too. Website designs use black and white spaces quite effectively since the dark and light elements attract the viewers and are great for creating an impression on the viewer. Similarly, wide and empty spaces around the headline are useful in drawing attention as the headline is the first thing a viewer should get connected to and helps engage them further. How to leverage white spaces effectively? White space is more than often ignored yet it remains a vital part of effective website design. Clients and many designers think that every open space on a webpage has to be filled with images or text or colors since space is seen as waste if not occupied. It has been observed that white space is one of the most important portions of a website and does not need to be filled just for the sake of doing so. White space is instrumental in improving the appearance of a website since it gives it a nice, clean, and professional look, thus drawing viewers towards it. It is also quite easy on the eye and encourages viewers to stay on the page, reading and exploring the website for a longer time. White space around images and text makes the content legible while helping to improve comprehension. If brings a sense of calm and the website seems organized and clutter-free. It will also ensure the visitors do not miss items of importance on your website. If an organization hires a professional Graphic Designing Company in Mumbai, they can be assured of proper use of the white space in the design like for highlighting call-to-action and other important parts of the website.

Logo Designing services blog, Marketing and Sales, SySpree

Creating Responsive Logo

admin / September 19, 2020

As a leading provider of Logo Design Company in Mumbai, Thane, and Navi-Mumbai, we know the role a logo plays in your organization, and hence with the help of this blog, we introduce our readers to Responsive Logos and how they can be created. As a result of technology evolution, people can send and receive information from various sources through multiple devices. Web development thus has become a tad more complicated for designers as well as developers as products have to be optimized to fit smartphones, tabs, and desktops. A logo is the graphical foundation of a brand but is generally ignored while optimizing the websites, as they are only reduced in size to fit in the space. As one of the best Logo Design Company in Mumbai, we know that by reducing size, various smaller details and special fonts can become distorted and look unnatural. A Brilliant-looking logo is mandatory to showcase a brand’s values in a simple image and an essential cog in the wheel of marketing. Well-designed identities mostly have a variety of logos available, horizontal vs. vertical, short vs. stacked vs. tall, with or without marks, and so on. A branding guidelines document or a style guide outlines an alternative for the logos and referring to these guidelines can give pointers to design a logo with size restrictions. However, these guidelines may not be available for all identities and at such times it may be necessary to make adjustments explicitly for the small screen. Various factors will have to be considered while proposing the same. Identity and brand recognition will not be lost if tiny adjustments are made, this flexibility may improve and support the identity. Being one of the top Logo Design Company in Mumbai, we suggest that by reducing details in logos and marks, it is possible to improve the legibility of small-sized logos with thinner strokes being thickened, smoothening of detailed shapes, and filling in outline elements. As the logo size is reduced, the level of detail is also reduced, thus enhancing the legibility of tiny sized marks. The following are some easy steps to create a responsive logo: 1. Make at least four different versions of your logo: When we break a responsive logo we find three or four different versions of this same logo in various sizes and with different levels of details. One can use the first version containing detailed information that you would like to communicate as your master logo. 2. Add or Remove details as you scale up or down: You can get creative with how you minimize clutter in your logo for example, instead of getting rid of your company name altogether, one can replace it with initials. 3. Stay Consistent: Responsive logos are different versions of the same logo. Throughout each of these versions keep common threads and link them all together. The more visual cues you add, the more easily people will recognize you. 4. Use Abstract symbols at smaller size: Some designs cant be simplified in such cases creating a new symbol to represent the old one can be a good alternative. 5. Strategically use Rearranging: While designing a responsive logo, consider rearranging as an alternative to removing elements. According to any top Logo Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Develipment

Using Candid photography effectively in websites

admin / August 27, 2020

A leading provider of Customized Web Development in Mumbai believes that like any other component of a website, the use of images too should be done after careful deliberation and thinking. The use of good images is instrumental in enhancing the user’s experience, help to brand, push conversions, and boost the website’s visual appeal. However, you should evaluate the last advice carefully as simply using images is not something that will do wonders for your sales. As a dominant provider of Customized Web Development in Mumbai, we have incorporated the use of images in websites successfully to ramp it up visually. Web design and content are dependent on candid images since they convey and elicit a lot of emotions and are very useful in engaging customers’ attention. Let us understand how we can correctly implement these images on our website to help it look better. Use Images that would serve a purpose As designers, we are sometimes lured into using an image on our website just to have one and since a page looks quite empty without one, we go ahead and insert one. Eye-tracking studies however show that participants ignore an image despite its attractiveness if it is an unrelated one or serves no purpose at all. If filling up white space is all that photograph is doing, then it surely does not help the user nor the designer in any way. Use images of real people Studies have shown that there is a huge positive spike in signups if an image of a smiling, happy, or a real person is included on the landing page. Visitors to the website are easier to convince if a real person’s photograph is used as it becomes easier for them to relate to it. Focus on the Obvious Images and candid photographs can be used not only as a visual prop but also as a guide for the visitor. Using sophisticated eye-tracking technology, it has been found by many providers of Customized Web Development in Mumbai that people fixate on the subject’s eyes in an image and rarely connect to the model or interact with the webpage further if the subject is looking at the user. On the other hand, users follow the subject’s line of vision if the subject is looking at the product and follow the direction. Simply pointing out to the product is enough to create a line of vision. Use images to explain conceptsAs the saying goes, a picture is worth a thousand words. Using a well-composed photograph that describes a process or a concept is much more impact-full than a long, wordy description. Images can turn out to be extremely valuable when it comes to explaining a concept especially if it addresses the “what, how, what, when, why, and where” questions in a user’s mind. Optimize the size of your images An average web page takes up to 1.28 MB, 61.5% of which is attributed to images. If you aren’t careful and use a lot of these images, it would slow down your site. Being leading providers of Customized Web Development in Mumbai, it is our continuous endeavor to bring images to the fore of a website and make it a powerful type of content that enhances a user’s experience. If you enjoyed reading the above blog and would like to indulge yourself in more such good reads or would like to understand the services of a leading provider of Customized Web Development in Mumbai, Thane, and Navi-Mumbai, than feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design, Web Develipment

Material Design & Flat Design: An Analysis

admin / August 19, 2020

In the previous blog, we got a brief idea of how the leading providers of web designing services in Mumbai, use Card formats to provide clarity and consolidation to their client’s website. We also focused on the different types of Card formats available. Read the Cards – Revolutionizing Web Design blog to get more details on the same. With the help of this blog, we will dive deep into the Material and Flat Design. How to distinguish Material and Flat Design Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is a design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the keyboard and similar work is done with various other online tools. It has been a part of web design and interface design for quite a long time and is extensively used by web designers. Every leading web development company in Mumbai is aware of the use and individual strengths of both these designs and utilizes them as per need. The design fraternity decided to remove all the decorative elements and focus more on usability and user needs and a better emphasis on loading speed. What is Flat Design? Flat design focuses on color, typography, and icons, while removing textures, gradients, drop shadows thus stripping the design of 3D effects. An example of the use of Flat design is Apple. It can be termed as an easy to understand design style that has been built for the exclusive use of digital media as it is incorporated with basic color themes, simple icons, and buttons. The emphasis on functionality makes flat design different from material design as appearance takes a back seat for a good reason. It helps designers to speed up loading times and looks good on any screen, immaterial of the resolution it offers which is one of the primary reasons for being preferred by any provider of web designing services in Mumbai. Advantages: Distraction-free and Uncluttered design High Readability with clear typography Loads faster in both apps and browser Easily adjusted providing responsive design experience Disadvantages: Elements look less clickable due to lack of depth Standing out as a creative design becomes difficult Does not have any design guidelines like other design systems What is Material Design? Material design, on the other hand, has a veritable range of unique features, the most prominent one being the Z-axis. An example of the use of Material design is Google. It is one form of flat design that has an added dash of skeuomorphism and resembles 2D planes hovering over each other at an elevated height. We are a leading digital marketing company in Mumbai and we bring together an appealing combination of features from both the designs while crafting world-class websites for our clients. Advantages: Provides the user with a Simple and Unified Interface The Z-axis creates depth Intuitive to use Contains Principles and Goals that provide Consistency to designers Use of motion to show what is happening on the screen to the users Disadvantages: A Floating action button can be superfluous These Designs are only valid for Android devices It is Heavily associated with Google which is why there is less room for branding UIs without motion lack intuitiveness If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Graphic designing, SySpree

Your Stationery Designs & Branding

admin / August 11, 2020

As a leading Graphic Designing Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand that a business, small or large, indulges in various kinds of marketing activities, especially in the initial period after launching themselves in the market. An extremely under-utilized and neglected form of promotion in this period is the branding of stationery. We think it is important for you to clarify and implement this strategy to continue scaling your influence over the market which would ultimately help you boost your brand name. Through this blog, we try to help you understand the impact of the combined effect of branding and stationery designs that has not yet been fully explored and thus have remained off the radar for many businesses. If your organization recruits the best Graphic Designing Company in Mumbai, you are sure to get substantial rewards for customizing your business stationery. Let us indulge ourselves in this and find out how: Branded stationery designs and logos convey the impression that you run a business that is detail-oriented and your organization pays attention to the finer details. It also enhances the perception that your products and services have a similar focus on the quality and level of detail. The dedication to quality and detail is one way of demonstrating your repute and service level. To understand this better we can take an example of Frame Logic as shown below. If your organization, irrespective of its size, is willing to invest in high-quality stationery with your branding, it is clear that you are keen to make an impact without any compromises. The same logic will be applied to your products and services which is positive, especially for new brands. Many businesses overlap each other if they function within the same industry and their customers too, have a similar impression about them. If you have stationery designs that are branded with a unique logo to differentiate it, it can attract more customers and improve revenues drastically. A good Graphic Designing Company in Mumbai can help you create similar impressions on your clients. Unique business stationery that have impactful logos and creative thoughts behind it, go a long way in creating a professional brand image for you. It reassures potential and existing customers of your organization’s commitment to providing the best and reflects well on your expertise. After understanding the nature of the customers of your business on the internet or the market in general one can conclude the following for the use of branded stationery designs. Building Trust: With the help of customized letterheads and envelopes one used to send invoices to clients one can add value to your communication and make your brand familiar to the customers which would help build trust with them. Networking: One of the thing branded strategy includes is making customized gifts which can help bring the attention of potential clients. One can also be provided with customized notebooks and visiting cards at meetings which would help improve networking. Improving Employee Loyalty: The most hard-working and loyal employees within your organization can be given branded business stationery which would improve their relationship with the company and that would further help you boost your profits. Marketing Tool: Branded stationaries say a lot about your brand. It tells both your employees and your clients how much you care about a brand which would help grow their faith in the same. This would ultimately help in improving your brand image. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Graphic Designing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Graphic designing company in Mumbai

Logo Trends that ruled and continue their domination in the designing world

Exaggerated Use of space for web development

Creating Responsive Logo

Using Candid photography effectively in websites

Material Design & Flat Design: An Analysis

Your Stationery Designs & Branding

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