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37th Week Roundup: Pinterest Ad Tools, Whatsapp Topic-Based Channels, and much more!

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At this Tech Roundup, we collect all the latest developments from digital technologies. Ranging from Pinterest’s innovative ad tools and Meta’s ambitious AI intend to WhatsApp expanding topic-based channels and TikTok to improve in-stream shopping capabilities for U.S. businesses; YouTube witnessing a retro gaming content surge; Microsoft unveiled an efficient question-answering model; Snapchat added screen sharing feature while Amazon streamlining product listings via AI are just some examples of developments we uncovered this month! Stay updated for tech’s future developments!   Pinterest Unveils Innovative Ad Tools and Engagement Options at Pinterest Presents Event At its recent Pinterest Presents event, this social media platform unveiled an array of innovative advertising tools and creative options, such as expanded Premiere Spotlight units first unveiled in March, which now appear within users’ home feeds for maximum impactful placement within its app. Additionally, Pinterest introduced Showcase and Quiz ads to expand user engagement opportunities. Showcase ads allow for deeper product understanding, while Quiz ads engage them through relevant questions that provide personalized ideas and inform purchase decisions. The experts from the leading social media agency will tell you that direct links are implemented to increase website traffic and integrations with Salesforce Commerce Cloud and Adobe Commerce applications to manage shoppable Pins effectively. Read more: https://www.socialmediatoday.com/news/pinterest-unveils-new-ad-tools-creative-options-pinterest-presents/693635/   WhatsApp Expands Topic-Based Channels to 150 Regions, Offering Real-Time News and Information WhatsApp recently expanded its WhatsApp Channels feature from Colombia and Singapore to 150 markets globally, giving users access to one-way broadcast services within WhatsApp that allow them to stay up-to-date on topics of interest in real-time as real news or information sources. Channels reside within their tab to maintain privacy; no users see which topics you follow within them; updates remain fresh for 30 days to keep relevance at a premium. WhatsApp also recently unveiled an enhanced Channels directory featuring thousands of organizations, sports teams, artists and thought leaders to follow. As more users transition away from direct messages (D.M.s) towards WhatsApp D.M.s for communication purposes, Channels could become valuable options, allowing Meta to explore further WhatsApp’s business potential and shopping tools – not to mention increasing value while creating potential future opportunities in WhatsApp! As one of the world’s most-used messaging applications, Channels could add significant value while opening doors for further expansion if used wisely by expanding WhatsApp options available within DMs alone! Read more: https://www.socialmediatoday.com/news/whatsapp-launches-topic-based-channels-more-regions/693626/   Meta’s Threads Introduces New Features for Enhanced Conversation Tracking and Desktop Experience The best social media agency will tell you that Meta is continually adding features and functionalities to Threads, including following specific conversations, an improved post activity display, and quote posts on desktop versions. Users now receive updates regarding specific conversations by tapping a bell icon – providing key conversations a great place for updates! Thanks to this capability, threads have quickly become one of the best sources for breaking news coverage. Threads’ web version enables users to quote other posts, expanding its functionality and user experience. Though Threads continues its journey of evolution, content moderation issues and search functionality restrictions still present challenges in terms of free speech limitations as the app temporarily restricts some keyword search results – sparking concerns over free speech limitations in discussion threads. Regardless of updates and improvements being implemented by Elon Musk’s involvement and controversial statements have contributed greatly to its initial interest, but long-term viability still needs to be discovered. Read more: https://www.socialmediatoday.com/news/threads-adds-new-desktop-functionality-ability-follow-specific-conversations/693645/   TikTok Expands In-Stream Shopping with TikTok Shops for All U.S. Businesses TikTok has expanded its in-stream shopping initiative in the U.S. by opening up activation of TikTok Shops across all businesses – first launched with select retailers back in February – on their profiles, first introduced as Storefront Shopify connection feature but now supporting native product listings instead. TikTok aims to bring shoppable videos and live streams directly into users’ For You feeds while giving brands, merchants and creators tools for in-app product sales. TikTok has updated its shop process with product showcases, shop ads and secure checkout options, and offering creators access to an affiliate program called Creative Challenge that pays commission on product sales. Furthermore, retailers may utilize TikTok’s “Fulfilled by TikTok” program to streamline order management. However, its success in Western markets remains uncertain relative to China, where in-stream shopping has experienced rapid expansion. Read more: https://www.socialmediatoday.com/news/tiktok-launches-in-stream-shops-all-us-retailers-latest-ecommerce-push/693459/   YouTube Reports Surge in Retro Gaming Content: Nostalgia Fuels Resurgence YouTube’s Culture and Trends team recently reported an astounding spike in retro gaming-focused uploads since 2007, over 1000x higher compared to 2007. As nostalgia-inducing games return with renewed appeal, older titles from the 80s and 90s receive particular focus from content creators – even consoles from recent decades are considered part of retro gaming now! This trend gives marketers ample opportunities for themed promotions or tie-ins related to nostalgic gaming moments and AI image generation tools evoking the nostalgia of retro games as an effective strategy depending on their target audience. The experts from the leading social media marketing agency will tell you that Retro gaming content’s revival shows its continued appeal across generations of gamers and highlights classic video games’ ability to capture imaginations across both old and new gaming generations alike. Read more: https://www.socialmediatoday.com/news/youtube-shares-new-stats-growth-retro-gaming-themed-content/693472/   Meta Aims to Challenge OpenAI with Its Own Advanced Generative AI System Meta, the parent company of Facebook, has initiated work on its large language model (LLM) AI system to match OpenAI’s GPT models in terms of computational power and complexity. Their new LLM AI builds upon their existing Llama models as part of an expansion effort designed to accelerate the development of human-like text generation tools for text analysis by augmenting human efforts with machine intelligence. This project marks Mark Zuckerberg as Meta’s CEO, forming an AI development group that will work exclusively on such endeavors earlier this year! Meta stands out in the AI race thanks to its vast data resources and systematic infrastructure and reportedly plans to purchase additional Nvidia H100 chips. While their exact deployment remains unknown, Meta’s AI and LLM tools

Roundup, SySpree

33rd Week Roundup: Instagram Introduces Multi-Advertiser Format, NYC Bans TikTok and more!

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Recent developments in digital advances have brought dramatic transformation, which we will see in this roundup blog. From Instagram’s multi-advertiser Reels format and Google Analytics reports to Microsoft’s expanded Advertiser Identity Verification service and Amazon AI-generated reviews reflecting the pursuit of compliance while improving experiences. At the same time, Snapchat AI speculation and New York City TikTok ban have added another layer to an ever-evolving digital landscape that showcases its multidimensionality.   Instagram Tests New Multi-Advertiser Format for Reels Ads, Expanding Advertising Options Instagram has begun testing a brand-new format for Reels ads, testing out an innovative form of Multi-Advertiser display that some users are starting to experience. The multi-advertiser format groups together a collection of related brands into a single screen that appears between Reels posts – something Instagram launched back in October with Multi-Advertiser Ads for main feed. However, this iteration presents related ads based on user engagement; upon engaging with one ad, multiple multi-advertiser promotions appear below that initial post to display related products or businesses related to what interests users are. Instagram’s ad goals include offering users access to multiple businesses’ products for comparison purposes. This format of Facebook and Instagram ads gives advertisers an opportunity to be discovered by individuals interested in similar products and brands. The leading social media agency says that this ad unit can also be integrated into Facebook feed and Stories, with Instagram currently working towards expanding it to Reels. Advertisers who choose this placement option may benefit from lower costs and increased user engagement by targeting people who have previously engaged with similar content. Competition among multiple brands within one frame could reduce exposure and performance for each involved. Yet, this new format appears to be Instagram’s chosen strategy for multi-ad placement within the Reels feed. Regardless of possible differences in response from brands involved, Instagram seems set on proceeding with this initiative for multi-ad placement within the Reels feed. Read more: https://www.socialmediatoday.com/news/instagrams-testing-new-reels-display-multi-advertiser-ads/691124/   Google Launches GA4 Reports Builder: Simplifying Analytics Reporting or Room for Improvement? Google recently unveiled the GA4 Reports Builder extension, designed to simplify reporting processes for Google Analytics 4 users. Available since August 10th, this Google Workspace add-on enables users to create and execute reports for GA4 properties directly within Google Sheets – saving time on navigation through the GA4 interface for finding reports to export, thereby improving efficiency. Users looking to leverage the GA4 Reports Builder can select “Create new report” from the extension’s menu and provide details like report name, target GA4 property, date range, dimensions and metrics when creating reports. Once completed, they can use the “Run reports” option and see their data populate onto an assigned tab in Google Sheets. Initial reviews of GA4 Reports Builder have been mostly favourable, noting its ease and efficiency in streamlining analytics workflow. Users applaud its potential to transform analytics processes. Yet some reviewers have raised issues or offered suggestions for further improvement; such as auto-scheduling for daily report updates; additional filter options for dimensions and metrics; or adding tables for cleaner data presentation. The best seo company says even though GA4 Reports Builder provides an impressive spreadsheet-based solution for website data analysis, certain essential features remain lacking – showing Google there’s still room to improve and creating opportunities for developers to innovate tools further to support Google Analytics 4 users in efficiently analyzing their site data. As industry needs shift and develop over time, there could be scope for this extension to become even more comprehensive and essential to analytics professionals. Read more: https://www.searchenginejournal.com/ga4-reports-builder-for-google-analytics-extension-available/494049/   Enhancing Online Presence: Google Business Profiles Now Support Direct Social Media Links Google recently unveiled a feature that allows businesses to integrate social media profile links directly within their Google Business Profiles, giving customers access to further avenues for connecting, gathering information and resolving inquiries. Businesses that utilize this new capability will have more ways than ever for customers to stay in contact, stay updated and resolve inquiries more swiftly than before. Rollout of this new feature begins gradually and is currently accessible in specific regions only. Businesses are provided with a dedicated Google support page explaining how businesses can control and display the social media links for each supported social network in their Google Business Profile, such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (X), YouTube etc. A leading social media marketing agency says that each company can add one link per supported social media platform. The feature will become gradually available over time and is currently available in specific regions. Businesses taking advantage of this feature can quickly add their social media links to their Google Business Profile by accessing it, clicking ‘Edit profile,’ selecting ‘Business information,’ then ‘Contact,’ then “Social profiles.” Here the appropriate platform and web address may be entered for each social profile link that needs updating or removal; editing or removal follows an identical path. Social media links enable local businesses to maximize their presence within Google’s ecosystem and enhance consumer expectations when searching for local services online. Consumers now expect not only websites but also social media links when looking up local companies online – this feature empowers small and midsized enterprises (SMEs) to offer seamless experiences comparable to larger chains; businesses may include one of each social media link across different Business Profiles but not mix links from various platforms in any one Business Profile. Google Business Profiles now enable businesses to add direct social media links that enhance online visibility while engaging more deeply with customers. While no performance metrics such as click rates exist for these links, adding direct social media links provides businesses with an effective means of increasing online exposure while broadening customer relationships more fully. Read more: https://www.searchenginejournal.com/google-lets-businesses-add-social-media-links-to-profiles/494061/   Microsoft Extends Advertiser Identity Verification Deadline: What You Need to Know Microsoft recently extended their Advertiser Identity Verification (AIV) deadline, giving advertisers more time to complete verification requirements and comply with AIV requirements in order to keep global ad visibility intact. They will only pause ads under

Roundup, SySpree

32nd Week Roundup: Tiktok Implements AI Disclosure Rules, Google Ads API 14.1 and more!

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Welcome to our latest roundup of the most significant developments in the digital landscape! In this issue, we offer you insight into the ever-changing world of tech, AI as well as content and marketing. From TikTok’s relentless battle against fakes created by AI to YouTube’s powerful enhancements for creators, as well as the constant evolution of Google’s Ads API this collection captures the essence of change and innovation. While the world of digital continues to change being aware of these changes in the digital landscape is more important than ever before. So let’s take a look at these compelling stories that will shape the future of digital experience.   TikTok Implements AI Disclosure Rules to Combat Deepfakes and Stay Ahead of Content Wave TikTok has taken proactive steps against AI-generated content on social media, with new rules that require users to tag these “realistic scenes” to protect transparency and combat potential AI deepfakes. A leading social media agency reported that although TikTok updated their regulations earlier, now enforcement efforts have increased by permitting creators to activate an “AI Content Tag ” during the upload process. ByteDance’s move follows TikTok parent company ByteDance’s implementation of AI labels on a Chinese version of TikTok; other platforms, like Instagram and YouTube, are working on AI labeling tools in response to an expected surge of AI-generated content; TikTok stands out by testing features before global launch with Chinese counterpart Douyin for early access; these measures aim at maintaining transparency by helping users distinguish authentic from AI-generated content. Read more: https://www.socialmediatoday.com/news/tiktok-adds-new-required-labels-for-ai-generated-content/690454/   Elon Musk’s Vision for AI-Powered Contextual Insights and Search Enhancement on X Platform Elon Musk has gone beyond his ambitious plans for a multifaceted social and entertainment utility with his investments and artificial intelligence (AI) development. Musk seeks to develop AI models with “maximally truth-seeking capabilities, devoid of political bias.” This AI initiative may eventually contribute to his X platform; Musk even mentioned how semantic data matching might bolster search capacity as enhancements involving semantic matching could enhance search capacity further, allowing businesses and creators to gain deeper context when posting without simply searching keyword matches alone. Context analysis has become central in X’s renewed effort to combat hate speech. Third-party reports suggesting an increase in hate speech mentions were countered with research undertaken by X that showed considering context decreased actual instances of actual hate speech. Musk made clear his commitment to improving search functionality during his early tenure, with plans for semantic keyword targeting ads and improved feedback loops for improved feedback loops. Musk and his team are developing the xAI model simultaneously with these plans; it may form the backbone of future improvements, and timelines remain unknown; nevertheless, it appears integral to X’s evolution. As Musk accelerates his transformation of the platform, this could result in an enhanced X search experience in due course. Read more: https://www.socialmediatoday.com/news/elon-musk-says-semantic-search-coming-soon-x/690058/   Google to Limit Rich Results Display, Impacting FAQ, and How-To Snippets Google recently unveiled an update that will reduce rich results displayed in its search listings, specifically with respect to FAQ-rich results across search snippets and How-To-rich results exclusive for desktop devices. This global rollout should take effect within a week, with specific effects seen with regards to FAQ presentation: only authoritative government and health websites featuring this rich result being recognized; other websites no longer frequently featuring it based on automated and algorithmic eligibility being considered by Google for inclusion or exclusion in future Google updates. Google emphasizes that site owners need not eliminate structured data, explaining that unused structured data does not adversely affect search performance but has no observable impact on search results. Regarding How-To rich results, Google highlights that they will exclusively appear for desktop users, provided the website’s mobile version incorporates the appropriate markup. This shift could lead to a decline in clicks and traffic for sites affected by the changes. A leading SEO company in Mumbai also says that webmasters can expect to observe these alterations through shifts in their Google Search Console performance reports and analytics traffic, specifically noticeable in FAQ and How-To search appearances metrics. Despite the adjustments, these reports will remain available in Search Console. Read more: https://searchengineland.com/google-reduces-the-visibility-of-howto-and-faq-rich-results-in-search-430452   Introducing CHERPs: A New Term for Chat Experience Result Pages in the Evolving Search Landscape Google’s evolving digital environment highlights the need for clear distinctions between search and chat experiences, where conventional queries bring search engine results pages (SERPs), while conversational chat interactions generate text, images, videos, and ads through AI platforms generating text snippets such as those produced through artificial intelligence platforms like Chat Experience Results Pages (CHERPs). Search Engine Land has announced they are coining “CHERPs,” Chat Experience Result Pages to address an absence of precise language to differentiate traditional SERPs from the output generated through AI chatbots produced outputs by traditional SERPs in digital transformations of this nature. As communication needs for search and chat experiences continue to evolve, CHERPs provide transparent reporting of visibility issues related to both experiences. By acknowledging search’s ever-evolving nature and distinguishing two distinct entities coexisting within digital platforms’ complex ecosystem, this term acknowledges its evolving nature while serving to differentiate their coexistence on different digital platforms. As the digital landscape continues its steady progress, adopting both concepts offers clarity and precision when discussing generative AI-generated content discussions. Read more: https://searchengineland.com/cherps-serps-generative-ai-search-430436   X Unveils Innovative Brand Safety Features to Bolster Advertiser Control Formerly recognized as Twitter, X is currently taking strides to augment brand safety and advertiser control on its platform, aiming to protect ad positioning and reputation. Two innovative functionalities, namely Sensitivity Settings and Enhanced Blocklist, are gradually being integrated across X Ads Manager in the forthcoming weeks. The Sensitivity Settings establish an equilibrium between extensive outreach and contextual suitability, harnessing the capabilities of machine learning to equip brands with automated tools for tailoring an optimal advertising milieu. This is achieved by regulating proximity to specific content categories based on sensitivity parameters within the dynamic balance of Sensitivity Settings. Consequently, an expanded outreach is achieved while upholding contextual

Roundup, SySpree

26th Week Roundup 2023: Google AMP Support, YouTube Analytics Revamp, Twitter Ad Revenue Share, and More!

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The following roundups discuss top tech companies’ most recent updates and innovations. Google announces AMP assistance within GA4, YouTube revamps Studio Analytics, Twitter plans an advertising revenue share program, Meta is preparing to launch a brand new Twitter competitor app, and much more. Keep reading to learn about the latest developments in the digital world.   Google Launches AMP Support in GA4 Ahead of Universal Analytics Retirement Google is announcing AMP integration into Google Analytics 4. (GA4) for all publishing firms just a few days before Universal Analytics (U.A.) ends. This integration allows publishers utilizing AMP to transition to GA4 and easily track their performance. Without this feature, users of AMP could have been unable to track their performance after U.A. is replaced by GA4. Google’s decision ensures that publishers continue monitoring their Performance within GA4. Read More: https://searchengineland.com/amp-support-ga4-428705   YouTube Revamps Studio Analytics to Ease Pressure of Data Comparison YouTube has made changes to display analysis data on YouTube Studio. YouTube is making changes to the display of analytics data in its YouTube Studio app to reduce the user’s concerns regarding the data displays. The platform will permit users to limit the display of performance data of videos in comparison and thus reduce the demoralizing effects that users experience when their most recent videos do not perform as they expected. As leading SEO company in Mumbai will tell you that this feature will be available even after switching to another channel, giving users the choice of not using the complete comparison feature. Additionally, YouTube is introducing weekly and monthly summaries of the channel’s performance. They will give an overview of key metrics and incorporate gaming features to improve your enjoyment of analytics. The new features are designed to alleviate the stress and pressure associated with analyzing raw data and inspire creators to continue their work. These new functions will slowly be made available to YouTube Studio users on both web and mobile platforms over the coming days. Read More: https://www.socialmediatoday.com/news/youtube-changes-studio-analytics-supportive-gamification/653953/   Twitter Set to Launch Ad Revenue Share Program for Tweet Replies Twitter is near to launching its ad revenue share program to pay for replies to tweets. This is among the most important features of Elon Musk’s plans for Twitter 2.0. The program will allow creators to join and earn a portion of the earnings generated by ads appearing in tweets they respond to. The program is initially available just to Twitter Blue users. The program is intended to provide increased opportunities for monetization of the platform. However, it could also encourage controversial tweets to improve responses and expand advertising opportunities. This program is only accessible to verified users; only ads responding to tweets will increase the earnings pool. While participation in the program is restricted to a small percentage of Twitter users, it offers another chance for users to earn money through tweets. Twitter is constantly improving its offerings for creators by increasing income share options, new video posting options that rival YouTube Long-form posts, and new ways to format text. Read More: https://www.socialmediatoday.com/news/twitter-ad-revenue-share-program-creators-tweet-replies/653962/   Meta Plans Mid-July Launch for New Twitter Rival App Meta, formerly known as Facebook, is set to release a new app called P92/Barcelona/Threads, which aims to compete with Twitter. It will be a real-time text-based platform based on the Instagram graph. Meta will promote the application via Instagram through the massive number of users on Instagram to promote the app. Meta hopes to attract thousands of Instagram users over the first few months and could seriously threaten Twitter’s 250 million members. The growth in Twitter’s user base has led to some controversy over the years, with Elon Musk claiming previously that a substantial part of users on Twitter accounts were fake. Whatever the reason, this entry into the social media space could seriously threaten Twitter. Read More: https://www.forbes.com/sites/mattnovak/2023/06/23/meta-will-launch-twitter-competitor-in-mid-july-report/   Meta’s Report Explores Impact of Evolving Data Privacy Rules on Marketers Meta, in collaboration with Deloitte, is releasing an updated report that focuses on the ever-changing privacy laws governing data and the implications for marketing. The report highlights the need for businesses to adapt to the new regulations that govern how they utilize personal data, particularly concerning marketing targeted at and communication to the general public. Technologies that help improve user privacy (PETs) comprise clean data rooms and the ability to de-identify audience insights, which are highlighted as crucial aspects for marketers. As leading social media marketing company in mumbai will tell you that the report emphasizes the importance of PETs in protecting user privacy and providing the ability to make actionable information. It also emphasizes the importance of maximizing machine learning and data to efficiently target campaigns. The report provides insights into the different PET methods. It provides tips for marketers on preparing themselves for the coming changes to methods of using data and incorporating new strategies based on data. Read More: https://www.socialmediatoday.com/news/meta-report-evolving-data-privacy-rules-impact-marketers/654106/   LinkedIn Updates Algorithm to Prioritize Professional and Relevant Content LinkedIn has modified its algorithm following user feedback regarding the plethora of unrelated and non-professional content uploaded to the platform. The changes will decrease the presence of non-professional and viral content. They will focus on content posted by first-degree connections who offer experts with knowledge and advice and separate information into relevant groups. LinkedIn can provide quality and relevant content for users who are interested in restricting the use of marketing techniques and spam. While the effect of the changes is still to be assessed, LinkedIn has reported an increase in the amount of content shared and seen. Read More: https://www.socialmediatoday.com/news/linkedin-new-insights-latest-algorithm-updates/654091/   WhatsApp Introduces New Promotional Options for Enhanced Brand-Customer Connectivity Meta, the business that owns WhatsApp is releasing additional tools to advertise on WhatsApp to help companies maximize the increasing use of these apps. One of the latest tools allows businesses to run paid ads on Facebook and Instagram through WhatsApp and remove the requirement to create a Facebook account. The ads will include a WhatsApp CTA to bring new users back to the app to communicate

SEO, SySpree

What are the SEO Advantages of switching to HTTPS?

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What is HTTPS? As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, before we broach to the actual topic of the SEO advantages of switching over to, here are a few facts one should know about HTTPS: HTTPS stands for Secure HyperText Transfer Protocol.  Secure HyperText Transfer Protocol was developed to transfer information over the internet more safely. It has been a signal in Google’s ranking algorithm for the past 3 years. More than 80% of users are likely to abandon a purchase midway if data was sent over an insecure connection, clearly showing that security could impact sales. HTTPS sites load much faster than HTTP sites and they are also likely to rank better. Studies have indicated that higher search rankings and HTTPS are linked to a certain extent The above facts indicate that it is not only onsite content that can have an impact (positive or negative) on traffic and conversions, and website security is a critical factor too. Every leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai will vouch for this and the positive impact of an HTTPS site is well documented too. That Secure HyperText Transfer Protocol offers user security is common knowledge and is the best way of remaining on the good side of Google. However, there are a few benefits associated with it too. Thus let us now understand why it makes sense in moving over to HTTPS from the SEO perspective: Improved Rankings: This is the most obvious benefit as Google has time and again reiterated that HTTPS sites will have their rankings boosted. Also as time goes by, it will be essential to switch to HTTPS and gain value. Referrer Data: The secure referrer information is saved when traffic passes to an HTTPS site, which is unlike what occurs with HTTP sites when it is stripped away and seems direct. Privacy: HTTPS is capable of enhancing security for your website and SEO is more than one way. HTTPS does not allow any kind of tampering by a third party and fortifies the site for your visitors. It also makes sure that the server is talking to the right website through its verification processes. All kinds of communication along with URLs are encrypted and this protects critical information like browsing history and credit/debit card details. For ease of switching from HTTP to HTTPS, Google has provided the below-mentioned tips as best practices for SEO and it is also essential to communicate to Google that your site has moved from HTTP to HTTPS. Make use of relative URLs for resources that are a part of the same domain Use Protocol related URLs for all other domains. Choose from the certificate type that you will need: single, wildcard or multi-domain Use 2048-bit key certificates Conclusion: Many providers of SEO services in Mumbai, Thane, and Navi-Mumbai have vetoed the fact that HTTPS is a highly secure system for websites and provides a large number of SEO benefits, primarily since it helps you to remain on the preferential list of Google. And hence one must take advantage of attaining an excellent rank with the help of this secure medium. According to any leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, SySpree

Google Penguin 4.0 – Real-Time for the First Time

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, with the help of this blog, we aim to explain our readers about Google Penguin 4.0 which is among one of Google’s most powerful tools and it affects SEO.  What is Google Penguin? Google Penguin is a code name for a Google algorithm update that was first announced on 24th April 2012. It was aimed at decreasing the search engine rankings of those websites that violated Google’s Webmaster guidelines by employing black-hat SEO techniques to artificially increase the ranking of a web page by manipulating the number of links pointing to that page.  Google announced all its Penguin filter updates to the public by 2013. Let us take a look at each of these updates along with their release date and their impact on queries. Penguin 1 – April 24, 2012, impact around 3.1% of queries Penguin 2 – May 26, 2012, impact less than 0.1% of queries Penguin 3 – October 5, 2012, impact around 0.3% of queries Penguin 4 (also known as Penguin 2.0) – May 22, 2013, impact 2.3% of queries Penguin 5 (also known as Penguin 2.1) – October 4, 2013, impact around 1% of queries Penguin 6 (also known as Penguin 3.0) – October 17, 2014, impact less than 1% English queries Penguin 7 – September 23, 2016 Google Penguin 4.0 or the 7th Penguin Update: Google’s much-awaited and the most recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0, and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real-time signal being managed within its central search algorithm. Every leading Digital Marketing Company in Mumbai is looking at this new development with interest and the impact it will have on the industry. Penguin was first introduced in 2012 and worked sporadically at periodic intervals. It is a filter created by Google that has been designed to detect and intercept sites that go beyond the regular anti-spamming systems which are unable to detect such sites. The sites which are identified as spam will be penalized until the time the next filter is applied, even if they make changes and alter their ways. The next filter may take time, maybe months, till that time the concerned website will remain impacted. However, as per Google, these interim updates will now be eliminated as with this recent release Penguin moves into real-time. Since Google constantly crawls, re-crawls, indexes, and re-indexes web pages, these pages will be evaluated by Penguin, and pages defaulting on the rules laid down will be suitably penalized. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai we take complete care to ensure our clients are not impacted and stay within the realm of law. As the industry speculates and analyses the various implications of the changes Penguin 4.0 brings, Google has confirmed that its algorithm is more granular than earlier which may have many interpretations. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we are exploring these changes and soon will be ready with a more in-depth article. One thing is for sure, Google will no longer announce updates as it is going to be a constant process which does not need confirmation. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Using Digital Marketing to Improve an event’s chance at Success

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It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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