How to use Lookalike audiences on Facebook to boost sales

admin / September 25, 2020

As a leading Web Design Company in Mumbai, we know that the quickest and most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient in setting up your ad targeting is to use Facebook’s lookalike audiences. The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, and our clients benefit from our expertise in targeting the right audience in more than one way. How does “Lookalike Audiences” help businesses? As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to log in to Facebook. This information can then help target ads specifically for this group. To optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audiences. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behavior, and interests. Targeting this niche group then becomes easier and a completely safe option too. For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading Web Design Company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost sales. Creating Facebook Lookalike Audiences One of the best things about using lookalikes is that they are very easy and pretty quick to create. For this, in Business Manager go to the Audiences section and click on the blue Create Audience button, and select the Lookalike Audience option. Now, choose a source audience, the country, and percentage and hit the blue Create Audience button. Congratulations, you’ve now created a high-quality audience in under 1 minute! You can also expand out the Advanced Options section to create up to six different percentage audiences at once. As these are free to create, go ahead, and create a range of audiences. Conclusion: Initially, creating a cold audience was a time-consuming process with each artisanal, and handcrafted audience taking a lot of research to find just the right combination of interests, locations, age, gender, and other user demographics. Now, we can get way better results using a lookalike audience that takes just a few seconds to get created and provides the advantage of allowing them to be updated dynamically. There are occasionally drawbacks to using Facebook Lookalike Audiences, the main one being that Facebook doesn’t understand what your business or product range is, all it can look at is the data points that it receives. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, Social Media Marketing, SySpree

How to research competition using Social Media

admin / September 22, 2020

As a leading SMM company in Mumbai, we know that analyzing the social media efforts of your competitors and peers is a great way to find ways of improving your social media marketing. If you are wondering what your competitors are doing differently while using social media, it is time to explore and research their inputs on Facebook, Twitter, and Google+ and aligning it to your business. As a top-notch SMM company in Mumbai, we recommend and implement social listening a lot during our work with clients, to give them clear and authentic information. There are some significant benefits of pursuing social listening on an active basis like: It provides real-time intelligence on your competition It gives instantaneous response about the perception of your brand It provides actionable data to alter or design marketing campaigns It helps you identify who your competitors are on social media It helps you know which social platforms your competitors are on It helps you to understand how they’re using those platforms It also helps you understand how well your competitor’s social strategy is working One of the first steps of getting started with researching competition is to create real-time news feeds about them. Every business should be paying attention to what its competitors and their customers are saying and posting on Facebook, Google+, and Twitter. The easiest and quickest way to do this is to set up a few social media tools. Setting up an account with them will give you a clear understanding of all that your competition is publishing on social media and how their customers react to it. Learning about what people are saying about your products and your company is equally important from the competition’s point of view. Knowing what your business rivals and potential customers speak about you on the social media platform is quite valuable too. We are a leading provider of SMM Company in Mumbai, and it is extremely pertinent for us to know real and perceived weaknesses in our products and services. By keeping track of the social media buzz can truly become a great source of product feedback. To conduct a competitive analysis on social media, as a leading SMM Company in Mumbai we suggest the following four steps: Step 1. Determine who your competitors are First, identify your social media competition and find which platforms they use and focus on the competitors that actively use social media marketing to grow their business. Step 2. Gather the necessary data After you’ve narrowed down your competitors, the next step is to gather data such as one can see how many messages your competitors send and receive, the types of content they are posting (text, images, or videos), engagement, and the number of received messages. Step 3. Do a SWOT analysis Look and Analyze how active is your competition. Ask questions such as When was the last time they posted? Are there long periods between each post? Do they respond to comments? Step 4. Incorporate the latest data with the help of social media monitoring Once you’ve compiled all of this data, you need to put it to use. Using your brand’s own social media analytics to compare your profiles with your competition. According to any top provider of SMM company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

admin / September 19, 2020

As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, Social Media Marketing, SySpree

Should Startups Focus On Digital Marketing?

admin / September 15, 2020

Launching your start-up venture and nurturing it into growth is an exciting and exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. As a Digital Marketing Agency in Mumbai, we know It is always a challenge on the methods to be adopted to reach out to the masses and drive business results, all this while being saddled with a minuscule budget. As a start-up, it is important to building a brand identity at a decent pace, since the fast-paced world demands being quick to reach the finish line in time. Digital marketing can turn out to be a powerful weapon in the armory of a start-up if used prudently. It creates the necessary awareness and positions the company and its brand in its right place. It is also useful to create a steady flow of traffic, creates leads, and brings about online sales, which helps a start-up to hit the road running. Let us explore these tools and their benefits for a start-up: Search Engine Optimization: This is a cost-effective method of increasing visibility and organic traffic to the website and is a tool that is packed with measurable and long-term benefits. It helps start-ups to build their credibility as a brand and customer trust while keeping your business in front of the right audience 24×7 and 365 days. For SEO to work its magic, it is necessary to make the website mobile friendly and completely secure, especially for e-commerce websites. Start-ups need to ensure the page loading time is reduced to its minimum and there is interesting content to hold the viewer’s attention. Content Marketing: This is an extremely powerful way of generating higher traffic and quality leads while creating a positive image and brand awareness. It also helps to enhance relationships with present and future client base. By publishing content that is relevant consistently, it is possible to use content marketing to nurture a loyal audience. Throughcontent marketing, one can post stories and user experiences of working with your brand, by setting up a blog. Social Media Marketing: This is one of the most potent methods of reaching out to audiences and keeping your brand in the limelight. Popular social media platforms like Facebook, Instagram, etc.can be selected as per the nature of your business. A large percentage of your potential audience is connected to social media and a planned strategy can help brands to engage with them in a cost-effective and impactful manner. Monitor your social media pages regularly and reply to queries and comments and watch the dialogue grow into leads and subsequent sales. Email Marketing: Touted as one of the most simple and personal methods of reaching out to existing and potential customers, Email marketing provides start-ups with a cheap yet effective digital marketing medium. One can identify a service provider and set up a calendar for regular email blasts consisting of relevant messages. The audience should not feel they are being pressurized into buying all the time and with the help of a Digital Marketing Agency in Mumbai, start-ups can add various freebies and discount offers to get a dialogue started and slowly but diligently work on building a relationship. Conclusion: Start-ups solve their user’s issues and would need to engage with a responsive Digital Marketing Agency in Mumbai so that they are connected to the right kind of audience at a personalized level. Digital marketing provides an edge over traditional forms of marketing and provides organic ways of enhancing the consumer base without spending too much. Digital marketing also has low entry barriers and scale which further helps to do more and prevents unnecessary wastage. According to any leading Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs like Why Is GitHub Critical for Web Developers? to learn about more exciting topics.

Logo Designing services blog, Social Media Marketing, SySpree

How Social Commerce Can Help Turn Customers into Salespeople

admin / September 14, 2020

What is Social Commerce? As per any leading Social Media Marketing Company in Mumbai, the capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It thus allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you can browse or check out products on Facebook and without moving out of it, buy the product. Thus your customer never leaves the social media app that he is using to go and buy products from your domain. What is Social Commerce? Presently there are three social media sites namely Facebook, Twitter, and Pinterest that have a presence in the social media space. According to researches conducted by HubSpot, it was found that 71 percent of your customers are more likely to purchase a product if it has been referred to them by someone from social media. This, therefore helps brands have an opportunity to promote and endorse their products instantly and get recommended through a vast network of customers. As a focussed Social Media Marketing Company in Mumbai and a provider of top-quality PPC services, we love this concept of turning strangers into friends and friends into customers and the use of social media networks to boost sales. Let us delve briefly into how these sites can help you do the same with your business. Facebook In a recent move, Facebook has doubled its focus on social commerce by spending more time and effort on it. And as a result, it has been working on more advanced e-commerce capabilities to come up with Facebook Shops. With this, the social media platform can now help you run an ad to promote your products and also upload information about them. You can sell directly from Facebook and manage your orders. Facebook’s Chat, the Messenger, also is being increasingly used by companies to connect to customers regularly. Twitter Now it’s possible to connect and sell to customers through Twitter. This simply means that your product that has been featured in your tweet, will now include a buy button so that your customers do not have to leave Twitter to make the purchase. Pinterest Similarly, Pinterest has buyable pins that were released in 2015 (30 million at the time of release that doubled to 60 million within three months). Due to this, a purchase can now be initiated simply by selecting “BUY IT” and pay by credit card or Apple Pay. Being a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we keep tabs on the developments in the field of social commerce and ensure that our readers are updated regularly. And thus if you plan on setting up a Social Commerce Strategy follow the below-mentioned points: Decide if you are ready to adopt social commerce Choose the right Social Network depending on the target demographics, your audiences, the amount of engagement you have, etc. Define your business goals Create the right content Learn to optimize Be more data-driven Consider the funnel model for everything Start testing with Product Information Management According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

Cards- Revolutionizing Web Design

admin / August 19, 2020

Cards have become the goto structure for a container style design on a website. As a leading provider of web designing services in Mumbai, Thane, and Navi-Mumbai, we have used this structure many times, and hence with the help of this blog, we aim to explain to our readers the importance of using cards on your website. What are Cards in Website Design? Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate has found them to be useful and effective with all kinds of audiences. They sport a unique container kind of design and are capable of unifying huge amounts of content- be it main text, images, headlines, and the all-important call-to-action too. As a professional organization offering web designing services in Mumbai, Thane, and Navi-Mumbai we implement the card design based on the client’s needs and choices. Since the cards focus on clarity and consolidation, this design can be easily employed for mobile and responsive designs too, and have become a highly reliable partner to structure the website. Post becoming a trend, card designs have proved their practicality and worth. When card designs were initially introduced in the world of web design, Twitter and Facebook immediately took to them and placed them on their mobile and desktop sites. It made great sense for these activity-heavy sites to pool the information together using the card design and they became quite popular too. As a popular web designing services in Mumbai, Thane, and Navi-Mumbai, we are keen to implement such high impact designs for our client sites. Understanding Various Types of Card Formats: The container-style designs, provided by any leading providers of web designing services in Mumbai consist of Pins, Metro designs, Grid/Masonry, and Magazine style and are highly popular. Let us understand each of them in detail. 1. Pins: The best example of this is Pinterest, where each element is added as a pin on your site. The only problem that arises with this format is that the card layout can feel inconsistent with the internal or external pages that one would arrive at upon clicking each of these cards. 2. Metro and Flat Design: This format originated in 2006 and was the earliest representation of the flat design, adopted by Microsoft. 3. Grid or Masonry: A grid format consists of blocks of contents which can be either spaced out or connected layout. 4. Magazine style: This format was exclusively used for news and magazines but is now prominent in blogs and portfolios too. It requires a strong visual balance because of the multiple categories of the cards. Highlights of using Cards: Following points are the reason why one should opt for cards: Responsive Organized Easy to read Social Media Friendly Universal Rank Free Conclusion: If you understand the structure well, you will realize that the card design prompts for a singular action-mostly to click and explore the site further, although they are just a cluster of texts, images, buttons, etc. These cards are extremely responsive and are quick to adjust to a variety of screen sizes. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Quality Content and its correlation with SEO Rankings

admin / August 14, 2020

Experts at SySpree, an excellent Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai believe that the quality of content you offer speaks a lot about your business. We believe that highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve one’s SEO rankings. It also holds that the number of keywords or links is no longer the only source to enhance your search rankings. However, your content has to be content-focused, without which your goal may not be achieved. By producing more holistic and relevant content, websites should be able to rank higher by meeting a severe quality benchmark. As a dedicated Digital Marketing Company in Mumbai, we are extremely quality conscious and hence majorly focus on the below-mentioned content factors that help us associate with a better SEO ranking: Media enhanced content: Posts, Blogs, or Articles that contain the perfect mix of text, images, and video attract more viewers and are loved by all search engines including Google too. For example, in many surveys that were carried out, it was reported that Blogs that contained images were shared twice than those without images. Media is one of the easiest ways of expressing yourself which is why it makes your blog posts more relatable and understandable. Media-enriched content thus plays a major role in improving SEO rankings and the correlation with images and videos becomes clear. Long-form Content: A content that is longer than 4000 words in length can be classified as long-form content. According to several surveys that were conducted, it was found that the websites that had more words in their copy helped rank higher in SEO than those sites that had lesser words. Lengthy Content, therefore, directly correlates to better rankings thus improving the authority of your website. Social media platforms like Facebook, Linkedin, Twitter & Google+ showed that the longer the content, the more of it was shared which makes this a fair conclusion. If you are interested in knowing more about this or want to know how you can create long-form content, check out the How To Create Long-form Content (Backed by Science) blog which would help clear all your doubts regarding this topic. Semantically comprehensive content: As your content drives customer experience, Google focuses not only on the context of your content but also the semantics. Semantics are generally described as something that helps understand the relationships in your content. As time passes by, it is seen that Google is improving its understanding of the semantics in your content. It makes sure that your content is relevant to the entire topic and also checks if you have included several other relevant terms. This is because one single word is not enough to rank your page higher in SEO ranking. Conclusion: Using the correct keyword or adding the right backlinks would no doubt help you rank better on any SERP, but minute details such as the content, when taken care of, too will work wonders for your website, giving you the best of results that you’ve expected. Being a reputed Digital Marketing Company in Mumbai, we realize the value of improving content to get better SEO rankings and we ensure that these above-mentioned factors are considered during every digital campaign we undertake for our clients. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Using Digital Marketing to Improve an event’s chance at Success

admin / August 13, 2020

It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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Long scrolling websites – the perfect foil for small screens

Cards- Revolutionizing Web Design

Quality Content and its correlation with SEO Rankings

Using Digital Marketing to Improve an event’s chance at Success

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