Email Marketing

Email marketing is one of the most powerful tools businesses use to increase their business. It can get you a lot of customers, reduce costs and time, and produce an increase in revenue or improve your company’s sales. The search engine marketing agency Singapore believes there is a lot more to email marketing than just sending emails to your existing customers.  Email marketing also creates opportunities for new customers, so you must know why you should use email marketing for your business and how you can effectively do it. So, let’s get started.   What Is Email Marketing? Email marketing is an online advertising technique that lets you send a message to people who have expressed interest in your products or services. Email marketing allows you to connect with a specific audience and is usually sent out on a scheduled basis rather than a one-off. Email marketing allows businesses to share information with their customers via direct marketing channels, such as sales and new products. Email marketing is an important part of any company’s overall inbound strategy due to its high return on investment. Email marketing in the modern era is no longer limited to mass mailings. It focuses instead on consent, segmentation, and personalization. Although it may seem time-consuming, marketing automation does most of the heavy lifting. A well-designed email marketing strategy will drive sales and help build a community around your brand.   Types of Email Marketing: Email marketing can be promotional, educational, or serve a specific purpose in the purchasing process. Promotional emails: Special deals, new product releases, gated content such as eBooks and webinars, and your brand are all promoted through email marketing campaigns. A campaign could consist of three to ten emails sent out over days or weeks. Promotional communications include a clear call-to-action or CTA. The CTA reflects the precise action you want the reader to perform, such as visiting a specific page on your website or making a purchase using a discount. The frequency you send this marketing email depends on your company’s sales and marketing rhythm. You may send numerous promotional emails in 24 hours on critical occasions like Black Friday. During the marketing calendar’s mild seasons, there may be a few weeks between your advertising activity. Informational emails: Newsletters: A newsletter that shares news about your business. You can think of new milestones, product capabilities, and valuable content such as case studies.  Newsletters are sent at regular intervals — weekly, bi-weekly or monthly — to maintain contact with your subscribers. Did you know that newsletters are not just about the news? Ann Handley, the email expert, suggests focusing on the letter part of newsletters. Imagine that you are writing a letter one-on-one to your subscribers about something they are interested in. A newsletter can describe sharing your thoughts, insights, and tips with your audience. Announcements Emails are a great way to notify customers about company announcements, product launches, service changes, and other information.  Email is the best channel to send important messages, more often than not. Email is the best method to communicate with your contacts in case of a website glitch, shipping delays, or other issues.  It is secure, instantaneous, and can be used to match important announcements. Re-engagement emails: The Re-engagement email is another important marketing email. Re-engagement emails reconnect with subscribers or customers who haven’t been active in a while.   Why Email Marketing Is So Important According to the experts at the leading SEO company in Singapore, it is essential to keep in touch with your audience. Your customers can be kept informed by email.  Customers can access their email whenever they want. It helps them feel valued, appreciated, and respected.  It can be as simple as saying, “Hi, we’re on your mind, here’s a special deal!” Or “Here’s an update on the events of the past weeks.” Your subscribers have agreed to receive the notes.  They will enjoy the emails, provided you provide something they value reading. This will increase customer engagement. Real-time communication with customers: According to Litmus, 54 percent of all emails were opened on a mobile device. This statistic is important to consider when creating any marketing strategy.  Consumers are increasingly using mobile devices to access email and other media.  Not only are they more likely to convert than any other medium, but well-designed emails also have higher conversions on mobile. You can get them even if you’re on the go! People respond to emails: For years, email has been a key communication tool. Email has quickly become our primary method of communication as the year’s pass. We’re all taught to respond to emails. It doesn’t matter if you won’t reply, forward, click through, or delete an email.  Email is often used to accomplish something. Email can be used to drive people to your site or to get them to call you. Email marketing was responsible for more than 25% of all sales last year. Email marketing is simple to measure: Many email marketing tools let you track what happens after an email campaign is sent. Track delivery rates, bounces, unsubscriptions, click-through, and open rates.  This will give you an insight into how your email campaigns work and which ones need to be tweaked or discarded. These metrics shouldn’t be overlooked. These metrics are an essential part of any internet marketing campaign. There are many studies and surveys out there that can help you determine the “optimal” number to target.  However, this all depends on your industry and your target audience. If your customers want to receive emails daily, they should. Your unsubscribe rate will increase if you send too many emails to customers who don’t need more than once per week.  It all comes down to getting to know your customers and providing valuable content. It’s also affordable: We understand that you’ve been waiting for us to respond to this problem. Email marketing is an inexpensive way to reach consumers; it’s hard to believe that not all companies participate in or engage more