duplicate content

Duplicate content is the site’s worst enemy.  It can rank your website lower in search engines. Web developer & SEO experts must handle duplicate content efficiently.  This article by Best SEO company will discuss ways to handle duplicate content in a productive manner. So let’s get started.   What is duplicate content?  Duplicate content is when a single piece of content appears to be available in multiple places on the web. Duplicate content can be harmful to search engine rankings and should be avoided. Duplicate content can occur when there are multiple versions of a web page with the same or very similar content. For example, you have duplicate content if you have two versions of your home page, each with different headlines and subheads but the same body text. As experts of leading web development company will tell you that duplicate content can also occur when multiple pages have identical or nearly identical content. This is especially problematic for search engines like Google because they use this information to determine how relevant they think a particular page is to a query. Suppose the same content appears on multiple pages that are supposed to rank for different queries (or different variations of the same query). In that case, it will confuse how Google ranks those pages against each other.   How does duplicate content affect SEO? Duplicate content is when a website has multiple pages that contain the same information. Duplicate content is a common problem for SEO, as it can lead to Google penalties or even demotion in search results. A leading SEO company in Mumbai will tell you that duplicate content issues can affect both on-site SEO and off-site SEO. On-site duplicate content issues include having multiple versions of the same page, using noindex tags on entire pages or portions of pages, and using canonical tags incorrectly. Off-site duplicate content issues include having the same piece of content appear on multiple sites across different domains (particularly if different companies own those domains). Duplicate content on your site can impact your overall performance in search engines in several ways: Duplicate content can hurt your rankings because Google sees it as spammy. Suppose you’re duplicating large amounts of content on your site (for example, by republishing articles from other sites). In that case, Google will likely see this as spammy and rank you lower than sites with more original content. Duplicate content can confuse users. If you have multiple versions of the same page on your site, it will be unclear which one is the most accurate and up-to-date. This can cause confusion among visitors who may think they’re looking at the same thing they saw yesterday or last week — when in reality, it’s an older version of what they’re looking for.  Duplicate content makes it difficult for search engines to determine what belongs in their index. When there are multiple versions of the same content across different pages on your website, it makes it tough for search engines to accurately determine which version should be included in their index and which ones should be ignored as duplicate pages. Duplicate content can dilute the value of links to your site. If you have links pointing to multiple URLs for the same piece of content on your site, Google may choose not to count those links toward your ranking. For example, suppose you have a link from an external source that points to www.example.com/page1 and another external source that also points to www.example.com/page1. It could be difficult for Google to determine which URL is more relevant and authoritative than the other — so they may decide not to use either one when calculating search results rankings for your site.   Type of Duplicate Content? There are two types of duplicate content, and both can cause an issue: Inside the Domain Duplicate pages on your website are among the most common types of duplicate content issues. This happens when multiple versions of the same page exist on your site — for example, if you have two pages about “Contact Information” or two pages about “Our Services” — or if you have the same blog post or article showing up on multiple pages of your site. Outside the Domain Similar pages on different domains cause this type of duplicate content. For example, if you have two versions of a blog post on two different sites (or even subdomains), that’s outside-domain duplicate content. It would be best to make sure all of these copies are updated regularly so that they’re all accurate and up to date.   Inside the Domain Duplicate content inside your domain is a common problem with websites. Duplicate content can be seen in the form of duplicate pages on your website, duplicate titles and descriptions, or even duplicate images. The SEO company in Mumbai will tell you that problem with having duplicate content is that it makes it harder for search engines to index and rank your content properly. If you have two different pages on your site that are very similar in content and structure, then it can be difficult for search engines to know which one should be ranked higher in their results. This is because they don’t know which one is more important or relevant to what a user is searching for. For example, let’s say that you had two different pages about “washing machines,” but only one of those pages was actually about washing machines (the other page was about dryers). When someone searches for something like “washing machines” on Google, one of these pages might show up first in their results because the page contains more relevant information. However, if both pages were shown within the same Google search result page (or SERP), then there would be no way for users to tell which page was more relevant to them without clicking through each individual result separately. This could lead to confusion or frustration among visitors searching for the product.   Outside the Domain