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Marketing and Sales, SySpree

Use of Patterns, Rhythm, and Repetition in Designing

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Any leading Digital Marketing Agency in Mumbai believes that the Web designing concepts like repetition, patterns, and rhythm may seem fairly simple but it is pertinent to understand their basics clearly. This will help to apply these concepts more effectively to capture the user’s attention and therefore making these designs more impactful and effective.  Repetition, patterns, and rhythm, the three methods of repetition, help empower a design while making sure the message is clearly and rightly understood. As one of the best Digital Marketing Agency in Mumbai, we make appropriate utilization of these methods to send the right message to our users. Repetition: Repeating a single element several times in design is known as repetition. For example, you can draw a horizontal line and then draw several others next to it. Repetition is extremely popular and useful in Application and web design and promises consistency across the website, which the user expects. For example, a business logo or a brand name is expected to appear at the same place and on every page, just like menu items. Consistent user experience is important and goes a long way in making the user comfortable. Another way of achieving repetition is by using repeated messages for your customers. For instance, if you want your customers to know that you are the fastest or the cheapest in your business sector, you would tell them this on more than one occasion so that it sticks. In such a situation we use repetition for reinforcement. As a top-notch Digital Marketing Agency in Mumbai, our designers use repetition not only to deliver according to the user’s expectations but also to improve their experience. Pattern: The repetition of more than one design element that works in tandem with each other is known as a pattern. This is a tricky decision while planning for web design as a website consists of text and images too and the pattern has to be accommodating enough to encompass them while keeping the viewer’s comfort in mind. A seamless pattern is the one where every element in the design combines to form a whole. Patterns are most commonly employed as web pages backgrounds. Designers of any leading Digital Marketing Agency in Mumbai, often base their patterns on colors, textures, and shapes rather than opting for words. As humans, we tend to recognize shapes far more quickly and easily, rather than reading words no matter how quickly. This point should help you understand why most of the designers opt for patterns in their creation. Simplicity and Subtlety are two major keys to consider while creating a good pattern that provides a great user experience to your visitors. Rhythm: While repeating various elements, the intervals or gaps between such repetitions create a kind of a rhythm for the viewer. Random rhythm, regular rhythm, alternating rhythm, flowing rhythm, and progressive rhythm are a few types employed by us as one of the Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai. Users can focus on the content while designers can use these methods to draw the viewer’s attention to a specific design or content. It uses intervals or spaces between the elements to give users an impression of rhythm or movement. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Why Mobile Video Advertising is a hot favorite with Digital Marketers

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, SySpree helps you understand the fundamentals of Mobile Video Advertising with the help of this blog. What is Mobile Video Advertising? The latest and most form of advertising today is Mobile Video Advertising and the obvious reason is that a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalized space and staying there. According to studies conducted, in the US itself, people over 90 million were using smartphones and other devices to watch videos. The following contains some important tips by a leading Digital Marketing Company in Mumbai to have a successful Mobile Video Advertising. Optimize your Videos by noting the length and quality of the video mobile-compatible, this can be achieved by keeping the video length under 15 secs. Optimize the quality of your video by using advanced Video streaming techniques such as  Multi-Codec Streaming. Provide value to your target audience by keeping the video to be customer-centric. This means your video should be able to educate, inspire, and entertain your customers at the same time. Maintain the consistency of your brand in the video by containing the information to its bare minimum. Even without the help of any sound, your video should be able to convey the message it intends to preach. Optimize your video for all major platforms. All social media platforms work differently and hence one must analyze in accordance. With some creative work in design, everything from SaaS to marketing can be marketed in an engaging manner such that it captures your viewer’s attention. Include clear CTA or call to action. In this crowded space, we as a top-ranking Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, utilize the most effective methods of reaching across to audiences and mobile video advertising is certainly one of them. Let us understand these advantages in brief: 1. Easy to ConnectMobile video ads have proved to be highly effective in reaching the target audience since it is also quite well versed in using the smartphones, is comfortable with the technology and the devices are more than a constant companion. 2. Deeper InteractionIt also promises better interaction than desktops and laptops due to the amazing mobility smartphones and tablets offer. With social media growing in leaps and bounds, Marketers can plan audience-specific advertisements considering the age-groups. 3. Sharing is easyMobile phones have taken sharing to a new level as it is easier with various technologies being put to use. Mobile internet is taking the advertising world by storm and helping it grow exponentially. Applications too have played a vital role in this transformation. 4. Easier to TrackMobile video analytics provides a superior opportunity of tracking consumers and analyzing their behavior, all in real-time. Also, call-to-actions with mobile video ads are much more effective and provides realistic chances of connecting to the audience at a closer level. We are one of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and bring in a lot of fresh ideas and designs into play, and Mobile video advertising has been at the forefront of reaching out to audiences at all levels. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

Using Color Psychology to market your Products

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 As a leading Digital Marketing Company in Mumbai, we explain the fundamentals one needs to take into consideration before or while launching their products in the market with the help of this blog. This is necessary because customers often take only a few seconds to form a lasting opinion about your product and services through the various medium they view and engage with these products. Most customers are themselves unaware of the fact that their choice is due to their response to specific colors and marketers make use of this response to turn the tide in their favor. Choosing the right colors and combining them well with each other is an art that helps marketing your services successfully. Being a top-notch Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai the creative use of colors is our strength and this has helped our clients to connect to their customers in an impacting manner. Understanding how colors rule our emotions could well be the key to leverage sales and improve conversions for an organization so let’s delve deeper into it and understand its nuances. Blue: Top social media brands like Facebook, LinkedIn, and Twitter, and many financial institutions make large-scale use of the color Blue as it builds trust and sincerity with the target audience. Qualities like calmness, dependability, and confidence are portrayed through the use of this popular color. We also see top technology brands like HP, Dell, and Intel using it to promote their brand qualities. Red: Being a powerful color, Red invokes feelings of power and excitement while promoting urgency too. The use of this color is quite predominantly used by restaurants and food chains as it is said to enhance hunger and appetite. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we too focus on using the right colors for the right business. Yellow: Brands that want to promote themselves as friendly and fun to be associated with, utilize yellow. It also is a symbol of clarity and soundness apart from being optimistic. Since the human eye processes the color yellow much quicker than other colors, it is preferred by brands that want to capture the attention of its customers. Purple: Purple is mostly seen as a color representing imagination and spirituality. It contains both the energy seen in reading and the reliability and stability found in blue. This is why it is often seen to strike a balance between physical and spiritual. It is mostly used to show mystery, luxury, loyalty, courage, and magic. However, it is also recommended that one must not use too much of this color as it may cause the user’s thoughts to distract. Green: Green is often seen as a color of harmony and balance. It drives along with itself both the properties of logic and emotion. It is also the most seen color in nature that reflects life, peace, and rest. This is why green is represented as growth, both in terms of plants and that of money. We are a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and thus we regularly recommend our clients the judicious use of colors to enhance the impact of their digital marketing campaigns and boost their business. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

A Guide to Understanding Progressive Web Apps

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It is the goal of any leading Web Design Company in Mumbai, to provide its clients with the best of technologies and guide them to create a web application that would help them boost their business. The experts at SySpree, aim to explain the importance of a progressive web application and its effects on your business with the help of this blog. Let us first understand what is a Progressive Web Application. What is Progressive Web Application? A progressive web application is built by utilizing the best and most recent technologies of web and mobile applications. It was originally proposed by Google in 2015. One can think of it as a website that is built by applying web technologies but is more similar to an app. It is a software application that is delivered through the web by using common web technologies such as HTML, CSS, and Javascript. Progressive web applications use web plugins, the web community while employing the ease of maintaining a website to its advantage. Why Progressive Web Application? The latest developments in the browser, cache, push APIs and in the availability of service, workers have empowered web developers to install web apps on their home screen. It has also empowered them to work offline, and receive push notifications. As a foremost Web Design Company in Mumbai, Thane, and Navi-Mumbai we at SySpree, have developed the capability to design the latest web applications and help our clients in achieving the best. As surveys have shown, an app loses a large chunk of its users at every level (approximately around 20%), beginning from the user’s initial contact with the app until the user begins using the app. Normally, to access an app, a user has to look for it in the application store, download, and subsequently install it. Once this is done, he can open it and use it. A progressive app allows a user to skip all these steps of downloading and installing, and begin using your app instantly thus ensuring the user stays connected to you. When a user returns to your app, they will be prompted to install the app and upgrade it for full-screen and better user experience. Characteristics of a Progressive Web Application Let us understand five of the most important characteristics of a Progressive Web Application in the following section: Progressive: The app works on any device and takes advantage of the features available on the user’s browser and device. Responsive: App’s User Interface (UI) fits all device screens. Connectivity-Independent: The app works in low connectivity or offline mode. Re-Engageable: As mentioned above, they allow users to receive push notifications thus making the users reuse the app. Availability: PWA is easily installed on the device home screen of the user, thus making it easily available to access. Every Web Design Company in Mumbai is watching the development in the field of Progressive web apps with keen interest. A progressive web application uses the characteristics of a mobile app to its advantage which directly results in a better rate of user retention and superior performance. We are the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai and we understand that a progressive web app should be compatible with every device, be discoverable in search engines, and should be responsive to the device’s screen size and form factor. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

The 4Ps of Digital Marketing

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Decades ago, Neil Borden coined the concept of marketing mix with the 4Ps: Product, Price, Promotion, and Place. For the many who have gone through marketing bibles, the genesis has always been the 4Ps. This concept stood the test of time for all marketing professionals across generations despite attempts of improvised versions. And as a leading digital marketing company in Mumbai, we at SySpree vouch for the fact that this holds for the digital avatar too. Here’s our remix – the 4Ps of digital marketing.  With the hypothesis that even in this age, this theory holds, in this blog, we attempt to apply the marketing mix in the digital marketing space. With due apologies to the knowledgeable folks, we will begin by explaining the concept of digital marketing at the cost of being repetitive. Digital Marketing in its pure form, as the name suggests, is carrying out all activities of marketing within the digital space mainly the newer media like the internet. It’s the propagation of a brand presence by the use of one or more forms of electronic media. It’s a break away from traditional marketing such that it employs dynamic tactics that adapt and change based on real-time results. The 4Ps of digital marketing explained by the top Digital Marketing Company in Mumbai The first P: Product With the stage set, we should now talk about 1st P: Product. ’Digital Marketing’ has been all the buzz for quite some time resulting in the inception of a few buzzwords such as SEO (Search Engine Optimization), PPC (Pay per click), email marketing, RSS, and with the latest addition being social media marketing. That said, what is the product? A myth here would be that the product is supposed to be the ‘Website’ that the tools are directing a user to, but that is not true. The products here are the underlying goods, services, or concepts that the platform is trying to market and that the website by itself is a marketing tool. A simple example of products promoted through digital marketing could be an online store such as Amazon, Lazada, or Flipkart. The second P: Price Moving on, second P: Price. Out of our experience in the field of digital marketing, we can make a statement that getting this P right is the key to success. Remember, the user here has an immediate choice to search for competitive prices among your peer competitors (and probably 100s of them) in exchange for very little time and very few clicks. But brands have to be careful, depending on their industry, if they want to mention their prices explicitly or rather let the targeted lead to finding out the same. The third P: Promotion Time for the 3rd P: Promotion. One of the major forces behind the success of digital marketing is that it allows customers to interact with your business rather than seeing something plastered across a billboard or in a newspaper. It provides users with a comfortable and immersive experience that instills trust and loyalty in them and causes them to convert from users to actual lifelong customers that may even transform into advocates, thereby exponentially growing your business. But, would making a website suffice as a promotional tool? What more? So here we are forced to repeat the buzzwords: SEO (Search Engine Optimization), PPC (Pay per click), email marketing, and social media marketing. We promise to go into greater depth on each of these in our later blogs. Stay tuned. The fourth P: Place Over to the last P: Place.  The internet is the core medium of digital marketing due to how well online presence translates to profits for businesses. Most of the world is consistently engaged in surfing on the internet, so it makes complete sense that we focus on that digital aspect with regards to marketing strategies. Digital marketing is that engine that drives the businesses of today to never before seen platforms in growth and success. Like we said at the beginning of this blog, the old concepts are alive and have stood the test of time despite the change in preference of the medium wherein consumers are more titled towards digital marketing rather than traditional marketing. And if digital marketing is what you are interested in, do read up our articles on What is Digital Marketing?, and What does a digital marketing agency do? These are complete guides where you hear it from the horse’s mouth. It is our experience that we share as we grew to become the best digital marketing company in Mumbai!

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