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Marketing and Sales, SySpree, Web Design

Hand Drawn Illustrations – Popular once again

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The world of graphic design is quite dynamic and is constantly changing and evolving. As a top-notch Web Design Company in Mumbai, every year, we see newer trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances. The hand-drawn look has been making a quiet yet assured comeback in the design world as graphic designers create hand-drawn art and integrate them into fresh projects. As a state-of-the-art Web Design Company in Mumbai, we make regular use of hand-drawn art and illustrations while clients have warmed up to sketches, hash marks, and doodles during the presentation and brain-storming sessions. Web design and animation have accepted hand-drawn illustrations and so has a print design. So where is hand-drawn art being used today in the design industry? Let’s find out: 1. Atmospheric gradients Gradients have been a big trend throughout the 2010s, and only recently their use has become a lot more sophisticated. Atmospheric gradients can produce a variety of moods, from euphoria to brooding menace. As from the above image one can notice that there is a trend for maintaining tight control over the palette which seems to increase the image’s impact. 2. Art Minimalism Illustrators and designers use hand-drawn illustrations to create personal portfolios but a recent trend shows that entire projects, be it web or print, use it as a feature. This matches the minimalistic theory of capturing important concepts by eliminating non-essential ideas. 3. Flat color and limited palette This type reduces the color palette to its essential and also adds in the thin air of sophistication to any illustration. Stir in some light and shadows in this and you have yourself a cocktail that’s becoming ever more popular. 4. Additional content Graphic designers have begun using doodles to support the main content as doodles are perfect as background fillers and textural elements. Sometimes, only a sole element of the project is hand-drawn. Probably the social media buttons on a webpage are hand-drawn and the side illustration too is hand-drawn. 5. Printmaking Digital illustrations can sometimes feel a little impersonal, a counter-trend to this can be seen in the increasing call for physical techniques. A warm quality achieved from lino, silkscreen, letterpress, or a skillfully applied digital texture is still in high demand. 6. Integrating style Hand drawn elements merge seamlessly with the main design, never overwhelming it, with the highly stable geometric designs surrounding it. For example, while working on a website, the infographics and logos are being hand-drawn and the background & navigation remains solid. This trend of hand-drawn illustrations is being followed by many Web Design Company in Mumbai, Thane, and Navi-Mumbai, like ours and we are also using it in typography for print and digital media. 7.Illustrative lettering Illustrative lettering is also known as Hand-lettering, or custom lettering and is thriving right now for good reason. No matter how large the range of available typefaces becomes, sometimes lettering is the only way to magically blend a particular illustration style into an image. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

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As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

How to implement Marketing Automation successfully in your organization

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As a leading Digital Marketing Company in Mumbai we know that in every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms, etc. Marketing automation is that software built to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and carry out their marketing tasks in a highly well-organized and streamlined manner. Organizations outsource their marketing functions and avail the services of a customized Digital Marketing Company in Mumbai to ensure that the tasks at hand are not compromised in any way. As compared to automated manufacturing processes and contrary to popular notions, a marketing automation system will only make your job more effective, without rendering it ineffective. When used properly, this system will help to save valuabletime and help you reach your goals quickly without bargaining on the genuineness of the content being fashioned. It is in the conversion and closure stages of this process, that marketing automation makes a huge impact. The end goal of any organization’s marketing function is to bring in higher revenues and to meet this goal, it is necessary to do the following: Drive traffic to the website Convert traffic into leads Transform leads into revenue or customers The Do’s and Don’ts of Marketing Automation As a Digital Marketing Company in Mumbai we know what Marketing automation is all about so let us help you delve a bit deeper into what should be done and what should be avoided while doing this: Do not simply automate your existing process without reconsidering your goals once It is essential to not allow marketing automation to make us execute strategies we are sure will not suit our prospects or customers. This will push us back to our earlier habits of not listening to our clients’ needs and pushing things down their throats. Marketing automation is here to simplify our lives and when we integrate it into our strategy, we could blindly automate everything we already do. Revisiting our goals is one way to ensure we do not start on the wrong foot. Integrate your inbound marketing strategy with marketing automation Inbound marketing helps by providing valuable content that aligns with the needs and interests of the customers and this should not get affected with the arrival of marketing automation. Rather, it should improve the communication as it is now possible to make the content available at the right time and place. Do not send out general or inconsequential messages to your clientele With marketing automation in place, it is no longer necessary to broadcast a generalized message to your entire contact list, most of which will be erased or marked as spam due to its non-relevance. Send focussed and highly precise content to a narrowed-down audience Let us say, you are engaged with a company and have downloaded content that you liked and found it to be extremely relevant. Put yourself in the customer’s shoes for a moment when the next communication you receive from this company does not match your interests at all and takes off on a new topic you are unconcerned with. Wouldn’t it be better if your communication carried forward the earlier discussion about a topic that has held your interest? With marketing automation, it is possible to provide the content your client is looking forward to, thus helping to strengthen the bonds further. Every Digital marketing company in Mumbai strives to nurture its clients and not sell to them as a hard sell approach cannot ever win over personalized and relevant content and that’s what every customer and prospect prefers.

Marketing and Sales, SySpree, Web Develipment

The Importance of Multichannel Marketing in Digital Marketing

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What is Multichannel Marketing? As a leading Digital Marketing Agency in Mumbai, we define the practice of communicating and interfacing with your customers by making the use of a blend of various direct and indirect communication channels as Multichannel Marketing. These communication channels include direct mail, social media websites such as Facebook, Instagram, etc., retail stores, email, and mobile, etc. This approach helps customers to respond, mostly by subscribing to a service or buying a product by utilizing a channel as per their choice. Multi-channel Marketing is necessary for one all-important reason; it allows you to reach where your target audience is and as a leading responsive Digital Marketing Agency in Mumbai, we use this approach to promote our clients’ products and services. Your customers are everywhere and you should be there too, to make sure they notice your presence. A Multichannel Marketing strategy allows you to connect with more leads and thus helps you stay on the top of the mind of your customers. To succeed at multichannel marketing strategy, the following three steps have to be followed: A. Launching a multichannel marketing platform This multichannel marketing platform should include every essential process and technology to support it. This includes the following: Digital Marketing, consisting of capabilities that develop marketing beyond traditional areas like the web, mobile, video, email, etc. Campaign Management that contains workflow creation, segmentation, and campaign implementation. Advanced analytics which consists of campaign optimization and predictive analytics Building and keeping a single customer view across multiple channels Creating a standard and constant customer experience across all channels B. Crafting and sustaining a single view of the customer The modern customer interacts with a brand in various ways which involves more than one touchpoint and understanding how this customer behaves while interacting with these channels is extremely vital. One must also know about where the audience is spending the majority of their time when one plans on targeting these audiences for their business. In short, the channel that you plan on using should be popular among your targeted audience. C. Producing a consistent customer experience across every channel One of the most powerful competitive differentiators is customer experience and along with quality, it is the consistency that is equally important. As a preferred Digital Marketing Agency in Mumbai, we realize that the customer experiences your brand as one, whether he interacts with it in a physical store, online, or over the phone. D. Special attention should be given to the message Make your campaign’s messages strong and consistent so that when you market these messages, they get stuck with your customers for a long time. Create a message that resonates with your customers, thus using your targeted audience as the voice of your brand. You portray yourself as a strong and identifiable brand or personality when you connect with your audience across various marketing channels. E. Use Automation and track your results As time is an important aspect of any strategy one can make use of various automation tools to schedule your campaign. These tools also enable you to send a similar message to all your audience at the same time. Once this is done one must track their performance to know which channels are performing better than others. According to any leading provider of Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

Use of Patterns, Rhythm, and Repetition in Designing

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Any leading Digital Marketing Agency in Mumbai believes that the Web designing concepts like repetition, patterns, and rhythm may seem fairly simple but it is pertinent to understand their basics clearly. This will help to apply these concepts more effectively to capture the user’s attention and therefore making these designs more impactful and effective.  Repetition, patterns, and rhythm, the three methods of repetition, help empower a design while making sure the message is clearly and rightly understood. As one of the best Digital Marketing Agency in Mumbai, we make appropriate utilization of these methods to send the right message to our users. Repetition: Repeating a single element several times in design is known as repetition. For example, you can draw a horizontal line and then draw several others next to it. Repetition is extremely popular and useful in Application and web design and promises consistency across the website, which the user expects. For example, a business logo or a brand name is expected to appear at the same place and on every page, just like menu items. Consistent user experience is important and goes a long way in making the user comfortable. Another way of achieving repetition is by using repeated messages for your customers. For instance, if you want your customers to know that you are the fastest or the cheapest in your business sector, you would tell them this on more than one occasion so that it sticks. In such a situation we use repetition for reinforcement. As a top-notch Digital Marketing Agency in Mumbai, our designers use repetition not only to deliver according to the user’s expectations but also to improve their experience. Pattern: The repetition of more than one design element that works in tandem with each other is known as a pattern. This is a tricky decision while planning for web design as a website consists of text and images too and the pattern has to be accommodating enough to encompass them while keeping the viewer’s comfort in mind. A seamless pattern is the one where every element in the design combines to form a whole. Patterns are most commonly employed as web pages backgrounds. Designers of any leading Digital Marketing Agency in Mumbai, often base their patterns on colors, textures, and shapes rather than opting for words. As humans, we tend to recognize shapes far more quickly and easily, rather than reading words no matter how quickly. This point should help you understand why most of the designers opt for patterns in their creation. Simplicity and Subtlety are two major keys to consider while creating a good pattern that provides a great user experience to your visitors. Rhythm: While repeating various elements, the intervals or gaps between such repetitions create a kind of a rhythm for the viewer. Random rhythm, regular rhythm, alternating rhythm, flowing rhythm, and progressive rhythm are a few types employed by us as one of the Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai. Users can focus on the content while designers can use these methods to draw the viewer’s attention to a specific design or content. It uses intervals or spaces between the elements to give users an impression of rhythm or movement. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Why Mobile Video Advertising is a hot favorite with Digital Marketers

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, SySpree helps you understand the fundamentals of Mobile Video Advertising with the help of this blog. What is Mobile Video Advertising? The latest and most form of advertising today is Mobile Video Advertising and the obvious reason is that a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalized space and staying there. According to studies conducted, in the US itself, people over 90 million were using smartphones and other devices to watch videos. The following contains some important tips by a leading Digital Marketing Company in Mumbai to have a successful Mobile Video Advertising. Optimize your Videos by noting the length and quality of the video mobile-compatible, this can be achieved by keeping the video length under 15 secs. Optimize the quality of your video by using advanced Video streaming techniques such as  Multi-Codec Streaming. Provide value to your target audience by keeping the video to be customer-centric. This means your video should be able to educate, inspire, and entertain your customers at the same time. Maintain the consistency of your brand in the video by containing the information to its bare minimum. Even without the help of any sound, your video should be able to convey the message it intends to preach. Optimize your video for all major platforms. All social media platforms work differently and hence one must analyze in accordance. With some creative work in design, everything from SaaS to marketing can be marketed in an engaging manner such that it captures your viewer’s attention. Include clear CTA or call to action. In this crowded space, we as a top-ranking Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, utilize the most effective methods of reaching across to audiences and mobile video advertising is certainly one of them. Let us understand these advantages in brief: 1. Easy to ConnectMobile video ads have proved to be highly effective in reaching the target audience since it is also quite well versed in using the smartphones, is comfortable with the technology and the devices are more than a constant companion. 2. Deeper InteractionIt also promises better interaction than desktops and laptops due to the amazing mobility smartphones and tablets offer. With social media growing in leaps and bounds, Marketers can plan audience-specific advertisements considering the age-groups. 3. Sharing is easyMobile phones have taken sharing to a new level as it is easier with various technologies being put to use. Mobile internet is taking the advertising world by storm and helping it grow exponentially. Applications too have played a vital role in this transformation. 4. Easier to TrackMobile video analytics provides a superior opportunity of tracking consumers and analyzing their behavior, all in real-time. Also, call-to-actions with mobile video ads are much more effective and provides realistic chances of connecting to the audience at a closer level. We are one of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and bring in a lot of fresh ideas and designs into play, and Mobile video advertising has been at the forefront of reaching out to audiences at all levels. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Using Digital Marketing to Improve an event’s chance at Success

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It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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