SEO stands for search engine optimization. Role of SEO is critical in a digital marketing strategy to increase your reach to potential clients. Although Google does not share its search volume, it has a large number of searches. It is estimated that there are 3.5 billion searches each day and that the volume of searches…
The term SEO (search engine optimization) or Search Engine Optimization is used to improve your site’s visibility in Google results for relevant keywords or search phrases. SEO assists in increasing your organic traffic to your site. Online people are more likely to choose the top 10 results of an online search engine when searching for…
What is a blog? A blog is an abbreviation of “weblog” and is an online journal or informational website that displays information in reverse chronological order. The top posts are the most recent. A blog is an online platform that allows writers or groups of writers to share their opinions on a particular topic. …
Digital marketing is constantly evolving to offer new ways to engage customers. Augmented reality is a new marketing trend that provides customers with personal, immersive experiences that are easy to access and convenient. Augmented Reality Marketing can be a powerful tool to increase brand value and engagement through mobile devices. Augmenting reality marketing is a…
What Is a Chatbot? Chatbots are software programs that respond to messages and carry on human-like conversations. Through machine learning technology, chatbots can adapt their responses to meet the needs of different situations. Chatbots are used by businesses to enhance their customer service and assist customers with common issues efficiently and quickly. If you’re in…
Being customer-focused is more crucial than ever. With the proliferation of review websites as well as social media or publishing websites, businesses cannot afford to be a victim of a poor customer experience. In reality, your prospective customers may be perusing some of these sites while considering whether or not to make purchases. If your…
SEO is an undetachable part of every type of content. From textual to video-based content, you need the right SEO strategy. SEO lets your content rank on search engines like Google for better exposure. Several industries are making their content visible due to SEO. Similar to this, you can rank your videos as well. Youtube…
Why do we care about our conversion rate? Well, basically, to get people to buy things. And for that to be effective, you want your visitors to convert. A higher conversion rate is better because it reduces cost per purchase. This is the idea that too many choices can make it difficult for a person…
To marketers, there could be any scarier or more frightening statistic than this: 96% of the people who visit your site aren’t ready to purchase. That means that you’ll likely be able to convince the 4% of people who visit your site to purchase your product the first time they land on it. This is…
As you start to look into the field that is digital advertising, one word that you will hear often will be “target audience.” The targeted audience will inform many of your marketing choices, assist you in segmenting your advertisements, and more. Here’s a look at the concept of a targeted audience and the function that…