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How Google Search Console Can Help Improve Your Search Results

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Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site. Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.   What is a google search console? Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches. Google Search Console provides you with the following: Confirmation that your site is included in Google’s search results. Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position. A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text. Notifications about indexing problems encountered by Google when crawling your site. A list of internal and external pages that link to each other and your homepage. For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).   You can use Search Console to help you identify the following issues with your site: Security issues Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site. Manual actions: If manual actions are detected on your site, they will appear here. Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here. AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.   Why do you need Google Search Console? If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in. Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address. Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords. If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer. If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results. Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.   How to add your website to Google Search Console? Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai  will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so. Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website: Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website Add your domain name, e.g., http://example.com Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website Wait until Google finishes verifying ownership of the site, which can take up to 48 hours Once verified, you can see your website on the Google Search Console.   Google Search Console Dashboard  The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including: A look at how Google sees your website Customized search results based on the geographic location and device type of the user Rich Cards to help improve your site’s appearance in mobile search results Tools to help you understand how many people are searching for specific keywords and where they are located An overview of clicks and impressions for each query called Search Analytics   Crawl Stats Report The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site. This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being

Marketing and Sales, SEO, SySpree

Leads to Sales: How to Get More out of Search Traffic

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SEO can bring you traffic, new customers, and sales. Does any of your traffic convert into leads? This article will show you a few tested methods that can increase your conversion. There are many ways to improve your ranking from search engines, including article marketing, press releases, guest blogging, and directory submission. Our expert at  Digital Marketing Agency in Mumbai will teach you the best methods to get the highest conversion from the traffic that comes to your site.   Table of content: What is SEO? What is Lead Generation? How to generate more leads? How to convert your Leads?   What is SEO? SEO is the art and science of improving your site’s ranking in search engines. There are many tools involved: keyword research, on-page optimization, backlink building, content creation, link sharing, and PR, to name a few. When you hear “SEO” what comes to your mind? I’ll bet it’s not a picture of a happy customer holding a big bag of cash. But that’s the result of everything we do in SEO. SEO is not just about rankings; it’s also about generating leads for your business. So before we start, let’s figure out what types of leads you need for your marketing strategy. Because it isn’t always easy to identify qualified leads for your business. For example, if you’re in the fitness industry then signups from your blog may not be considered qualified leads because most of them aren’t ready to buy from your site yet. However, if you’re selling products or services, then leads who sign up for your blog are considered qualified because they’ve demonstrated interest by signing up for your content.   What is Leads Generation?     Lead Generation is the process of converting a potential customer into an actual customer. This means the lead generation process should serve the purpose of generating leads and turning them into paying customers. This is how you convert leads into sales. It is also a practice of providing business owners with valuable information and materials when they need them. If a business owner identifies a problem, they can use it to get the answers they need. The lead generation process aims to reach out to a majority of potential customers to increase sales and profits for your business. Lead conversion is usually done through call-to-actions, landing pages, and forms. Call-to-action is used to attract people’s attention. Landing pages are designed in a manner that makes people take action. Forms are used for gathering lead information to make follow-up and sales easier. Lead generation can be done on your site, or through other sites. If you choose to have it done on your website, you will need a page designed for that purpose. This page will contain links to other websites that offer information related to your website. These resources, most often eBooks or some other type of document with valuable information about the subject matter that you are targeting, can be found all over the internet. We also want to make sure that this page is easy to read and navigate so that visitors will keep coming back to find all the information they need. If you choose not to conduct lead generation on your site, you can also do so through other sites. For example, if someone has written an article on a subject related to your business, ask that person to mention your website in their “Resources” section. This will help people find your website, and at the same time give them access to valuable information through the link that you have provided.   How to Generate more leads? What are some common methods for lead generation? Any way to get people to contact you to buy your product or use your service is usually considered a form of lead generation. Some companies use trade shows, seminars, and other events to generate leads; others use online ads or email campaigns. Many companies use advertising methods such as mailing, emailing, and online advertising to connect with potential customers and qualify leads so that sales representatives only follow up with people who are seriously interested in their services. A lead is someone who has shown potential interest in your product or service. A lead can be an inquiry or a subscriber to your newsletter. Companies can generate leads via SEO, SEM, Social Media Marketing, or any combination thereof. More leads mean more opportunities for conversions. If you’re converting a high percentage of leads into sales, you’re doing a great job. If you haven’t done so already, then I encourage you to explore your website’s user experience (UX) and make improvements wherever necessary. You can have a say in your website’s conversion rate. By understanding your audience and their needs, structuring your site well, providing relevant content, and making customers feel confident about doing business with you, you can create a high-converting site. Given below are some ways to generate more leads: 1. The first thing to do is to create a targeted list of keywords for each page on your site. Use them in the title tags and meta descriptions so that the search engine spiders can easily crawl them. You will get more traffic and qualified leads by using appropriate keywords. A Tip from experts in Digital Marketing Agency in Mumbai, to get potential customers for a product, include several synonyms and related words. An example would be if you are selling men’s shoes, then your target keywords could be “men’s shoes” or “male shoes” or “men’s footwear”. You get better results by being more specific. The next step is to develop a website that is relevant to the chosen keywords. To make the site easy to navigate for the user, you should design a simple, clean layout with links that go directly from one page to another. You also need a content strategy that allows you to attract traffic through search engines by having at least three content pages for every keyword you have

Marketing and Sales, SEO, SySpree

Best Ways You Can Create a Robots.txt File

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[vc_row][vc_column][vc_column_text]A Robot.txt file is an extremely powerful tool, used by Search Engines, Webmasters, and website owners alike, to connect with you and your site. It can help you to tell the Search Engines (both Google and Bing) how to crawl your site, or stop them from crawling it at all! This article by experts of a leading Digital Marketing Agency in Mumbai will help you understand what a Robot.txt file is, how to create one, and use it to both controls how your site is crawled and prevent yourself from being penalized.   Table: What is a robots.txt file? Do you need a Robots.txt file? How does the Robots.txt file work? How to create a Robots.txt file? How do you check if your Robots.txt is working? Submit a robots.txt file to Google   What is a robots.txt file? A Robots.txt file is a plain text file placed on the root folder of your website that controls how search engines crawl and index specific pages of your site.     The robots.txt file is used as a way to communicate with web crawlers and bots about how they should act on your site. It tells the crawler that certain pages shouldn’t be indexed and shouldn’t be crawled. It’s a nice way to keep parts of your website private and not expose them to search engines until you’re ready for them to be seen.   Do you need a Robots.txt file? A Robot.txt file sometimes referred to as a “robots exclusion standard,” is a simple text file placed in the root folder of your website that allows you to communicate with search engines about which pages on your site you don’t want them to index. Telling search engines not to index a page can be beneficial for both you and your visitors. If a page isn’t relevant to what someone searched for, then it’s best not to show it. For example, if you have a page that doesn’t provide any information that would help visitors locate products they’re looking for, then you might want to prevent search engines from indexing this particular page. You can use the robots.txt file as a way to prevent search engines from indexing that page. You want to protect sensitive information on your site, like passwords or customer information. Search engines will always obey the rules in the robots.txt file, so you can instruct them not to include particular pages in search results until those pages are finished and ready for public consumption. You may also want to prevent search engines from indexing pages that allow people to post comments or reviews so as not to dilute the value of the most authoritative pages on your site with spammy content or duplicate information.   How does the Robots.txt file work?     The robots.txt file is an instruction sheet for search engine robots. It tells them which parts of your site they can access and which pages they should not visit. The robots.txt file is a text document that you place in the root directory of your website. Most of the important search engines, such as Google, Yahoo, and Bing, honour this request by not visiting the pages listed in the robots.txt file. The primary purpose of a robots.txt file is to prevent the search engines from accessing files that are irrelevant to their search algorithms or their web crawlers. For example, if you have a page on your site that contains pictures of kittens playing with yarn, you might not want the search engines to index those images so that people won’t have to wade through them when they do an image search for “adorable cats.” So how does it work? A typical robots.txt file contains three simple rules: User-agent: * Disallow: /private_files/ Disallow: /link_to_private_files/   The first line states that the entire site is disallowed for crawlers (user-agent). The second line states that the specified URL is disallowed (“private files” and “link_to_private_files” in this example). The third line indicates that any URLs that are preceded by “http://www”, are also disallowed (“http://www” in this example).   Another Example:- If you don’t want to be crawled by Googlebot, then you would add the following line: Googlebot: Disallow: /private/*   The following example is for a site that doesn’t want to be crawled by anyone: User-agent: * Disallow: /   Experts of the leading SEO Company in Mumbai will tell you that if you have already set up a Robots.txt file and are not happy with the results, then you can tweak your existing Robot.txt file to get different results. If Google asks you to remove certain links from your website, the Robots.txt file is the one they are referring to. The Robots.txt file allows webmasters to remove links to a specific site or page from Google’s index without affecting the content and appearance of the rest of the site.   How to create a Robots.txt file? A Robots Exclusion Standard file, also known as a robots.txt file, determines which pages and content search engine crawlers should not index on your website. You can use a robots.txt file to keep your content private or allow other sites to look at it. A robots.txt file resides at the root directory of your website. So for example, for the website www.example.com, the robots. txt file lives at www . example. com / robots . txt. A default robot. txt file makes all files publicly available. However, you can make files private using robots. txt file by specifying crawl – delay preventing their accessibility in the first place.   Here’s a breakdown of what that robots.txt file means: This file tells Googlebot to ignore URLs beginning with http://example.com/nogooglebot/. All other user agents are free to crawl the entire site. This site’s sitemap is located at http://www.example.com/sitemap.xml.   Here are some basic guidelines for creating a robots.txt file. Creating a robots.txt file is a simple five-step process: Make a file called robots.txt. Add rules to the robots.txt file to control search

Marketing and Sales, SEO, SySpree

The Ultimate Guide to Improving User Experience for SEO

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[vc_row][vc_column][vc_column_text]User Experience (or UX) is a model that describes the satisfaction a user gains when interacting with your website. It can also be referred to as “user-friendliness”. The advantages of having great UX on your website are numerous, including the likelihood of increased links. To that users will spend more time on your site, share content and return regularly. Those are all good things for Search Engine Optimization (SEO)! This guide will help you understand some of the basics in improving your User Experience for SEO, starting with the mindset you need to have for success.   Table of Contents What is User experience (UX) Impact of UX on SEO Understanding your website’s visitors How can you improve your user experience   What is User experience (UX)?     User experience is the sum of all the interactions a user has with your website, from the first time they land on it to when they leave. User experience encompasses not only the way your website looks and interacts but also how easy it is for users to find what they are looking for, and how quickly they can complete their tasks. User experience also includes your content, whether it be text, video, or images. The goal of content should be to help users achieve their goals by providing them with the right information at the right time; users should not have to wade through irrelevant or repetitive information just to get to what they need. It’s no secret that search engines like Google use user experience as one of their ranking factors in determining where pages are ranked on their results pages. Unlike content or links, however, user experience is hard to optimize for directly because there are so many different factors that go into it.   Impact of UX on SEO To understand how User Experience affects SEO and how to improve it, you must first know why it is important in the first place. There are several reasons for this, but the ones that matter most are the ones that directly impact your business. First, a good user experience has a direct impact on your ROI. The better your site is at converting visitors into customers, the more money you will make. Conversely, if your site creates a poor experience for users, they will quickly leave and never come back. Second, a good UX can improve rankings in search engines. By having an excellent user experience, you can easily draw users back to your site and make them want to share it with others as well.     Third, a good UX can greatly reduce bounce rates of your website which can also boost up your rankings in search engines. If users like what they see or read when they visit your site, they will be much more likely to stay and explore further since they are happy that they found what they were looking for on the first page of results. Finally, we would like to tell you as a Web development service provider in Mumbai, a good user experience increases customer loyalty towards your business and increases regular traffic to your site. This happens because loyal users like coming back to sites that have a consistent design and layout that does not change.   Understanding your website’s visitors It’s a great idea to think about the way your site is designed from the visitor’s point of view. To do this, we need to know who is visiting our site. There are three types of users: The first type of user visits your site because they’re looking for something specific. They want to buy a product or sign up for a service and they’re searching for the right place to do it. The second group includes people who are casually browsing. They might be interested in what you have to offer, but they haven’t decided yet. Your task is to catch their attention and keep them on your site long enough so that they decide you’re what they’re looking for. Finally, some people have no interest in you at all. It’s no use trying to attract this group, but it can be hard not to get distracted by them! If you manage to keep your focus on the first two groups, you’ll find that you don’t need as much time or money attracting them as you might think.”   How can you improve your user experience? Here is a collection of 15 tips from an expert Digital Marketing Agency in Mumbai which will help you improve your user experience for SEO purposes. The 15 tips are: 1. Write Clean, Semantic Markup To write a clean, semantic markup you first need to know what semantic markup is. Semantics is the meaning of words and phrases, whereas syntax refers to the combined structure of words and phrases, as in a sentence or paragraph. In a sense, all writing is both semantic and syntactic. For example, if you tell someone to “look both ways before crossing the street”, you are conveying meaning while at the same time using the correct syntax for a command. The mistake most people make when writing web pages is to think they are writing web pages while they are links writing documents that just happen to be displayed on a computer screen rather than printed on paper. The purpose of most web pages is to communicate information—the business objective for which the page exists. This information might be about products and services, people and organizations, activities, events, or any number of other things. It typically includes not only text but also pictures and other types of media content like Flash movies and even video. The challenge for SEOs is to write web pages that convey their message as effectively as possible while also providing search engines with instructions on how best to understand what the information means so they can present it to visitors in the most useful way possible.   2. Avoid Duplicate

Marketing and Sales, SEO, SySpree

3 Simple Steps to Submit Your Website for Google Indexing

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Since there are millions of websites on the internet, Google is the largest source of traffic that any website can get. So, making your website accessible to Google’s search engine is essential for your website to gain traffic. Till now, many websites are not listed in Google search results. As experts of a leading SEO Company in Mumbai, we can say that it can be because they are not submitted to the Google Webmaster Tools or are not optimized for SEO. If you want to submit your website for Google indexing, then this article is for you. As you know, many people visit any website through search engines like Yahoo, MSN, etc., and most of them use Google Search Engine. That’s why not submitting your site to Google Webmaster Tools will significantly decrease your traffic. If you have a website, you want people to find it when they search. So how do you get your site indexed by Google? The short answer is that you submit your site to Google’s webmaster tools. Syspree, a Web Development Services Company in Mumbai will help you get your website and web pages indexed by Google.   Table of Contents 3 steps to submit a URL to the Google Index What are the general guidelines for sitemap indexing? What is a sitemap? Types of Sitemap What is standard sitemap protocol?   Note: To use the URL Inspection tool, you must be an owner or full user of the Search Console property. Use the URL Inspection tool to crawl individual URLs on your site. If you have a large number of URLs on your site, submit a sitemap instead.   The 3 steps to submit a URL to the Google index: Follow the general guidelines for sitemap indexing. Inspect your URL using the Google URL Inspection Tool. If you find no issues, request that Google index your page.   What are the general guidelines for Sitemap Indexing? The process of having a website crawled by Google may take anywhere from a few days to a few weeks. It could take some time to get your website indexed. Keep checking with the Index Status report and the URL Inspection tool. Crawling is done by Googlebot. Crawling content within your website is necessary for Googlebot to be able to extract and build its internal index. The Experts of the top Digital Marketing Agency in Mumbai will tell you that the easiest way to help the crawling process is to ensure that content is crawlable. You can do this by ensuring that all of your site’s pages are linked within the site’s navigation. The more obvious the links are, the faster Google will be able to crawl your site. To check whether Googlebot can access all of your site’s content, use the Fetch as Google tool on Search Console. This tool allows you to see how Google sees your site by fetching it using Google’s user agents and settings. It also provides you with suggestions on how you can fix any problems that may affect crawling. Google will crawl your site and then index the pages of your site on a schedule that is determined by our algorithms. You can view the status of this process in one of two ways:   1. The Google Index Status report, which can be found at http://www.google.com/webmasters/tools/siteindex, allows you to check whether Google has indexed your new or updated content and if so when it was last indexed. If you need to access the Google Index Status report, you must have a Webmaster Tools account to do so. If you don’t already have an account, you can create one at http://www.google.com/webmasters/tools/signup. If you don’t see any entries in the “Cached Content” section of the Google Index Status report, it’s possible that your content is not being cached by Google yet. This may occur if your server is configured to prevent caching — for example, by using the Expires header or Cache-Control request header with a value of “no-cache”.   2. You can check the status of your URLs from the URL Inspection tool in Webmaster Tools. Once you’ve submitted a URL, the URL Inspection tool will show a red icon with a number inside of it. The number will tell you; how many pages on your site have been indexed by Google.     When Google starts crawling a site, It will not immediately index all pages on that site. Instead, It crawls pages incrementally for days or weeks, depending on how much content there is; and how fast our systems can crawl and index them. It will try to visit each page on your site at least once during this process. If it doesn’t visit all of your pages during this initial crawl phase, It will try to visit them all in subsequent crawls. Google does not guarantee that every page within every site will be crawled or included in our search results. If you have any questions about how Google processes sites or handles specific URLs within sites, please post them using the URL Inspection tool in Webmaster Tools. You want the most efficient method for getting your site indexed by Google as soon as possible. Well, there’s a little secret that we, as experts of a leading SEO Company in Mumbai, can tell you, which can save you a lot of time and effort: there is no such thing. Let me explain. All the methods here have the same response time from Google. That means that if your site is ready to be crawled today, it will be crawled today whether or not you do anything at all. If it’s not ready, then doing something will not make any difference — except for some minor administrative tasks, scraping off those one-way links from ten years ago probably won’t make much difference at all. The only real advantage of submitting a sitemap is that Google will send you an email telling you they’ve done it. Other than that,

Marketing and Sales, SySpree

Top 75 Digital Marketing Agencies in Mumbai

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The Digital Marketing realm is constantly growing so much so that we have enough to make a list of the Top 75 Digital Marketing Agencies in Mumbai – in one city itself! Each company possesses a unique quality in their own right however almost all companies have a similar trend of services they provide to their clients making the Digital Marketing realm extremely stiff and competitive. Let’s have a look at the Top 75 Digital Marketing Agencies in Mumbai: Syspree – Syspree is a digital marketing company in Mumbai which has digital solutions that ‘Click’. They are a digital superstore that deals with everything digital including Web design and Development, Digital Marketing, Outsourcing, etc. They deliver successful digital strategies with creativity and passion and by being on time thus bringing their client’s visions to reality. Dentsu Web Chutney – Dentsu Web Chutney is one of the country’s most prestigious Digital Marketing/Creative Agencies that has garnered a lot of awards including the National Agency of the Year 2019 at Cannes and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They have worked with all kinds of Big players in the industry and continue to work with them producing some of the most recognizable digital marketing content on the planet. Nonetheless, they are called a creative powerhouse. Fruit Bowl – Fruit Bowl is a full-service interactive digital marketing agency in Mumbai that Builds brands and designs websites for its clients from across the globe and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They design experiences with their services offered like web design, brand management, online reputation management, social media, strategy planning, etc. Fruit Bowl ‘Does the work that matters’ thus receiving countless accolades for their performance ATOP DIGITAL – Atop Digital is a Digital Marketing Agency located in Mumbai. One thing Atop Digital does’ right is assuring its clientele that they are in fact ‘MAKERS’- makers of a digital empire. They cover an array of marketing services like SMM, Branding, SEO, Amazon Marketing, Paid Marketing, etc, but they consider their Content Strategy as the heart of their marketing agency, and hence it is included in the list of Top 75 Digital Marketing Agencies in Mumbai. Ad Global 360 – Ad Global 360 is a technology-intensive digital marketing agency and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They consider themselves a ‘Mar-Tech’ Company by asserting technology as their most valuable asset that is integrated into all of the company’s services. Ad global has won numerous accolades- one for their work with Rajasthan Tourism, winning a Sammie for Best Digital Travel Brand in 2018 for their creativity displayed online and another one was a Deloitte Technology Fast 500 APAC 2019 which was awarded crediting them as one of the fastest-growing technology companies in the Asia Pacific. GBIM– Initially an SEO company in Mumbai, GBIM has now turned itself into a Digital Marketing Company whose clientele has moved across the globe. They develop their digital marketing strategies following the ADDI method – Analysis, Design, Develop and Implement. Social media advertising, SEO, Content marketing, Google ads, etc are a few of their services offered which has helped their clients with a presence both online and offline and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. iProspect – iProspect considers themselves creative, tenacious, people-led, and data-driven. They have a worldwide presence but also have a digital marketing agency in Mumbai. They invest in powerful relationships by making strategic partnerships that in turn help their clientele by providing them with integrated solutions whether it is with regards to Commerce, Content, or Google marketing platform tools, they do it all. The Brand Saloon -The Brand Saloon is a full-service digital marketing agency that ‘Helps Brands Stand Tall’. They drive traffic, generate leads and sales for their clients. They specialize in all kinds of digital marketing services like SEO, SMM, Video search optimization, content marketing, etc, and serve multiple industries with their well-defined approach of Understanding their client, Competitor analysis, proposals, implementation, reporting, and improved returns and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. BC Web Wise – BC Web Wise is known best known for its strategic brand solutions and world-class creative’s. They are a full-service Digital Marketing Agency in Mumbai that offers the brands that work with them a 360-degree portfolio of services including SMM, Search Marketing, Ecommerce web design and development, performance marketing, WhatsApp chatbots, media planning, and buying, etc. They have won countless awards for their campaigns and also are ranked as one of the top 25 creative agencies of the world. Brain Candy – BrainCandy serves its clients with many services like Web Development and Design, Logo creation, Brand Building, and services like SEO, SMM, and Email Marketing. Along with these digital forms of marketing, they also add Print and Outdoor Media to their list of services they already offer. Brain Candy claims that their clientele chooses them for their Transparency, Reliability, Commitment, Round-the-clock Service, and Ethical Practices. BriefKase – BriefKase is a Digital Marketing Agency with an ever-evolving culture. The origin of their name comes from a statement they crated – “Our Clients give us a brief and we work smart enough to make it a case”. They are an agency that works for Small and Medium-Sized Enterprises (SMEs) and High growth start-ups being a reason for their growth with Performance marketing and Strategic Brand Building. They specialize in SEO, SMM, and Paid media marketing (PMM). Growth Hackers Digital – With an office located in Mumbai and also Bengaluru, Growth hacker’s digital is a company that focuses on Traffic, Retention, Branding, and Conversion serving their clients with content marketing, ads on Facebook, Instagram, Linked In, and google alongside all of these services they also serve SEO and some more services related to Creatives and Analytics and hence is included in

Marketing and Sales, SEO, SySpree

WHAT IS TECHNICAL SEO? – WAYS TO HOW YOU OPTIMISE TECHNICAL SEO ON YOUR WEBSITE

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Search engines have become a primary part of almost everyone’s life. According to HubSpot, Google gets approximately 63,000 search queries each second, which equals 5.6 billion searches each day. It is no exaggeration to say that we cannot go a day without search engines. With such mammoth amounts of people using search engines each day, website owners need to grab this opportunity to attract their target audience to their website. Experts of any leading SEO company in Mumbai suggests that better website optimization will also result in better rankings in the organic search results, further leading to more traffic. However, optimizing the website technically is just as important as any other practice. But before diving deep into the topic, let’s understand more about what technical SEO entails.   What is Technical SEO? Experts of any leading Digital Marketing Agency in Mumbai describes Technical SEO as a way to optimize the website and the servers in the technical aspect so that the search engine crawlers can index the web pages and present for the searches made by the users in the search engine.     The search engines look and pick out the relevant web pages, and one of the many ways to do so is by crawling through the web and finding out the web pages that are easy for search engines to understand. Though it is the most crucial thing, if the search engines can crawl, index, and render the pages on your website, then that means you have nailed the job of optimizing the website technically.   Why do the web pages in your website need technical SEO optimization?     Technical SEO plays a significant role in boosting your ranking on the search engine results page (or SERP). When the website web pages are explored easily by the search engines, and they find their way to and through your website and are also free from technical errors, it shows the search engines that the web page is dependable and places you at the top of the organic search results. It proves to the search engines like Google and Bing that the web page has high credibility. A marketer or an SEO specialist makes sure that they analyze the website performance and run specific tests to see if the website meets the conditions to be recognized by the search engines. Technical SEO is essential for the growth of the website. If implemented correctly, it can prove hugely beneficial for the website to succeed.   Technical SEO and On-page SEO  Many people confuse technical SEO with on-page SEO (also known as on-site SEO) or use them interchangeably in the beginning stages. Technical SEO is considered a branch of on-page SEO as they are similar in some aspects, and both these practices have some actions that differ from each other. On-page SEO deals with the optimization of the content that is on the website. Things like producing high-quality content, keyword optimization, meta descriptions, and other related factors. Technical SEO is concerned with technical parts of the website, like securing the website, making it mobile-friendly, optimizing the URLs, and many other such practices. Technical SEO is just as important to the website as on-page and off-page SEO. If the technicalities are not taken care of with precision, the website will suffer the consequences in the longer run.   How to optimize the technical SEO of your website? As a top SEO company in Mumbai, we share the following techniques to help optimize the technical SEO of your website: 1. Keep the structure of your website simple. The structure of your site must be simple and easy to navigate. Doing so is necessary because when the search engines like Google crawl through the web pages in your website, it helps them index the required web page. In cases where the website structures are complicated and have a maze of web pages, it becomes difficult for the search engine spider bots to go through all the pages, and find the web page that is needed.     A website with a messy site structure will create pages that do not have internal links pointing to them. These pages are also known as orphan pages A carefully designed and maintained site structure will also help look for indexing issues.   2. Optimize your URLs Optimization of the URLs is one of the most significant factors which is necessary if you want your website to flourish on the web. URLs play a key role in getting indexed and showing up on the organic results page. Optimization makes it easier for the search engines to go through and read the URL of the web page. There are a few things that we can do to optimize URLs for search engines. Some of these include keeping the URLs concise and descriptive, using the main keyword in the URL, keeping all the characters in lowercase, and using the symbol – to separate the texts or characters. These are some of the ways to optimize URLs. Remember that while adding keywords, avoid stuffing the URLs with keywords as it will make it look spammy and would be rejected by the search engines.   3. Create internal links for deep pages There are times when the pages that are too far away from the home page are difficult to be indexed by the search engine crawlers such pages are known as deep pages. Because these deep pages are many clicks away from the home page, getting indexed becomes a complication. It will not be a problem for small blog pages but can be a commonly faced issue by huge sites like e-commerce websites. It is better to keep your site structure as simple as possible to save you from the trouble of not getting indexed. If you are still facing problems, go for internal linking. Internal linking is a great way to solve the problem.   4. Consider adding a breadcrumb menu. Breadcrumbs, or also known as a breadcrumb trail,

Marketing and Sales, SySpree

2021’S Current Digital Trends And Developments Update By A Digital Marketing Agency In Mumbai

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Until the year 2019, never once as a reputed Digital Marketing Agency in Mumbai, has ever thought about planning digital marketing strategies in the global crises. But, after 2019, the whole scenario got changed.  The pandemic Covid-19 moments and uncertainty have flared up innovations and changing perceptions on what matters most to people. Today, the world has to confront the uncertainty of an omnipresent ongoing pandemic by finding ways to socialize in a world where social distancing has become the norm has become backbreaking. This new world has undoubtedly accelerated the change in trends. But we think, in parallel, people and businesses also need to find ways to cope and navigate this new living world. Not only us, as a known and leading Digital Marketing Agency in Mumbai but we think every Digital Marketing Agency in India must be often into a discussion about: How do we uncover the implications of global digital marketing trends at a time when the world has drastically changed and continues to change in unimaginable ways?     We understood some niches of the sectors that have been flourishing even in turbulent Covid-19 times and amidst the economic crises. Taking an advantage of the new normal, these sectors have gained revenues and a strong customer base: 1. E-Learning: The concept of innovative and interactive teaching techniques like user-generated content, content curation, and data analytics has helped live classes to practice papers and on-the-spot doubt clearance with a satisfying learning experience for today’s students. Such demand for virtual education by students and professionals has accelerated the scope of digital education. 2. Online Gaming: Social distancing has forced people to remain indoors. To remain occupied, online gaming has become one of the best options for people. This has given a high boost to the gaming industry. Augmented Reality and Virtual Reality have given the new fun gaming experience. 3. Agricultural Technology: As conventional marketing mediums are rattled, Indian farmers have now paved the way to digital AI, robotics, and blockchain technology. Even online grocers have switched to the digital mandis in a B2C format for easy access to a fresh supply of perishables. Undoubtedly, the unavailability of food will affect mankind but agricultural technology will thrive forever. 4. Online Pharmacy: The Covid-19 crisis across the globe has impacted healthcare systems too. The influx of hybrid cloud-based solutions, data analytics and robotics technology have enabled doctors, healthcare workers, and institutes to organize the staggering amount of paperwork and documentation in the current situation. The virtual consultation with doctors and online availability of medicines in such times has emerged as a saviour of patients in recent times. Considering everything the havoc created by this pandemic, online pharmacy has observed massive growth in business. 5. Online Media: In the digital world and as a Digital Marketing Agency in Mumbai, online content is always considered the king. Hence, the over-the-top (OTT) platforms like Netflix, Hotstar, and Amazon Prime have gained the maximum percentage of viewers. Given the fact that access to movie theatres and another physical approach of entertainment such as musical concerts are being banned, for the time being, the majority of movies, reality, and entertainment shows, and even the star performers are diverted towards the digital platforms. As an eminent Digital Marketing Agency in Mumbai, without a shadow of a doubt, can say that these industries are the ones who are making the best out of this ongoing epidemic with almost every global population are diverting to them. The escalated demand indicates that they are rising in power and the future of these sectors is promising. In the Covid-19 crisis, even businesses have to leverage the online mediums for marketing their products, services, and targets from the other digital arenas. In 2021, many businesses have understood the fact that businesses can survive better in the digital medium than physical selling. So, being a Digital Marketing Agency in Mumbai, we can say that the growth of digital marketing in India will bring many transformations, greater than what was expected before the outbreak of the pandemic by the end of the year 2021. In our opinion, as a reputed Digital Marketing Agency in Mumbai, digital marketing trends cannot be ignored. Every business should root for digital marketing because the new changes or features can bring the first-mover advantage for your company. It is also very crucial for today’s business to match the ever-evolving digital marketing trends in the right attitude to meet the high expectations of today’s smarter customers across all the digital interactions. So in 2021, every Digital Marketing Agency in India is geared to launch their client’s brand by driving it to a sky-rocketed success. As a leading Digital Marketing Agency in Mumbai, to help to choose for your business, we have curated 2021’s current digital marketing trends in India. Let us start with: 1. Chatbots: Chatbots are currently one of the top digital marketing trends in 2021. This Artificial Intelligence (AI) based technology is used for instant messaging to chat with your customers and visitors. The main purpose of chatbots is to enable interaction with customers by textual or auditory techniques. The other benefits of having chatbots in 2021 are: 24×7 customer service Instant response to queries or inquires Answers to simple questions Answers hundreds of users visiting the website at once It is said that most people use chatbots for effective communication with businesses or brands. The virtual support of chatbots enables high-quality customer services every time, anytime. The best example of chatbots technology is Starbucks. Platforms such as Facebook Messenger, and Telegram have already implemented chatbots to reach millions of users at a time. According to Google, in 2021, 47% of the organizations are expected to utilize chatbots for customer support services, and 40% are expected to use virtual assistants.   2. Progressive Web Apps (PWAs): Progressive Web Apps are nothing but just web applications that behave and feel like native mobile apps. They have the functionality of a native mobile app. PWAs enables push notifications

Marketing and Sales, SySpree, Web Design

Emails going into Junk Folder? Here’s what you should do

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we know that a successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or spam folder, nothing is being achieved by carrying an elaborate program. We are a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, and we have some ace tips up our sleeves that we shall share in this brief: 1. Get on to the white lists: Most email providers have separate lists of approved senders and once you make it to this white list, you are assured an audience with your prospect as your mails will always drop into the inbox. Just make sure you don’t spam the recipient and get blocked. 2. Sent emails in a trickle Ensure no more than a couple of thousands hit one particular email provider every hour as spam filters at their end are likely to know the quantity it receives. If the mails drip slowly and steadily, it would work in your favor. 3. Break down large lists Imagine receiving one large mass of email complaints on one single day, so make sure you break it down into smaller lists. Email providers too will see only fewer spam complaints at one time. 4. Provide an unsubscribe option Provide users with an option to unsubscribe as this will ensure that users won’t mark you as spam and you won’t get penalized for spam complaints from email providers. 5. Do not sound like a spammer As one of the Best Web Design Company in Mumbai, Thane, and Navi-Mumbai, we would advise the brand to steer clear of spam-like text or phrases. Repeated use of the word “Free”, use of all caps, and excess use of exclamation marks are a few common ones. How to Avoid Emails From Going to Spam Step 1. Tell Subscribers to Whitelist Your Emails When you send a welcome email to your new subscribers, ask them to whitelist your emails. With this, your subscribers can be sure that they’ll keep receiving the emails that they have signed up for. Also, having more people whitelist your emails will help to increase your sender reputation, and your inbox delivery rates will also be higher. Step 2. Tell Gmail Users to “Drag” Emails from Other Tabs to Primary Inbox Even if your email didn’t go to spam, users may still have trouble finding your emails because they have been filtered into other tabs like Social, etc. To prevent this, give them these instructions: First, look for the email inside the Promotions tab. Then click, drag and drop it into the Primary tab. Next, a message will appear asking if you would like to do this for future messages from this sender. Select “Yes”. Step 3. Teach Subscribers How to Keep Your Emails Organized in a Special Folder Your emails are important to your subscribers, however, they also get a lot of other emails. Help them to find your emails easily by teaching them how to organize your emails into a special folder. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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