Everything about digital marketing from the best digital marketing agency in Mumbai, SySpree

URL Canonicalization – Google Says URL Canonicalization Doesn’t Impact Your Rankings

Google Says URL Canonicalization Doesn’t Impact Your Rankings 

Canonical URLs are essential for improving a website’s SEO performance. They assist search engines in identifying the main source of content by setting a preferred version of a webpage. This process helps consolidate link equity and prevents the scattering of ranking signals among different URLs. The leading SEO company in Mumbai says this consolidation is…

Google Marketing Platform’s New API – Google Marketing Platform’s New API is a Game Changer with Advanced Capabilities

Google Marketing Platform’s New API is a Game Changer With Advanced Capabilities

The recent release of Google Marketing Platform’s new API marks a significant advancement in the field of digital marketing. This launch has far-reaching implications for marketers globally, providing them with a powerful set of tools to enhance their strategies and streamline their processes. Focused on boosting capabilities, this API gives marketers unprecedented flexibility and insights,…

Search Ranking Penalties – Google Issues Search Ranking Penalties Through Manual Actions

Google Issues Search Ranking Penalties Through Manual Actions

Google‘s manual actions of search ranking penalties wield significant influence in the search landscape, dictating the fate of websites based on their compliance with Google’s strict spam policies. Breaching these policies can lead to manual evaluations by Google’s human reviewers, resulting in penalties that range from lowered rankings to complete removal from search results. Common…

Google Releases March 2024 Core Update with Multiple Spam Updates

Google Releases March 2024 Core Update with Multiple Spam Updates

The March 2024 Core Update is a significant step forward in Google’s continuous pursuit of search excellence. Through the implementation of various algorithmic improvements, Google aims to decrease the presence of unhelpful content in search results by an impressive 40%. This ambitious objective highlights the company’s steadfast dedication to providing pertinent and reliable information to…

Search Console Validation Fix – Google on Search Console Validation Fix and 404 Errors

Google on Search Console Validation Fix and 404 Errors

The 404 status code is essential in determining the complexities of web page errors and their consequences. The basic idea behind the status code 404 is a digital indicator that the webpage you’re trying to access cannot be found. This happens most often when a user tries to access a page that has been deleted…

Bing’s Deep Search – Microsoft Rolls Out Bing’s Deep Search to More Users

Microsoft Rolls Out Bing’s Deep Search to More Users

Microsoft unveiled a revolutionary development in search technology last December with the preview of “Deep Search.” This optional feature of generative AI is designed to deal with complex queries without straightforward answers. It provides users with a refined and nuanced search experience. Using advanced artificial intelligence, Bing’s Deep Search is a powerful tool that can…

New Generative AI Recommendations – Google Launches New Generative AI Recommendations for Search Campaigns

Google Launches New Generative AI Recommendations for Search Campaigns

Google leads the way in a revolutionary era thanks to its latest technology–the Gemini AI model. This cutting-edge technology of artificial intelligence is specifically designed to be used for advertising. Gemini AI seamlessly integrates the potential of machine learning with natural language processing. Offering advertisers with an innovative solution on the Google Ads platform.  …

New Performance Max Features - A Comprehensive Guide to Google’s New Performance Max Features

A Comprehensive Guide to Google’s New Performance Max Features

In this dynamic scene of digital advertising, Google continues to have made a major leap forward with a series of enhancements to its advertising system. One of the most notable improvements is releasing a “Getting Started” guide as part of the new Performance Max features. This guide is a comprehensive outline for marketers, providing step-by-step…

Content Marketing Trends – Check Out the Top 9 Content Marketing Trends of 2024!

Check Out The Top 9 Content Marketing Trends of 2024!

Discover the most recent content marketing trends as we take you through the various aspects of creating content, in which AI podcasts, audio, social media dynamics, voice search optimization, relevant memes, business-to-business strategies, and eCommerce UGC are all a part. Follow us as we unravel the 2024 trends in content marketing based on engaging, innovative,…