Digital Marketing Agency in India

In the Rs. 4.3 trillion Fast-Moving Consumer Goods (FMCG) market of India, improving awareness, easy accessibility, and remodeling conduct according to circumstances has always been the major mode of evolution. The growing FMCG sector is now India’s fourth-largest sector of the Indian economy with 50% sales and 55% revenue in the urban segment. However, during the nationwide lockdown a year ago, India witnessed the hurting FMCG growth. During January-March 2020, the market saw a development of 3% and a 19% fall from April to June. But, though, 2020 was a challenging year for FMCG markets but 2021 is rewarding. According to the released FMCG snapshot for Q1 2021 by Nielson IQ’s Intelligence team, the FMCG industry in India experienced accelerated growth of 9.4% in the quarter ending March 2021 after 7.3% in the previous quarter (October-December 2020). Comparatively, the FMCG market in rural India has shown more growth than in urban India over the last few years.   Key Takeaways India’s FMCG market is growing, with 50% sales and 55% revenue in urban areas. The FMCG industry in India experienced accelerated growth in Q1 2021 after a challenging 2020. FMCG companies have adapted digital marketing strategies to cope with the pandemic. Consumer goods are available through various outlets, including e-commerce. FMCG marketing has evolved with the rise of digital marketing and the impact of the pandemic.   FMCG companies are one of the biggest beneficiaries to cope up with the wave of change in the ongoing pandemic. To start with, FMCGs have adopted comprehensive digital marketing strategies with massive marketing budgets in 2021 considering the changing times and penetration of the internet in our lives. So also, as consumption in India grows at an unprecedented rate, the availability of these consumer goods is available at different outlets like supermarkets, grocery stores, superstores, hypermarkets, warehouses, or online through e-commerce.  To educate you more: from fundamentals of FMCG, and FMCG marketing plan to FMCG digital marketing tactics in detail, as a Digital Marketing Agency in Mumbai, we have curated the following topics:   What is FMCG? Fast Moving Consumer Goods (FMCG) are consumer-centric goods that are available at low rates and consumed daily basis at a rapid pace. With fulfilling all the essentials of household and personal care such as detergents, toiletries, tooth cleaning products, cosmetics, footwear, etc. The FMCG sector in India also comprises consumer packaged food packets, consumer electronics, beverages, chocolates, and pharmaceuticals. Nestle India, Coca-Cola, Hindustan Unilever Ltd, Patanjali, Britannia Industries, ITC Limited are some examples of the FMCG companies in India.       What are the market segments of the FMCG companies in Mumbai?  The FMCG sector of India has market segments like: Home care Health care Beverages & Food Personal care What are the key attributes of the FMCG industry?  The FMCG industry has an agile business as it showcases the faster rotation of goods. But consumers are finding it interesting, easy, and advantageous features with a great shopping experience-online or physical.  The key attributes of the FMCG industry: Grasping the aggressive edge of the business sector Wide and controlled distribution with large stockpile turnover Managing visibility and timely availability Routine inventory distribution and regular acquisition by customers Maximum volume of goods with lower prices and less durability But, to maintain these and sustain them during the global crises was very difficult after the announcement of nationwide lockdown by the Indian Government. This resulted in the worst economic slowdown in a decade that the Government was surviving before the outbreak of the pandemic Covid-19. This lead the FMCG companies in India to paved the way towards FMCG Digital Marketing Agency in Mumbai for techniques and strategies to combat pandemic crises, and the convenience of customers while maintaining Covid-19 social distancing norms and retailing consumer goods in 2021.  But first, let us tell you:   What is FCMG marketing?  Gone are the days, when FMCG advertising or digital marketing for fmcg brands was done through mediums like newspapers, banners, and door-to-door salesman, and radio advertisements to convey one message to a diverse crowd and hope for success. But, today, the digital marketing strategy of FMCG companies has gained momentum in recent times, and FMCGs are evolving their marketing strategies and tactics. With the change in the medium of communication, the FMCG industry has adopted the much-needed modern transformation.  Here, we say much needed because the turmoil of pandemic Covid-19 has had a wavy effect over every business-managerial oversight, training, and compliance, and coordination between cross-functional teams. In the toughest battle of survival, all businesses are forced to evaluate if it is worth spending after digital marketing when consumers are reluctant to buy. According to reports, amidst the outbreak of the pandemic in 2020, ad revenues and earnings from social media platforms like Facebook were sharply reduced across various verticals like retail, travel, FMCG, and entertainment whereas they contribute 30% to 45% of total revenue generation for companies.     As a proficient Digital Marketing Agency in Mumbai, we believe that in such a situation, every business must reevaluate their financial and marketing strategies based on art, science, and pressure and heighten the strategy to a few notches higher.  But how can you do that? Optimize your business website to add a great website experience. Remember it is a must to focus on the good and high quality, easily accessible check-out process and robust plan for conversion. So your e-commerce can create a great impact on digital marketing while facing sustainability challenges. But this should be executed with a well-planned to sustain during an outbreak. The digital marketing activities must go on without any interruption. It is critical for brand safety. Therefore, you must take better and more effective digital marketing strategies as a leading brand mechanism to improve brand visibility and drive conversions. Now, as a leading Digital Marketing Agency in Mumbai, let us update you and discuss in brief the FCMG digital marketing strategy adopted in 2023:   1. User-generated content (UGC): Through the traditional medium,