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Marketing and Sales, SEO, SySpree

SEO in 2023: What Is Working Now for Google Rankings

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[vc_row][vc_column][vc_column_text]There are tons of different SEO (Search Engine Optimization) trends you should be keeping an eye on. Without proper research to see which internet marketing techniques are making the “big G” happy, you may never know what changes to implement or how to move forward to grab their attention. Fortunately, here at Syspree a leading Digital Marketing Agency in Mumbai, we have compiled an extensive list of SEO trends that should influence your strategy in 2023 and beyond. Key Takeaways Creating relevant content and using targeted keywords is a good strategy for ranking for SEO keywords that people are searching, whereas keyword stuffing is no longer an effective way of getting ranked on Google. Site speed is a crucial factor for Google rankings, as it affects every page of the site, including user experience. Google considers a slow site a candidate for lower rankings until the site proves itself worthy of higher rankings by improving its speed. Internal linking is essential for Google rankings, as it makes it easier for people to find relevant content and demonstrates that web pages created are related to each other. Images with alt text, a small segment of text that describes the image and is displayed when someone hovers their mouse over it, can help increase traffic to a site and drive traffic from search engines by using relevant descriptions. To be effective, SEO strategy requires understanding Google’s algorithm and continually adapting to new trends and changes in the market, which can be challenging without proper research and the right digital marketing agency’s assistance.     Table of Contents Rank for keywords that people are searching (Keyword stuffing is no longer an effective SEO strategy) Site Speed Internal Linking Images with alt text Title Tag Meta Description Backlinks Make sure your content remains relevant to the blog post categories created for it   1. Rank for keywords that people are searching Ever since Google launched Panda and Penguin, we have seen a massive shift in the search engine optimization industry. The focus has been on building high-quality websites that provide real value to users instead of just focusing on link building and keyword stuffing. The basic strategy to get good rankings has always been to create quality content that answers the queries of your target audience. However, this isn’t enough anymore. You need to ensure that the website is easily accessible to search engine bots as well as users. Here are some ways for you to rank for your SEO keywords that people are searching: Create relevant content around your topic Engage with your audience by answering their questions – Provide answers through articles, blog posts, videos, or podcasts Use targeted keywords in your content – It’s necessary to use relevant keywords in your content so that search engines can swiftly identify it. Make sure they are used naturally, which means not stuffing them. What is not an effective SEO technique? Keyword stuffing is no longer an effective way of getting ranked on Google. Not only does this hurt your rankings, but it affects user experience as well, as the credibility of the website. It’s important to remember that people use Google to find answers they require, not-to click on links they find. So Remember! Keyword stuffing is no longer an effective SEO strategy because search engines will be smart enough to account for it.   2. Site Speed Site speed is an essential factor in Google rankings. It may be more important than most people realize. Site speed affects every page of your site, whether or not it has anything to do with SEO. The reason site speed is so important is that. Google wants to show the searcher the best possible search results for his query. But Google also knows that users don’t like slow sites. So Google considers a slow site a candidate for lower rankings until the site proves itself worthy of higher rankings by improving its speed. Google tracks two types of site speed: time-to-first-byte and fully loaded time. The first measures how long it takes until your server sends any data to the browser at all (time to the first byte). Fully loaded time measures how long it takes after that point (including code execution and database queries) for your page to become fully rendered and ready to interact with (fully loaded time). Experts from any leading SEO company in Mumbai would suggest that if your website has too many ads (which of course will lead to the slow loading time of your website) don’t expect good rankings for your keywords. Google gives priority to sites that don’t have any of those “bad” elements or behaviours. So, if you want a higher ranking on Google, then make sure to avoid those things. If you sell a product, then do not let third-parties sell the same product on your site. This will slow down your site and also give a bad user experience. Make sure to load as few images as possible on your site because image loading takes a lot of time and visitors hate it when they have to wait for that reason. So, to get good rankings on Google, as a top Digital Marketing Agency in Mumbai, we suggest that you should optimize your site according to these above-stated elements and further ensure that there are no duplicate pages, broken links, etc. Also, try to create original content as much as possible instead of copying from others. Use the Nofollow attribute for external links and internal links as well. So, what else can we do? We should use the latest version of HTML & CSS standards because Google keeps an eye on sites that follow the latest standards. We can also use Schema markup for our blog posts and webpages because Google loves it.   3. Internal Linking Internal linking is essential for Google rankings because it makes it easier for people to find your content. Additionally, Google likes to see that the web pages you

Marketing and Sales, SySpree

Top 75 Digital Marketing Agencies in Mumbai

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The Digital Marketing realm is constantly growing so much so that we have enough to make a list of the Top 75 Digital Marketing Agencies in Mumbai – in one city itself! Each company possesses a unique quality in their own right however almost all companies have a similar trend of services they provide to their clients making the Digital Marketing realm extremely stiff and competitive. Let’s have a look at the Top 75 Digital Marketing Agencies in Mumbai: Syspree – Syspree is a digital marketing company in Mumbai which has digital solutions that ‘Click’. They are a digital superstore that deals with everything digital including Web design and Development, Digital Marketing, Outsourcing, etc. They deliver successful digital strategies with creativity and passion and by being on time thus bringing their client’s visions to reality. Dentsu Web Chutney – Dentsu Web Chutney is one of the country’s most prestigious Digital Marketing/Creative Agencies that has garnered a lot of awards including the National Agency of the Year 2019 at Cannes and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They have worked with all kinds of Big players in the industry and continue to work with them producing some of the most recognizable digital marketing content on the planet. Nonetheless, they are called a creative powerhouse. Fruit Bowl – Fruit Bowl is a full-service interactive digital marketing agency in Mumbai that Builds brands and designs websites for its clients from across the globe and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They design experiences with their services offered like web design, brand management, online reputation management, social media, strategy planning, etc. Fruit Bowl ‘Does the work that matters’ thus receiving countless accolades for their performance ATOP DIGITAL – Atop Digital is a Digital Marketing Agency located in Mumbai. One thing Atop Digital does’ right is assuring its clientele that they are in fact ‘MAKERS’- makers of a digital empire. They cover an array of marketing services like SMM, Branding, SEO, Amazon Marketing, Paid Marketing, etc, but they consider their Content Strategy as the heart of their marketing agency, and hence it is included in the list of Top 75 Digital Marketing Agencies in Mumbai. Ad Global 360 – Ad Global 360 is a technology-intensive digital marketing agency and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. They consider themselves a ‘Mar-Tech’ Company by asserting technology as their most valuable asset that is integrated into all of the company’s services. Ad global has won numerous accolades- one for their work with Rajasthan Tourism, winning a Sammie for Best Digital Travel Brand in 2018 for their creativity displayed online and another one was a Deloitte Technology Fast 500 APAC 2019 which was awarded crediting them as one of the fastest-growing technology companies in the Asia Pacific. GBIM– Initially an SEO company in Mumbai, GBIM has now turned itself into a Digital Marketing Company whose clientele has moved across the globe. They develop their digital marketing strategies following the ADDI method – Analysis, Design, Develop and Implement. Social media advertising, SEO, Content marketing, Google ads, etc are a few of their services offered which has helped their clients with a presence both online and offline and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. iProspect – iProspect considers themselves creative, tenacious, people-led, and data-driven. They have a worldwide presence but also have a digital marketing agency in Mumbai. They invest in powerful relationships by making strategic partnerships that in turn help their clientele by providing them with integrated solutions whether it is with regards to Commerce, Content, or Google marketing platform tools, they do it all. The Brand Saloon -The Brand Saloon is a full-service digital marketing agency that ‘Helps Brands Stand Tall’. They drive traffic, generate leads and sales for their clients. They specialize in all kinds of digital marketing services like SEO, SMM, Video search optimization, content marketing, etc, and serve multiple industries with their well-defined approach of Understanding their client, Competitor analysis, proposals, implementation, reporting, and improved returns and hence is included in the list of Top 75 Digital Marketing Agencies in Mumbai. BC Web Wise – BC Web Wise is known best known for its strategic brand solutions and world-class creative’s. They are a full-service Digital Marketing Agency in Mumbai that offers the brands that work with them a 360-degree portfolio of services including SMM, Search Marketing, Ecommerce web design and development, performance marketing, WhatsApp chatbots, media planning, and buying, etc. They have won countless awards for their campaigns and also are ranked as one of the top 25 creative agencies of the world. Brain Candy – BrainCandy serves its clients with many services like Web Development and Design, Logo creation, Brand Building, and services like SEO, SMM, and Email Marketing. Along with these digital forms of marketing, they also add Print and Outdoor Media to their list of services they already offer. Brain Candy claims that their clientele chooses them for their Transparency, Reliability, Commitment, Round-the-clock Service, and Ethical Practices. BriefKase – BriefKase is a Digital Marketing Agency with an ever-evolving culture. The origin of their name comes from a statement they crated – “Our Clients give us a brief and we work smart enough to make it a case”. They are an agency that works for Small and Medium-Sized Enterprises (SMEs) and High growth start-ups being a reason for their growth with Performance marketing and Strategic Brand Building. They specialize in SEO, SMM, and Paid media marketing (PMM). Growth Hackers Digital – With an office located in Mumbai and also Bengaluru, Growth hacker’s digital is a company that focuses on Traffic, Retention, Branding, and Conversion serving their clients with content marketing, ads on Facebook, Instagram, Linked In, and google alongside all of these services they also serve SEO and some more services related to Creatives and Analytics and hence is included in

Marketing and Sales, SySpree, Web Design

How to use Lookalike audiences on Facebook to boost sales

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As a leading Web Design Company in Mumbai, we know that the quickest and most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient in setting up your ad targeting is to use Facebook’s lookalike audiences. The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, and our clients benefit from our expertise in targeting the right audience in more than one way. How does “Lookalike Audiences” help businesses? As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to log in to Facebook. This information can then help target ads specifically for this group. To optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audiences. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behavior, and interests. Targeting this niche group then becomes easier and a completely safe option too. For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading Web Design Company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost sales. Creating Facebook Lookalike Audiences One of the best things about using lookalikes is that they are very easy and pretty quick to create. For this, in Business Manager go to the Audiences section and click on the blue Create Audience button, and select the Lookalike Audience option. Now, choose a source audience, the country, and percentage and hit the blue Create Audience button. Congratulations, you’ve now created a high-quality audience in under 1 minute! You can also expand out the Advanced Options section to create up to six different percentage audiences at once. As these are free to create, go ahead, and create a range of audiences. Conclusion: Initially, creating a cold audience was a time-consuming process with each artisanal, and handcrafted audience taking a lot of research to find just the right combination of interests, locations, age, gender, and other user demographics. Now, we can get way better results using a lookalike audience that takes just a few seconds to get created and provides the advantage of allowing them to be updated dynamically. There are occasionally drawbacks to using Facebook Lookalike Audiences, the main one being that Facebook doesn’t understand what your business or product range is, all it can look at is the data points that it receives. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

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As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

How to implement Marketing Automation successfully in your organization

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As a leading Digital Marketing Company in Mumbai we know that in every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms, etc. Marketing automation is that software built to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and carry out their marketing tasks in a highly well-organized and streamlined manner. Organizations outsource their marketing functions and avail the services of a customized Digital Marketing Company in Mumbai to ensure that the tasks at hand are not compromised in any way. As compared to automated manufacturing processes and contrary to popular notions, a marketing automation system will only make your job more effective, without rendering it ineffective. When used properly, this system will help to save valuabletime and help you reach your goals quickly without bargaining on the genuineness of the content being fashioned. It is in the conversion and closure stages of this process, that marketing automation makes a huge impact. The end goal of any organization’s marketing function is to bring in higher revenues and to meet this goal, it is necessary to do the following: Drive traffic to the website Convert traffic into leads Transform leads into revenue or customers The Do’s and Don’ts of Marketing Automation As a Digital Marketing Company in Mumbai we know what Marketing automation is all about so let us help you delve a bit deeper into what should be done and what should be avoided while doing this: Do not simply automate your existing process without reconsidering your goals once It is essential to not allow marketing automation to make us execute strategies we are sure will not suit our prospects or customers. This will push us back to our earlier habits of not listening to our clients’ needs and pushing things down their throats. Marketing automation is here to simplify our lives and when we integrate it into our strategy, we could blindly automate everything we already do. Revisiting our goals is one way to ensure we do not start on the wrong foot. Integrate your inbound marketing strategy with marketing automation Inbound marketing helps by providing valuable content that aligns with the needs and interests of the customers and this should not get affected with the arrival of marketing automation. Rather, it should improve the communication as it is now possible to make the content available at the right time and place. Do not send out general or inconsequential messages to your clientele With marketing automation in place, it is no longer necessary to broadcast a generalized message to your entire contact list, most of which will be erased or marked as spam due to its non-relevance. Send focussed and highly precise content to a narrowed-down audience Let us say, you are engaged with a company and have downloaded content that you liked and found it to be extremely relevant. Put yourself in the customer’s shoes for a moment when the next communication you receive from this company does not match your interests at all and takes off on a new topic you are unconcerned with. Wouldn’t it be better if your communication carried forward the earlier discussion about a topic that has held your interest? With marketing automation, it is possible to provide the content your client is looking forward to, thus helping to strengthen the bonds further. Every Digital marketing company in Mumbai strives to nurture its clients and not sell to them as a hard sell approach cannot ever win over personalized and relevant content and that’s what every customer and prospect prefers.

Marketing and Sales, SySpree, Web Develipment

The Importance of Multichannel Marketing in Digital Marketing

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What is Multichannel Marketing? As a leading Digital Marketing Agency in Mumbai, we define the practice of communicating and interfacing with your customers by making the use of a blend of various direct and indirect communication channels as Multichannel Marketing. These communication channels include direct mail, social media websites such as Facebook, Instagram, etc., retail stores, email, and mobile, etc. This approach helps customers to respond, mostly by subscribing to a service or buying a product by utilizing a channel as per their choice. Multi-channel Marketing is necessary for one all-important reason; it allows you to reach where your target audience is and as a leading responsive Digital Marketing Agency in Mumbai, we use this approach to promote our clients’ products and services. Your customers are everywhere and you should be there too, to make sure they notice your presence. A Multichannel Marketing strategy allows you to connect with more leads and thus helps you stay on the top of the mind of your customers. To succeed at multichannel marketing strategy, the following three steps have to be followed: A. Launching a multichannel marketing platform This multichannel marketing platform should include every essential process and technology to support it. This includes the following: Digital Marketing, consisting of capabilities that develop marketing beyond traditional areas like the web, mobile, video, email, etc. Campaign Management that contains workflow creation, segmentation, and campaign implementation. Advanced analytics which consists of campaign optimization and predictive analytics Building and keeping a single customer view across multiple channels Creating a standard and constant customer experience across all channels B. Crafting and sustaining a single view of the customer The modern customer interacts with a brand in various ways which involves more than one touchpoint and understanding how this customer behaves while interacting with these channels is extremely vital. One must also know about where the audience is spending the majority of their time when one plans on targeting these audiences for their business. In short, the channel that you plan on using should be popular among your targeted audience. C. Producing a consistent customer experience across every channel One of the most powerful competitive differentiators is customer experience and along with quality, it is the consistency that is equally important. As a preferred Digital Marketing Agency in Mumbai, we realize that the customer experiences your brand as one, whether he interacts with it in a physical store, online, or over the phone. D. Special attention should be given to the message Make your campaign’s messages strong and consistent so that when you market these messages, they get stuck with your customers for a long time. Create a message that resonates with your customers, thus using your targeted audience as the voice of your brand. You portray yourself as a strong and identifiable brand or personality when you connect with your audience across various marketing channels. E. Use Automation and track your results As time is an important aspect of any strategy one can make use of various automation tools to schedule your campaign. These tools also enable you to send a similar message to all your audience at the same time. Once this is done one must track their performance to know which channels are performing better than others. According to any leading provider of Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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