The Impact of Logos in Branding

admin / September 23, 2020

One of the most primary steps in effecting branding is defining your voice, image, and mission concerning your products and services. While there are innumerable components in the branding process, your logo is the quickest way for your customers to connect to your business, thus embedding your logo within your identity itself. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we understand that the logo of your organization is a true representative of what your company is and your offerings while striving to leave an everlasting impression. Being counted amongst the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, we place a lot of importance on the color and font of the corporate logo as they are the most important factors in the perception of the logo. The colors, blue, red, and black are the most frequently used ones 95% of brands use while designing logos for their brand. The McDonald’s golden arch is certainly a prime example of simplification of design and connecting the brand to it using a hue. The evolution of a company, its values, and its focus can be easily traced to the changing of logos used by them throughout the years. A logo should be able to retain a recognizable level of consistency while showing the changes occurring in the surrounding society and technological advancements. When Apple was first launched, it had a black and white logo that displayed its name and consisted of an image that showed an apple hanging from a tree. It subsequently moved on to its now iconic half-bitten apple, albeit in a multitude of colors before it settled down on a more sophisticated silver and white logo. Microsoft too moved from an all-black logo to its now-familiar four square logos over the years. As a top-ranking Digital Agency in Mumbai, Thane, and Navi-Mumbai, we help our customers to showcase their company ethos and primary focus through the use of an impactful logo. Importance of having a Logo by a leading Digital Agency in Mumbai: It Grabs Attention: A logo can quickly grab the attention of your viewers and communicate a company’s core values interestingly. If you have a solid logo to speak for your company, the short attention span of your viewer can work in your favor. It Makes a Strong First Impression: A logo is a company’s first introduction to its consumers. If this is designed well, it can pique the interest of the public and invite them to learn more about your company. It’s the Foundation of Your Brand Identity: Successful branding is all about telling a story that will influence over your customers’ emotions and thus your logo serves as the foundation for the entire narrative on which the brand is built. It’s Memorable: Logos are a point of your brand identification this means that they are the symbol that customers use to recognize your brand. Ideally, people instantly connect the sight of your logo with the memory of what your company does. It Separates You From Competition: Your company logo tells consumers why your business is unique, this means that your logo is the forum to both convey your values and show consumers why you’re not like your competitors. According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Marketing and Sales, SySpree

Creating Responsive Logo

admin / September 19, 2020

As a leading provider of Logo Design Company in Mumbai, Thane, and Navi-Mumbai, we know the role a logo plays in your organization, and hence with the help of this blog, we introduce our readers to Responsive Logos and how they can be created. As a result of technology evolution, people can send and receive information from various sources through multiple devices. Web development thus has become a tad more complicated for designers as well as developers as products have to be optimized to fit smartphones, tabs, and desktops. A logo is the graphical foundation of a brand but is generally ignored while optimizing the websites, as they are only reduced in size to fit in the space. As one of the best Logo Design Company in Mumbai, we know that by reducing size, various smaller details and special fonts can become distorted and look unnatural. A Brilliant-looking logo is mandatory to showcase a brand’s values in a simple image and an essential cog in the wheel of marketing. Well-designed identities mostly have a variety of logos available, horizontal vs. vertical, short vs. stacked vs. tall, with or without marks, and so on. A branding guidelines document or a style guide outlines an alternative for the logos and referring to these guidelines can give pointers to design a logo with size restrictions. However, these guidelines may not be available for all identities and at such times it may be necessary to make adjustments explicitly for the small screen. Various factors will have to be considered while proposing the same. Identity and brand recognition will not be lost if tiny adjustments are made, this flexibility may improve and support the identity. Being one of the top Logo Design Company in Mumbai, we suggest that by reducing details in logos and marks, it is possible to improve the legibility of small-sized logos with thinner strokes being thickened, smoothening of detailed shapes, and filling in outline elements. As the logo size is reduced, the level of detail is also reduced, thus enhancing the legibility of tiny sized marks. The following are some easy steps to create a responsive logo: 1. Make at least four different versions of your logo: When we break a responsive logo we find three or four different versions of this same logo in various sizes and with different levels of details. One can use the first version containing detailed information that you would like to communicate as your master logo. 2. Add or Remove details as you scale up or down: You can get creative with how you minimize clutter in your logo for example, instead of getting rid of your company name altogether, one can replace it with initials. 3. Stay Consistent: Responsive logos are different versions of the same logo. Throughout each of these versions keep common threads and link them all together. The more visual cues you add, the more easily people will recognize you. 4. Use Abstract symbols at smaller size: Some designs cant be simplified in such cases creating a new symbol to represent the old one can be a good alternative. 5. Strategically use Rearranging: While designing a responsive logo, consider rearranging as an alternative to removing elements. According to any top Logo Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, Marketing and Sales, SySpree, Web Develipment

How your Brand will benefit with Honesty as its cornerstone

admin / September 7, 2020

As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we understand that every brand strives to portray itself as prime examples of trustworthiness, authenticity, and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is hence necessary to follow it up with honest actions that will build an emotional bond with customers that would further result in a long-lasting relationship. Any professional Digital Marketing Company in Mumbai will recommend brands to keep a transparent relationship with their customers in order to earn life-long loyalty from them. Brands that aspire to be the best have honesty as one of their major attributes. Let us with the help of this blog, now learn how this factor has been applied in the industry to achieve the desired results. Honesty as a Cornerstone for your Brand Customers know to differentiate between authentic brands and understand that these brands are built day by day and not in a day. These customers can also identify overpromising brands from miles away. Honesty and transparency are thus the values that every trustworthy brand must possess. These brands never lie about what their background as an organization is and their manufacturing processes. The brands are defined by their values and the openness about their products is what endears them to the customers and influences their purchase decisions in a major way. Let us consider the following points as described by the experts of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, which shows how important a role honesty pays in Branding. If your customers believe that your brand is Honest and Authentic then they are more likely to trust the claims that you would make. Branding in today’s world is all about meeting your customer’s needs to help ease their life. Being forthright about your strengths would enable your brand to attract the ideal set of customers who need the solutions and products that you offer. Honesty helps a brand make a successful comeback after a failure or long overhaul. Transparency is a buzzword that means demonstratable honesty and it is important for all brands be it B2B or B2C. Honesty in Branding Pays A prime example would be Pan-era Bread, a dining chain that launched a campaign that professed transparency of the highest level and promised its customers menus with complete information about nutrition, calories, and ingredients. When Southwest Airline’s campaign headline proclaimed’ Low fares. Nothing to hide. That’s Trans” fare”ncy”. By making their policy and position clear about being a low-fare airline, they inspired trust and followed it up with making Transparency a company-wide policy, which reinforces the belief further. In contrast, Jessica Alba’s The Honest Company is being sued for using harmful ingredients in its products. This clearly implies that when a brand promises honesty, its customers feel cheated if it does not live up to it. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we have professed honesty as our main value and we ensure it’s followed diligently during our transactions with clients. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Graphic designing, SySpree

Your Stationery Designs & Branding

admin / August 11, 2020

As a leading Graphic Designing Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand that a business, small or large, indulges in various kinds of marketing activities, especially in the initial period after launching themselves in the market. An extremely under-utilized and neglected form of promotion in this period is the branding of stationery. We think it is important for you to clarify and implement this strategy to continue scaling your influence over the market which would ultimately help you boost your brand name. Through this blog, we try to help you understand the impact of the combined effect of branding and stationery designs that has not yet been fully explored and thus have remained off the radar for many businesses. If your organization recruits the best Graphic Designing Company in Mumbai, you are sure to get substantial rewards for customizing your business stationery. Let us indulge ourselves in this and find out how: Branded stationery designs and logos convey the impression that you run a business that is detail-oriented and your organization pays attention to the finer details. It also enhances the perception that your products and services have a similar focus on the quality and level of detail. The dedication to quality and detail is one way of demonstrating your repute and service level. To understand this better we can take an example of Frame Logic as shown below. If your organization, irrespective of its size, is willing to invest in high-quality stationery with your branding, it is clear that you are keen to make an impact without any compromises. The same logic will be applied to your products and services which is positive, especially for new brands. Many businesses overlap each other if they function within the same industry and their customers too, have a similar impression about them. If you have stationery designs that are branded with a unique logo to differentiate it, it can attract more customers and improve revenues drastically. A good Graphic Designing Company in Mumbai can help you create similar impressions on your clients. Unique business stationery that have impactful logos and creative thoughts behind it, go a long way in creating a professional brand image for you. It reassures potential and existing customers of your organization’s commitment to providing the best and reflects well on your expertise. After understanding the nature of the customers of your business on the internet or the market in general one can conclude the following for the use of branded stationery designs. Building Trust: With the help of customized letterheads and envelopes one used to send invoices to clients one can add value to your communication and make your brand familiar to the customers which would help build trust with them. Networking: One of the thing branded strategy includes is making customized gifts which can help bring the attention of potential clients. One can also be provided with customized notebooks and visiting cards at meetings which would help improve networking. Improving Employee Loyalty: The most hard-working and loyal employees within your organization can be given branded business stationery which would improve their relationship with the company and that would further help you boost your profits. Marketing Tool: Branded stationaries say a lot about your brand. It tells both your employees and your clients how much you care about a brand which would help grow their faith in the same. This would ultimately help in improving your brand image. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Graphic Designing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, SySpree

Branding or Marketing? And the confusion…

admin / August 3, 2020

‘Brand’ such a commonly used, but yet widely misused term subject to people’s interpretations and perceptions, as a leading creative branding company in Mumbai, here’s our try to clear the air a bit. Often while speaking to clients or the general public, the words marketing and branding are used synonymously. There are times we are told either is a subset of the other and so on. Our take, It’s a misconception that branding and marketing are the same concepts. Branding is uniquely defining what your product is, what your business is, and separating your product from the rest. Whereas marketing focuses on pulling in customers and selling your brand to them. Branding is deciding who you are as a business and establishing your identity, and marketing is making your presence known in the market and telling them who you are and why you’re better than the rest. As a top Branding Company in Mumbai, experts at SySpree make it easy for you to understand the difference between these two concepts here: Branding is essentially the expression of what your company/product stands for and what promises you plan to deliver to customers. It is that thing about you that lingers on in your customer’s mind now that could be a unique name, color, design shape, or any feature about your product which the customer identifies you with. Surely its everyone’s experience that things that are stuck in someone’s mind are spoken about during conversation and further increase the popularity. Marketing could get you a one-time customer whereas your brand gets you a loyal lifetime customer as well as an advocate, ensuring even more customers. Branding is what differentiates you from your competitors and it tells customers what to expect from your product. The foundation of branding is a proper company logo that stylistically defines what your company is, in a single, small graphic. A good branding strategy involves a catchy tagline, an attractive and easy to remember the logo, and most of all, consistency. These should be posted everywhere you can, with stationery, promotional materials, etc. A good place to visit to design the logo could be Behance by Adobe. Constant changes in your company logo, color scheme, tagline, and the overall identity of your company will destroy whatever initial trust you have built in your customers. More about different types of logos in our future blogs. Branding helps you build an image for your business to present to customers. It lets you build a particular image to appeal to your target audience. It provides customers with a way to recognize your product and projects the quality standards that your business promises to uphold itself. A strong brand presence provides customers with something recognizable and memorable. A proper brand image gives a sense of security to the customers and makes them assume that the business is much larger than it may be, which is usually considered an assurance of the quality. In conclusion, Branding must take place before and alongside marketing, as a part of marketing, etc. if you plan on making your business a success and building up a customer base for the future. But that said even branding requires marketing to establish itself, this is whats the experts at Syspree Solutions top Branding Company in Mumbai, believe. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding company in Mumbai

The Impact of Logos in Branding

Creating Responsive Logo

How your Brand will benefit with Honesty as its cornerstone

Your Stationery Designs & Branding

Branding or Marketing? And the confusion…

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