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Snapchat 2023: A Guide for Beginners to Succeed On Snapchat

admin / April 10, 2023

Are you looking to grow your business using an audience of snap-loving millennial and Gen-Zers? The experts at the leading social media marketing agency in Singapore will help you find out how you can make use of Snapchat to your advantage and increase brand awareness, engagement, and even revenue. We’ve got you covered at every step of the process. What exactly is Snapchat? Snapchat is a photo-based social media platform that allows users can post short pictures and videos. Since its launch in 2011 and its Stories functionality in 2013, Snapchat has grown to become one of the most popular social media platforms around the globe. Just like Shakira’s song- Hips Don’t Lie (2005), the Snapchat statistics aren’t lying. In July 2021, Snapchat had 293 million active daily users–an increase of 23% over the previous year. Today, Snapchat allows you to create and share a live video, locate people on an engaging map, explore AR, augmented real-time (AR), and lots more. Pretty cool, huh? The latest features are at the top of the list, making Snapchat an exceptional device for entrepreneurs and everyday users. It’s obvious that Snapchat is a solid participant at the table with the social media giants, even though its users have a demographic that is more skewed towards the Millennial Gen-Z and Gen-X generation. Spread of Snapchat users around the world at the time of July 2021 according to gender and age If your ideal customer is younger than 35, Snapchat could be the ideal platform for your company, especially when you are in the direct-to-consumer space. The majority of 60 percent of Snapchat users are more inclined to buy on impulse; this suggests that the platform could boost sales, generate greater revenue, and ultimately lead to a higher ROI (ROI). Snapchat features and terms Snapchat is packed with features that can help boost your users’ engagement and increase brand recognition. First, let’s look at an overview of some important Snapchat terms shared by best SMM agency in Singapore. Snap All users can use the app from day one. Snap is a feature that has been available to all users since day one. Snap is a photograph or video you can share with any of your acquaintances via the app. A video snap may be up to 60 seconds in length (known as the long Snap). As per Snapchat’s original function, Snapchat doesn’t hold onto the content of any video or image. Instead, the platform erases any content once the user has seen Snap. Stories Stories are Snaps that you would want to share with all of your Snapchat friends. Stories are available for 24 hours prior to being deleted. If you’d prefer to preserve your Story, you can save them to your camera roll or store them in Memories. Custom Stories Custom Stories lets you create Stories in collaboration with others from your list of friends. Snapstreak Snapstreak (or Streak) is a Snapstreak (or Streak) that tracks the number of days in a row that you and your friends have shared Snaps. The flame emoji will appear in the middle of your friend’s name. It’s followed by numbers indicating the number of days you’ve managed to keep the Streak in motion. Filter A Snapchat filter can be a fun method to spice up your Snaps by using an overlay or other extra effects. Filters can be altered based on holidays or special occasions and also the location or times of the day. Lenses Lenses are the place where AR is used. Snapchat Lenses permit you to include 3D images, effects, or characters in your photos and videos. In contrast to filters, you can use lenses when you take the Snap. Geofilters Similar to Filters, geofilters are specific to your current place of residence. For Geofilters to be enabled, it is necessary to switch on your location on Snapchat. It is also possible to create a custom geofilter costing as little as $5. This is great for promoting your brand or highlighting an event. Snapcode Snapcodes, also known as QR codes, are distinctive codes that you can scan to add friends or gain access to the features or content available on Snapchat. Every user is assigned Snapcodes. Snapcode, and you are able to develop additional Snapcodes which link to any web page. Chat Chat is Snapchat’s version of instant messenger that can be used for private and group chats. Chat messages disappear when they’re opened. Memories Memories are snaps and Stories which can be saved for viewing in the future instead of allowing them to vanish. Imagine Snapchat Memories as your own private photo album you can browse at any time. Friends Friends are people you’ve added to Snapchat (or that have added to your list!) You can share Snapchat’s, Stories, and other content on your list of friends. Discover Discover is a Snapchat screen where brands can share Stories with the app’s huge user base. It is ideal for publishers, businesses and content creators seeking to increase engagement and create brand recognition. Snap Map Snap Map will show your whereabouts and those of your entire group of friends. Snap Map users can see the Snaps uploaded on Snap Map. Snap Map from around the globe. If you aren’t keen on sharing the location of your home, then you could choose to put yourself into Ghost Mode. Context Cards Context Cards utilize data from Snapchat’s partners to give additional information on locations featured in the Snap or Story. They also allow you to make decisions such as making reservations for a ride or tables for dinner. Context Cards are accessible by tapping them on the Snap or Story. Bitmoji Bitmoji is a cartoon character that is a representation of your personality. It is completely customizable within the Snapchat application. Bitmoji lets you personalize your profile and your account. Cameo It is not to be confused with a famous messaging app that has the same name. Snapchat Cameos are animated gifs that can be customized with

Social Media Marketing, SySpree

Top 10 Collaborative Marketing Strategies for Your Business

admin / August 12, 2022

You can attract new clients, raise brand awareness, and enhance revenue by including collaborative marketing into your overall marketing plan. Finding a partner brand with comparable values and an audience is necessary. From there, you can create and carry out marketing initiatives that are advantageous to both of you. You can uncover new approaches for both businesses to reach and surpass their marketing objectives when you identify brands with an audience that needs your product and vice versa. In this article, the experts at the social media marketing agency in Singapore will go into greater detail about collaborative marketing, its use, and some crucial points to make clear when working with other firms. So, let’s get started. What is collaboration marketing? Collaboration in marketing is combining the resources of your business, such as assets, funds, and assets, with other companies to achieve your goals in marketing. Differently, you can say it’s working with businesses who share the same interests, enabling you to achieve more by marketing than you could do on your own. The final result is a mutually beneficial relationship where both parties pool their strengths to the advantage of both parties. What is the process of collaborative marketing? The concept of collaborative marketing is as follows: The first step is to choose a brand you are interested in working with. The brand should not be directly competing; however, it should be compatible with your brand and has the same audience or objective. In the next step, you’ll need to contact the company to inquire whether they’re interested in working with you. Typically, partners will utilize either their budgets or reach as cross-promotional currencies. In the first case, it could mean pooling your marketing budgets to buy a joint ad that you would not have been capable of purchasing on your own. In the latter scenario, it may involve promoting the other’s product to your customers to increase the reach of your message. Collaboration in marketing can take various varieties. It could be anything as easy as offering shout-outs to a different company via social media in exchange for a reward or a large-scale joint ad campaign and everything in between. We’ll go into more detail about the characteristics of collaborative marketing in the future and provide some suggestions and strategies you could explore. Cons and pros of collaboration marketing To help you determine whether or not you should invest your time and money in the collaborative market, let’s go over one look at the major pros and cons stated by the experts at SMM solutions for local businesses in Singapore. Pros Cons Reach new audiences Reach new audiences Brand collaborations with brands can boost your reach and enable you to reach highly-targeted prospective customers. Making a collaborative marketing campaign takes much back-and-forth communication. It could take a significant amount of time to start. Reduce costs More control of the creative Sharing the cost of an ad among multiple brands can drastically reduce the cost. You must be prepared to compromise to build an effective campaign for both brands. That involves giving up some of your creative control. Enhance your brand Potentially one-sided Collaboration with a partner brand can increase your brand’s credibility and reputation through association. If a brand is not working well, the benefits could be unevenly distributed because one company comes from the collaboration much better. Therefore, choosing the correct brand to partner with is crucial. Combining expertise Ideas that aren’t compatible The collaboration of two brands means you have the opportunity to make use of the best of each of your strengths to develop more powerful and effective campaigns. Collaboration can be difficult when you don’t agree with the brand of your partner on the specifics and implementation of your marketing campaign. How can you begin to implement collaboration marketing? There are many methods to begin using collaborative marketing. To assist you in thinking about your initial ideas, we’ve collected some of our most popular strategies below. 1. Marketing partnerships in partnership Partnership marketing involves having two companies share the cost to create a mutually beneficial marketing campaign. It could be in the form of advertising, content marketing, giveaways, or even the idea of a Pop-up store. The most important thing is that both brands have met their objectives and share the cost of the promotion. Apple is among the biggest champions of partnership marketing. Through the years, they’ve partnered with brands such as U2 and Nike to develop many of the most famous collaboration campaigns. Consider Apple if you’re searching for a brand you’d like to imitate. Another excellent example of marketing in partnership is the partnership that was formed between Hubspot and Chatfuel. Both companies released an ebook jointly; when the users could download the eBook, they were greeted with CTAs from both brands, each offering free services. 2. Retail partnerships Retail partnerships are almost necessary for many brands with physical products. They’re the ones that allow your product to be sold in national or international chains such as Whole Foods and Target, or even online marketplaces such as Amazon and Thrive market. In short, the retail partnership can expose your products to a new market and help increase sales quickly. However, retail partnerships don’t have to be limited to basic distribution contracts. They can expand into exclusivity products and content marketing or even retail-retail partnership -for instance, CVS recently purchased Target’s pharmacy, as an example. If you’re looking for examples of retail partnerships, you can go to your local supermarket. Any product not from the store’s brand is part of the retail partnership. 3. Advertising cooperatively Cooperative advertising, also referred to as co-op advertising, is the same as partnership marketing. The major distinction is that cooperative advertising focuses only on marketing and not on general. That means content marketing and Instagram giveaways. are not on the agenda. A typical advertising campaign that is cooperative encourages joint ventures. For instance, Starbucks and Apple had an arrangement from 2007 to

SEO, Social Media Marketing, SySpree

Video Marketing: Create A Compelling Video Marketing Strategy to Boost Your SEO

admin / August 8, 2022

You’re on this page because you recognize the significance of video advertising. Companies can’t compete through written images and text alone -today, it’s tedious and boring for consumers bombarded with live streaming video, interactive 360 videos, virtual reality, and many more. In the United States, digital video marketing is an industry worth $135 billion. This means that all brands are realizing video’s benefits and investing in its production and distribution. Due to this growth, you’re in the back of the pack if you’re not publishing regular branded content. It can be difficult if you’ve never produced a video of your own. This is where we can help! Through this, a blog by the leading search engine optimization company Singapore, you’ll be able to understand the fundamentals of video advertising, from determining what kind of video you require to knowing how to share it to achieve the best benefits. Explore below to find everything you need to know! How do I create a compelling video Marketing Strategy? According to the leading digital marketing company Singapore, strategies for marketing via video aren’t new. As you wouldn’t design an advertisement and purchase time for the Super Bowl without researching and planning, you shouldn’t make your own marketing videos without first conducting the necessary research and developing a plan. Your strategy for your plan for marketing your video will ultimately determine what determines your strategy, the budget as well as timelines, production methods as well as your conversion rates, and much more. Therefore, having this plan written down and finalized is the first step in creating your video. Before we get into the details, Here’s a brief overview of the steps. How to Create the Video Marketing Strategy Begin with your goals for your video. Find your target audience. Find out the story you’d like to tell. Maintain creative needs in check. Keep track of your timetable. Create an achievable budget. Once you’ve figured out the direction we’re taking, we’ll provide more details on the best way to carry out each step. 1. Start by establishing your video goals The first step to developing your video strategy is to outline your video’s objectives. It is ideal for making a video for each step of the funnel for marketing. However, you’ll need to choose which stage is most crucial to focus on. Awareness: Here, a problem or an opportunity is identified, and the user realizes they are facing a crisis. Videos at this point should be able to draw viewers in and present your company to a new group of people. Examining: The viewer is currently pondering how they can solve the problem they’re faced with. They’re looking for suggestions, watching reviews of products, and trying to come up with affordable solutions. Choice: The solution has nearly been discovered, and you’d like to be at the forefront. Show your potential customers proof of satisfaction with your customers and demonstrate why your service or product is superior to your competitors. If you’re trying to bring new customers to your business, it is best to develop an awareness-raising video. To engage your target audience, you’ll require an awareness stage video. If you’re close to closing the deal and want to help your prospects, it is best to develop an action-oriented video. Creating an engaging video for people who have already purchased from your company or an internal video to motivate your staff or attract new employees is possible. 2. Find Your Target Audience Once you’ve identified the phase of your marketing funnel, you’ll be focusing on It’s time to determine the target audience. This is essential; if you design videos without having a particular group of people within your mind, you’re more likely to fail. People who aren’t supposed to view it won’t be able to, and those who view it will not make the switch. So how do you determine the demographics of your potential viewers? The most important thing is to develop the persona of your prospective buyer. You already possess one; congratulations! The creation of a buyer’s character (or several) is often performed when a business is creating its product or service offerings. The customers you would like to purchase your product are likely the same ones you’d like to reach via your video. Once you’ve mapped your buyer’s persona out, you’ll be able to pinpoint the people you want to reach. For you to determine your strategy for attracting audiences, ensure that you’ve got the following identified: The person to who the product/service caters is intended to be the persona of your potential buyer. What is the goal of your video? That is how they fit into the funnel of marketing. The location where your audience hangs out will influence the method you use to distribute your video. When you’ve answered these three questions, you’ll be able to determine not only the audience you’re targeting and how you can get them to listen, too. 3. Find out the Story You’d Like to Tell. The decision of what story you’d like your video to tell could be the most exciting, as well as it can also be the most challenging aspect. You’ll need to sketch out the four main elements that will serve as the foundation for your narrative. The person you are promoting to has a purpose – The person you choose should be in line with your demographic target. Conflict – This is the customer’s issue. Quest – The Quest is the way you market your product or service. Resolution – This is the way your service or product will solve the problem. The elements in your story should lead the reader to a new experience that’s in line with your brand’s mission. Think about the emotion you would like your story to inspire the reader as you write your story. Would you like them laughing? Are they at ease or inspired following watching the video? Whatever feeling you wish your viewers to experience, take note of that when you compose

Social Media Marketing, SySpree

Top 6 Types of Shoppable Content & Practices to Create It

admin / July 21, 2022

For years, customers have had the option of acquiring in stores, online, via mobile apps, or (in some rare cases) mail-order directories. Numbers show that 43% of Gen Z and 49% of Millennials have bought services or products straight from social media. This is big for brand names trying the interest more youthful consumers. And also, they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are selling on social media platforms and one more, 79%, strategy to within the next three years. The experts at the best SMM agency in Singapore explain how are they turning social blog posts right into shoppable material. Doing so shortens the sales funnel and transforms consumers’ suitability when they’re inspired to purchase. So let’s explore this more. What is shoppable? Shoppable content can be described as any digital asset such as a post, image or video on social media, which consumers can click to purchase. You can use Instagram Product Tags to highlight products from your catalogue in pictures and videos. This allows people to tap and learn more. Social commerce is built on shoppable content. While there are situations where customers have to go through the checkout process on the brand’s website, some shoppable content allows transactions to be completed in one location. This will enable users to buy directly from their apps, such as Facebook, Instagram, or TikTok. Shoppable content has many benefits: It was inevitable that the shift from physical shops to social shopping would occur. The pandemic accelerated it by five years. The volume of social commerce sales in the USA is expected to exceed $100 million by 2023. Brands have an excellent opportunity to capitalize on emerging trends. Be aware that Gen Z and Millennials only want transparent and authentic brands. Your shoppable content should reflect your brand’s values of humanity, just like your website, campaigns, or physical locations. It will be easier to convert and attract your audience if you create relatable content. Here are some benefits shared by the top SMM company in Singapore to incorporating shoppable content in your digital marketing strategy. Shorter sales funnel Shoppable videos, social media posts, and ads allow buyers to get the products they need when they want them. There are no delays or hiccups in extending the sales funnel. Better customer experience Social media is a standard tool used by Gen Z and Millennials to find products. Why not meet them there? By creating content that is searchable and shoppable, you reduce the chances of abandoning your shopping cart. This creates a better customer experience. Loyalty to brands increases How can you build trust and loyalty right now? Storytelling. Shoppable content allows you to share real stories from people who have used your product. This content is meant to educate potential customers and show the product’s worth. Conversion rates improved Marketing and advertising are all about being in the right place at the right time. Targeted and personalized shoppable ads can help increase conversion rates. How can you maximize your shoppable content campaigns and make them more profitable? To increase your ROI, there are three key strategies brands can employ: Hyper-targeting is possible by partnering up with niche influencers. Engaging shoppable content investing (E.g. Stories vs static advertisements) Showcase affordable products Tommy Hilfiger is one of many brands taking advantage of live streaming shopping events, especially since the pandemic. The brand has partnered with celebrities, social influencers, and models Elias Riadi. Viewers could then add items to their carts and checkout after. Walmart is now hosting live shopping events on their ward Walmart Live platform and YouTube channel. Walmart regularly partners with celebrities and influencers to show new products and seasonal favorites. Takeaway: To maximize ROI, team up with influential people and host a live event. Make the checkout process smooth. You’ll get better competitive data, primarily if you use a tool such as Sprout Social. Studying what works is the best way to build shoppable content. This is done by analyzing your campaigns and those of your competition. Social Sprout allows you to identify which posts, hashtags, and topics are most popular with your audience based on past performance. These performance data can be combined with social listening insight to give you the context necessary for building higher-converting social commerce campaigns. Top 6 Types of Shoppable Content & Shoppable Articles Shoppable Images Shoppable images include photos and pictures accompanied by shopping features to help customers find their desired products. eCommerce brands use images to attract, engage and influence customers. A beautiful setting with product displays and attractive images could encourage customers to buy. You can create Shoppable images easily and publish them to your website using third-party tools such as a Visual Commerce platform. This could allow for an immediate conversion without the risk of abandoning your cart. Shoppable videos Another great source of shoppable social media content is high-quality, engaging videos. Videos are the most popular and interactive type of content. YouTube streams over 5 billion videos each day, which has the potential to increase conversion rates by up to 80%. Brands can also embed product links to enable shopping on the videos. Users can receive shoppable posts and marketing details about products in a dedicated video advertisement from brands. Videos are also shared more than any other type of content, allowing for extended exposure and traffic for businesses. Buyable Articles Blog posts and articles have a loyal readership. This loyalty shows that reports provide valuable and informative content for their readers. An article can be made shoppable by adding it to the content. This is an excellent way of selling products in addition to engagement. The viewers will be influenced to buy if visuals and immediate capability accompany a concise product discussion. Shoppable Magazines Magazines are a popular source of trending news and information both offline and online. Many brands have added shoppe ability to product images in digital shoppable magazines. Magazines are well-known for

Social Media Marketing, SySpree

What are YouTube Shorts, and How Will They Help You?

admin / July 13, 2022

YouTube is now the third most popular social media platform after Instagram’s Reels and Snapchat’s Spotlight. YouTube is well-known for its tutorials, reviews, and long-form videos, but short-form video content is still a core part of the platform’s history. It was 56 seconds long and could be considered one of the first viral videos on YouTube. The Google-owned platform is trying to re-capture short-form video viewers’ attention with this new feature. Before you dive into the new world of Shorts, here is all the essential information from the marketers at SMM company in Singapore. YouTube Shorts: How to Use Shorts can be downloaded. This allows you to use YouTube’s short-form tool, the Shorts camera. It makes it easy to create videos up to 15 seconds in length and has the option of capturing multiple clips. There are many creative options available, such as: Music – Choose from a variety of free songs. Speed control – Choose to speed up or slow down your recording. Timer – Set the Countdown and Stop points to start recording hands-free. YouTube allows you to add any audio, from its audio to copyright-free music, to your short video. Where can I find YouTube Shorts made by other people? YouTube users can search for your videos by clicking on the shelf or the homepage. Users can also search the “What to Watch Next” module to find your short videos. You can search YouTube to find shorts made by other users. How can you monetize Shorts videos? YouTube Shorts videos cannot be monetized or used to generate ads. The company could, however, work on this feature in the future. YouTube Shorts is different from its competitors. Marketers might find it overwhelming to see every social media platform launch stories and short-form video features. Now that there are so many, you may wonder, ” Will YouTube shorts offer more opportunities than Instagram Reels and TikTok?” We don’t yet know the answer. YouTube Shorts are worth your time. Here are some reasons why. Creators of short-form content could have a wider reach. TikTok was overwhelmed by Gen Z users, which led to its remarkable early growth. YouTube, however, is the second most popular website worldwide and launched Shorts, which has more than 2 million monthly active users. Instead of pondering, “Will YouTube Shorts be more popular? ” How can I tap into YouTube’s vast audience with Shorts?” According to Nelson Chacon, HubSpot’s principal YouTube content strategist and chief YouTube content strategist, Shorts (or any other YouTube video) should be targeted to a specific segment of YouTube’s vast audience before you produce them. If you have a loyal subscriber base, keep creating content that is still relevant to them, even if it is shorter. Chacon states, “Your subscribers know what your channel is about and YouTube works best when it’s consistent.” Let’s say, for example, that you create long-form content about your industry or product, engaging your audience. Chacon explains that Shorts can be used to create tutorials and step-by-step videos about these content topics quickly. Brands in all industries could use shorts. TikTok’s user base is a niche one, so it might be more difficult for B2B brands to gain awareness. YouTube is a popular platform for young adults. However, YouTube’s content is so extensive that people of all ages, nations, industries, niches, and ages can access it. YouTube has a video for every person. Shorts will allow brands to connect with a wider audience. A B2B brand may have trouble connecting with Gen Z consumers via TikTok but might connect with professionals on Shorts looking for industry-related content. Similar to the previous example, if your target audience is older generations like Gen X, your short-form content may get more engagement on YouTube than on TikTok. YouTube Shorts may be more vulnerable than other viral platforms. TikTok was threatened by bans and censorship regulations throughout the summer and fall of 2020. This is why it’s so concerning. A ban or regulation on a social media platform could result in losing the content you have worked so hard to create. YouTube, one of Alphabet’s most popular online platforms, is more trusted than viral apps like TikTok, which provides less information. The long-term potential for shorts may be a boon. Instagram Stories and Reels content are automatically deleted after 24 hours. However, YouTube Shorts beta testers have found that Shorts remain on YouTube. This could increase long-term YouTube awareness. If someone who likes short-form content stumbles across your YouTube page, they will be able to see all your videos instead of only being able to access the longer content. You might also find someone in a hurry and looking for a quick tutorial on something they’ve done. Even if your videos were published months ago, they might be able to access them. How can I create a short? Like Reels and TikTok, shorts can be created directly within the YouTube mobile app. How to make your first Short. A step-by-step guide by the Best SMM agency in Singapore. Click on the “+” icon at the bottom left of the homepage. Tap “Create A Short” Record your short by pressing the red record button one time. You can set the video speed, add filters or start a timer here. You can also upload a clip from the camera roll. After filming, click on the tick at the bottom right corner. Then, you’ll be able to add music from YouTube’s Audio Library, overlaying text and filtering. To add your title, change your visibility to the public, private, or unlisted, schedule your posting time, and reveal any age restrictions, click ‘Next’ at the top right corner. YouTubers are familiar with all these things. Click ‘Upload’ at the top-right corner, and you’re done! Your first Short is now available for everyone to see. What sets Shorts apart from its competitors? Shorts looks and sounds like Reels and TikTok, but it has some unique qualities that brands can capitalize on.

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