Google recently announced their web analytics software suite, Universal Analytics (UA), will be replaced with Google Analytics 4 (GA4) beginning on July 1, 2023. A leading digital marketing company states that Web analytics is essential for marketers to comprehend to improve their app, website or user experience for their customers. Web analytics enable marketers to…
Social video is an excellent method of displaying information in a highly interactive and vibrant format. Many social media users now expect companies to use videos to engage with them. There is a huge amount of videos on social media platforms. However, social video can be classified into various native formats of content. In terms…
In today’s digitally-driven world, web-based sites are frequently the primary point of contact between business and their clients. Therefore, websites must be designed and optimized for user interaction (UX) and user interface (UI). The user or customer journey and their interaction with the site can determine the success or failure of a company’s online presence.…
Email automation is one of the best ways to develop and maintain your subscriber list. Email automation sends emails regularly and according to a specific template or schedule. By automating your business email marketing, you can create an effective system for automated email campaigns by using powerful tools and software, which has been listed by…
The social media world has become a fundamental aspect of our daily lives, and billions of people use platforms such as Facebook, Instagram, and Twitter daily. This means that an immense amount of data is created on these platforms, and companies are always looking for ways to use the data they collect to make better…
Email is an integral part of modern business communication, but with the constant influx of messages, it can be easy to feel overwhelmed. One solution to this problem is the use of “noreply” emails. A leading digital marketing company states that while the term “noreply” might have a negative connotation, these emails can have a…
Digital marketing is constantly evolving to offer new ways to engage customers. Augmented reality is a new marketing trend that provides customers with personal, immersive experiences that are easy to access and convenient. Augmented Reality Marketing can be a powerful tool to increase brand value and engagement through mobile devices. Augmenting reality marketing is a…
Lead nurturing is all about collecting leads, nurturing them, and then converting them into sales. It’s more than just having a website or blog, though — it’s about using email marketing, social media, and other channels to get your company’s name out in front of potential clients. There are many ways you can go about…
Marketer’s dream reach targeted customers to increase revenue. But reaching them with different marketing communications and building up the list of leads is not an easy task. It requires time, money, and effort. So, the experts at search engine marketing agency Singapore we are going to look at how Marketing automation can help marketers automate…
Email marketing is one of the most powerful tools businesses use to increase their business. It can get you a lot of customers, reduce costs and time, and produce an increase in revenue or improve your company’s sales. The search engine marketing agency Singapore believes there is a lot more to email marketing than just…