There are a few brands out there that have mastered graphic design. It’s amazing how they make it seem effortless, even if they are dealing with workflow bottlenecks or creative blocks.
A leading graphic designing company in Mumbai believes that amazing design doesn’t happen for everyone. A proven graphic design process is what every successful designer uses to achieve their goals. You can follow it too. We are decoding the creative process to show what works.
What is the Graphic Design Process?
Graphic design is an essential visual communication tool marketers use to communicate key messages about their brand to targeted audiences. It is all about creating visual assets that are visually appealing, consistent with brand messaging, and on-brand.
Graphic design is a designer’s process to bring design ideas to life and serve a client’s needs. The graphic design process is something creative. It involves equal parts “creative” as well “process.” In other words, a graphic artist will follow logical, step-by-step procedures until the end.
Check out brilliant graphic designing packages in India, which offer a great graphic design process. This process requires creativity and original design. These are just some of the skills that lead to a successful design. The graphic design process requires a lot of communication, critical thinking, and problem-solving skills.
Graphic Design Process in 6 Steps
You and your colleagues will both benefit from explicit approval and production process, regardless of whether you are a graphic designer working with large clients or an in-house marketing department.
You don’t need to have any artistic talent. However, improving your graphic design skills can help streamline cross-team workflows. The most effective digital marketing services can offer you help with your graphic design process.
From the creative brief to the final product, here’s how to transform a concept into an engaging visual communication tool.
Build the Creative Brief
The first step in any graphic design should be to establish a creative brief. This document, also known as a design brief or a creative statement, will include all the client’s needs and key specifications.
Anybody who wishes to work with a designer should be able to articulate their goals and communicate what they are looking for. Your client or colleague may give you a detailed design brief. You may also be asked questions and filled out the brief.
Whatever your creative brief is, it should address the following:
- Information about the company (e.g., mission, offerings, unique value proposition).
- Guidelines for brands
- Target audience.
- Asset class (e.g., logo design, UX design, eBook design).
- Describe the purpose of the asset and how it fits in with the overall marketing campaign.
- Initial design concept or creative direction.
- Specifications for production-related design.
- Format and file type for delivery.
- Key milestones and timeline for the project.
- Budget and cost of design work.
Review this document together to ensure that all stakeholders are on the same page and all details are recorded. Your brief may need to be clarified and expanded upon several times.
Before you begin designing, ensure you have the final copy before you establish the timeline. The best graphic design company in Singapore states that you want to avoid creating a great infographic only to discover that half the data points have been thrown out or rewritten. It is important to ensure that you lock in all text before it appears in your design asset.
Explore the Design Ecosystem
Once you have a clear vision of your creative goals, it is time to begin your visual exploration. Spend time during the research phase, research the following:
- Knowing the product or service that you are representing.
- Examining competitors’ design work.
- Analyzing your brand’s market position and distinguishing qualities.
- Exploring other visual content your target audience consumes beyond your niche.
- Consider how you might use color theory and design trends.
- Collecting inspirational images and creating a mood board.
Graphic designers must do their research for the graphic design process. Your research will help you generate new ideas, strengthen the overall design approach with stakeholders, and support the design decisions you make later.
Brainstorm your design ideas
You can help a designer brainstorm ideas before they start working on a project. This will reduce frustrations during the creative process. This step should be included in your creative brief. For maximum clarity, it is a good idea for the project owner to include any relevant links or inspiration in the brief if they have strong ideas about the final design.
After the designer has presented 3-5 ideas, you can decide which one to pursue. This will make sure a smooth workflow produces the best graphic design results fast. Allow the best graphic designing company in Mumbai to participate in your brainstorming.
Create and refine the graphic design concept
Now, you have your design brief and all the information gathered during the research process. It’s time for you to begin building the framework for the final asset. The concept development and refinement stages may include sketching thumbnails, mockups, or other graphic elements, depending on the project. For larger projects like web design or logo development, such as abstracts and text, it may take more time and multiple iterations to get the job right before you can move into production.
No matter how large your project is, it is important that you present your initial ideas to the rest. It is a good thumb rule to present three ideas for the graphic design process.
- Give the client exactly what they asked.
- Based on all you know, give your interpretation of what they would like.
- You can pitch a new idea or concept that would still meet the brief.
Ask your client or colleagues to choose one option and then continue refining it. Ask for feedback on your overall approach and rough framework to better support your ultimate project goals. You will only spend your time and energy designing the right way.
Review the 10/50/99 stage
Be sure to keep in touch with designers as you establish milestones in your creative short. You can give the right feedback by using the 10/50/99 feedback method. Take the help of a company providing the most effective digital marketing services.
- 10% completed — The skeleton, outline, or wireframe for the final design. This stage allows you to give feedback about the direction and vision of the work.
- 50% of the core components are complete. You can now move on to the next phase. Instead, think about whether the design is achieving the vision that you have set.
- 99% Done — The details of design tweaks. Finally! It’s possible to adjust things such as spacing and colors.
People will often break the rules of review and give feedback on color choices or fonts when the designer has yet to sketch a skeleton. It’s not only frustrating for the designer but also unproductive. To keep your projects moving smoothly, follow the design review steps.
Create the design
Once everyone is in agreement, you can move forward with the design. A graphic designer is expected to use best practices in color, typography, and information hierarchy.
A graphic designer will also need to demonstrate technical skills, such as the ability to use the right software and other graphic design tools to complete the task in the most efficient manner. Do a self-critique before you send off your design.
Also, make sure to look at your work with an editor. Is there anything that seems out of place in your design? Is your visual hierarchy consistent with the creative brief’s goals? You can make edits here, but that’s not the end of the revision process.
Get feedback and implement it
You will need to take a number of small steps to ensure that the feedback stage is a success.
This part of the graphic design process can look different depending on which type of team you work with.
- Send the design work to internal review.
- Any changes that you request.
- Describe how your design choices align with the creative brief and the direction that you have agreed to.
- Get feedback from all stakeholders
- Confirm your next steps.
- Changes to be made.
- Prezentieren Sie diesen neuen version an den rest der team.
Continue to do this until you have the final version. There are no change requests.
Finalize the design assets and deliver them
Once you have received final approval from all parties, it’s time to send the assets in the correct formats. They can be packaged so that they are ready for production. Amazing graphic designing packages in India can offer you exquisite design assets.
The creative brief should clearly define the deliverables that you will share. You should send the file in the right sizes and file types, so there are no modifications later. It can be a great experience for all involved to help your recipients avoid modifying the files or asking for additional support.
What Graphic Design Processes Drive Results
Marketing and graphic design go hand-in-hand. Generating marketing results is easier with a solid strategy for communicating across teams and creating visual assets that meet your requirements.
After your creative brief has been approved, it serves as an instruction manual and contracts for the project. This is a tool that you, as a designer, can use to help keep your efforts on the right track. This resource is available if you need help.
A design brief, along with a process of revisions and feedback, can help you manage the expectations of your collaborators and key stakeholders. You can refer to the creative brief for details and how you achieved the goals.
You can improve your graphic design skills by listening to clients and making necessary changes. You might consider clarifying questions that you ask during the design brief stage. You’ll become more adept at translating abstract feedback into design edits.
The best graphic design company in Singapore states that the graphic design process is an essential component of any marketing strategy. Therefore, it is important to follow a consistent process.
What are the fundamental principles of graphic design?
This can be symmetrical if the weight of the elements is equally divided. Or it can be asymmetrical if scale, color, and contract are used to create balance and flow.
Proximity refers to the relationship between elements in a design and the distance between them.
Alignment refers to how the various elements in your design are aligned.
You can create a visual hierarchy using large fonts or bold letters to make one part of your design stand out. This is to make your design easy to digest.
This works well in multiple designs (e.g., branding!). It’s a great way for people to link a design to a company through repetition.
Neon orange background with neon green text? If you have, you likely didn’t exclaim WOW with excitement. The contrast makes it easy to see the elements of your design.
Sitepoint says it best: “In advertising, design, color is used to grab attention and stimulate interest in ways that are difficult to achieve by any other means.”
It doesn’t have to be filled in the entire canvas. Negative space can be very powerful in highlighting specific components of your design and making it stand out.
This design principle is more about how you arrange letters and text to make the design appealing to the eye. Is the text clear and legible? You can play with font style, structure, and appearance to convey your message.
It is important to have a process for graphic design when you hire designers. This will help you reduce project time, create better designs, and, most importantly, improve your bottom line.
The graphic design process is more than a pretty picture. The graphic design process is about communicating information visually and quickly. It may seem easy, but it takes a lot to become a great designer. If you liked this article, you might like this previous blog on 7 Pillars of Effective Content Marketing Strategy.