Launching your own start-up venture and nurturing it into growth is an exciting and
exhilarating experience, albeit a difficult journey with dozens of obstacles along the way. It
is always a challenge on the methods to be adopted to reach out to the masses and drive
business results, all this while being saddled with a miniscule budget. As a start-up, it is
important to building a brand identity at a decent pace, since the fast-paced world demands
being quick to reach the finish line in time.
Start-ups solve their user’s issues and would need to engage with responsive web developers
in Mumbai so that they are connected to the right kind of audience at a personalised level.
Digital marketing provides an edge over traditional forms of marketing and provide organic
ways of enhancing the consumer base without spending too much. Digital marketing also
has low entry barriers and scale which further helps to do more and prevents unnecessary
Digital marketing can turn out to be a powerful weapon in the armoury of a start-up if used
prudently. It creates the necessary awareness and positions the company and its brand in its
right place. It is also useful to create a steady flow of traffic, creates leads and brings about
online sales, which helps a start-up to hit the road running. Let us explore these tools and
their benefits for a start-up:
Search Engine Optimization (SEO): This is a cost-effective method of increasing the visibility
and organic traffic to the website and is a tool that is packed with measurable and long-term
benefits. It helps start-ups to build their credibility as a brand and customer trust, while
keeping your business in front of the right audience 24×7 and 365 days. For SEO to work its
magic, it is necessary to make the website mobile friendly and completely secure, especially
for ecommerce websites. Start-ups need to ensure the page loading time is reduced to its
minimum and there is interesting content to hold the viewer’s attention.
Content Marketing: This is an extremely powerful way of generating higher traffic and
quality leads while creating a positive image and brand awareness. It also helps to enhance
relationships with present and future client base. By publishing content that is relevant on a
consistent basis, it is possible to use content marketing to nurture a loyal audience. Through
content marketing, one can post stories and user experiences of working with your brand,
by setting up a blog.
Social Media Marketing: This is one of the most potent methods of reaching out to
audiences and keeping your brand in the limelight. Popular social media platforms like
Facebook, LinkedIn, Twitter, Tumblr, Pinterest and Instagram can be selected as per the
nature of your business. A large percentage of your potential audience is connected to the
social media and a planned strategy can help brands to engage with them in a cost-effective
and impactful manner. Monitor your social media pages regularly and reply to queries and
comments and watch the dialogue grow into leads and subsequent sales.
Email Marketing: Touted as one of the most simple and personal method of reaching out to
existing and potential customers, Email marketing provides start-ups with a cheap yet
effective digital marketing medium. One can identify a service provider and set up a
calendar for regular email blasts consisting of relevant messages. The audience should not
feel they are being pressurized into buying all the time and with the help of a provider of
PPC services in Mumbai, start-ups can add various freebies and discount offers to get a
dialogue started and slowly but diligently work on building a relationship.