Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinised to get an encouraging response from the users. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an online social media campaign, using exceptional content and earning high quality inbound links.
E-commerce sites work in typical circumstances and thus need to follow a basic set of rules. As an innovative digital marketing company in Mumbai, we have helped organisations to enhance their sites using our expertise in this area.
Build distinctive descriptions for your product/services.
This is the most crucial part of your strategy. Ensure that your content does not match to the manufacturer’s product description verbatim as duplicate content is always frowned upon by search engines. A little grunt work now will ensure success in the future.
Motivate users to write reviews
User reviews are not only free content generated on your website but they also build trust amongst buyers as they can judge the quality of a particular products from a previous user/buyer. This is a great positive for any website but more so for an E-commerce site.
Reduce image sizes & optimise your site loading
High-quality images look amazing and create a wonderful impression but by doing this the page loading time will increase which is a negative for SEO. You can reduce the image size or provide a zoom feature which works wonderfully for the site and the user.
Optimise your website for mobile
Mobile-optimised E-commerce sites are definitely the order of the day. A responsive design will ensure a hassle-free experience for users which otherwise would be highly difficult to navigate.
Apart from those mentioned above, adding videos and images of every product, encouraging community forums, adding social share buttons etc. can improve your sites’ interface by several notches. We are a premium SEO company in Mumbai and we have many more such tips to share when we connect with you.