With huge advancements that have taken place in the field of technology, the daily lives of the people have changed vastly too. With everything available just a touch away, things have become a lot easier than it was decades ago.
This digital advancement such as Search Engine Optimization (SEO) has given many businesses, including small businesses, a way to expand their market and reach any corner of the world.
As a top SEO Company in Mumbai, we know that whenever people need anything, the first thing they do is run a Google search for it and try to avail themselves of whatever product or service they need. That means various brands and businesses need to set their empire and have a strong presence in the digital realm to flourish.
Today, every person uses the search engine to look for something every day. To ensure that your website is visible on the results page and it reaches your target audience, you need to make sure that you optimize your website according to requirements.
If you already have an SEO-optimized website, carrying regular assessments is essential. To know and understand this is taken care of correctly and effectively, ensure that you stick with us till the very end.
SEO, also known as search engine optimization, is a strategy used to make your website climb higher up on the search engine results page.
To explain it more clearly, SEO is a practice that consists of various SEO strategies, which help the website show search engines like Google, Bing, etc. the relevancy of the website and to get acknowledged by them.
Every website owner knows and understands the necessity of SEO, and those who want their website to flourish will use those strategies.
When SEO is implemented correctly on a website, it will boost your website ranking in search results and organically bring the right traffic to your website.
Why is SEO (Search Engine Optimization) needed for your website?
For starters, planning and systematically implementing specific SEO tactics will introduce your website to a much larger audience.
People will visit your website and explore, and if everything is perfect, they may even like it, leading to them coming back to your website.
Because your website was informational and was able to provide quality answers to their questions the credibility of the website increases, signalling the search engines of the website’s relevancy.
This signal makes your website rank higher on the organic search results page, every time a search relevant to your website is made in the search engine.
Now you know how important search engine optimization is for website success. It is also crucial to always keep in mind that measuring the performance of your website is just as important.
Why is measuring SEO (Search Engine Optimization) performance important?
Analyzing the performance and results of the SEO tactics in your website is just as important as implementing those SEO tactics in your website.
Not inspecting the results and functioning of the website after putting all your efforts into it is just like studying hard and giving your exam but not getting results for it.
By assessing the website, you can get various insights about your website.
You can keep a check on whether your website is progressing and which part of your strategy is lacking and needs more attention.
Experts of any Digital Marketing Agency in Mumbai suggests that analyzing can help you realize your mistakes, and it can also help you modify along with planning your SEO strategies much better.
Not examining the performance will keep your website from evolving and growing. Imagine if there is a problem preventing the traffic from entering your website, you will never diagnose the problem if the performance of the SEO is not measured.
How to measure website SEO (Search Engine Optimization) performance?
Measuring the performance of SEO in your website is increasingly essential, and we just understood that. Some specific tools and practices will enable you to know and understand how well your website SEO is working. The following are a few of the ways to do that.
1. Rankings of keyword
Keywords are the words typed in the search engines like Google by the users to search for something particular.
A keyword could be anything from a single word to a collection of words and phrases. SEO experts research and use these keywords in their web pages so that the search engine bots can rack these web pages and index them on the search engine results page.
The easiest way to track the keyword performance of your web page is to search the keyword used in your web page in the search engine and see where your web page ranks in the organic search results.
The main objective is to rank on the first page of the search results at least, if not in the first place. And if you can not find your web page on the first page, then there are some changes that you need to make to optimize the keywords on the web page.
2. Organic traffic on your website
Organic traffic is the visitors that land on your website and click on your web page without paying any money for the ad campaigns.
Organic traffic is the visitors that you get naturally, that is getting visitors to click on your web page without paying any money for the ad campaigns.
Assessing the traffic that visits your website can be a helpful thing for further planning for the website. After analyzing the traffic, you can understand the sort of demographic that is clicking on your website.
You can also understand their behaviour and actions when they go through the web page.
This will give an insight into how the users that come across your web page, react to the services you provide them. It can be an enormous thing for you to realize where the website is lagging and make the necessary changes to it and what you should continue.
3. Search engine visibility
When a user uses the search engines to search for something particular, the search engine produces a list of web pages that might help the user with their search.
This page where all the results are displayed by the search engines is known as the search engines results page or SERP.
The search engine results page has components like organic results, paid results or Google ads, featured snippets that show answers instantly, and image and video results.
Search engine visibility shows the exact number of people that view your web page ranked in the organic search results page. The visibility of your website differs according to the ranking of your web page in the SERP.
There are several reliable tools for measuring the search visibility of a website. Some of the tools for calculating are provided by SEMrush or Ahrefs.
4. Click-through rate (CTR)
CTR or the click-through rate is the percentage of people who click the link to your website from the search results page.
It is a metric system that allows website owners to study and understand the number of clicks they get on their website.
Analyzing the number of clicks on your website is essential as it shows if you are targeting the right audience or not or if you are using the right approach to reach the right audience.
If you are not getting enough clicks on your web page or not getting the right audience on your website, do not get disappointed, you just have to work on the SEO optimization better and diagnose the mistake that you are making.
5. Bounce rate on your website
The bounce rate of a website means the number of users that visit your website and leave after just visiting the first page.
To keep the bounce rate low, the users that visit the web page must perform further actions like visiting a different page of the same website. If the interaction with the website is high, the bounce rate will be low.
For the websites like e-commerce websites that rely on multi-page interaction where the success of their website depends on different activities, it is a problem if the bounce rate is high.
Whereas, for the websites like blog post websites that do not rely on the users jumping on different web pages, having a high bounce rate does not mean a bad thing.
Having the website bounce page analyzed can prove helpful in understanding the next step that you have to take to run your website, and to do that, Google Analytics is one of the best tools to use.
6. Domain authority
Domain authority is a metric system that shows you the website score, describing how strong or weak the authority of the website is.
The scale of the metric system measures from 1to 100 (1 being the worst and 100 being the best). In the domain authority metric scale, around 40 to 50 is considered the average so anything above 60 is considered the strongest authority.
Domain authority presents you with the most accurate results about the website. It shows the authority of the website to rank on the search results page.
With the results of the analysis, you can first determine where your website stands in terms of domain authority and then take the proceeding steps accordingly.
7. Backlink analysis
Backlinks are those links that other websites link back to you. Backlinks have proven to be the main factor in Google search engine rankings.
Optimizing the backlinks in your website can help your websites to show the search engines their relevance to the search.
Similar to other SEO analyses, backlink analysis is also crucial, as it allows you to gain various insights about how the website is performing.
It helps in monitoring and identifying shady links. When the links that are considered spam sites by search engines link back to your website, it degrades your quality and chances of ranking better.
But if assessed thoroughly, you can disassociate and get rid of such websites that hold you back.
8. Speed of your web page
It is 2021, we all know that if a web page does not load quickly or if it does not perform its activity quick enough, it is bound to be left unexplored by the users, leading to signal the search engine about its faults which in the end drops the ranking of the website on the search results page.
We are not just making it up, Google has introduced new industry benchmarks for page speed have mentioned this in their report.
Today, page speed has become more essential than ever, and to make sure that you’re your website is at the top of the game, monitor the speed of your web page with Google’s PageSpeed Insights to analyze the speed.
9. Average time on the website
A visitor to your website will click and explore the page only if the content provided in it is worth consuming. There is no doubt that users will leave the website if they simply do not find the web page material satisfying.
But how will you know if the user is satisfied with the content or how long they stay on the site?
There is only one way to find it out, and that is by monitoring your website. You can run a check for your website through Google Analytics and find how long the users spend on your website.
You can also check how deep the users scroll down on your website. If you see that the people do not scroll till the end then you should consider adding the important and interesting things at the beginning of the page.
Both these elements work best when the content in the web page satisfies the user intent. The best way to keep your visitors on the web page for a longer period is by creating engaging and unique content that makes them want to know more.
This signals the search engine bots about the website and sees your website as the suitable one for future searches.
As a business owner, you need to know how well your SEO efforts are working for your website, this will help you make better and more informed decisions in other aspects. Now that you know measuring your website’s SEO performance is as essential as any SEO tactic you may use, learn all about lead generation and how to get more out of search traffic.