Protect your Logo – Protect your Identity

As a leading Logo Design Company in Mumbai, we understand that a  great-looking logo can be as valuable to your organization as gold since it creates instant recognition in your target audience’s minds. It is an abbreviated version of your business vision and sums up your organization’s beliefs, its culture, and ethics without the need for a long-winded explanation. Your logos colors, fonts, and unique graphics represent your brand and every single aspect it stands for.

On the other hand, a badly designed logo can create confusion in the minds of your audience. And this could not only work negatively on your part, but it would also make you look quite unprofessional in front of your prospects. Hiring the best Logo Design Company in Mumbai would be a good investment on this front and will go a long way in creating a positive brand image for your organization, business, and brand. Therefore, it is very important to protect your company logo from being copied and used by other lesser-known brands. This is also known as trademark infringement and can draw stiff penalties from the law.

What is Trademarking?

A trademark is a tool that protects a word, image, slogan, or logo or a combination of any of these that connects a product to its maker from being used by someone else. An example of a Trademark is the Nike swoosh symbol which helps customers instantly recognize the brand when they find this mark on a pair of sneakers.

What does a Trademark protect?

The entire role that trademarking plays is protecting the identity of your brand in the marketplace. Let us understand how this is done with the help of another poplar sneaker making company, Adidas. We all know that each of Adidas sneaker has a trademark of three white stripes. This helps a buyer understand that the product is manufactured by Adidas, and hence when this buyer comes across a company selling a similar looking pair of sneakers with two white stripes he can easily make out the difference between the two.

If a person or an organization who does not have express permission from you in writing to use your logo or a deceptively similar-looking logo, the person or company is said to have infringed upon your logo. You could take the help of a customized Logo Design Company in Mumbai and as the logo owner, you have the right to initiate legal charges against them and stop its authorized use.

How is Trademarking achieved?

Any infringement can be prevented if you take quick steps to trademark your logo and brand by registering it nationwide and adding the “TM” tag to your logo and thus protect your brand’s integrity for years to come. This can be done by approaching the Registrar for Trademarks, providing all the necessary documents like the Partnership deed or Memorandum of Association. This registration has a validity of ten years and can be renewed with a fresh application.

Points to note:

1. The United States Patent & Trademark Office defines trademarking as “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.”
2. Registering for a trademark endorses that a particular symbol or a phrase belongs to your company.
3. Trademarking sets your brand apart from others.

According to any leading provider of Logo Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.