Our world has made several developments in various fields in the last century. But the most exponential growth has been seen in the digital arena without which, the world would not have progressed and advanced as it has today.
Digital space has changed how businesses advertise and reach every person in the world. Every successful business today has an established digital presence that gives its consumers precisely what they need.
To make sure that a business is in a good position in the digital realm, they have to ensure the search engines that they are worthy enough to show up on a search engine results page.
As experts of a leading SEO Company in Mumbai, we know that to make that possible, you have to know the ins and outs of the off-page SEO techniques and learn how to implement these techniques in your web pages to ace the SEO game.
So let us move forward. What is off-page SEO, and how will it help you in your business?
What is off-page SEO?
Off-page SEO, or as it is also known, off-site SEO, refers to performing activities outside the website to improve visibility of the web page for organic results and climbing the rankings on a search engine results page (or SERP).
Some of the crucial activities involved in off-page optimization are link building, guest posting, influence marketing, and many other similar activities. These will all help the search engines to raise your web page ranking considerably, which we will discuss further in detail.
Difference between off-page SEO and on-page SEO
Experts of the top Digital Marketing Agency in Mumbai, explains that both off-page SEO and on-page SEO play a key role in helping your brand gain awareness in the digital realm. Most of the time, people confuse on-page SEO and off-page SEO with each other.
On-page SEO and off-page SEO are very different aspects, and each has its own set of techniques that improve your web page quality and reach.
On-page SEO deals with optimizing the aspects that occur in the web page to make the web page relevant to the search engines. Optimize URLs, title tags, content, images, alt tags, meta descriptions, and many other aspects that all fall directly under on-page SEO. To better understand the ins and outs of on-page SEO, check out our detailed guide on on-page SEO.
On the other hand, off-page SEO, as mentioned earlier, involves performing activities outside the website to improve the visibility of web pages to generate organic results and climb the rankings on a search engine results page.
People make the mistake of thinking that off-page SEO is not as necessary as on-page SEO, which could not be more wrong.
In reality, both of these are extremely important to get great results.
What is the need for off-page SEO?
Off-page SEO is one of the most crucial ingredients to optimize your web page and make it relevant according to the search engines standards. Every link that is linked back to your website is a way to show the relevancy of your web page to the search engines.
When relevant or authority websites link to your web pages, this action does a great deal of help to you. Research has proven that search engines offer higher rankings to web pages that have more trustworthy websites linked to them.
When a reputed website links to you, it is a sign that the content on your web page is reliable and more authentic. As a top-notch SEO Company in Mumbai, we know that there are many ways in which one can carry out off-page SEO. Implementing them with proper planning will reward you with better results.
How to use off-page SEO techniques to get better results?
Before you start optimizing off-page SEO, there are some techniques that every website must use to make sure the website is doing well on the search results page. Here are some off-page SEO techniques-
1. Link building
Link building is one of the vital techniques and one of the most commonly known off-page SEO techniques used today by people.
There are three types of links-
- Natural links – Natural links are those that come naturally to you. That means you do not have to ask a specific website owner to link back to you. People like journalists, blogger, or publisher links to you as they think the material on your web page is credible or worthy.
- Built links – Built links are the ones that made you ask a reputable website owner like journalists, bloggers, and others, to link to your web page or when you implement an ad campaign to improve the reach of your content, whatever the case is, it is still helpful to build backlinks.
- Created links – While building links, try to avoid this as search engines do not like this kind. Created links are those submitted on directories and forums.
We build links so that search engines know where your website stands when it comes to relevancy. It will help a huge deal when it comes to your web page ranking.
2. Brand building
Building your brand to make your presence known is one of the main aspects of implementing a successful off-page SEO strategy.
We all know that Google recognizes brands that are doing well with their SEO tactics. Building your brand and increasing its awareness by meticulously planning out various strategies to promote your brand on different platforms is a great way to begin.
It is easier for trustworthy and credible brands to climb the stairs towards the top of the search engine results page. So aim to become a brand that becomes worthy in the “eyes” of the search engines.
3. Brand searches
When people search for your brand’s name on the search engines, it means that your brand is getting recognition, and people are curious about your brand.
The users on the web might search for your brand, website, products, or services. These users can do this because they have come across your brand somewhere. It is most likely due to the time and effort you spend building awareness of your brand.
Brand searches will help your web page a lot more as they will indicate to the search engines that the brand has credibility and relevance. So the next time when someone searches for something related to your topic, the search engines might show your web page on the search engine results.
4. Social media
Today, social media has become a valuable aspect of almost all of our lives. That means you can reach the whole world with social media.
Social media can help you find potential customers and clients. It is not a place that users will go to for answers, but it is a well-known means for discovering various brands.
One thing to understand is that having an established social media presence may not directly increase web page rankings, but it will help it.
When a user is looking to communicate with a brand, be it a query, or anything else, they will first search you on social media platforms. So it is crucial to be at the top of your social media game.
5. Influencer marketing
Influencer marketing has involved a lot over the years and continues to do so. Since the last year, with everyone locked in, marketing with the influencers has altered the marketing approach.
In the beginning, it was just bloggers and YouTube channels promoting the brand, but now with the rise in other social media platforms like Instagram and TikTok, you have a whole range of ways to spread awareness of your brand with the help of the influencers.
As these influencers have a huge following, your brand is visible to a much wider audience which will increase your visibility and will help in driving more people to your brand.
6. Create high-quality content
When we speak of creating high-quality content, you may be wondering if that is an on-page SEO strategy? The answer is yes and no.
While writing or producing content for your website might be an on-page SEO tactic, creating captivating and engaging content for platforms other than your web page is an off-page SEO tactic.
Creating infographics for a different website, a newspaper, magazine, posting content for a local magazine, or guest blogging are all a few examples of off-page SEO content creation.
The main reason for using this strategy by any leading SEO Company in Mumbai is that it works for link building and helps in boosting your brand.
7. Collaborating with reputable brands
What is a much better way to increase the goodwill of your website and prove web page credibility than partnering with brands that are bigger than yours?
To get the brands to partner with you, you need to make sure that you and the collaborating brand resonate with each other.
Do not hesitate to reach out to them or think they will not want to be associated with you. No one rejects an opportunity that offers quality, but if your work has what it takes, they will consider partnering with you.
And being presented with a whole new audience, you get a chance to introduce your brands to them as well.
8. Guest posting
Guest posting, as the name suggests, is posting content on the website of another as a guest. This technique is aimed mainly at link building as guest posting on other sites will lead to them linking back to you.
However, do not create and post content with the sole intention of link building as you are introducing to new audiences. You will have to write content that satisfies their needs. It is a good technique that allows you to build your brand along with link building.
And if link building is your only reason for guest posting, remember people will only visit your website if they are interested in it and it resonates with them.
9. Interviews on the podcast
Here is another off-page SEO technique that is massively underrated. Getting interviewed on podcasts might let the audiences know more about you and the brand.
Podcasts have garnered listeners from all over the world. According to the PwC Global Entertainment & Media Outlook 2020 report, India is the 3rd largest country to listen to podcasts after the USA and China, with more than 50 million listeners. After hearing the numbers, who would not want to opt for podcasts?
When listeners hear about a brand from the owner, they might feel interested in your brand, which will lead them to the search engines to begin searching for your brand website.
10. Make use of YouTube.
The best Digital Marketing Agency in Mumbai agrees that posting videos on your YouTube channel is a great way to make your brand visible. The main advantage of YouTube marketing is that your brand gets exposure to much larger numbers and a variety of audiences.
When you have videos that are doing well on the platform, you get people talking about the brand and covering it in their blogs and other videos, which leads to more people knowing about you.
Due to our being curious creatures by nature, once they are interested in your content and search for your brand in the search engines to learn more, there will be a visible increase in brand searches.
11. Aim to get positive reviews
Reviews are effective in the current age, as they contribute largely to your reputation as a brand. Many people look for online reviews before making a buying decision that means reviews posted online can make or break the deal.
Unlike paid results, online review lets the search engine understand your brand website and ranks your web page accordingly for organic search results.
Google uses third-party review sites to provide the audience with content that it thinks is relevant to the search. So as unimportant, as it might seem at first, reviews can help boost your rankings.
Off-page SEO is as crucial as on-page SEO to optimize your web page to help it rank higher on the search engine results page. And since more and more people are becoming aware of it, it has become much more urgent for you to use them. Try out various techniques, experiment, and find out what works best for your website. SEO has much to offer, so read more on the details in our blog What is SEO: Basics of Search Engine Optimization.