Having a Mobile-Friendly Website is of utmost importance nowadays.
ClearVoice research tells us that over 6 in 10 consumers won’t return to a website if they have trouble accessing the site on their mobile device.
Then, it makes sense that your website should be designed, developed, and optimized specifically for mobile devices.
So let’s see how to do this.
Mobile-Friendly Website: Importance
Mobile phones have become a part of our lives and have made our life easier. A web development company will tell you that mobile phone users are increasing daily, and mobile sites are getting more hits than desktop websites. People prefer to use their smartphones as they can access anything from anywhere at any time!
People are not just looking for information but also want to buy products from their mobile devices. They prefer to make purchases on their mobile phones because it is easy, fast, and convenient!
This is because people don’t have much time or patience to search for the product they want on a desktop or laptop; they just want everything in front of them!
There are many reasons why you need to make your website mobile-friendly, including:
- Increased traffic – With more than half of all internet browsing on smartphones and tablets, you can’t afford to have a mobile-friendly site. It will mean that you’re missing out on potential customers who might be looking for your services while they’re on their phones or tablet.
- Increase in sales – A recent survey found that 68% of consumers would not purchase from a website that wasn’t mobile-friendly! So not having a mobile-friendly site could be costing you big time in lost sales opportunities!
- Improved customer experience – If your site isn’t mobile-friendly, it will be harder for users to navigate around it. This means they won’t be able to find what they’re looking for as easily and could leave your site feeling frustrated and annoyed with the experience. This will only add up to more negative reviews and feedback, leading more customers away from your business completely!
- Improved SEO – Google has made it clear that they want their search results to be as relevant as possible for users. To do this, Google looks at things like click-through rate and bounce rate when determining which pages should appear in the SERPs for specific keywords. If your site isn’t mobile-friendly, it will have lower click-through rates and higher bounce rates than those that are. This means that if someone searches for something on their phone or tablet, but can’t find what they’re looking for because your site isn’t mobile-friendly, then Google will think that your site is less relevant than other sites.
6 Test Tools to check Mobile-Friendly of Your Website
Mobile-friendly websites are essential for any business. With mobile users increasing every day, making your website compatible with mobile devices is important.
Here are some tools that can help you check whether your website is mobile-friendly:
The Google Mobile-Friendly Test is a free tool that checks if your website is mobile-friendly. If it’s not, you will get a message informing you how to fix the issues. This test is based on Google’s Mobile-Friendly Update, which requires all websites to be mobile-friendly starting February 2017.
Simply enter your website URL and hit the “Test” button to use this tool. You will then be presented with a list of issues that may prevent your site from being mobile-friendly. These issues can be classified into four different categories:
Speed: This section gives you an idea of how fast your site loads in terms of speed and page size (in kilobytes). You can see where you stand by comparing these values against those of other sites already tested by this tool.
Usability: Here, you can see how many clicks were required for users to find what they were looking for on your site. If there are too many steps involved and this causes confusion or frustration among visitors, then it’s best to simplify the process by removing unnecessary links and improving navigation options.
Meta Tags: Meta tags are used by search engines to determine what content should be displayed on their results pages when they display information related to a particular keyword or phrase. The most important meta tags to focus on are title tags, which should be kept short but descriptive; description tags, which should provide more detail about the page’s content; and meta keywords tags, which are meant to provide a list of keywords.
Page speed is one of the most important factors to consider when optimizing your website. Google has stated that they take page speed into account when ranking websites. Faster websites greatly improve user experience and boost conversions.
With PageSpeed Insights, you can get a grade for how fast your site loads on desktop and mobile devices and suggestions on improving performance.
Pingdom is a web-based service that allows users to test their website’s performance across desktop and mobile devices. It also includes tools for monitoring servers and websites and analyzing trends in performance.
Pingdom can be used independently or integrated into other tools such as JIRA, HipChat and Slack.
The tool provides real-time feedback on the load time and responsiveness of a website. It also offers suggestions on improving the site’s performance and testing how it looks on different devices.
If you want to see how your website looks on mobile devices, you can use the BrowserStack tool. You can also use this tool to test your website in multiple browsers like Chrome, Firefox and Safari.
BrowserStack is a web-based cross-browser testing platform that allows developers to access different browsers and operating systems from a single location. It also provides access to real devices (including Android phones and tablets).
This tool is suitable for testing websites across multiple browsers, operating systems and mobile devices. The core features of BrowserStack include cross-browser testing, cloud access for all browsers and operating systems, real device access, video recording and screen capture, automated screenshots, support for multiple languages, continuous integration and many others.
W3C’s MobileOK Checker is a free tool that checks your website for compatibility with mobile devices. It tells you whether your site is compatible with mobile phones and how to fix it if it isn’t.
How to use it: Simply enter your URL in the text box and click “Check Now!” The results will appear as a list of errors and suggestions for fixing them. You can also click “Show detailed report” to see more detailed information about each error and suggestion.
The W3C MobileOK Checker can be used on both desktop browsers and mobile devices, but it will only display desktop results if you access it from a smartphone or tablet.
MobiReady is a free, open-source test tool that checks your website’s mobile readiness. It was created by Google and worked in a similar manner to their Mobile-Friendly Test.
MobiReady allows you to check your website’s mobile friendliness, accessibility and speed across various devices and browsers. The tool also includes some basic analytics that can help you identify issues with your site.
The only downside of MobiReady is that it only tests the first page of your site, so it’s not a complete representation. However, it provides an excellent starting point for testing mobile-friendliness on your site and identifying issues that need fixing before launching any new design changes or updates.
This is one of the most popular free tools to test your site’s mobile-friendliness. It tests your website on different devices and tells you if it’s mobile-friendly or not.
The tool also allows you to view the page designed for mobile devices such as smartphones and tablets. It even explains how to make the changes that would help improve your site’s mobile-friendliness score.
How to Make a Mobile-Friendly Website?
Mobile-friendly websites are a must for any business that wants to stay relevant. Website developers in Mumbai will tell you that as more people browse the web from their mobile phones, it’s important to ensure that your website is optimized for mobile use.
With the help of responsive design and some simple coding, you can make your current website mobile-friendly.
Here are some tips on how to make a mobile-friendly website:
- Use Responsive Design
The first step towards making your current site mobile-friendly is by using responsive design. This means that the layout will change automatically depending on the device used by the user — whether it’s desktop or laptop, tablet or smartphone.
It’s easy to do and doesn’t require much effort on your part — simply install a plugin or add some code to your existing theme, and you’re done! You can always check out how your site looks on different devices before making the switch over completely if you want to make sure everything looks good before going live with it.
- Optimize Images
Optimizing images is another important step when making your website mobile-friendly. As website development company says that it helps reduce file size, so you don’t have to load as many images onto your site, which makes it load faster for users who visit from their smartphones or tablets.
- Use CSS Sprites
Another way to optimize your images is by using CSS sprites. A sprite is a single larger image containing smaller images within it. Combining multiple small images into a single large image can greatly reduce the number of HTTP requests needed to load each image separately.
You can then use CSS background-position properties to control where each individual image shows up in the sprite image area. This will help speed up the loading time for any page where sprites are used effectively.
You’ll want to keep all of your scripts and stylesheets compressed as much as possible so they don’t take up too much space or require additional HTTP requests before they can be loaded onto a page by a browser. Expert website developers in Mumbai will tell you that the more compressed they are, the less data they’ll take up in total — which means that your pages will load faster!
- Use media queries
Media queries allow you to change your site’s layout based on screen size and orientation. You can use media queries for everything from setting up different stylesheets for different devices to hiding and showing content based on the screen size available on that device type.
An expert website developer will tell you that the most common use case for media queries is setting up different layouts depending on screen size, but there are many other possibilities as well, including different fonts based on font-weight and colour scheme depending on brightness levels or ambient light sensors if present on mobile devices (which aren’t always).
- Eliminate pop-ups
If your website has pop-ups, you will want to get rid of them because they can be very annoying and distracting for users.
Pop-ups often take up more than half of the screen, which leaves little room for other elements on a page. Experts at leading web development company will tell you that this is especially true if you have multiple pop-ups on one page.
- Test regularly
It’s important to test your website on different devices and browsers often as they evolve. The idea is to have a consistent user experience across all devices and browsers.
So now you know why a mobile-friendly website is important for your website. You also know how to make your website mobile-friendly. However, you should always follow Google’s latest update on this matter and test your websites to see whether they are following the latest rule or not.
Hopefully, this article helped inform you enough to take some steps toward making your site mobile-friendly. If you want to know about how google core web vitals work then check out our blog what google core web vitals is and why you should care.