Top providers of Web Development Services in Mumbai understand that your website is a reflection of your organization and thus plays an important role in helping you build and improve your brand image. Your website is the first interaction your prospective client has with your organization and this is where he/she builds their first impression about your brand. This makes it mandatory to update your website and keep it relevant to the present times. Updating a website could mean a total upheaval or even include making a few minor but critical changes within the site.
As one of the leading Web Development Services in Mumbai, Thane, and Navi-Mumbai we realize the value of website upgrades and recommend it to our clients for better performance and improved response from their clients. Remember, your website is a responsibility, and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are Key Reasons for Upgrading your Website:
1.Security
Websites are being hacked with increasing regularity and it could be months before you realize your security has been compromised. It is important that web coding of your site is taken care of regularly. E-commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you. Hacking can take place on a new and updated site too, however, the risks are higher on an older version of the site as the technologies used may be outdated too making it easy to hack.
2. Reliability
By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. Thus, with regular updates, your site can become a reliable source of upgraded information and statistics for them which would help you get more traffic to your site.
3. Appeal
Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realizes the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time. Also as mentioned in the beginning, that your website reflects your organization, it is necessary that your site looks professional and contains the most latest and useful information. This would help you gain authority.
4. Improve Navigation
Good user experience not only defines the looks of your website but encapsulates a broader concept than this. It entails how fast and easy a user can find the information that he needs. It also includes having your user achieve a friction-less route to complete whatever action they need to perform. An update to push your users in the right direction with the help of the right navigation should be one of your prime focuses.
5. Website Speed
Speeding up your Website blog mentions the following: As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. This can be a cause of worry for your business and thus must be taken care of. One can make use of tools like Google Page Speed Insights or Pingdom to find out the loading time of your site.
Conclusion:
Your website will be used to its full potential only if regular upgrades are carried out and all the necessary factors are addressed, and as one of the top-notch providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai, we have provided our clients with many such opportunities and helped them improve the overall performance along with visitor traffic dramatically.
If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.
