Your website is the first interaction your prospective client has with your organisation and this is where he/she build their first impression about your brand. This makes it absolutely mandatory to update your website and keep it relevant to present times. Updating a website could mean a total upheaval or even making a few minor but critical changes.
As one of the leading responsive web developers in Mumbai, we realise the value of website upgrades and recommend it to our clients for a better performance and improved response from their clients. Remember, your website is a responsibility and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are a few basic reasons to do so:
Websites are being hacked with increasing regularity and it could be months before you realise your security too has been compromised. It is important that web coding of your site is taken care of on a regular basis. E commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you.
By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. With regular updates, your site can become a reliable source of upgraded information and statistics for them. Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realises the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time.
Your website will be used to its full potential only if regular upgrades are carried out and as one of the top-notch ORM marketing companies in Mumbai, we have provided our clients with many such opportunities and helped improve visitor traffic dramatically.