Every brand strives to portray itself as prime examples of trustworthiness, authenticity and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is necessary to follow it up with honest actions that will build an emotional bond with customers, resulting into a long lasting relationship.
Any professional web development company in Mumbai will recommend brands to keep a transparent relationship with customers in order to earn life-long loyalty from them. Brands that aspire to be the best have honesty as one of their major attributes so let us learn how this has been applied in the industry.
Honesty and transparency are values that every trustworthy brand possesses. These brands never lie about what their background as an organization is and their manufacturing processes. The brands are defined by their values and the openness about their products is what endears them to the customers and influences their purchase decisions in a major way. A prime example would be Pan-era Bread, a dining chain which launched a campaign that professed transparency of the highest level and promised its customers menus with complete information about nutrition, calories and ingredients.
When Southwest Airlines campaign headline proclaimed’ Low fares. Nothing to hide. That’s Trans”fare”ncy”. By making their policy and position clear about being a low-fare airline, they inspired trust and followed it up with making Transparency a company-wide policy, which reinforce the belief further.
In contrast, Jessica Alba’s The Honest Company is being sued for using harmful ingredients in its products. This clearly implies that when a brand promises honesty, its customers feel cheated if it does not live up to it.
As one of the Best Digital Marketing Company in Mumbai, we have professed honesty as our main value and we ensure it’s followed diligently during our transactions with clients.