The quickest and the most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient of setting up your ad targeting is to use Facebook’s lookalike audiences.
The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking provider of digital marketing companies in Mumbai and our clients benefit from our expertise in targeting the right audience in more than one way.
How does “Lookalike Audiences” help businesses?
As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to login to Facebook. This information can then be helpful in targeting ads specifically for this group.
In order to optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audience. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behaviour, and interests. Targeting this niche group then becomes easier and a completely safe option too.
For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading web design company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost