The world of graphic design is quite dynamic and is constantly changing and evolving. Every year, we see never trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances. The hand-drawn look has been making a quiet yet assured comeback in the design world as graphic designers create hand-drawn art and integrate them into fresh projects.
As a state-of-the-art web designing company in Mumbai, we make regular use of hand-drawn art and illustrations while clients have warmed up to sketches, hash marks, and doodles during the presentation and brain-storming sessions. Web design and animation have accepted hand-drawn illustrations and so has a print design.
So where is hand-drawn art being used today in the design industry? Let’s find out:
Illustrators and designers use hand-drawn illustrations to create personal portfolios but a recent trend shows that entire projects, be it web or print, use it as a
feature. This matches the minimalistic theory of capturing important concepts by eliminating non-essential ideas.
Graphic designers have begun using doodles to support the main content as doodles are perfect as background fillers and textural elements. Sometimes, only
a sole element of the project is hand-drawn. Probably the social media buttons on a webpage are hand drawn and the side illustration too is hand drawn.
Hand drawn elements merge seamlessly with the main design, never overwhelming it, with the highly stable geometric designs surrounding it. For example, while working on a website, the infographics and logos are being hand drawn and the background & navigation remains solid. This trend of hand-drawn illustrations is being followed by many digital marketing companies in Mumbai like ours and we are also using it in typography for print and digital media.