5 Most Effective Ways to Write Website Content to Get More Traffic

Let’s face it, getting organic traffic to a new website is more challenging than ever. In the old times, getting backlinks and social shares was relatively easy. But now, search engine algorithms have progressed a lot. So, if you want to stand out, your website’s content should be excellent.

But what are the different ways of creating excellent website content? That’s what we’ll cover here.

Here, we will cover the five essential tips to write better website content and drive more organic traffic to your website. So, if you are interested, let’s delve into this discussion.

 

Tips to Write Website Content for Better Traffic:

Since this is a content-targeted guide, we will cover the tips that are relevant to the content. So, you will not find off-page and technical SEO strategies here.

Anyway, let’s get to the tips.

A Magnetic Headline Is the Key:

A leading content marketing company in India will tell you that writing clickable titles is one of the most obvious ways to drive organic traffic through content. That’s why it is the first tip of this guide.

You might have seen the 80/20 rule of headlines, which states that:

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

The above stat indicates that if your headline is bland, no one will read the rest of the content. Your effort in researching and writing the content will be useless if your headline is boring. Such as the power of writing a magnetic headline.

But how to write a headline that stands out and gets clicks? The following suggestions provide the solution to this question.

Some Tips to Write Magnetic Headlines:

Nowadays, people prefer website content with clear and concise headlines. So, it is essential to focus on snappier headlines to increase website traffic and CTR (Click-Through Rate). That is why the ideal length of a headline is 11 words or 65 characters.

It is better to include numbers in the headlines, like ‘10 Best Gaming Consoles of All Time.’ In fact, according to BuzzSumo, the number 10 is still the magic number for headlines.

Including emotional words in headlines, like ‘Will Make You,’ is a thing of the past.

Quizzes headlines like ‘Can You Guess’ are now out of the picture.

According to the research of HubSpot and Outbrain, adding brackets to headlines can improve the click-through rate by up to 38%. So, if you incorporate parenthesis, your headline will be more engaging.

But how can you ensure that your headline is top-notch? You can take assistance from paid or free headline analyzers in such a situation. So, pick any headline analyzer and work on its recommendations to make your headlines more engaging.

 

Write an Attention-Grabbing Introduction:

When writing website content, most content writers consider the introduction as dead space. It looks like they want to hit a target word count. Therefore, they just fill in the words. Doing this is a major deal-breaker.

As one of the leading content marketing company in India will tell you that an introduction keeps the readers on a webpage by informing them about the information they will find here. So, it is arguably the most crucial part of the content. But this doesn’t mean you should extend it.

An introduction should be as concise as possible because it may be an essential part of the content but doesn’t provide the necessary information. Therefore, you should consider the PPT formula while writing an introduction.

 

What is the PPT Formula?

The PPT formula divides the introduction into three parts:

Preview:

The first ‘P’ stands for ‘Preview,’ which will be the first line of a webpage’s content. Here, you will inform the readers precisely what they find on a particular webpage.

Proof:

The second ‘P’ stands for ‘Proof,’ which will be the second and third lines of a webpage’s content. You can include anything that shows why someone should listen to you. For instance, you can try the following things in the ‘Proof’ part:

Credentials of certifications.

The number of clients.

Personal results.

Years of experience.

Transition:

‘T’ in the PPT formula stands for ‘Transition.’ The transition means incorporating a set of words that pushes the readers to keep reading. For instance, you can try phrases like ‘Let’s dive right in.’

 

Proven Writing Strategies to Drive Traffic:

There is no exact formula for writing website content that guarantees organic traffic. If there was, everyone would replicate that. But there are proven strategies.

Write in a Conversational Tone:

One of the most effective techniques to engage with your readers is addressing them personally. So, you can try words like ‘you,’ ‘I’ and ‘we’ to engage your readers. This way, they will engage with your content more and your content will be far superior to your counterparts.

Include Different Section Subheaders:

Subheaders are great because they break your content into easy-to-read chunks. So, if your website’s niche requires lengthy content, subheaders will be ideal for you.

Optimize the Website Content for SEO:

SEO is super important for the long-term success of your website. But when it comes to writing website content, several things matter in SEO.

Obviously, we can’t cover everything here. Therefore, let’s discuss the most crucial bits of SEO for writing website content.

Even in 2022, Google and other search engines put more weight on the words that appear on the top of a webpage. So, incorporate the target keyword once in the introduction.

Keep the URLs of your webpage short. That’s because short URLs make it easier for Google to understand the topic of your webpage.

Add relevant internal links to your content.

 

Cite Your Sources:

The second last tip for writing compelling website content is to cite your sources.

It’s okay if you don’t know everything. Nobody knows everything. We are all here to learn. In fact, most people prefer being the dumbest in the room because this way, they can learn more.

Thus, you don’t have to copy-paste the information from other sources when you want to prove a claim while writing content. Instead, you can provide links to the relevant research and cite their sources. This way, you can avoid plagiarism without trying the plagiarism detector

Moreover, when you cite the sources, you credit the original author. So, it will make you more reputable and show the people that you have done your homework.

 

Leverage Different Media Formats:

The last tip to make your website content more traffic driven is to leverage different media formats. For example, you can include relevant images, infographics, GIFs, podcasts, and videos in your content to break the text-only cycle.

So, don’t be afraid to include visuals in your website content because they can bring the following benefits:

• Images and infographics can tell the story quickly.
• Videos can help get your message across quickly.

However, a leading content marketing company in India will also tell you that the included media should be royalty-free, or that you should have the right to the media in your content. Otherwise, you will fall into copyright infringement issues.

 

Conclusion:

Search engine algorithms have progressed a lot. So, nowadays, webmasters do not rely on paid advertisements alone to promote their new websites. Instead, they focus on SEO (Search Engine Optimization) more.

SEO is one of the best approaches to increase traffic to a website organically. But besides off-page and technical SEO, on-page SEO plays a key role. That’s what this guide covers.

This guide describes the five most effective website content writing tips to drive traffic to any new website organically. So, even if you are a beginner, you can still follow the above-discussed tips to make your mark. Now if you like this blog check out our previous blogs on 20 strategies to boost your conversion rate.

 

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