Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site.
Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.
What is a google search console?
Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches.
Google Search Console provides you with the following:
- Confirmation that your site is included in Google’s search results.
- Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position.
- A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text.
- Notifications about indexing problems encountered by Google when crawling your site.
- A list of internal and external pages that link to each other and your homepage.
- For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).
You can use Search Console to help you identify the following issues with your site:
- Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site.
- Manual actions: If manual actions are detected on your site, they will appear here.
- Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here.
- AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.
Why do you need Google Search Console?
If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in.
Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address.
Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords.
If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer.
If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results.
Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.
How to add your website to Google Search Console?
Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so.
Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website:
- Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website
- Add your domain name, e.g., http://example.com
- Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website
- Wait until Google finishes verifying ownership of the site, which can take up to 48 hours
- Once verified, you can see your website on the Google Search Console.
Google Search Console Dashboard
The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including:
A look at how Google sees your website
Customized search results based on the geographic location and device type of the user
Rich Cards to help improve your site’s appearance in mobile search results
Tools to help you understand how many people are searching for specific keywords and where they are located
An overview of clicks and impressions for each query called Search Analytics
Crawl Stats Report
The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site.
This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being indexed. If there are problems, you’ll need to delve deeper into the reports to find out what they are and resolve them.
You can also look at the crawl rate limit and whether Google is downloading too many pages on your website. If this happens, it can slow down performance for human visitors accessing your site. You can tell Googlebot to slow down by clicking “Set crawl rate” under “Crawl rate limit.”
HTML Improvements Report
The HTML report is where Google provides you with ideas on how to improve your site’s search experience based on actual data. It’s one of the most actionable reports in the tool, and it should not be ignored.
Google will show you:
- Duplicate title tags
- Duplicate meta description tags
- Short meta description tags
- Missing meta description tags
- Missing title tags
- Missing alt attributes for images
The Sitemap Report is helpful when you have a sitemap for your site and want to submit it to Google. It tells you if Google has accepted your sitemap and how many URLs it has indexed from your site. You can also see if there are any errors or warnings with your sitemap.
The Links to Your Site report is useful for tracking how many backlinks you have and where they come from. Experts at digital marketing company in Mumbai will tell you that if you notice a sudden drop in backlinks, then it’s something you should investigate. Getting lots of backlinks from low-quality sites could be a sign of negative SEO, so keep an eye out for that.
You can also use the Sitelinks Report to control which links appear under your listing in the search results.
Fetch As Google
Fetch As Google is a tool that allows you to test how Google crawls or renders a URL on your site. The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.
You can use Fetch as Google to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot. This tool simulates a crawl and render execution in Google’s regular crawling and rendering process and helps debug crawl issues on your site.
This tool can have the following results:
- Complete: Everything worked as expected.
- Partial: The fetch is booming, but some URLs were not fetched.
- Redirected: The URL was redirected.
- Not found (404): The URL does not exist or returns a 404 or 410 HTTP response code.
When you use Fetch as Google, sometimes you might notice that the words in the text on the page are different from what’s displayed on your website. This is because of an automatic setting in our Fetch tool that converts some text elements into symbols to help protect content from spammers. You’ll need to disable “Automatic rendering” in Fetch As Google to stop this from happening.
The Mobile-Friendly Test is a standard for web performance for websites. It is used to test the user experience on a mobile device. The test is run by Google’s Search Console and measures your site’s speed, latency (interference), and data usage on different metrics such as loading speed, page load time, and data usage.
The test reports are real-time and include ranking information like page load time, several clicks per second, how many pages users visit and how often they use data capacity.
Google’s Search Console uses these metrics to determine if your site is “mobile-friendly”. A mobile-friendly website will have less than 15% loading time and less than 25% latency, whereas an un-mobile-friendly website will have more than 50% loading time and more than 10% latency.
If you want to get traffic from Google, links pointing to your website are essential. Backlinks are one of the most important ranking factors in Google’s algorithm.
Backlinks let Google know how popular and authoritative your site is. That’s why it’s so important to get backlinks — they can make a huge difference in your search rankings and traffic levels.
However, not all links count equally. A digital marketing company in Mumbai will tell you that some high-authority sites carry more weight than others, while spammy links can hurt your rankings. You want to be sure that the sites linking to yours are reputable, so you should check out their search engine rankings and traffic levels and their backlink profile (the number of links they have).
Structured Data Testing Tools
The structured data testing tools allow you to test your overall structured data markup page-by-page. The tool allows you to copy and paste code into the testing tool or enter the URL of your page and let the tool fetch the code for you.
This tool is also precious for debugging your structured data if it doesn’t work as expected.
There are two versions of this tool: one is an HTML version that’s easier to use, and one is a JSON-LD version that’s more advanced.
This tool allows you to test whether the structured data on your website complies with Google’s structured data guidelines.
These are some of the things you can do with the Structured Data testing tool:
- Upload HTML to test for structured data markup
- Enter a URL to see how Google sees it
- Enter code directly into the testing tool
This is how the Structured Data Testing Tool works:
Select an option (HTML file upload, URL, or code snippet) in the top section and enter the data.
Then click Run Test. If you’re using a code snippet, make sure it is a complete HTML block (including doctype, HTML and body tags). The testing tool will not run without these elements in place.
Google Search Console is where you want to manage all the features mentioned above. This tool provides you with deep insights into your site performance and makes it easy to fix all problems relating to crawling and indexing. The fact that Google Search Console can be accessed easily from any device makes it even more attractive for webmasters and users who run a website daily. Other than the google search console, Google Analytics can also help you improve your website. If you want to learn about it, check our blog on the elements of google analytics that can help you improve your site.