As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, we understand the importance of AI in our day to day life and hence with the help of this blog, we introduce our readers to Google Assistant and understand how it organizes and optimizes our search.
What is Google Assistant?
Google Assistant is an AI (Artificial Intelligence) software that helps users to give various voice commands to their device for carrying out tasks and has Siri from Apple and Cortana from Microsoft as its direct competition. These virtual assistants allow smartphone users to set reminders, call people in their contact list, get directions, and search for the nearest restaurant, amongst other things. This process is activated by speaking the magic words “OK Google”, thus initiating a two-way conversation with the device in question.
Many leading providers of SEO services in Mumbai, like every other professional in the industry, we are keen to understand its impact on SEO, and the results were truly engaging and exciting. Over the past two decades, Google has become the preferred search assistant for millions of individuals who search on their desktops and mobile phones or other devices. With Google Home, it seems to have entered the growing market for voice-activated, hands-free home
Google Assistant is a smarter, highly advance algorithm that develops upon search experience and Google Now. It was Amazon that launched Amazon Echo a few years back but Google Home which has Google Assistant at its core prides itself with advanced software and a search engine that drives its hardware.
Google Assistant, its searches and its effect on SEO
Google’s snippets are gaining a lot of importance by the day since when asked a question, Google Assistant sources the related website first and follows it up with their accurate snippets. For example, when asked a query like “Where do we get the best quality carpets”, Google Assistant responds by showcasing a snippet that is the first result and then finishes its single sentence answers.
Focusing your website or certain portions towards these snippets is quickly becoming one of the most important strategies followed by organizations for SEO and marketing purposes. An online business could focus on getting their site featured on one of these snippets or avoid keywords that generate any snippet at all.
Snippets are a great way to bring in more traffic and also provide a higher level of authority to websites and usually simplifies basic queries. But they are also capable of hurting the click rate of other websites by providing reasons for not visiting them.
By answering the target questions concisely and accurately, towards the top of the page will increase the chances of getting placed on a rich snippet. Also there some specific formatting tips that Google favors which could dramatically improve the chances of being featured on the snippets. All professional providers of SEO services in Mumbai, Thane, and Navi-Mumbai, are forever working towards making the most out of the wonderful search tool and give SEO a huge fillip. Digital Assistants will have a huge impact on the future of search. The awareness of this is necessary to develop content with lasting impact.
According to any top provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.