Google Analytics is a resource used to collect and analyze data from your website. It’s a pretty simple tool, but it has much value. From the time you’re putting up your site to when you’re taking it down, Google Analytics can help you analyze the performance and use of your site.
As Best SEO Company says that when used correctly, Google Analytics can provide essential insights into what customers are doing on your site and how they found it. And this is important because most webmasters don’t have the resources dedicated to analyzing their site traffic in great detail — so rather than blindly trust every piece of data generated by google analytics (and there is certainly no way that they would), they need to understand what data is being produced and whether it matches with their expectations or not.
Users Flow an easy-to-use tool that provides a visual representation of what your users are doing on your site and how they interact with your website. It helps you understand where your visitors are going, what they are doing once they get there, and what makes them leave.
The first thing you’ll want to do is create an account with Visitors Flow, free. Users Flow allows you to view a detailed report of activity on your website and data about the number of pages that were visited, the time spent on each page, and where people clicked next.
As SEO company in Mumbai will tell you that if you have an ecommerce site, this report can be used to find the bottlenecks in the checkout process. It’s important to note that this report does not show where your users are entering or leaving your site.
This report shows what pages are most popular and which pages lead to other pages on your website. For example, if you want to know who goes from the Clothing category page to the Men’s category page and then checks out at the Shopping Cart, you can find that in this report.
How are people getting to your site? The Acquisition Overview report shows how many visitors came to your site via each referral channel in a given period (typically the past 30 days).
There are six referral channels: organic search, direct traffic, social referrals, email marketing, paid to advertise (i.e., AdWords), and referrals from other sites.
This report shows the total number of visitors from each channel and the percentage of all visits, and their average session duration (the amount of time spent on the site). As SEO company in Mumbai will tell you that the more data you have in this report, the better it works. If you have relatively few sessions per month, there will not be enough data to give accurate results for any individual month.
Organic search includes all the traffic that arrives at your website via a search engine. It’s divided into two categories: organic search and non-branded organic search.
The first is all the people who searched for your brand name or URL on Google; the second is everyone who searched for keywords associated with your business but didn’t include your brand name in their query.
The paid search comes from people who clicked on an ad you paid to display in a Google search result. Direct traffic is anyone who reached your site by typing its URL directly into their browser or clicking a link in an email or document.
Social media includes anyone who clicks on a link to your site from a social media platform like Facebook or Instagram. Referrals are visitors to your site who followed a link from another website that was not a Google-powered search engine (like Bing or Yahoo) or social media platform.
One of the most important tasks you can perform as a site owner is identifying what your visitors are searching for. That’s not to say you should allow your visitors to self-select, but you need to know their primary intent to personalize your content.
Keywords Analysis is an approach that helps you do just that: it provides a way to determine what keywords they’re using and how they’re using them. It also provides a way to determine how many of those keywords are on specific pages of your site.
SEO digital marketing companies will tell you that the Google Analytics Keywords feature lets you view the number of times people typed a specific keyword into their search bar. It also tells you how often they clicked the “Go” button when their search results returned a page with that keyword. This is valuable information because it tells you which pages on your site people searched for and how often they clicked through.
Bounce Rate Calculation
Bounce rate is the percentage of visitors who visit a site and leave without visiting another page on that site. Bounce rate is often used to indicate how relevant and compelling your website content is for your visitors. For example, if you have a high bounce rate on your landing pages, it may indicate that the content on those pages doesn’t meet your visitors’ needs.
Bounce Rate is a term that describes the number of people who leave your website once they are fully loaded. They will only come back when someone clicks an advertisement, search, or a link to your site. For example, if your site has an average page speed of 1.5 seconds and you have ads on it, then it means that a person will wait for half a second before clicking on an ad and will be taken to another page within the next second.
If your web page is slow to load (around 30-40 milliseconds), it will reduce the amount of time that people spend on your site, and they may not go back to read your content after they are on your website because people tend to make decisions faster when they see immediate results rather than waiting for something or other to happen or when something has happened after some time (such as ads).
To get a better understanding of bounce rate calculation, let us take a look at an example:
We have three pages on our website:
homepage_1.html, homepage_2.html, and homepage_3.html.
These pages have different designs and layouts with different keywords used in their title tag – homepage_1 contains the word “home” while homepage_2 contains “home” but does not contain the word “site”; homepage_3 contains “home” but does not contain any other keyword; you can use any combination of words here just as long as you use them consistently throughout all three pages of your website (you do not want homepage_3 to contain anything else besides “site”). So what happens when we generate analytics?
According to Google Analytics, there are three columns in the Google Analytics report: Activedefault, bounce rate, and ExpectedBounceRate. The values in these columns represent how much time it takes for users who visit our website after clicking an ad or one of our links to leave our website for our web pages to become inactive again.
As best SEO Company will tell you that we can take this value into account by setting up specific tracking code on each page so that we can keep track of how much time passes between certain events, such as clicks on ads or links, etc., giving us valuable insights into user behavior as well as helping us prepare efficient websites/websites design accordingly so that we can create a more engaging experience.
Traffic Sources Overview
The Traffic Sources Overview is a convenient place to get a high-level look at your traffic. It shows how many visitors you’ve gotten over the last 30 days and how that traffic has changed over time.
The overview also splits your traffic into four different categories:
Organic: This is traffic from search engines. The numbers might not be accurate for Google’s “not provided” keywords, but they should give you a general idea of how much traffic you’re getting through search engines.
Direct: This traffic comes directly from people typing in your URL or clicking on links. It includes bookmarks, emails, and other links that don’t come from search engines or other websites.
Referral: This is the number of people who clicked on links to your site from other sites. If you click on this category, you can see which sites refer the most traffic to you.
Campaigns: This tracks how much traffic comes from marketing efforts like email campaigns and paid advertising.
Check The Status of Your Website (HTTP status code) using Google Analytics.
The Status of Your Website (HTTP status code)
HTTP status codes are a response from the server when attempting to access a specific page. You can check this within Google Analytics by going to Behavior > Site Content > All Pages and clicking on the advanced filter option. On that page, you can add an Include filter for HTTP status code and select any options: 400, 403, 404, 503.
Here is how Google Analytics defines the status codes:
400 Error: A 400 error indicates a bad request. This error means that the server did not understand the request sent by you or your web browser. This is usually because of malformed syntax in the URL.
403 Error: A 403 error indicates that you are requesting a page you are not allowed to access. In other words, you don’t have permission to view that page.
404 Error: A 404 error indicates that a page is missing. This can be due to a broken link or mistyped a URL. It could also be due to incorrectly set up redirects from an old site to new URLs or incorrect settings in Google Search Console.
503 Error: A 503 error indicates that your server is currently down or under maintenance.
The Content Drilldown report is found under Behavior > Site Content. This is a quick way to browse your most popular pages at a glance, and it also gives you some good data on landing pages.
This data gives you a sense of which pages are most popular and whether or not visitors are finding what they’re looking for on your site. If you have many page views, but visitors aren’t spending long on any individual page, you may have to improve your site’s navigation and usability elements.
A high number of page views per session can indicate that visitors are struggling to find what they want on your website (although this will depend on the nature of your business).
This is the default view of this report. You see a list of all the pages on your site, metrics for page views, unique page views, and average time on page. You can also click through to see everything that led up to that page view.
You can click any of these links to drill down into that section of your website. If you click on a directory, you’ll see all the pages listed in that directory. You can continue to click deeper into your site until you get to individual blog posts or product pages.
Your site will inevitably become a social hub where your customers and potential customers interact in the social age. Google Analytics has a few great tools to help you understand how your audience uses social media and how it affects your online presence.
‘To get to the Social report, click Social in the left sidebar of Google Analytics.
You’ll see a pie chart with a list of networks and their share of your site’s social activity. You can also click on each network name to see more details.
If you have more than 1 tracked network, you can switch between them by clicking on View Report at the top right of the page.
Google Analytics Social Engagement section is more of an overview than anything else, but it does give you some vital information about how popular your site is on the various social media platforms. This includes how many social media interactions you received over a given period (like Facebook “likes” or tweets that mention your brand) and which pages gained the most attention. You can also see how often people share your pages and whether those shares are happening on desktop computers or mobile devices.
So, we have discussed some of the features of Google Analytics that are the most helpful for digital marketers. If you go back over these tools and try to use them, you will be able to see what information your site provides you with. You can then alter your content accordingly and make your target audience happy. If you want to learn about how Increase Social Media Engagement can lead to More Business.