It’s no secret that content creation to attract leads and customers can be a difficult and time-consuming task. Most marketers usually struggle to develop ideas or churn out posts that don’t generate much interest from their audience. If you want to win the battle for converting your readers into leads and customers, it’s important to know where to find your winning content ideas. Experts at a leading digital agency in mumbai here are sharing some of their favorite sources for generating awesome blog posts and article ideas with this blog post.
Create buyer personas.
You can’t create content for everyone — you’ll end up with something that resonates with no one.
Content creators often think too broadly about their target audience. They’ll say, “our ideal customer is anyone who has an interest in advanture.” That’s the wrong approach. It’s more effective to focus on a specific buyer persona or a detailed description of your perfect customer.
Based on data from your existing customers and insights from sales and customer service teams, create personas for each type of customer. What are their most pressing concerns? What are some of their goals? How much does the average sale cost, and how long does it take to close? Create one or two personas for each segment or product line you serve. Then, when you create content, speak directly to those personas.
For example, suppose you’re creating B2B content for a software company that provides products and services to the insurance industry. In that case, you might have different buyer personas for claims adjusters and compliance managers within the organizations that buy from you. Each buyer persona will have different pain points and goals, so you’ll need to create different types of content for each group.
Data analytics and trending news.
There are two places experts at leading digital marketing agency look to find information that drives a lot of traffic and potential leads: data analytics and trending news.
Trending topics can be found on many sites, including Twitter, Google Trends, the New York Times, and even Facebook. Social media is a great place to find what’s trending, but don’t forget to look at some more traditional media sites.
As far as data analytics go, experts at leading digital agency in mumbai use several different sources. Some include Google Analytics and Alexa, which help me understand what types of content people are already looking for online.
Once I’ve determined what people search for online and what they’re talking about on social media, I create content. This gives me an edge because people are already interested in the topic. I’m not trying to sell them something they don’t need or want; I’m producing content based on what they’ve already demonstrated an interest in.
This allows me to connect with my target audience by providing value instead of selling something. This has allowed me to increase my social following, grow my email list and generate more leads.
Ask Your Sales Team
Experts at a leading digital agency in mumbai will tell you that one of the best ways to find content related to your industry is by asking your sales team what they hear from customers. Yes, you know your industry better than anyone, but the sales team talks with customers every day and hears their concerns about what kind of information they need to buy from you.
As the people on the front lines of your organization, they are likely to have a wealth of insight into what customers value most.
As you begin to create content, take advantage of this crucial resource. Here’s how:
- Ask your Sales team what topics they talk with customers about most often. Sales teams are experts on customer problems, desires, and motivations — they should be an invaluable source of information as you plan and create content.
- Have your Sales team review the content you’ve created. Give them access to drafts, outlines, and white papers, then ask them to provide feedback on whether or not it addresses their customers’ concerns and needs.
- Sit in on a sales call (or two). Don’t just listen in; take notes about the topics discussed, questions raised, the language used, and objections voiced by your potential customers.
- Schedule regular meetings with your Sales team to discuss ways to improve how you work together to win over new customers.”
There are a million ways to find content that attracts leads and customers. You can analyze other companies’ content and copy it all into your own. If you want to align with your audience, use social media wisely. Sure, you can use third-party analytics tools, but if you want to make sure that your content is being shared with people that matter most and gain more exposure for your company, it’s much more important to be on social media.
The best way to figure out what makes other companies successful is by looking at what they’re doing. For example, an ad agency spends millions of dollars on marketing doesn’t mean that they don’t care about their clients. The same goes for search engine optimization and web design. A good agency will work hard before getting paid to show their clients value long after being paid.
So go ahead and look at what other companies are doing online and figure out what makes them successful: They have blogs; they have podcasts; they have videos; they have Facebook pages; they have Twitter feeds; and so on.
Utilize social media and forums.
Uncovering what your customers are talking about is an important first step in developing a content strategy. As Experts who provide digital marketing services say, if you know what your customers are discussing and asking about, you can create content that answers their questions and, in the process, you will get some SEO benefits.
Social media and forums are two excellent places to begin your research. By simply searching on Facebook, Twitter, or LinkedIn using relevant keywords related to your business, you will find out which topics generate the most buzz.
Suppose you notice that there are a lot of posts or tweets asking questions surrounding a particular topic. In that case, it’s a good indication that the topic is generating lots of interest and discussion. On the other hand, if there is little to no activity surrounding a topic, it’s probably not worth creating content.
The more you listen to what people are talking about online, the more insight you will have into what type of content is likely to attract leads and customers.
While posting on social media platforms is an effective way to reach out to people, it is not always easy for you to gauge their reactions and responses. Forums are a more direct way of communication because you get immediate feedback from users. In addition, you can use their information to improve the quality of your content.
Analyze past content performance.
The first step to finding content that attracts leads and potential customers is to analyze your already created content as expert digital marketing service providers say that ideally, you want to use an analytics tool to better understand your content’s performance. For example, you can use tools like Google Analytics, Moz, or SEMrush.
Once you have access to an analytics tool that provides data about your past content performance, look at the following metrics:
- Inbound links
- Engagement (time on page, bounce rate)
These metrics will tell you if people are finding your content interesting and if it is providing value. But, unfortunately, it probably isn’t attracting potential customers either.
Looking at past blog post metrics will give you an idea of what topics are attractive to your audience.
For instance, if you have a list of 10-15 articles bringing in thousands of visits each month, it’s safe to say that these blog posts are interesting and helpful to your website visitors.
You can also use Google Analytics to see which blog posts bring in the most traffic from social media sites like Facebook, Twitter, and Pinterest.
Check out customer reviews and ratings.
Reviews/ratings are a great way to figure out what people like and dislike about products or services in your industry. If you notice that people don’t like a certain product or service features, consider writing an article about how your product or service does things differently. For example, if a customer says a competitor’s product is too complicated, write an article explaining how easy it is to use your product or service instead.
In addition to helping you develop content ideas, reviews can also help you find other ways to improve your business. It’s important to read reviews of your own business regularly to see what customers like and don’t like about your products and services. Then, you may be able to make some small changes that make a big difference for some customers.
Use a research tool.
Research tools are an amazing way to find content. They don’t just help you find content; they also help you find out what people want, what type of content they’re looking for, and how popular that topic is. This goes beyond just pulling in data from the blogosphere; it shows people’s questions on social media, forums, and other public spaces.
Here are some good examples:
You can use Buzzsumo to quickly find great content your competitors create and share it with your audience. This is great if you don’t have the resources to create your content.
Here’s how it works:
- Log in to Buzzsumo
- Enter a competitor’s domain name into the search bar
- Hit “Search.”
- Scroll down to view all of the popular content that your competitor has created
- Hit “View Sharers” to view who has shared the article
Look at what type of content did well and created a lot of engagement. For example, some posts might be purely educational information, while others may be lists of annotated screenshots.
These are important details because they can help you determine how to format your piece of content. For example, if you want to write an article on the benefits of your product, you could create a list post with annotated screenshots showing exactly how it works. Or perhaps you’ll do better creating a simple, straightforward article with no bells or whistles.
The only way to find out is to try different formats and see which ones work best for your audience.
When you add a keyword to Answer the Public, it pulls data from Google’s autocompleting feature and gives you a massive list of questions.
This is great for finding information on long-tail keywords (more on those in a second) and triggering ideas for blog posts.
For example, if I search “content marketing,” I’m given many common questions that people ask about content marketing.
Now, if I was running a content marketing website, I’d want to create content that answers all of these questions — and when I do, I can come back to this list for more topic ideas.
Quora and Reddit are both excellent sources of content ideas.
You can use these sites to find out what questions your target customers are asking, what they consider valuable, and what they discuss in their spare time.
The key is to look at the most popular posts and comments on Quora or Reddit. You can see them by sorting the data by popularity. These ideas tend to attract the most attention and have the highest chance of going viral.
Once you find a topic that’s relevant to your niche, you can start creating content around it.
You can also monitor trending topics in your niche to find ideas for new content. Again, tools like Google Trends can help you with this task.
Google AdWords Keyword Planner is a free tool provided by Google that helps advertisers find keywords to target based on various criteria, such as search volume, competition level, and more. You don’t need to be an advertiser or have a paid account with Google AdWords to access it. However, you need a free Google account (like Gmail or YouTube).
The Keyword Planner is very simple to use. Here’s how you can find a few content topic ideas using this tool:
- Go to the AdWords Keyword Planner homepage and log in with your Google account.
- Click the “Search for new keywords using a phrase, website, or category” option, which appears below the search bar.
- Enter your seed keyword into the box and click “Get Ideas.”
- Scroll down to the “Keyword Ideas” section and look for keywords that have moderate search volume (between 1,000 and 10,000 searches per month) and low competition (less than 1). These are the best keywords to target if you want to rank in Google — they have enough traffic to be valuable, but they aren’t too competitive, so you can rank well even if you don’t have many authority links pointing to your page.
It’s hard to know what to write about if you don’t know what your audience wants.
It’s important to understand the psychology behind your content. For example, what type of content will your target audience love? What type of content will they share with their friends?
So the first step of creating excellent content is figuring out what is trending in your industry right now.
One of the best ways to find this information is to use Google Trends. This free tool allows you to compare keyword popularity, and it is one of the easiest ways to find out what your target audience is searching for. If you have a new product or service that you want to promote on your website, Google Trends can help you choose the right keywords.
Start exploring Google Trends at www.google.com/trends by typing a keyword or phrase in the search box at the top of the page. For example, let’s say you sell customized pens and would like to find out which are the most popular styles. You could enter “customized pens” into the search box and see what results.
You will then see how popular these products are in your area by typing in “customized pens” into the search box on Google Trends. Then, when you click on the link next to each search result, you can see how many people have searched for that item recently. This is a great tool if you’re looking for some insight into what people are looking for when they shop online. It will give you an idea of what people are searching for and looking at.
There are many ways to find content that will pair well with your product, but you will have to explore what works best for you and your business. Above all, experts at digital marketing company say that it’s important to see various data points as you’re brainstorming ideas. Ultimately, the best answer may differ from business to business and product to product. You never know which direction will lead you toward having a successful product! If you want to learn more about generating leads, check out our blog on lead generation in digital marketing.