Digital Marketing does not offer a common solution as there is one size does not fit everyone here. Depending on the goals and expectations of a client, solutions to suit their needs are offered. For example, a retail store a combination of SEO and Social media will deliver the necessary impact while PPC, Affiliate marketing and social media could work wonders for an online trading company.
As a professional digital marketing company in Mumbai, we conduct a detailed analysis of our client’s business, needs and goals before arriving at the perfect digital mix to be offered.
The major components of Digital Marketing include:
• Search Engine Optimisation: SEO defines Digital Marketing in many ways and is one of the most popular channels of driving traffic and increasing sales. It helps us to get traffic from search results on search engines, which are free, natural and organic too.
• PPC Optimisation: Pay Per Click (PPC) is effective when its optimisation is carefully handled. PPC optimisation includes managing, refining, testing and finally improving campaigns that grow within the PPC campaigns. All components of a paid ad campaign should be optimised and that includes Landing pages, Key Phrases, Ads and Ad Groups.
• Social Media: Social media is a powerful tool and can influence the buying decision of people. It is an efficient way of creating brand awareness and promoting a brand, and when used in the right manner, creates tremendous impact on the prospective consumer.
• Web Development: This is the backbone of all digital marketing and needs thorough technical knowledge and a deep understanding of its varied features to create an impactful and interactive website.
We are pioneers of customised web development in Mumbai, and have created many such strategies to promote our client’s brand. We have barely touched the tip of the iceberg with these primary digital marketing components and there is a much larger scope to explore.