Successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or spam folder, nothing is being achieved by carrying an elaborate program.
We are a leading web design company in Mumbai and we have some ace tips up our sleeves that we shall share in this brief:
Get on to the white lists:
Most email providers have separate lists of approved senders and once you make it to this white list, you are assured an audience with your prospect as your
mails will always drop into the inbox. Just make sure you don’t spam the recipient and get
Sent emails in a trickle
Ensure not more than a couple of thousands hit one particular email provider every hour as spam filters at their end are likely to know the quantity it receives. If
the mails drip slowly and steadily, it would work in your favour.
Break down large lists:
Imagine receiving one large mass of email complaints on one single day, so make sure you break it down into smaller lists. Email providers too will see only fewer spam complaints at one time.
Provide an unsubscribe option:
Provide users with an option to unsubscribe as this will ensure that user won’t mark you as spam and you won’t get penalized for spam complaints from
Do not sound like a spammer:
As one of the Best Digital Agency in Mumbai, we would advise brand to steer clear of spam-like text or phrases. Repeated use of the word “Free”,
use of all caps and excess use of exclamation marks are a few common ones.