As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we know that a successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or spam folder, nothing is being achieved by carrying an elaborate program.
We are a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, and we have some ace tips up our sleeves that we shall share in this brief:
1. Get on to the white lists:
Most email providers have separate lists of approved senders and once you make it to this white list, you are assured an audience with your prospect as your mails will always drop into the inbox. Just make sure you don’t spam the recipient and get blocked.
2. Sent emails in a trickle
Ensure no more than a couple of thousands hit one particular email provider every hour as spam filters at their end are likely to know the quantity it receives. If the mails drip slowly and steadily, it would work in your favor.
3. Break down large lists
Imagine receiving one large mass of email complaints on one single day, so make sure you break it down into smaller lists. Email providers too will see only fewer spam complaints at one time.
4. Provide an unsubscribe option
Provide users with an option to unsubscribe as this will ensure that users won’t mark you as spam and you won’t get penalized for spam complaints from email providers.
5. Do not sound like a spammer
As one of the Best Web Design Company in Mumbai, Thane, and Navi-Mumbai, we would advise the brand to steer clear of spam-like text or phrases. Repeated use of the word “Free”, use of all caps, and excess use of exclamation marks are a few common ones.
How to Avoid Emails From Going to Spam
Step 1. Tell Subscribers to Whitelist Your Emails
When you send a welcome email to your new subscribers, ask them to whitelist your emails. With this, your subscribers can be sure that they’ll keep receiving the emails that they have signed up for. Also, having more people whitelist your emails will help to increase your sender reputation, and your inbox delivery rates will also be higher.
Step 2. Tell Gmail Users to “Drag” Emails from Other Tabs to Primary Inbox
Even if your email didn’t go to spam, users may still have trouble finding your emails because they have been filtered into other tabs like Social, etc. To prevent this, give them these instructions: First, look for the email inside the Promotions tab. Then click, drag and drop it into the Primary tab.
Next, a message will appear asking if you would like to do this for future messages from this sender. Select “Yes”.
Step 3. Teach Subscribers How to Keep Your Emails Organized in a Special Folder
Your emails are important to your subscribers, however, they also get a lot of other emails. Help them to find your emails easily by teaching them how to organize your emails into a special folder.
According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.