Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we understand that these royalty-free, online photographs are doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are massive turnoffs as they are highly impersonal and push the site visitors away instead of attracting them.
As a leading Web Design Company in Mumbai, we know that such stock images do nothing to represent your brand and this can be a huge setback to any business. If you aim to establish your brand image as one that is elegant and refined, this tacky stock image is surely not going to help you in doing so. Your customers will neither take serious note of that image nor your brand and that is not what you would want as a professional organization.
Why is good visual content so critical for a website?
In visual content marketing, you generally use images, videos, infographics, memes, or other types of visual content which may be accompanied by informative or inspirational text for the marketing campaigns of your organization. These visuals come in an appealing, engaging format to entice people to visit your website, understand your brand better, or to buy your product or service. Content marketing thus becomes successful with the use of a well-designed visual. According to PR Daily, the visual content of your website gets viewed 94% times more than the content without any visuals.
Marketers have acknowledged the valuable impact that visual content has on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types that helped to meet their company’s specific goals. In the future, this visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report.
Since Content creation is being driven by visuals in today’s times and as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we offer the following few reasons for the same:
- As compared to text, visual information is processed about 60000 times faster by the human brain.
- Press releases with images are known to generate 14% more views than those with pure text.
- One can expect around 37% more engagement if an article is optimized with relevant images.
- Increasing website traffic
- Engaging customers through visual storytelling
- Raising brand awareness
- Improving conversion rates
- Visual content gets your message across faster
Since the response to images is known to be more effective, web designers are keen to include them in their designs. But they fail to realize that these images are common and are being used by other “free” image lovers too. Your website is one of the most powerful tools for conversion and as a professional Web Design Company in Mumbai, Thane, and Navi-Mumbai, we refrain from using stock images as the impact on your business can be negative due to their impersonal nature.
According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.