“We are growing, BUT, just not enough…” was this decking and patio client’s first few words to us as we rolled up our sleeves first on this account towards the end of 2022. The client did not want to just ‘survive’ at the stage and scale they were at.
Table of Contents
5 years in the business, they were well known in the business for their quality, skill, and modern outlook, with most of their clients vouching for them. Some of their customers spoke so highly of them about how they upgraded them to the next level of outdoor decking lifestyle!
They had everything it takes to survive and sustain their business. A highly skilled team who delivered the best results their customers could ask for, a motivated and performing sales team that brought in the orders month on month, and an administrative team that took care of everything in the office. But this stage was “NOT GOOD ENOUGH” because the client wanted to grow, and they wanted to grow EXPONENTIALLY!
Fortunately, then, we were introduced by another agency to our future case study, and for the client, they found in us, the team who could make the goal come true. By now, if you feel you are in the same boat as others read on… Because here we spell out this success story and journey in detail. Confidently, there is something in here to scale your decking and patio business to its next level.
The realization – What got you here won’t get you there…
Every business is unique, and it is important to realize that approaches that have worked in the past need to evolve with business growth. Implementing effective marketing strategies for deck builders is essential for business growth. And while everything was going this client’s way, they just knew that Marketing had to be their next area of focus.
Internet Marketing Methods for Deck Builders, in fact, this surprised us, given our experience with deckers and within the patio industry marketing, for many, was the least of their priorities, and surely this reflected in their very slow growth.
But this client was different… They had evolved from a 1 man shop a few years ago into a profitable SME company in the last couple of years post-COVID. Even during COVID, this client had emphasized readiness to grow by working on the business development and sales aspects during the downtime.
Marketing for deck-building companies is essential for driving growth and reaching new customers. A well-crafted deck builder marketing plan tailored specifically for deck builders can make all the difference in achieving exponential growth. Despite the challenges, deck-building companies that build porches have vast opportunities for growth and expansion.
Thus, when we got in, the good news was that we were dealing with a stable business with a growth mindset, and all that was needed was to bring in our marketing expertise. By then, the in-house marketing team had already done their bit in terms of traditional marketing, which included networking locally, PR, and most of all, staying in touch with their customers regularly.
Infact, they had a good website and some money being spent on ads already. So what could be done better? That’s where our in-house CORE framework came in where it was about delivering an exponential increase in leads over a year in a targeted, measured, and transparent manner.
To the client’s credit, it wasn’t only us at the job. They were absolutely determined to take their business to its next level through strategic marketing initiatives, and the 1st place to start with was our Forte – Digital Marketing for Decking and Patio Businesses.
As we delved deeper into this collaborative journey, it became increasingly clear that our client’s ambitions transcended mere survival; they harbored a steadfast vision of attaining unparalleled business success for deck builders, a vision we were resolute in actualizing together.
A few hours of consulting the client and simultaneous audits of the client’s digital presence brought that glow to our digital strategist’s face. She could probably tell by then what was next in store for the client and saw the client growing from there on itself.
The secret here wasn’t about doing more digital Marketing, the secret was to rely on the fundamentals of the CORE framework that our teams have devised with their experience and expertise over a decade of working with 1000+ clients. The approach is tailormade, but the framework is constant. It ensures that digital marketing is done the right way and gives the right results.
Let’s dig deeper:
Start with CONSULT.
As theoretical as it may sound, time and again, it is proven that the basics of marketing are the best pillars to rely on, and we did just that and as easy as it may sound, it never has been. In the decking and patio business, it is knowing your capability, your forte, your market, your clientele, and your current scalability and making the best use of it from a marketing point of view.
Most digital agencies implement their generic templates and it just doesn’t work for decking and patio businesses. It is essential that decking and patio businesses market themselves with their uniqueness and stressing in this eventuates in commanding their terms and their price from their unique clients who want their services only because they love their uniqueness.
So step 1 focuses on aspects like product, place, price, promotions, targeting, and positioning. In parallel, it is also essential to know where you stand digitally. Having a website without any online marketing effort is like hiding a treasure 10 feet below earth and with an unrealistic expectation of appreciation someday.
Do not let your digital assets go down the drain. That was just an example of digital assets, look through online for all possibilities of getting yourself in front of your potential clients, and the list is endless. But that said, the other extreme of marketing to anyone and everyone doesn’t help either. That’s where our digital audits come in.
Digital Audits
This is our way of measuring the decking and patio businesses standing online, and that’s the precursor to coming up with the strategy of ensuring the client is in front of the right customers at the right time and saying the right things online to ensure that the decking and patio business sees not just an increase in ranking, not just an increase in web traffic, not just an increase in leads but eventually an increase in conversions and sales.
It is essential that every decking and patio business goes through digital audits at regular intervals to measure their current digital presence and the current results from its digital effort. There has to be a scoreboard in a game. Since we do this as our bread and butter, we rely on a plethora of digital audits to deliver the best strategies to our clients, and this decking and patio company was no different.
The range of audits included UX audits on their website, online competitive analysis, and everything in between. This is exactly where the next steps come to light. We know the digital opportunities and we know the digital gaps at this stage itself.
Research
A key aspect of digital marketing is to research. This could be about keyword research, finding the niche, and experimenting to see what works and what doesn’t. In this step, there are approaches to follow and choices to make ranging from focusing on long tail keywords or 80/20 Marketing. At SySpree, we just don’t do this well, we do it very well, and we just don’t do keyword research, we do deep keyword research. All of this work then went into the strategy to ensure we make this decking business get the best results.
Strategy
Now, this is where our forte of experience and expertise came into play. Our best-in-class digital strategists put together a plan with select tools from their arsenal of 1000+ options in digital marketing to deliver the best value to this decking patio business.
This meant working closely with the client on the Method, Messaging, Market and Moment, and the balance between Organic and Paid delivery. But this effectively is the key step to success. If this goes wrong, the whole marketing effort, Money, and Energy could go down the drain.
Unfortunately, this is where most digital marketing fails and this is the differentiator for us, where we take pride in our strategies that are tailormade for clients and are certainly a stepping stone to success. And the best of it is when all of this is transparent to the business, and they are on board with every step we take. Most importantly, everyone is on the same page on the goal to be achieved, and the scoreboard is opened up!
By utilizing our tailored digital marketing strategies, we can help your decking and patio business find deck leads more effectively.
Optimise
This is when the next phase of digital marketing sets in. The research is done, experiments completed, and strategy firmed up. This is when our digital specialists step in to optimize. While many would argue that they master one specialty delivery within digital marketing, our strategists believe that the decking industry needs a mix of tools ranging from organic to Paid delivery but in the right balance.
Optimizing the web assets right from the website to social pages and Business profile submission, our folks left no stone unturned to setup the best image for this patio business with their targeted clientele. But that certainly isn’t enough.
It was also about optimizing the client’s authority and this included focused content, landing pages, backlinks, and press releases. The internet was buzzing about this decking and patio company and their work.
Leads started pouring in, and with every good project completed by the decking company, where they set up an outdoor heaven for their customers, the referrals poured in, resulting in exponential growth over time. But the success wasn’t subjective, the performance was closely tracked and measured to make sure the result was tangible. Real work meant no abstract outcome.
Reinforce
Half a year into the process, we were now confident in the right direction. This was the time to amplify what worked best for the client. It was about deep 80/ 20 strategy and also keyword evolution. The balance of organic and paid was fine-tuned further, and the results were showing. There was just no looking back.
While many are happy with a 150% growth, there was no stopping for this decking and patio business. The client focused completely on ensuring that their operations and fulfilment were at their peak best, and though they faced the usual hurdles of labor and logistical constraints, their determination and passion got them through every hurdle along the way with flying colors.
Not once, were we told to tone down the marketing effort, in fact, we were encouraged and recontracted to scale up more. On their part, their sales team was completely aligned and growing to ensure the conversions happen. It just wasn’t about the number of leads anymore; it was about increasing the conversion rate.
Rare in a decking business, but to the credit of the same team, they could convert more than 3% of the inquiries received, and the sales pipeline was always full for the next quarter. While all of this good news kept coming in, it was also about further solidifying the client’s image, diversifying and doing more. At this point, we were already setting the stage for the last phase of our CORE framework, which is Excel.
Excel
Many feathers in the cap, but miles to go yet… Now’s the time to set the decking business as the most dominant player in the industry. This milestone was already achieved months ago locally, and it was about going beyond that. With the exponential growth in this deck construction company, efficiency had to be brought in.
This is when we look at the next level of digital transformation for decking and patio businesses for their marketing with CRMs, integration, and automation. This happens with all the previous phases and, along with efficiency, results in excellence.
Conclusion of Decking Success Story
Thus was the journey of the decking patio business into increasing their leads by 500% with the correct methods of digital marketing introduced by digital marketing specialists for the decking and patio business. If you’re aiming to market your deck construction business effectively, our proven digital marketing for deck-building companies can help you achieve exponential growth. Hope this blog has been able to provide insights on how your decking and patio business could grow exponentially with digital marketing methods.
And, of course, if you are looking to advertise my deck-building services, or seeking an agency that specializes in digital marketing in the decking and patio business – reach out to us, SySpree, today. Market your decking company online to reach a wider audience and increase your sales. We specialize in digital strategies tailored for the decking and patio industry. We have a proven framework for deck contractors to increase your leads by more than 500% within a year.
Moreover, integrating invaluable tips for deck-building insights into your marketing strategies can profoundly enhance your online presence for deck and porch builders, drawing in a larger clientele. If you like this blog check out our previous blog How Deck & Patio Businesses are Dominating Their Local Markets.
[vc_row full_width=”stretch_row” parallax_content=”parallax_content_value” parallax_content_sense=”30″ enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.44)” overlay_pattern=”01.png” overlay_pattern_opacity=”30″ css=”.vc_custom_1712597136627{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;border-radius: 3px !important;}”][vc_column css=”.vc_custom_1712052652953{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_single_image image=”787″ alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax_content=”parallax_content_value” parallax_content_sense=”30″ enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.44)” overlay_pattern=”01.png” overlay_pattern_opacity=”30″ css=”.vc_custom_1712597214973{padding-top: 10px !important;padding-bottom: 20px !important;background-color: #ff7623 !important;border-radius: 3px !important;}”][vc_column width=”1″ css=”.vc_custom_1712597305937{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”][vc_cta h2=”Let’s transform your business: 5 times more SALES LEADS for Decking. ” text_size=”10″ txt_align=”center”]
[/vc_cta][/vc_column][/vc_row]
Other articles that may interest you –