As a result of the technology evolution, people are able to send and receive information from various sources through multiple devices. Web development thus has become a tad more complicated for designers as well developers as products have to be optimized to fit smartphones, tabs and desktops.
A logo is the graphical foundation of a brand but is generally ignored while optimizing the websites, as they are only reduced in size to fit in the space. As one of the best logo designing company in mumbai, we know that by reducing size, various smaller details and special fonts can become distorted and look unnatural. A Brilliant-looking logo is mandatory to showcase a brand’s values in a simple image and an essential cog in the wheel of marketing.
Well-designed identities mostly have a variety of logos available, horizontal vs. vertical, short vs. stacked vs. tall, with or without marks and so on. A branding guidelines document or a style guide outlines alternative for the logos and referring to these guidelines can give pointers to design a logo with size restrictions.
However, these guidelines may not be available for all identities and at such times it may be necessary to make adjustments explicitly for the small screen. Various factors will have to be considered while proposing the same. Identity and brand recognition will not be lost if tiny adjustments are made, in fact this flexibility may improve and support the identity.
Being one of the top Digital Marketing Company in mumbai, we suggest that by reducing details in logos and marks, it is possible to improve legibility of small sized logos with thinner strokes being thickened, smoothening of detailed shapes and filling in outline elements. As the logo size is reduced, the level of detail is also reduced, thus enhancing the legibility of tiny sized marks.