The primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like Facebook or Twitter. This clearly implies that if shared content is relevant and interests a majority of the group, you can become a strong influence and quickly too.
As leading providers of SEO services in mumbai, we have noted that LinkedIn groups can be a vital part of an organisation’s content marketing strategy as such groups send regular notifications about their latest posts. This indicates that your blog post can be shared with a relevant group of people who will access it immediately and also allows you to use the mailing list to reach a much wider audience.
Let’s peek into the pros of using LinkedIn groups:
• Targeted groups provide more qualified leads and that too for free
• By sharing posts that the group members can relate to, can help build credibility and trust. This directly impacts your brand and your content.
• Groups assure feedback about the topics you share and give useful inputs to any developing ideas you put forth.
• Problem solving is also an offshoot and you could receive many practical insights.
Many LinkedIn groups face a large amount of self-promotional activity and spam that marketers post with the hope that traffic gets driven to their websites. Older groups have a huge member base which is irresistible for spammers and content creators who are looking for a focussed audience and a wider base to spread the word. This means that posts and links that are not relevant to the group’s primary interests get unwanted prominence while the high-quality discussions that need focus are pushed lower and its message get diluted. Members could miss a relevant post that is of interest to the entire group.
Posting on LinkedIn groups has its negatives too. They are:
• Members are added to the group just for the sake of multiplying the numbers and this could dilute the member quality.
• Groups that do not have active administrators can suffer on the quality front since anyone can post without the content being monitored.
• A large quantity of notifications can deter members from reading your posts thus acting negatively.
Using LinkedIn groups may seem as a fairly obvious marketing strategy using an organization that does customised web development in Mumbai but managing and distributing content can be a full-time activity that needs focus and clarity. Also it’s not a one way contribution where you keep on sharing content without commenting on other group posts and discussions. This needs effort. Period.