Are you thinking about taking your digital marketing strategy to the next stage?
Content marketing is a great way to accomplish this goal. This method is low-cost and capable of engaging your target audience.
Content marketing allows you to create an environment that makes potential customers comfortable and helps them understand how your product or services will help solve their problems. This strategy can help you drive customers to make purchase decisions.
This article by the leading content marketing company in Singapore, will help you to plan your Content Marketing strategy and show you how to create engaging content for your target audience.
What is content marketing?
Content Marketing is a method to engage people and increase your client base based on valuable and relevant content. This strategy can attract, involve and create value for the brand’s audiences. In addition, this strategy creates a positive brand perception and leads to more business.
Content Marketing is not a trend but a strategic investment to help you achieve tremendous business success. A brand can increase its online visibility and relevance and be more easily recognized by customers through Content Marketing.
In other words, a business can be remembered and not be swallowed by its competition.
Being online is no longer enough. The issue is how to be online, relevant, and visible to the audience. This is Content Marketing.
Why Content Marketing?
There are indeed many other options to being online than Content Marketing. So why should you choose this option for your company?
Content Marketing is an integral part of other Digital Marketing strategies. The experts offering content marketing services in Singapore will suggest having relevant content if you work with social marketing. The same applies to corporate blogs or email marketing: You will always require the content.
Experts around the globe agree that content is the king. You can achieve many different goals by using it. For example, teaching people how to use your product to solve their problems.
Users can choose what content they consume. If you want them to choose your brand, they should have access to the best information available.
What are the benefits of content marketing?
Already we have mentioned the benefits of Content Marketing and how it can help your business grow. The best content marketing agency in Singapore will explain each point in detail to show you how they work.
1. Attracts more visitors to your site and increases traffic
It can be challenging to help people find your company in the sea of information online. But the content makes it easy, particularly for search engines such as Google.
Like the above, relevant content attracts attention on social media and email marketing campaigns, allowing more people to access your website.
2. Creates value for your audience
Your customers will benefit from the content you create. It is practical and conveys the message that they need. It will surpass your expectations and make you an authority in the subject, creating value for you and your audience.
3. Engages your audience
Your audience will share your content if you provide relevant and helpful information. People will also interact with your content by leaving comments or responding to it.
4. Positive brand perception
Content Marketing is more than what you’ve read. It helps your audience at the moment that it needs. As a result, people are more likely to do business with brands they know than with new companies.
5. Educate the market about your products or services
Many people don’t know that they have a problem. Your product or service may solve it. Content Marketing can show the audience how your solution works.
6. Sales were driven to the next level.
Even though there may be secondary goals, sales are the primary goal. Content Marketing can be involved in every stage of the buying process, from driving your audience to the final decision.
This driving would have been done individually without the content. For example, a salesperson might not have had this information. This is why the number of people reached was smaller.
You can get more coverage by adopting Content Marketing. This allows you to reach more consumers and target them more effectively. We’ve already said that you can tell your audience why they want your products or services. This will help you sell more and on a bigger scale.
7. More leads generated
Lead generation is the most crucial goal for a site or blog. This is part of the strategy to drive sales. Once every lead is a potential customer. A lead is someone who visits your blog or other content channel and converts in a form.
He may also leave some information. More information makes it easier to determine if the lead is qualified. You can convert visitors to your site even if they are already there.
For example, content marketing allows you to offer engaging content that encourages them to leave valuable information to close a deal. The more leads you can generate, the greater your chances of selling.
8. Customers are attracted to you at a lower cost.
Customer Acquisition cost (CAC) measures the amount spent on marketing and sales to acquire each client. Content Marketing has a lower acquisition cost because one piece can reach many people.
A majority of content is always green. This means that it will continue to generate results for a long time. This makes content an asset for companies and increases its value.
Content reduces CAC and adds more value to your company, and helps clients. In addition, it is free from the demands of your sales team and allows you to concentrate on a more personal and assertive approach.
9. Client lifetime value increases
The lifetime value refers to the total amount of money clients have spent on your business. Clients will have a more excellent lifetime value if they spend more on your business or stay longer.
Offer relevant and valuable content to your clients to keep them coming back for more.
They will feel valued when your brand continues to think about how to solve their problems even after the deal is closed.
How do you create a content marketing strategy?
Now that you understand the basics of Content Marketing and its benefits to your brand, it’s time to learn how to create and implement this strategy by the best digital marketing company in Singapore.
Keep reading to find out more!
1. Make a buyer persona
Understanding your audience is the first step in creating content that resonates with them. However, it is more than just segmentation. First, you must create a character that includes your target audience’s attributes.
This character is called “buyer individual,” and it will be given a name, history, social class, and other characteristics inspired by real people who bought from your company.
The persona concept is more segmented than the target audience concept. This is because you need to trace your persona’s problems and then combine this information with what you have to offer.
This strategy creates content that answers the audience’s questions while also creating a connection between the brand and its audience.
2. Define your objectives and key performance indicators
Once you know your persona, you need to determine the strategic goals. Then you must decide the metrics that you will use to confirm if the campaign has succeeded.
The following are some of the most popular goals for content marketing:
- Increase Traffic
- More leads
- Increase sales
- Educate the market
- Wide brand awareness
- Create value
- Engage the audience
- Reduce Customer Acquisition Costs
- Increase the client’s lifetime value
Once you have identified your goals, you can identify the indicators that will help you achieve them. It is the critical performance indicator’s function. KPIs are metrics we use to measure the success of Content Marketing.
These KPIs should be related to the goals. Below are some examples:
- You can increase site traffic by monitoring the site’s traffic.
- Increase Leads by Monitoring Your Site’s Conversion Rate
- You can increase brand awareness by monitoring social media interactions such as comments, shares, reactions, and likes on social media platforms.
- Increase sales by focusing on the number of sales, ticket values, and items sold. ;
- If you want to educate the market, pay attention to the number of subscribers to your newsletter and access to the content pages. ;
- Increase clients’ lifetime value by paying attention to how long they remain your customers.
3. Take into account the journey of the buyer.
The marketing funnel is a series of steps guiding people through buying. Inbound marketing strategies can be used to drive people through the funnel.
Most people start at the top and work their way down to the bottom once they’re ready to buy. Content Marketing is the “bait” that entices them. Below, you can find out each stage of the marketing funnel.
4. TOFU (Top of the Funnel).
This is the most general stage of the journey when the customer is identifying their problem. This stage is where you might attract many people, but only a few will be qualified to lead the way.
At this stage, most people won’t give out their information. However, there is nothing that can stop this from happening. Blog posts, podcasts and eBooks are the best content for your audience.
5. MOFU (Middle of the Funnel).
In the middle of the funnel is where your audience knows they have an issue and is looking for solutions.
You may have received some information from them in return for valuable content like an eBook, infographic, or other data. This data can be used to drive them down the funnel.
Blog posts, multimedia, and interactive are the best ways to address these themes. However, keep focusing on what your company can offer your leads.
6. BOFU (Bottom of Funnel).
Only those truly interested in your products and services will reach the bottom of the funnel, where they are more likely to purchase your products.
These leads are the most valuable. These people already have a degree and can identify what they want.
It’s now time to show your client case studies, demos of the solutions you offer, and any other testimonials from clients that demonstrate how your business can solve their problems.
You can see that each stage of the buyer’s journey has different knowledge levels and information needs. Therefore, before creating content, you need to understand the stage of their marketing funnel.
7. Establish a budget
Budgeting is an essential part of planning a solid strategy for digital marketing. Content marketing is no different. Every company has its budget. The average company spends 25-30% of its marketing budget on content marketing.
Plan your content production strategy accordingly. It is also essential to know the types of content you want to create moving forward. Also, you need to know how much each option will cost.
You might also be interested in:
- Blog posts
- Media assets and charts
- General content promotion
All the assets listed above can be purchased for prices ranging from free to several thousand dollars per piece. The higher the skill and experience of a service provider, the higher they will charge. You get what you pay for.
Usually, first contact with the public with your content occurs through the Search Engine Results Page (SERP), so it is essential to use relevant keywords. To find similar content to yours, you must search for the words that your audience uses on the search bar.
Long tail or short tail keywords are also possible. The more specific the keywords (long tail), the better the results will be and the more qualified the audience target.
9. Use SEO (Search Engine Optimization)
Keywords are only one part of a strategy called SEO (SEO). This set includes techniques that can be used to rank first on search engine results pages, such as Google.
Your Google rank is a sign of your credibility. As a result, buyers will be more likely to find your blog and navigate your marketing funnel, closing a deal. Your content must be optimized for search engines.
They also need to provide a positive experience to the readers. This is possible by:
- Analyzing your results with Google Analytics to see which posts could be improved;
- Use the Google Search Engine tool to upload your sitemap.
- Installing SEO Plugs, Yoast If you use WordPress
- Use keywords suggested by Google in tools such as Keyword Planner
- Optimize the keyword’s usage by placing it in the first 100 words or in a subtitle.
- Use keywords and short URLs;
- optimizing your pages for mobile devices;
- Improve your site speed by testing it in Google PageSpeedInsights.
- designing your content using SEO best practices to rank in Google page results;
10. Diversify content distribution channels
You have many options for promoting your content. These include blogs, social media, email marketing, and even email marketing.
This is a way for your audience to find your content while actively researching a topic. Or, even if they haven’t yet researched the topic, they can still access your content passively.
It is possible to gain coverage by being present on multiple channels. Here are some examples of popular channels for promoting content.
11. Social media
You can reach large audiences by investing in social media and driving them to your website or blog.
Social media platforms offer the opportunity to reach millions of people and allow you to publish content for free, which is why it is so popular among businesses. You can purchase Ads campaigns to target a specific audience.
Email marketing is still relevant. This channel is the most used in Content Marketing Strategy. You can also use it to segment your audience and create nurturing flows to automate campaigns.
The channel is also low-cost and predictably reachable to the targeted audience.
13. Instant messengers
Messenger apps like WhatsApp, Facebook, and Instagram have become very popular for communication and opened another channel for Content Marketers.
These apps allow companies to create corporate accounts, which are becoming more popular all around the globe. This allows brands to connect with their customers every day.
14. Analyze the data and measure the results
Content marketing goals should be more than just achievable. These goals are also measurable. Determine what data you will collect to track your progress and when and how often it is collected.
Every business is unique in its data collection requirements. However, will try to get started once a month and adjust as necessary. To ensure that you stay on track, it’s a good idea to pick some key metrics to monitor weekly. There are many options:
- Traffic to websites
- Both online and offline sales of new and used products
- Subscribe to email
- Subscribe to blogs and follow social media
- Comment on blogs and social media
- Conversion rates
- Social buzz
You can choose which metrics you use, but ensure they align with the core goal of your content marketing efforts. To keep a clear picture of your progress, analyze your data often.
Next, share your findings with your team members or trusted colleagues. Then, you can adapt your ongoing strategy as needed. There are no failures in digital marketing.
Learning experiences are the best, so don’t be discouraged if things don’t work out as expected.
As you can see, a Digital Marketing strategy must include content marketing.
The correct channels, having a defined buyer’s journey, developing your buyer persona, and generating persuasive content will all help your business stand out from the competition.
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