Syspree

Menu

Web Design

Marketing and Sales, SySpree, Web Design

How to use Lookalike audiences on Facebook to boost sales

/

As a leading Web Design Company in Mumbai, we know that the quickest and most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient in setting up your ad targeting is to use Facebook’s lookalike audiences. The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, and our clients benefit from our expertise in targeting the right audience in more than one way. How does “Lookalike Audiences” help businesses? As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to log in to Facebook. This information can then help target ads specifically for this group. To optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audiences. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behavior, and interests. Targeting this niche group then becomes easier and a completely safe option too. For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading Web Design Company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost sales. Creating Facebook Lookalike Audiences One of the best things about using lookalikes is that they are very easy and pretty quick to create. For this, in Business Manager go to the Audiences section and click on the blue Create Audience button, and select the Lookalike Audience option. Now, choose a source audience, the country, and percentage and hit the blue Create Audience button. Congratulations, you’ve now created a high-quality audience in under 1 minute! You can also expand out the Advanced Options section to create up to six different percentage audiences at once. As these are free to create, go ahead, and create a range of audiences. Conclusion: Initially, creating a cold audience was a time-consuming process with each artisanal, and handcrafted audience taking a lot of research to find just the right combination of interests, locations, age, gender, and other user demographics. Now, we can get way better results using a lookalike audience that takes just a few seconds to get created and provides the advantage of allowing them to be updated dynamically. There are occasionally drawbacks to using Facebook Lookalike Audiences, the main one being that Facebook doesn’t understand what your business or product range is, all it can look at is the data points that it receives. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

Do Stock Images really work on a Website?

/

Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we understand that these royalty-free, online photographs are doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are massive turnoffs as they are highly impersonal and push the site visitors away instead of attracting them. As a leading Web Design Company in Mumbai, we know that such stock images do nothing to represent your brand and this can be a huge setback to any business. If you aim to establish your brand image as one that is elegant and refined, this tacky stock image is surely not going to help you in doing so. Your customers will neither take serious note of that image nor your brand and that is not what you would want as a professional organization. Why is good visual content so critical for a website? In visual content marketing, you generally use images, videos, infographics, memes, or other types of visual content which may be accompanied by informative or inspirational text for the marketing campaigns of your organization. These visuals come in an appealing, engaging format to entice people to visit your website, understand your brand better, or to buy your product or service. Content marketing thus becomes successful with the use of a well-designed visual. According to PR Daily, the visual content of your website gets viewed 94% times more than the content without any visuals. Marketers have acknowledged the valuable impact that visual content has on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types that helped to meet their company’s specific goals. In the future, this visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report. Since Content creation is being driven by visuals in today’s times and as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we offer the following few reasons for the same: As compared to text, visual information is processed about 60000 times faster by the human brain. Press releases with images are known to generate 14% more views than those with pure text. One can expect around 37% more engagement if an article is optimized with relevant images. Increasing website traffic Engaging customers through visual storytelling Raising brand awareness Improving conversion rates Visual content gets your message across faster Since the response to images is known to be more effective, web designers are keen to include them in their designs. But they fail to realize that these images are common and are being used by other “free” image lovers too. Your website is one of the most powerful tools for conversion and as a professional Web Design Company in Mumbai, Thane, and Navi-Mumbai, we refrain from using stock images as the impact on your business can be negative due to their impersonal nature. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

The Basics of Creating your Organization’s Business Identity

/

One effective method of establishing your business strategy, according to any Web Designing Company in Mumbai, is to find your true business Identity. Your business identity will always remain unique to your organization just like your fingerprints are unique to you as an individual. This reflects what makes your business different from others, especially your competitors. It defines your wants as an organization, your core strengths, and the way you carry out business processes. As an organization, one has to reflect upon several core issues and understand what you do and your core capabilities. Hiring a Web Designing Company in Mumbai to revamp your business website and logo may be one way of fortifying your image but your organization needs to set itself apart from the competition in many different ways. By looking at yourself in the mirror, you will be able to identify and recognize the flaws that currently exist. At such times, it is a good idea to ask your team to come together and set up a discussion where the following questions can be asked: What do we like to do? What do we excel at? What excites us as a team? How we are different from the competition and what sets us apart? Is there any value addition we can do? Can we do a better job than what we are currently doing? These questions can give us an insight into the future and help us to create a business identity that truly reflects your special abilities and strengths. By stepping back and taking a bird’s eye view can give a different perspective on the way you conduct your business. Think about all the things that as an organization you do best. Your core competence could be design or customer service or lowest prices and this needs to be included in your identity asa business. The strength of a Web Designing Company in Mumbai could be its technical ability or its design capabilities or its competitive pricing. An honest SWOT analysis is the best way of understanding and setting up your organizations’ business identity. Summary: How to Create your Organization’s Business Identity: 1. Research your audience, value proposition, and competition: A thorough market research on the audience of your organization to the value proposition, and your competition must be done. This should also include researching the mission of your organization. Finally, completing a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats )can be beneficial to better understand your brand. 2. Design the logo and a template for it: Logo is the most recognizable part of your brand and hence the necessary focus on the color, style, templates, and types must be given to. Factors such as the Consistency and flexibility of your logo should also be considered. 3. Integrate language you can use to connect, advertise, and embody on social media: Use the language that matches the personality of your brand. Also, pay attention to integration through Advertisement, Social Media, etc. 4. Know what to avoid: Pay attention to not give your customers mixed messages. Also, make sure you don’t copy your competitors and lose consistency between the online and offline markets. 5. Monitor your brand to maintain its brand identity: Use Google Analytics, surveys, comments, social media discussions, etc., to monitor your brand.  According to any leading Web Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

Data Visualization in Web Development

/

As the information we have access to every day grows in volume, it becomes equally important to classify and structure it, while devising newer and better methods of handling, understanding, and presenting it quickly and efficiently. As a top-notch Web Design Company in Mumbai, Thane, and Navi-Mumbai we know that information can be fun and interesting if transmitted in the right way and data visualization plays an important role in doing so. One of the primary qualities of data visualization is its simplicity while being descriptive too. Being one of the leading proponents of customized Web Design Company in Mumbai, we have seen the popularity graph of infographics grow rapidly with a lot of them floating across the web, mostly in the form of static images. With internet content growing in volume and complexity, it is also becoming more and more data-driven. The most common tools of web design are tables, Venn diagrams, bar graphs, and pie charts with many other entry-level tools finding their way into web development. A large number of data-driven websites are heavily reliant on flash as the leading technology to develop high-engagement data visualizations. Fortunately, modern web designers have a few more options to create interactive graphical representations of information (data visuals) making use of tools and languages like jQuery, CSS, and JavaScript. As few users would imagine, Excel is a pretty useful tool when complex things like heat maps of cells, scatter plots, etc. can be carried out. It is also a wonderful way of creating visualizations for internal use or quickly exploring data but is limited in use when it comes to creating graphics, due to a fixed set of colors, styles, and lines. As a highly creative Web Design Company in Mumbai, we recommend the use of CSV/JSON, Google chart API, Flot, Raphael, and D3 (Data-Driven Documents) for data visualization. Examples of Data Visualization Data Visualization is more like a blend of science and art, and hence here are some interactive data visualizations: England & Wales Commute Map Dogs of NYC  The Global Flow of People How to get started with Data Visualization If you want to build yourself a data visualization, as a leading Web Design Company in Mumbai, we help you start with the following four steps: Understand the data that you are trying to visualize. Determine exactly what you are trying to visualize and what kind of information you want to communicate. Know your audience and understand how they process the visual information. Use a visual that would best convey the information. Conclusion We are living in the golden age of data visualization and a lot of tools that are available allow us to visualize this data with the least possible amount of effort. All of this helps enhance exploration along with innovation. At the same time, we need to understand that visualization isn’t only about creating graphics that are effective only at representing information. As designers, we have to think about creating visualizations that actually make people’s lives better and It is also our responsibility to help others learn something useful and also better understand the world that they live in. According to any leading Web Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Design, Web Develipment

Exaggerated Use of space for web development

/

As a leading Graphic Designing Company in Mumbai, we know that Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers different online shopping experiences and through this article, we shall explore how exaggerated use of space is helping designers to do so. Every Graphic Designing Company in Mumbai is constantly on the lookout for ideas that give a different perspective to the entire design process and exaggerated use of space is one idea that is trending in a major way. As designers of a top-notch Graphic Designing Company in Mumbai, we all are aware that the exact volume of space on a webpage can make or break a design. Empty spaces have the power to speak to the customer, be it white space, background color, or surrounding text and images. Exaggerated use of space is a fun design trend and can be extremely effective in helping web visitors use a particular application or a website, provided it is implemented smartly. The trend to use minimal styles, a highly popular trend, has given rise to the use of open spaces. However, there is one noticeable difference between the two; these designs balance text, images, and color in a more asymmetrical format than the symmetrical outline with lots of space around it. Let us analyze this exaggerated use of space from the user’s point of view. A website visitor will be instantly attracted to the wide, open spaces of the webpage design and this is an extremely natural reaction from the user. From here, the visitor’s eyes follow the highly populated part of the design and seems like an unforced, natural progression. Both these steps are designed to grab the user’s attention and lead them to where we want them to look and engaging them for a longer time. This is a fairly simple balance the designer tries to create, which is not only great for making a great impact but is visually attention-grabbing too. Website designs use black and white spaces quite effectively since the dark and light elements attract the viewers and are great for creating an impression on the viewer. Similarly, wide and empty spaces around the headline are useful in drawing attention as the headline is the first thing a viewer should get connected to and helps engage them further. How to leverage white spaces effectively? White space is more than often ignored yet it remains a vital part of effective website design. Clients and many designers think that every open space on a webpage has to be filled with images or text or colors since space is seen as waste if not occupied. It has been observed that white space is one of the most important portions of a website and does not need to be filled just for the sake of doing so. White space is instrumental in improving the appearance of a website since it gives it a nice, clean, and professional look, thus drawing viewers towards it. It is also quite easy on the eye and encourages viewers to stay on the page, reading and exploring the website for a longer time. White space around images and text makes the content legible while helping to improve comprehension. If brings a sense of calm and the website seems organized and clutter-free. It will also ensure the visitors do not miss items of importance on your website. If an organization hires a professional Graphic Designing Company in Mumbai, they can be assured of proper use of the white space in the design like for highlighting call-to-action and other important parts of the website.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

/

As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Composition in Web Design

/

We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? As a leading Web Designing Company in Mumbai,  we know that websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Let us now understand this concept even better with the help of this blog. Similarly, sites can be boring if there is a lot of text, small fonts, and a little color, with whatever visuals being unappetizing to our eye. The same goes for websites that are difficult to navigate and are confusing. This is where the composition of the website steps in. Any Web Designing Company in Mumbai that is worth its salt, will know that composition is about showcasing ideas and designs on a huge canvas as a whole. This is known as composing design. A great composition boosts user experience to a different level, especially where navigation is concerned. It also assists us in adding a graphical relevance to our layouts and helps visitors to navigate easily to their next destination on the website. Through this article, we will understand the basics of composition, which is essentially about putting things together. 1. Space The composition is more about the intelligent usage of available space than placement. Of course, this does not imply that the viewer gets to see wide-open spaces in the design. Available space needs to be cleverly used with an emphasis on providing a focus for the content. Websites that are cluttered, with all elements in a cramped state with little or no breathing space in between. 2. Golden Ratio Easily the most recognizable composition tool or layout in any kind of design, the Golden The ratio is highly involved with mathematics. Golden Ratio, which is 1.618, defines the relationship between two proportions, and many elements in nature are known to have this ratio that makes it pleasing and reassuring to our eyes. The Golden Ratio when used in web designing, creates a harmonious balance that seems just perfect and makes absolute sense. 3. Rule of Thirds This rule is a great compositional layout while creating designs for the web and is widely used in film-making, photography, and other related areas. This rule states that an image should be divided into nine equal portions with elements of the image aligning itself to the edges of every part. When used in web design, designs have better proportions and layouts and proves to be a great composition tool, giving design the necessary balance. 4. Colors This is another tool that can help you accentuate various elements that help in the composition of your web design. Designers use a burst of colors to focus the attention of your users to some elements over the other. Usually, bright colors will jump from your page whereas muted colors or grayscale will deter the eye. Apart from these, designers from any Web Designing Company in Mumbai should also study traditional compositions and layouts used for print design as these are slowly but surely finding their way into web designing and getting popular too. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

How Sleek and Impactful Fonts Make Online Reading A Real Pleasure

/

As a leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, the designing experts at SySpree understand the need for your stand out with the growing competition. Thus with the help of this blog, we introduce our readers to a rather underestimated design branch that includes the use of Sleek and Impactful Fonts which play a huge role in capturing the attention of your users and thus enhancing your ranking. Why Do you need Sleek and Impactful Fonts? As a frequent visitor to the online world, you must have noticed how seemingly small things like spacing in between letters and font can impact your opinion concerning the site? As a top-notch Web Designing Company in Mumbai, we know that It is always better to read on sites that have a clean and right-sized font throughout the content that is offered and has no sidebars or popups that would bother you. Certain sites do not have any distractions at all and allow the reader to focus on reading, which is the prime purpose of their visit after all. Being one of the top-ranking Web Designing Company in Mumbai, we pay great attention to such detail and make sure that our reader has a great experience with the content that we have presented. Your simple decision about your website typography can hugely affect your design and must be taken care of to achieve high domain ranking. Here are a few simple yet effective tips related to the application of font of all the content present on your website. This would help you in making the right decision each time when you decide on updating the font of your website. Do not use too many fonts at the same time. Ensure all text is easily readable. Pair opposites. Like bold with thin or a serif with sans serif. Use various font styles and weights in the same family. Gauge the mood of your content and try to match it. Keep experimenting till you find the best-suited font. As a leading Web Designing Company in Mumbai, we believe in using the following sleek fonts that can serve as a guide, though do not restrict your choice to it and let your imagination do the rest. 1. Playfair Display: Ideal for titles and headlines, this font was influenced by the 18th-century printing/writing technology when steel pens took over quills. 2. Open Sans: This is a highly readable and friendly font that is usually employed and is perfect for body text, titles, and headlines due to its neutral nature. 3. Lato: This font is specifically designed for use in the corporate world, and also has a professional and business-like look that allows it to be used in various sizes. Conclusion Your website is the first line of communication that your customers have with you and hence it is recommended that you have a legible typeface along with great content that would easily capture customer attention and help you shine better. The above-mentioned are just a few examples to get you started on fonts but as a Web Designing Company in Mumbai, we aim to keep our eyes and ears open for newer and better fonts that help make your reading joyous. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Using Split Screen Designs for Websites

/

The Split screen or full screen is one of the rapidly rising trends in web design. According to any Web Development Company in Mumbai, a split-screen layout can help a website in standing out in this cluttered world of the web sites and designers are partial towards this trend. A split-screen layout is implemented when full- screen elements are separated into two or more vertical areas. However, it should be used as your layout not only because it is trending but because it is logical and correct to use it since this decision can make or break your design. Check with any Web Development Company in Mumbai and you will be provided with rave reviews about this trend as it offers a wonderful viewing experience for its users. Using split-screen designs for websites-How and Where? Balanced Design When a split-screen layout is used, the designers can give equal weightage to two important elements at the same time, thus allowing users to choose between them. Case Study 1: Let us use the example of a restaurant website to understand this better. In this case, you could place all the necessary information about the brand and the restaurant on the left-hand side, while the right-hand side can be populated with details of the various dishes being served. Case Study 2: Similarly, a fashion clothing brand can utilize a split-screen web design to great advantage. The history of the fashion brand and other important information can be highlighted on one side of the screen and the other side can feature the latest fashion designs, trends, and attractive photographs of models. Zigzag Patterns Another easy and effective way of splitting up your web page is using a zigzag pattern. In this method, the screen is split into two equal yet different halves where the zigzag end is aligned quite near the center of these two halves. The designer should remember to place important elements or focus areas near the endpoint positions of the zigzag page, to create a focal point. Static Pages Split-screen layouts can be utilized on single and static pages as well and if an organization wants to display a higher volume of info on its website, the overall content of the dual page can be scrolled down with ease. However, care has to be taken that only one side of the split-screen is scrolled down while the other remains static. Users also find split screens quite easy and convenient to interact with as they can reach two zones at once and access different sets of information. Where should split screen designs be used? A split-screen design is perfect for showcasing the preview of a work portfolio or where it is essential to showcase the most important services that a business delivers. A major advantage of this design is that it pushes website visitors to notice all that is being displayed, thus increasing the duration of stay on the website. This not only leads to overall enhanced user experience but most importantly, pushes up the conversion rates too. A split-screen design layout imparts the entire website with an extremely edgy kind of look and feel, which is modern and expressive, for today’s generation. Another important aspect of this layout is that it can be used in conjunction with any kind of theme that the organization has in mind for itself. Being a responsive web design, it can also be easily viewed on any kind of device screen. By engaging a progressive Web Development Company in Mumbai, one can create a website that attracts visitors with its split-screen design and is also able to reduce bounce rates to a great extent. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

Scroll to Top