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Google’s AMP 101: What You Should Know (and How to Get Started)

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You’ve probably heard about the AMP project from Google. It’s an important topic to know about, and in this post, you’ll learn exactly what it is and how to use it. In this article, by experts at leading web design company in Mumbai you will learn in detail about AMP. So, let’s get started.   What Is AMP? AMP stands for Accelerated Mobile Pages; it’s an open-source project that aims to make the web faster. When a user accesses an AMP page, Google attempts to preload content and resources required for the page. This means that AMP pages load faster than traditional HTML pages. Google hosts AMP pages, so they don’t need to be downloaded from your site. They’re also cached for up to six months, so if someone visits your page from a search result or social media post, it will load much faster than before (usually sub-second). As web development company will tell you that this means that AMP has the potential to increase your search rankings — if you’re using AMP on your website, Google will see this as an indication that you’re optimizing for speed and quality user experience.   Benefits Of AMP AMP gives various benefits to the webmasters, such as: Better user experience on mobile devices – The main goal of AMP is to improve the user experience on mobile devices. It does this by speeding up the loading of pages and articles, so they take less time to load on smartphones and tablets. This means that users don’t have to wait as long for pages to load when they visit them from their mobile devices. This is particularly important for those on slow connections or with poor-quality connections.   Faster load times for articles and pages: AMP provides faster load times for articles and pages than regular HTML content because it compresses images, reduces HTTP requests, and optimizes the layout of each page. These factors help optimize websites to be served more efficiently over cellular connections.   Reduce the bounce rate: AMP doesn’t just load faster; it also reduces the bounce rate because users don’t have to wait for content to load before they can continue reading. This can help you increase your overall time on site and time spent per visit (Bounce Rate).   AMP Framework AMP HTML The AMP framework is made up of three parts: AMP HTML (normal HTML markup plus web components), AMP JavaScript (resource loading), and AMP caches (serving and validating AMP pages). Although Google’s AMP cache delivers most AMP pages, other organizations can also use AMP caches. For example, Cloudflare, a performance and security provider, introduced an AMP cache in March 2017.   Web Stories In 2018, Web Stories, formerly known as AMP Stories until April 2020, were introduced. Web tales are a tap-through style for delivering news and information on mobile devices.   AMP Email Google revealed the new AMP Email part of the AMP architecture in 2018. Senders can use AMP for an email to incorporate interactive AMP components in their emails. Components can be displayed immediately inside the email in email clients that support AMP. When viewed in an incompatible email client, AMP emails display fallback HTML that looks exactly like a conventional HTML email. A variety of AMP components are presently available for use in emails. For example, AMP for email can include interactive forms, polls, and product listings in emails, allowing recipients to enter replies and make purchases without ever leaving the email.   AMP Ads Amp advertisements are a new type of digital ad that appears on AMP-enabled pages. These advertisements are distinct from typical HTML/JavaScript advertisements. Ads that use AMP HTML load as quickly as the content, enhancing viewability and driving engagement. AMP HTML ads are only delivered after they’ve been vetted, assuring that they’re malware-free.   AMP Components The following three core components are used to create AMP pages:   AMP HTML The AMP HTML is just HTML, but with a few limitations to ensure consistent performance. This is the most basic AMP HTML file: The majority of the tags in AMP HTML are standard HTML tags, although some are replaced with AMP-specific tags. These unique tags are known as AMP HTML components, and they make it simple to apply common tag patterns in a performant manner. In addition, the HTML tag promotes AMP pages to search engines and other platforms. You can have both a non-AMP and an AMP version of your page or just the AMP version.   AMP JavaScript (JS) The AMP JS library ensures that AMP HTML pages are rendered quickly. The JS library uses AMP’s best performance techniques, such as inline CSS and font triggering, to control resource loading and provide unique HTML tags for quick page rendering. Everything from external resources is asynchronous with AMP JS; thus, nothing on the website can prevent anything from rendering. Other performance strategies used by the JS include: Iframe sandboxing. Pre-calculating the layout of each page element before resources are loaded. Deactivating sluggish CSS selectors.   AMP Cache The Google AMP Cache is used to serve AMP HTML pages that have been cached. All acceptable AMP documents are sent via the AMP Cache, a proxy-based content delivery network. The Cache automatically retrieves AMP HTML pages, caches them, and enhances page performance. The page, JS files, and all pictures are loaded from the same HTTP 2.0 origin using AMP Cache to get maximum efficiency. The built-in validation method in AMP Cache ensures that a page is guaranteed to work and is not reliant on external influences that could slow it down. The validation mechanism relies on assertions to ensure that the page’s markup complies with the AMP HTML specifications. Every AMP page comes with an additional version of the validation system. When the website is rendered, this version may log validation problems directly into the browser’s console, allowing you to observe the intricate modifications in your code that can affect performance and user experience. The three basic

Branding and Marketing Services blog, SySpree, Web Design

CSS Image Sprites: The Easy Way To Use Images, WEB Development and SEO

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We all want more traffic to our sites. Everyone wants more customers and clients on their list and is looking at ways to do it. A website designers in Mumbai will tell you that one of the best things to make your website as pleasing to the eye as possible, but we often overlook one of the simplest ways.  Having an image on your site that pulls up slowly, has a considerable space between each line of text or doesn’t even visually match with the rest of your site is not only hard for a visitor to look at, but it will also affect search engine rankings and most likely turn visitors away in favour of another site. CSS Image Sprites can be a pretty easy and quick alternative to overcome this problem, allowing you to integrate multiple images into one menu icon or banner image, saving both time and bandwidth, saving you money in hosting costs and making it easier for visitors to navigate your site improving overall user satisfaction with your brand and thus benefiting overall performance for Search Engine Optimization purposes.   What is CSS Image Sprits. By using CSS image sprites, we can reduce the number of HTTP requests made for images referenced by our site. CSS sprites combine multiple images into a single larger image at defined X and Y coordinates. We can then assign this generated image to relevant page elements, and use the background-position property to shift the visible area to the required component image. Using image sprites reduces the number of server requests and saves bandwidth by replacing multiple small images with a single, larger image. However, as with other optimizations, saving a few bytes in file size should not outweigh readability and maintainability, so you should use them only when they make sense for your design.   Benefits of CSS Image Sprites CSS Image Sprites are a great way to consolidate multiple images into one. They’re easy to use, and they’re relatively straightforward to build. You can even use an online tool like CSS Sprint Generator to create CSS sprites quickly and easily. Using only one image can significantly improve your site’s SEO and performance because it reduces the number of HTTP requests browsers have to make when loading your page. The fewer requests that need to be made, the faster your site will load (and your SEO) better. Website design company in Mumbai will tell you that if you’re looking for a simple way to reduce page load time and improve your site’s performance all in one swoop, check out CSS Image Sprites! These images can be used in just about any website design project because they allow designers or developers to create custom layouts with minimal effort.   How do CSS Sprites work? CSS Sprites are a subset of the standard CSS properties used in various situations. Image sprites are referred to as either “image-based sprites” or “images to be placed on the page.” CSS Sprites can be used to create a variety of image effects such as pixellated text, animated text, moving images, etc. The sprites can also be applied to other CSS properties such as font family, background colour, font size and font style. Using this technique is easy, and it doesn’t require an additional image library or image gallery.  The only requirement is to include an HTML <img> tag with the desired CSS attributes and its src attribute. These attributes can be in any order but should not overlap with each other. As long as they do not overlap with each other, then it will work fine. It is also possible to use JavaScript or XML elements for some advanced features so that users can use them in their scripts. The images used in this technique are primarily photographs or illustrations that are not too large not to hinder the user experience while browsing through them (i.e., they don’t drain the system). Images should usually only have borders (or margins) around them; otherwise, there will be problems like overlapping images, broken lines etc.  As web design company in Mumbai will tell you that to avoid this problem, you may consider using Scalable Vector Graphics (SVG) format for your images instead of PNG format like we do now (see picture below). The SVG format is a file format developed by W3C for web graphics (like web animations and SVG logos) that allows us to quickly create scalable vector graphics within HTML documents while maintaining full functionality through CSS specifications like line heights and positioning properties such as float, margin, transform etc.  An image sprite is pretty simple to use. You simply need the following information: the URL of an image file you wish to display, optional style information (e.g., width and border radius), optional background colour information (optional), optional font information (optional) and an optional list of string IDs (optional).  Here are some sample values for an image sprite: ./images/username.png , 100%_width_in_article_width , 3px_border_radius , 0px_background_color , white. The URL you choose is entirely up to you; it may be a link or a regular HTML file. If desired, you may also include extra CSS code (such as animation styles). If you want separate images for different text boxes, choose one per element in your HTML document instead of using separate images for each box (as described below). It is also possible to display multiple images on the same page; however, be aware that there can be performance issues if too many images are displayed at once on your screen!  You can read more about SVG here: SVG as an Image.   Creating CSS Image Sprites A CSS image sprite is a combined image file containing all the graphics used on one webpage. Image sprites save time by not forcing the browser to load multiple images from separate files. Specific portions of the combined image can be shown using the background-position property in CSS.  Here is an example of a CSS image sprite − <!DOCTYPE html>

Branding and Marketing Services blog, Content Marketing, SySpree, Web Design

What is a Landing Page & Everything You Need To Know About Them

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Landing pages are something that you need to know as a website owner. These web pages help you with your branding, lead generation, and conversions. If you don’t have a landing page yet, or you need to learn more about this concept, the following article will have some answers for you. This article by a website design company explains what these pages are, why it’s essential for you to have one, and where you can get one.   What is a landing page? A landing page is a web page that lets visitors know exactly where they can go to find information related to your business. They also allow your potential clients to learn more about what your business offers to decide whether or not they want to buy from you or sign up for your services or products. Your website is the first place visitors will find information related to your business, so it must be evident, easy to use, and straightforward. Experts at web design company will tell you that landing pages should be simple for visitors to understand what you offer and why it benefits them on an emotional level. They should be easy for others to use even if they are not familiar with your product or service. They should also not have any technical issues (only text appearing on the page). Two kinds of landing pages exist: Click Through and Lead generation.   Click-Through Landing Pages ​​When you launch a new product, you want to generate buzz and excitement around it. Click-through landing pages are a great way to create that buzz and engage with prospects. These are typically product or service overview pages. Their purpose is to provide more information, answer questions, and drive visitors deeper into your website. The goal of click-through landing pages is not necessarily to capture leads but to get visitors to take some action that will move them further down the sales funnel or purchase path.   Lead Generation Landing Pages A lead generation landing page is a website page created for the sole purpose of capturing leads. This means that the only thing you should be able to do on this page is to submit a form. The goal of a lead generation landing page is to convert site visitors into leads by getting them to fill out a form. The more information you request, the fewer the conversions — but these leads are usually of better quality, as they are more invested in the product. This usually involves presenting an offer, like a free download or discount code, and asking for their email address. The landing page removes all other options, leaving only the call-to-action button (or form) to convert leads. Landing pages live separately from your main website, with their URLs. You can hyperlink directly to them from email marketing campaigns or PPC ads. If a user clicks a link in an email campaign, they should end up exactly where they were promised — not on the home page or shop page of your site where they have to search out the advertised offer themselves.   Difference between Home Page and Landing Page The critical difference between your home page and a landing page is this: whereas the primary goal of your website or blog is to engage and inform visitors, the main goal of a landing page is to convert them into leads. So, what does that mean exactly? Your home page is intended to be the main gateway for your business. It’s where visitors will go when looking for general information about your company and what it offers. A web design company will tell you that a good home page will include information on how to contact you and navigate the rest of the site. It should also give visitors a clear idea of who you are and what you offer and links to more detailed pages on specific products or services. On the other hand, a landing page is designed with one specific purpose in mind: to get visitors to take action. Instead of providing a lengthy overview of everything you have to offer (as seen on your home page), a landing page should focus on one specific product, service, or offer. Its goal is simple — convince visitors to take action by signing up for your offer or filling out an inquiry form. The difference between landing and home pages should be clear by now. However, if you’re still confused, let’s quickly break it down: A homepage is your website’s most important page. It typically greets your visitors and gives them an overview of who you are and what you do. This page also serves as a navigation hub to other parts of your website. On the other hand, a landing page is a standalone page that’s specifically designed to convert visitors into leads or customers. Unlike home pages, these pages are void of any site navigation links, which can potentially distract visitors away from the conversion goal.   Why are Landing Pages Important? Now that you know what a landing page is, let’s take a step back and discuss why they’re so crucial for your business. Landing pages are different from your main website in that they don’t have the same features as the rest of your site. However, the landing has one goal: to turn visitors into leads. The most important thing to know about landing pages is that even though they’re part of your website, they should be treated like entirely separate entities — and they each have a unique purpose. A web design company will tell you that a good landing page is essential for success because it can be the difference between a visitor who quickly bounces off your site and a visitor who stays on your site and converts into a customer (or at least provides their email address). That means the content and design of each landing page should be tailored specifically to the product or service being offered and should

SySpree, Web Design

Top 50 Web Design Companies in Mumbai

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Top 50 Web Design Companies in Mumbai Businesses have existed for quite some time now and every now and then some changes take place in the business environment. One of these changes being ‘The Internet’. The internet is a widely popular medium of communication between people who inevitably moved business with the same intent to convey their messages on there. One of those ways is the creation of a website. Websites are incredibly important for businesses today not only because they have a message to convey but also for sales and showcasing the company’s validity. The creation of a good, aesthetically pleasing, and eye-catching website is not an easy process, hence, some special companies and agencies provide web designing services alongside other services that help the business tremendously in making an impact. Let’s take a look at the Top 50 Web Design Companies in Mumbai Knoxpo – Knoxpo is an IT product development company that specializes in cloud management and web design to name a few. This web design company in India provides businesses with secure and safe websites with cutting edge cloud technologies. Their teams of experienced specialists provide their clients with industrialized solutions. Syspree – Syspree is a web designing company in Mumbai that understands the importance of a business having an online presence and thus build websites for their clients that have a great online presence. They tailor-make solutions that offer the best output and still keep it simple, classy, and modern. They offer services like Content management, Data uploads, Optimization and upgrades, web maintenance, etc. Webzsol – Webzsol has been of help to several companies from small start-ups to big corporations in building an efficacious web presence. The company provides more than just web designing services since over the years it has become a 360-degree online service provider with its offers ranging from responsive websites, eCommerce sites, custom portals to mobile app development, content management systems, and online marketing. Miracle Worx – Miracle Worx reckons that their services empower businesses. Apart from just serving its clientele with their website designing expertise -post web designing they also work with their clients in maintaining their website. Additionally, they provide digital solutions and cater to the digital marketing needs of their clients. Capsicum Media Works – Capsicum media works is a web design and web development company in Mumbai that is customer-centric and results-oriented. Apart from just being an exceptional web design company they also take part in providing eCommerce development services, Word press services, explainer videos as well as SEO services. Apex Info-tech – Apex info-tech has an ROI-driven approach that drives their business services in solving problems of all sizes. They provide more than just web designing services, services like SEO, pay-per-click (PPC), Social media Optimization (SMO) and Online Reputation Management are services they provide. Hence, they consider themselves as a 360-degree agency. World India – World India is a one-stop web solutions company in Mumbai that is customer-centric that offers IT solutions that are of quality but also professional. They have been providing web services for more than 2 decades and their services include web design and development, eCommerce solutions, software and app development, digital marketing, etc. All of which are delivered using top-notch web services. Stymeta Technologies – Stymeta Technologies is a web design and development company but it also provides digital services. For Dynamic and static websites the experts create a responsive web design and focus on the UI/UX. For an eCommerce website, the experts integrate Payment gateways and an admin panel while also making it easy to use. Mumbai Web Design – Mumbai Web design work closely with their clients to create a user-friendly web design while also blending SEO to make a website that delivers not only with its appearance but also generates sales. They deliver websites that meet business objectives and offer discounts. The Web Décor – The Web décor works on creating websites that maintain the professional image and integrity of the brand they work with. Having the expertise and experience of over a decade The Web Décor creates customized ecommerce solutions for businesses. They also offer other digital marketing and graphic designing services. Five Online – Five Online is a web designing company that specializes in eCommerce web development. They offer many services like eCommerce consultancy, analytics, responsive design, brand creation, custom development, etc that are part of their ‘plan, design, development, and growth’ motive. Adv Media – Adv Media is a website design service provider that builds Educational websites, Real estate websites, eCommerce websites, etc. To provide a website that their clients dream of, Advmedia has a dedicated and experienced team of experts working towards the goal. They focus on Graphic, Logo, Template design as well as Static, Dynamic, Responsive, Corporate, custom, and landing page web design. D’Design Studio –D’Design Studio is a web design company in Mumbai that serves clients internationally with its cutting-edge technologies. Apart from offering web designing services they also have other services on their roster such as PPC, SEO, SMO, SMM, App development, etc all of which are services of high quality. Creative Web Mall – Creative Web Mall considers itself as a One-stop Turnkey web and software solutions company with over a decade and a half of experience in the industry. Adding to their web design services they serve their clients with the services of Internet Marketing, Bespoke Development, IT staffing, Intranet Development, Content Management systems, Email, and Hosting, etc. Over & All Solutions – Over & All Solutions designs innovative and professional designs using the latest technologies and trends. They consider themselves as a full-service web solutions company that offers solutions like SEO, graphic design, UI/UX design, mobile, and web app development alongside web designing. Notion Technologies – While Notion Technologies does focus on services apart from Web design, it is mainly known as a web design agency in Mumbai. They look forward to making a lasting impression that turns casual visitors of the website into loyal customers by providing

SySpree, Web Design

Top 50 Web Designing Companies in Singapore

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Top 50 Web Designing Companies in Singapore A website is an important part of a company’s online presence. A website represents a brand online and with information being as accessible as it is today, there should be no reason for a customer to not get sufficient information about a company online. It is crucial for companies to not just launch a mediocre or weak website because this can diminish credibility. This is why Web Designing Companies exist, they understand the intent and vision of a brand and then plan and deliver a website that represents the company in a way that captures their unique identity. Web Designing companies know how to seamlessly blend aesthetics and functionality and create a strong, secure, and stunning website that amplifies businesses to new levels of success. Let’s have a look at the Top 50 Web Designing Companies in Singapore: Media One – With over 10 years of experience doing what they do, Media One has become a leading Web Designing Company in Singapore. The websites they design are SEO and SEM friendly. Alongside that, they are customized to the brand’s own needs with proper research and analysis to deliver an interactive, creative and secure website, thus making it #1 amongst the Top 50 Web Designing Companies in Singapore. Syspree – Syspree crafts and codes but keep it simple. They are a web designing company in Singapore that ethically delivers the best results to their clients. Their web designing services include Optimization services, E-commerce, and Web Application Development, Content Management, Data Uploads, Web Maintenance, etc. They ensure that their clients are always satisfied with their tailor-made services. Rococo – Rococo delivers a fully functional and user-centric website. They analyze requirements and customize them according to those requirements. They are precise in their approach and offer additional services like Website Testing, Website Audit, Marketing Insights, etc. All of these services help them make an engaging, innovative, and smart website. Web Puppies – Web Puppies is a website design company that meets the end-to-end needs of a brand. They design websites that properly align with the brand’s vision and requirements. They aim to Attract, Engage and Convert users and they achieve that aim by focusing on UI/UX Design, Full-stack Development, SEO and Content Development, User and Mobile-friendliness. They deliver value with their professionally designed website. Lemonade – Lemonade builds friendly-websites that interact and engages with customers. Their services are providing Mobile Responsive Websites, Search Engine Friendly, High-Security Websites and Content Management Systems, etc. These websites are customized, secured with proper security tools, and maintained to take care of updates and back-ups. JIN Design – JIN design makes websites that simplify complex processes and improve the experience. They offer services that uplift the brand and focus on increasing traffic, leads, and sales. Their services involve designing and building websites with WordPress, Elementor, Wordfence, HTML5, Yoast SEO, Advanced Custom Filed, etc. with which their team creates a seamless user experience. Voilaah – Voilaah creates user-centric websites and builds custom solutions that cater to budgets. They design websites by prototyping and refining their designs with proper UI designs that create the best digital experiences. The websites deliver high-performance and robust websites with their advanced technological resources. Kryst – Kryst delivers websites with their objectively-driven team. Their services include- E-commerce, Web Application APIs, Enterprise Backend Systems, Support and Maintenance, SaaS Products, Corporate Intranet, etc. All of which are delivered with cutting-edge technology to digitally transform brands through their websites. EADC – EADC creates websites that amplify businesses. Their websites are functional and creative, created with their services like SEO Friendly, Web Analytics, Browser Compatibility with Built-In Security, etc. Their websites are Responsive and custom with a content management system designed by their experts.  ORFEOSTORY – Orfeo story is a web designing and development company, that tells a brand’s story. Their services provided by their team of experts and methodology are innovative, creative and make the brand stand out. Their methodology goes from Analysis and strategy to Design, Testing, and Launch. They constantly satisfy their clients with their business-oriented and creative mind. East Side Mafia – East Side Mafia is included among the top 50 web designing companies in Singapore is because it creates websites for SME’s and other brands in Singapore. To create a perfect website, they deliver services like User-Friendly CMS, Lightning-Fast Speed, Iron-Clad Security Protocols, SEO-ready websites, etc. The perfect website is created through these services that form a perfect recipe to establish a fresh and responsive website. FirstCom Solutions – First Com Solutions is a leading web designing agency in Singapore. They have a wide range of services they offer to both big companies and SMEs all of whom they are successful. Their services involve Landing page, Microsites, eCommerce, CMS, etc. These services infused with SEO and other digital services help them build a strong corporate identity. MS Web Designers – The reason for including MS Web Designers among the top 50 web designing companies in Singapore is because it creates e-commerce websites by collaborating with brands. They are Shopify experts that conceptualize and design websites to lay the foundation of a long-term relationship with the brand. They also re-design and set-up e-commerce stores that create a pleasant shopping experience for customers. Hei Webs – Hei Webs designs Ecommerce and Corporate websites as well as Web Portals. They ensure online success with exceptional conceptualization and implementation. Additionally, they offer services like SEO and SEM that boost the website and achieve the desired result of the brand by putting their client’s needs first. Roque Press – Roque Press designs websites that help businesses capture and dominate the market they are in. Their services are user-friendly and drive leads for the brand with very effective and advanced technology that creates designs that are imaginative and not jarring. Their services involve web-personalization, WhatsApp Integration, Mobile and Tablet Editing, etc. In Pixel Haus – In Pixel Haus creates websites with a responsive layout. They are a trusted and reliable brand that adds pixels to the brand’s vision and brings it to life. Their services involve creating eCommerce

Graphic designing, SySpree, Web Design

Career As a Professional In a Website Design Company In Mumbai And Graphic Designing Company In Mumbai

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With the pandemic outbreak worldwide and everyone pushed into lockdown, today, the audience has moved to the digital spectrum. For the need of growing virtual businesses and meeting the demands, every creative and talented digital marketer is now welcomed by all the companies, more than ever. So if you are an ardent creativity lover and technology geek, then a career as a digital website designer in a Website Design Company in Mumbai and a graphic designing career in a Graphic Designing Company in Mumbai are perfect professional options for you! Working as a digital designer needs you to play your mind both ways- creatively and technically. For such a technical mind and creative spirit, we have dedicated this blog to provide all the information about these popular career options. We want to answer all the questions that come across in the minds of digital wizards and budding graphic designers and web designers in Mumbai and all over India. Career as a Website Designer or a Graphic Designer- What suits you the best? When it comes to making decisions related to a fulfilling career path with a broad scope for your future, it is a no-brainer to proceed without knowing anything and everything. Though these career popular options have several differences but are ideal or well-paid and the best lucrative placements in our country today. Many young graduates are heading for website designing and graphic designing careers as it offers high salaries. Why not?  In the current scenario, digital technology is ruling the world. Today, website designers and graphic designers in the digital marketing world are behind the heroes of every virtual and non-virtual business success. By the end of this blog, we want to cover every detail with statistics to help those who aspire to build a career as a website designer in a Website Design Company in Mumbai and a graphic designer in a Graphic Designing Company in Mumbai. So, let us start with, A career in a Website Design Company in Mumbai:   About Web Designer From a career perspective, web designing is a good option. However, do not confuse yourself between a website designer and a web developer. They both are distinct. Web designing has established an integral position in today’s IT sector. Web designers design websites, web pages and web applications for government and non-government organizations, businesses, industries, and corporate firms to establish their online identity using several things such as text, information, architecture, images, fonts, colours and other interactive elements whereas web developers are programmers responsible for using the various components like HTML, CSS. JavaScript, PHP, and other web designing coding languages.   Curious about what a Web Designer career in a Website Design Company in Mumbai can offer you? If you are an artist who loves visual design solutions along with web technology, then a career as a web designer in an appropriate background of a Website Design Company in Mumbai is best for you and will enjoy advantages: Wide creative work opportunities: Pursuing such a creative career path offers you various creative works for clients. One of the most obvious advantages is it will give you chance to express and turn your ideas, feelings, and art into a reality.   Unlimited different work exploration: Web design has an interactive approach. So, being a creative web designer, your work will not only enable you to design websites but will also put the responsibility to shape the people interaction on the web. The website design of a company is now preferred as the first impression for the customers instead of printed business cards or marketing mailings. Therefore, working with the web medium will allow you to make an impact on a company’s brand with boundless exploration possibilities.   Working in a growing art profession: Today, making website designs for accomplishing brand awareness to selling products, responsive and impressive well-designed web pages and applications with appealing look and technical developments and gigs is in high demand for the survival of every small and big business. This gives assurance that this profession is not going to die soon.   Plenty of career progression opportunities: Due to high demand, dynamic nature, and growing job revenues, web designers have various job opportunities for career growth; though it initially begins from a junior level. But, hard work, passion, and strong work ethics may upgrade your career to a mid-level position and even beyond. You may even get promoted to a department head role in no time.   Building self-worth: By facing your fears, you can accomplish something that you set out to do, even if you did not work well. This will make you feel better though about yourself for producing something that added value to the world. This fact will also reflect and perceive in you.   Fulfilled job without many qualifications: Unlike most careers, you do not need any certifications or a degree to qualify as a web designer. Having an associate degree will also land you in a successful web designer career in a Website Design Company in Mumbai.   What does a person need to know before selecting this profession?     If the above list of advantages has convinced you that a web design career is best for you then below is the checklist of skills you need to be successful: Basic Designing Tools and responsive design UX/UI and visual design HTML & CSS skills Programming languages Web server management Search Engine Optimization Digital Marketing Time Management Communication Content Management Systems Design software Online marketing Typography Colour Therapy Creative thinking Project management To help you more, as a leading Website Design Company in Mumbai, we have curated other information like: Top website designing companies in India 2022-23: Web Destiny Solutions TIS India FATbit Technologies Alakmalak Technologies Techuz InfoWeb Sparx IT Solutions ColorWhistle Mandy Web Design Webzguru Sam Web Studio   How much you can get as a web designer? You get paid for your creativity. As per Google records, the average salary of a fresher-level

Marketing and Sales, SySpree, Web Design

Emails going into Junk Folder? Here’s what you should do

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we know that a successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or spam folder, nothing is being achieved by carrying an elaborate program. We are a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, and we have some ace tips up our sleeves that we shall share in this brief: 1. Get on to the white lists: Most email providers have separate lists of approved senders and once you make it to this white list, you are assured an audience with your prospect as your mails will always drop into the inbox. Just make sure you don’t spam the recipient and get blocked. 2. Sent emails in a trickle Ensure no more than a couple of thousands hit one particular email provider every hour as spam filters at their end are likely to know the quantity it receives. If the mails drip slowly and steadily, it would work in your favor. 3. Break down large lists Imagine receiving one large mass of email complaints on one single day, so make sure you break it down into smaller lists. Email providers too will see only fewer spam complaints at one time. 4. Provide an unsubscribe option Provide users with an option to unsubscribe as this will ensure that users won’t mark you as spam and you won’t get penalized for spam complaints from email providers. 5. Do not sound like a spammer As one of the Best Web Design Company in Mumbai, Thane, and Navi-Mumbai, we would advise the brand to steer clear of spam-like text or phrases. Repeated use of the word “Free”, use of all caps, and excess use of exclamation marks are a few common ones. How to Avoid Emails From Going to Spam Step 1. Tell Subscribers to Whitelist Your Emails When you send a welcome email to your new subscribers, ask them to whitelist your emails. With this, your subscribers can be sure that they’ll keep receiving the emails that they have signed up for. Also, having more people whitelist your emails will help to increase your sender reputation, and your inbox delivery rates will also be higher. Step 2. Tell Gmail Users to “Drag” Emails from Other Tabs to Primary Inbox Even if your email didn’t go to spam, users may still have trouble finding your emails because they have been filtered into other tabs like Social, etc. To prevent this, give them these instructions: First, look for the email inside the Promotions tab. Then click, drag and drop it into the Primary tab. Next, a message will appear asking if you would like to do this for future messages from this sender. Select “Yes”. Step 3. Teach Subscribers How to Keep Your Emails Organized in a Special Folder Your emails are important to your subscribers, however, they also get a lot of other emails. Help them to find your emails easily by teaching them how to organize your emails into a special folder. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Is PPC the right solution for all sectors?

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 As a leading Digital Marketing Company in Mumbai, we know that PPC advertising has powered many businesses to prosperity but it is known to work wonders for a large majority of organizations who employ it to make their presence felt in the online world. PPC stands for Pay-Per-Click and is an online advertising method where the advertiser pays only for those times when a user clicks on their ad. This kind of advertising is found on social media networks and search engines.  We are a top-ranking provider of a Digital Marketing Company in Mumbai and have empowered many leading businesses with the benefits of PPC advertising. This technique is useful in increasing website traffic immediately, improving visibility, making it more relevant, and also provides data to help you to track why your campaign is going where it is going. Let us see the sectors that squeeze the most benefits out of a PPC campaign: Local Businesses Users who search for local businesses have a stronger intent and purpose of purchasing a product or subscribing to a service. Let us assume when a person searches for washing machine repair on Google, his intent may be to know more about repairing a washing machine. But when someone searches for washing machine repair Andheri, it can be assumed that they are looking for a local repair shop or service. This makes it easy for people who have a greater purchase intent. Businesses with higher CLV (Customer Lifetime Value) Businesses where clients are expected to repeat their purchase over some time or where they stick to a specific brand for a long time benefit from PPC. This includes services like mobile networks, cable subscriptions, doctors, or internet service providers. Businesses with high margins Being a leading Digital Marketing Company in Mumbai, Syspree realizes that businesses that deal in luxury brands, electronics, furniture, and software have an edge due to their PPC budget. One single purchase may be enough to cover their losses and get back the money spent on the PPC advertising budget. Managing Your PPC Campaigns Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure that they continue to be effective in your business. The regular account activity is one of the best predictors of your account’s success. You should also be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns: Add more PPC Keywords: By adding keywords that are relevant to your business, expand the reach of your PPC campaigns. Add Negative Keywords: To improve your campaign’s relevancy and reduce wasted spend, add non-converting terms such as negative keywords. Split your Ad Groups: Improve the click-through rate (CTR) and Quality Score of your campaign by splitting up your ad groups into smaller, more relevant ad groups, which would help you create more targeted ad text and landing pages. Review Costly PPC Keywords within your campaign: Review all the expensive, under-performing keywords within your campaign and shut them off if it is necessary. Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages so that it aligns with individual search queries to boost conversion rates. Make sure you don’t send all your traffic to the same page. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Hand Drawn Illustrations – Popular once again

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The world of graphic design is quite dynamic and is constantly changing and evolving. As a top-notch Web Design Company in Mumbai, every year, we see newer trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances. The hand-drawn look has been making a quiet yet assured comeback in the design world as graphic designers create hand-drawn art and integrate them into fresh projects. As a state-of-the-art Web Design Company in Mumbai, we make regular use of hand-drawn art and illustrations while clients have warmed up to sketches, hash marks, and doodles during the presentation and brain-storming sessions. Web design and animation have accepted hand-drawn illustrations and so has a print design. So where is hand-drawn art being used today in the design industry? Let’s find out: 1. Atmospheric gradients Gradients have been a big trend throughout the 2010s, and only recently their use has become a lot more sophisticated. Atmospheric gradients can produce a variety of moods, from euphoria to brooding menace. As from the above image one can notice that there is a trend for maintaining tight control over the palette which seems to increase the image’s impact. 2. Art Minimalism Illustrators and designers use hand-drawn illustrations to create personal portfolios but a recent trend shows that entire projects, be it web or print, use it as a feature. This matches the minimalistic theory of capturing important concepts by eliminating non-essential ideas. 3. Flat color and limited palette This type reduces the color palette to its essential and also adds in the thin air of sophistication to any illustration. Stir in some light and shadows in this and you have yourself a cocktail that’s becoming ever more popular. 4. Additional content Graphic designers have begun using doodles to support the main content as doodles are perfect as background fillers and textural elements. Sometimes, only a sole element of the project is hand-drawn. Probably the social media buttons on a webpage are hand-drawn and the side illustration too is hand-drawn. 5. Printmaking Digital illustrations can sometimes feel a little impersonal, a counter-trend to this can be seen in the increasing call for physical techniques. A warm quality achieved from lino, silkscreen, letterpress, or a skillfully applied digital texture is still in high demand. 6. Integrating style Hand drawn elements merge seamlessly with the main design, never overwhelming it, with the highly stable geometric designs surrounding it. For example, while working on a website, the infographics and logos are being hand-drawn and the background & navigation remains solid. This trend of hand-drawn illustrations is being followed by many Web Design Company in Mumbai, Thane, and Navi-Mumbai, like ours and we are also using it in typography for print and digital media. 7.Illustrative lettering Illustrative lettering is also known as Hand-lettering, or custom lettering and is thriving right now for good reason. No matter how large the range of available typefaces becomes, sometimes lettering is the only way to magically blend a particular illustration style into an image. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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